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50城将入围消费新试点 首发经济、国潮IP、夜间消费成发力重点
Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]
FILA新帅江艳,“押注”网球市场丨消费参考
21世纪经济报道记者贺泓源、实习生李音桦 上任FILA大中华区总裁不久的江艳,正把网球市场放到了战略高度。 "主要是因为线上折扣同比略有变化,同时线上占比提高。线下正价店还是维持了同期的折扣水平。另 外我们主动FILA提升鞋类产品的占比。"安踏集团CFO毕明伟如此解释。 由此,在当下大力投资网球市场,是需要勇气的。 而网球受众的快速增长,或许给了江艳勇气。《中国网球事业发展基础数据》显示,2024年,中国网球 市场规模预计达到367.5亿元,参与人数达到2518万人,比2021年增长了551万人。 还需看到,FILA销售也在起伏。在2024年三季度,FILA销售额同比下降低单位数,主要是潮牌和儿童 表现偏弱。当年,FILA营收同比增长6.1%至266亿元。 近日,FILA宣布,正式续约中国网球公开赛并升级为中网独家官方运动鞋服赞助商,并签约中国男子 网球单打排名榜首的布云朝克特为FILA中国首位网球代言人。 需要注意的是,眼下,运动市场充满着种种挑战。 在2025财年下半年(2024年12月-2025年5月),耐克大中华区营收同比下滑18.7%至32.09亿美元(约合 人民币230亿元)。 在上半年,李宁营收 ...
光明乳业,如何保卫上海市场?丨消费参考
21世纪经济报道记者贺泓源、实习生李音桦 光明乳业在大本营上海越来越被动了。 该公司财报显示,在2025年上半年,光明营收同比下滑1.9%至124.7亿元;归母净利润同比下滑22.5%至 2.2亿元。 其中,液态奶、其他乳制品、牧业产品的营收分别为66.1亿元、44.5亿元、5.2亿元,同比增速分别为下 滑8.6%、增长8.8%、下滑13.8%。 分地区看,上半年光明在上海、外地、境外区域营收分别为 34.9亿元、49.9亿元、39.4 亿元,同比增速 分别为下滑6.9%、下滑1.5%、增长1.9% 。 甚至,光明在上海的营收下滑幅度大于其总体营收下滑幅度。 背后是,乳业需求整体性收缩。 尼尔森IQ数据披露显示,在2025年6月,乳品全渠道销售额同比下滑9.6%。具体到乳业巨头,在上半 年,蒙牛营收同比下滑6.9%至 415.7亿元;伊利关键的液体乳收入同比下滑2.1%至361.3亿元。 回到巨头必争之地的上海,伊利、蒙牛乃至新乳业,都投入颇多。比如,在2024年,新乳业靠着"唯 品"等品牌,在华东区域营收同比增长1.52%至30.66亿元。 作为对比,新乳业在大本营成都就要主动得多。据21世纪经济报道记者了 ...
