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App适老化评测报告发布,广告干扰与“浅改造”问题仍明显
Xin Jing Bao· 2025-06-01 02:17
Core Insights - The report titled "2025 Mobile Internet Application Aging Adaptation Status and Innovation Trends" analyzes the current state and innovation trends of app adaptation for the elderly, revealing both advancements and areas needing improvement in app usability for older users [1][21]. Group 1: Current State of App Adaptation - Over half of the evaluated apps (54.76%) have implemented elder modes, with 46 out of 84 apps assessed [2]. - The adaptation features include large font displays, high-contrast color schemes, and simplified layouts, which have become basic standards for elder-friendly apps [4]. - Voice recognition and voice broadcasting functions are increasingly important, with 63.04% of apps with elder modes offering voice input capabilities [4][19]. Group 2: Industry-Specific Adaptation Levels - Financial service apps have the highest adaptation rate at 100%, driven by a focus on user safety and regulatory requirements [6]. - E-commerce apps follow with a 70% adaptation rate, while health and reading apps lag significantly at 20% and 10%, respectively [8]. - The disparity in adaptation levels across industries indicates a lack of unified standards and effective regulation [8]. Group 3: User Experience Challenges - Advertising interference remains a significant issue, particularly in shopping apps, where high information density can overwhelm elderly users [9][11]. - The accessibility of switching to elder modes is often hindered by non-standardized entry points, making it difficult for users to find and activate these features [13]. - Some apps revert to standard modes after exiting, requiring repeated actions to switch back, which disrupts user experience [15]. Group 4: Design and Functionality Issues - There is a tendency for apps to overly simplify features, which can lead to the removal of essential functionalities that elderly users need [16]. - The balance between simplification and functionality is crucial, as excessive simplification can hinder usability [17]. - Industry-specific characteristics can create conflicts with elder user needs, particularly in fast-paced apps like social media [18]. Group 5: Trends in Technology and Emotional Design - The development of elder-friendly apps is supported by advancements in digital technologies, particularly voice recognition [19]. - One-click automation features are emerging as a key trend, simplifying complex processes for elderly users [19]. - Emotional design elements, such as warm color schemes and encouraging language, are being integrated to enhance user trust and comfort [20].
专家建议:App适老化并非简单做“加减法”
Xin Jing Bao· 2025-06-01 02:17
Core Viewpoint - The article emphasizes the need for a comprehensive approach to app adaptation for the elderly, moving beyond superficial changes to create a user-friendly ecosystem that caters to their specific needs [1][2][3]. Group 1: Current Challenges in App Adaptation - Many apps only implement superficial changes like font enlargement and simplified interfaces, failing to address deeper usability issues [1]. - Complex interaction processes and low voice recognition success rates hinder elderly users, leading to operational failures [1]. - Some apps reduce functionality instead of enhancing it, limiting the choices available to elderly users [1]. Group 2: Systematic Optimization Suggestions - Experts advocate for systematic interaction optimization rather than mere reduction of features, focusing on core functions relevant to elderly users [2]. - A user stratification design strategy is recommended, offering different interface complexities for "digital immigrants" (under 70) and "digital refugees" (over 75) [2]. - The design should allow for flexible interface complexity adjustments based on individual user capabilities and preferences [3]. Group 3: Multi-Sensory Feedback and Interaction - Emphasis on multi-sensory feedback is crucial, integrating visual, auditory, and tactile cues to enhance user experience and reduce errors [3][5]. - Voice interaction is highlighted as a key alternative to traditional interfaces, with suggestions for creating a voice corpus tailored to elderly users [4]. - The importance of emotional prioritization in voice assistant interactions is noted, advocating for customizable speech parameters to improve user comfort [5]. Group 4: Hardware and Ecosystem Considerations - The concept of "product ecosystem adaptation" is introduced, suggesting that elderly-friendly design should extend beyond apps to include hardware solutions [6]. - Development of "screenless voice devices" is proposed to meet basic needs without the complications of touchscreens [6]. - Community and family involvement is essential for effective voice system integration, with suggestions for remote assistance features [7]. Group 5: Policy and Community Support - The article calls for government-led initiatives to establish standards and certifications for elderly-friendly apps, ensuring accessibility and usability [7]. - Community resources should be mobilized to provide digital literacy training for elderly users, enhancing their confidence and skills [8]. - The need for a holistic approach that combines app adaptation with real-world support systems is emphasized, ensuring a seamless user experience [9]. Group 6: Towards an Inclusive Digital Environment - The shift from "elderly adaptation" to "age-inclusive design" is advocated, promoting designs that cater to all users regardless of age [9][10]. - The ultimate goal is to create a digital environment where elderly users do not feel they are using a "special version" of an app, but rather a universally accessible tool [10].
App适老化评测:容易陷入“伪适老”“低能化”误区
Xin Jing Bao· 2025-06-01 02:17
Core Insights - The report by New Beijing Think Tank highlights the progress and shortcomings in the adaptation of mainstream apps for elderly users, indicating that while some improvements have been made, significant issues remain in the overall user experience for this demographic [1][2][3] Group 1: Progress in App Adaptation - Some apps have introduced features like "elderly mode" and improved user interfaces, making them more friendly for older users [1][2] - Voice recognition has been increasingly adopted as an input method in various apps, with some allowing manual corrections [1] Group 2: Persistent Issues - Despite the introduction of "elderly modes," many apps still exhibit problems such as lack of feedback in voice recognition, intrusive advertisements, and excessive simplification of features, which can hinder usability [1][2][3][4] - The adaptation efforts often reflect a "one-size-fits-all" approach, failing to account for the diverse capabilities and needs of elderly users, leading to a disconnect between the intended support and actual usability [2][3][4] Group 3: Voice Interaction Challenges - Voice interaction, while seen as a key area for improvement, often suffers from poor implementation, with many apps lacking a coherent voice command structure and failing to provide adequate feedback to users [6][7][8] - Issues such as unclear voice command pathways and inadequate recognition accuracy further complicate the user experience for elderly individuals [6][7][8] Group 4: Advertising and Information Overload - Many apps still struggle with advertising interference and high information density, making it difficult for elderly users to navigate and complete tasks effectively [9][10][11] - The presence of numerous ads and complex information structures can lead to confusion and frustration, undermining the goal of creating user-friendly interfaces for older adults [10][11] Group 5: Industry Challenges and Recommendations - The report emphasizes that the adaptation of apps for elderly users is often viewed as a social responsibility rather than a profitable venture, leading to limited investment in meaningful changes [12][13][14] - There is a need for a more nuanced understanding of the elderly user base, as well as better alignment between policy incentives and corporate strategies to drive effective adaptation efforts [12][13][14]