Core Viewpoint - The traditional "deposit gift" activities in banks are diminishing due to stricter regulations and a shift towards asset management strategies, with banks focusing on enhancing their asset management scale (AUM) rather than merely attracting deposits through gifts [1][7]. Group 1: Changes in Banking Activities - Many banks have reduced traditional "deposit gift" activities, opting instead for incentive mechanisms that comply with regulations, such as point systems for new deposits [1][7]. - The atmosphere for the "opening red" season is less vibrant this year compared to previous years, attributed to regulatory pressures and a lack of urgency in attracting deposits [1][7]. - Banks are increasingly emphasizing asset enhancement strategies, moving away from the concept of merely attracting deposits [1][8]. Group 2: Incentive Programs - Some banks are offering point-based rewards for new deposits, where customers can exchange points for household items and small appliances, but the overall incentive strength is limited [2][3]. - The threshold for receiving gifts varies significantly between banks, with some requiring higher new deposit amounts for more valuable items [3][6]. - Despite the introduction of these incentive programs, customer engagement remains low, with few customers participating in these activities [3][6]. Group 3: Regulatory Environment - The regulatory environment has become stricter, with explicit prohibitions against using gifts to attract deposits, leading to a decline in such practices [6][7]. - Recent regulatory measures have reinforced the ban on deposit gifts, pushing banks to adapt their strategies accordingly [6][7]. - The shift towards compliance has resulted in a transformation of traditional activities into point redemption and rights acquisition, rather than direct gifts linked to deposits [7][8]. Group 4: Market Trends - The banking sector is experiencing a shift towards asset diversification, with customers increasingly considering investments in financial products beyond traditional deposits [8]. - The trend of rising stock market activity is leading to a more dynamic approach to deposits, with customers showing a willingness to diversify their financial portfolios [8].

Core Viewpoint - The article discusses the changing landscape of bank deposit promotions in China, highlighting a shift from traditional gift-giving practices to a focus on asset management and customer engagement strategies in response to regulatory pressures and a low-interest-rate environment [3][10]. Group 1: Changes in Deposit Promotions - Many banks have reduced traditional "deposit gift" activities due to stricter regulations and declining deposit interest rates, with a shift towards incentivizing asset management rather than merely attracting deposits [3][10]. - Banks are now offering points-based reward systems for new deposits, where customers can exchange points for household items and small appliances, reflecting a more compliance-oriented approach [5][10]. - The atmosphere for the "opening red" season is less vibrant compared to previous years, as banks face operational pressures and a lack of urgency in attracting deposits [3][10]. Group 2: Regulatory Environment - The regulatory framework has increasingly prohibited banks from using gifts or cash incentives to attract deposits, leading to a significant reduction in such practices [9][10]. - Recent years have seen a tightening of regulations, with banks now focusing on compliance and internal controls regarding deposit activities [9][10]. - The shift towards asset management strategies is partly driven by the need to adapt to a low-interest-rate environment, where traditional deposit incentives are less effective [10][12]. Group 3: Customer Behavior and Market Trends - Customers are increasingly concerned about whether to continue with traditional deposits or explore diversified financial products like investments and insurance, reflecting a growing risk appetite among depositors [11][12]. - The trend of "asset enhancement" has emerged, where banks are focusing on increasing the overall financial asset scale of their customers, linking rewards to asset management activities [12]. - The market is witnessing a potential increase in non-bank deposits and a more active stock market, which may further influence customer behavior regarding savings and investments [10][12].