雀巢董事长站好最后一班岗:带着新高管访华丨消费参考
Group 1 - Nestlé's emphasis on the Chinese market is evident, with significant leadership changes and a high-level visit to China by the board members [2][4][3] - The new chairman, Pablo Isla, will officially take over on October 1, following Paul Bulcke's early resignation [2][4] - Despite internal changes, the Chinese market remains a priority for Nestlé, being its second-largest market globally, with a sales figure of approximately 50 billion Swiss francs (about 408.69 billion RMB) in the Greater China region [4] Group 2 - Nestlé's sales in the Greater China region declined by 6.4% in the first half of the year, with sales amounting to 24.7 billion Swiss francs (approximately 223 billion RMB) compared to 26.39 billion Swiss francs (approximately 238 billion RMB) in the same period last year [5] - Overall, Nestlé's revenue decreased by 1.8% to 442.28 billion Swiss francs (approximately 398.5 billion RMB) in the first half of the year, with net profit down by 10.3% to 50.65 billion Swiss francs (approximately 456 billion RMB) [6] - The recovery of growth in the Chinese market is crucial for Nestlé's overall performance, prompting significant adjustments within its Chinese operations [7][8]
旅游出行板块下挫 云南旅游、曲江文旅跌停
曲江文旅此前3日收获两个涨停板,公司日前提示,公司目前生产经营活动正常,未发生重大变化。经 自查,截至公告披露日,未发现可能对公司股票交易价格产生影响的媒体报道或市场传闻。 值得注意的是,云南旅游此前已连续4个交易日涨停。公司22日晚间提示,全资子公司深圳华侨城文化 旅游科技集团有限公司(以下简称"文旅科技")与浙江人形机器人创新中心有限公司签署战略合作协 议,致力于推动机器人产品在文旅场景的落地应用。但公司目前尚不具备机器人整机设计或生产能力。 文旅科技与浙江人形机器人创新中心有限公司的合作尚处于前期阶段,该事项预计对公司当期损益不会 产生重大影响,后期能否顺利落地推进存在不确定性。此外,公司2025年半年度实现营业收入1.17亿 元,同比下降61.22%;归属于上市公司股东的净利润为-9691.99万元,同比下降110.85%;公司提醒广 大投资者注意公司经营业绩风险。 旅游出行板块23日盘中大幅下探,截至发稿,云南旅游、曲江文旅跌停,桂林旅游、西藏旅游、西安旅 游、华天酒店等跌超8%。 ...
狂砍成本,Keep走向盈利丨消费参考
Summary of Keep's Financial Performance - Keep reported a revenue decline of 20.8% year-on-year to 821 million yuan in the first half of 2025, but achieved a net profit of 10.34 million yuan, a turnaround from a loss of 160 million yuan in the same period last year [1][2] - The company's self-branded sports product revenue fell by 20.9% to 400 million yuan, attributed to the scaling down of low-margin product categories [2] - Online membership and paid content revenue decreased by 22.9% to 340 million yuan, primarily due to reduced income from online sports events [2] - Advertising and other income dropped by 11.0% to 88 million yuan, influenced by the gradual shutdown of the Keepland business [2] Cost Management and Profitability - Keep's overall costs decreased by 29.9% to 390 million yuan, leading to a gross profit of 430 million yuan and a gross margin increase of 6.2 percentage points to 52.2% [3] - The gross margin for online membership and paid content rose to 71.3%, up 3.4 percentage points, due to an increase in subscription revenue and improved operational efficiency [3] - The gross margin for self-branded fitness products improved to 34.8%, up 3.3 percentage points, driven by product mix optimization and better pricing strategies [3] - Marketing and market expenses fell by 30.9% to 220 million yuan, while R&D expenses decreased by 17% to 160 million yuan [3] Financial Position - As of June 30, 2025, Keep had total available funds of 1 billion yuan, including cash, cash equivalents, and short-term investments [3] Market Context - Keep's case illustrates that even in a saturated market, there is potential for profitability through pragmatic cost-cutting measures [4][5]
长视频难:爱奇艺营收下滑8亿元,腾讯会员跌300万丨消费参考
Group 1: Industry Overview - The long video market continues to shrink, with iQIYI reporting a revenue decline of 11% year-on-year to 6.628 billion yuan in Q2 2025, resulting in a net loss of 133.7 million yuan compared to a net profit of 68.7 million yuan in the same period last year [1] - iQIYI's membership revenue decreased by 9% to 4.09 billion yuan, advertising revenue fell by 13% to 1.27 billion yuan, and content distribution revenue dropped by 37% to 437 million yuan [1] - Tencent's Q2 report indicates a decline of 3 million paid video members year-on-year and quarter-on-quarter, totaling 114 million members [4] Group 2: Company Strategies and Responses - iQIYI's founder, Gong Yu, noted a significant loss of long video viewers, particularly severe over the past two to three years [5] - The National Radio and Television Administration has introduced measures to enhance content supply in the television industry, including a "Content Renewal Plan" to improve content innovation and management policies [6][7] - New mechanisms for series, situational, and unit dramas will be trialed, allowing for flexible broadcasting based on audience feedback [8] Group 3: Financial Performance - iQIYI's content costs decreased by 8% year-on-year to 3.78 billion yuan [2] - The overall performance challenges are not limited to iQIYI, indicating a broader trend in the industry [3]
a2以12亿元收购蒙牛海外工厂:光明或受影响丨消费参考
Group 1 - A2 Milk Company plans to increase investment in China by acquiring a milk powder factory in Pokeno, New Zealand for approximately NZD 282 million (around RMB 1.2 billion) from Yashili International, a subsidiary of Mengniu Dairy [1] - The factory has the capacity to produce up to 52,000 tons of infant formula annually and will allow A2 to register two Chinese label infant formula products [1] - A2 Milk's revenue in China and other Asian regions grew by 13.9% to NZD 1.302 billion for the fiscal year ending June 30, 2025, with its market share in China increasing from 7.1% to 8.0% [2][3] Group 2 - The acquisition may impact the contract manufacturing business of Bright Dairy, which previously produced A2's Chinese label milk powder through its subsidiary New Light [4] - New Light reported a loss of NZD 450 million in 2024, and Bright Dairy holds a 65.3% stake in New Light [4] - A2 Milk is optimistic about its expansion in the Chinese market, indicating a strong confidence in future growth [6]
消费升级:5元以上的统一方便面占比升至44%丨消费参考
Company Performance - Unified Enterprise China reported a revenue of 17.09 billion yuan for the first half of the year, representing a year-on-year growth of 10.6% [1] - The net profit attributable to shareholders was 1.29 billion yuan, showing a year-on-year increase of 33.2% [1] - Beverage business revenue grew by 7.6% to 10.79 billion yuan, with ready-to-drink tea, juice, and milk tea revenues at 5.07 billion, 1.82 billion, and 3.40 billion yuan respectively, reflecting growth rates of 9.1%, 1.7%, and 3.5% [1] - Food business revenue reached 5.38 billion yuan, up 8.8%, with significant growth in products priced above 5 yuan, which accounted for 44% of sales [1] Margin and Cost Analysis - The gross margin for Unified Enterprise China increased by 0.5 percentage points to 34.3% [2] - Beverage business gross margin rose by 1.4 percentage points to 39.4%, benefiting from stable raw material prices and improved capacity utilization [2] - Food business gross margin decreased by 0.4 percentage points to 26.8%, impacted by rising palm oil prices, although capacity utilization improvements helped in the second quarter [2] Expense Management - Sales and management expense ratios decreased by 1.2 and 0.2 percentage points to 22.1% and 3.3% respectively [3] Market Context - Unified Enterprise China maintained stable performance amid market fluctuations [4] - On August 7, the company's stock closed at 9.62 HKD per share, with a 4.00% increase [5] - In contrast, the Shanghai Consumer 80 Index fell by 0.65% on the same day [6]
外卖大战下,肯德基客单价提升丨消费参考
Group 1: Company Performance - KFC and Pizza Hut's operator, Yum China, reported a 4% year-on-year revenue increase to $2.787 billion in Q2, with net profit rising 1.4% to $215 million [1] - KFC's revenue grew by 4.1% to $2.096 billion, while operating profit increased by 10.6% to $292 million in Q2 [1] - Pizza Hut's revenue rose by 2.6% to $554 million, with operating profit up 15% to $46 million [1] Group 2: Sales Channels and Trends - Delivery sales accounted for approximately 45% of Yum China's restaurant revenue in Q2, a 7% increase year-on-year, with KFC's delivery sales being the largest source of revenue [1] - Pizza Hut's delivery sales represented 43% of its revenue, up 5% year-on-year, while dine-in remained its largest revenue source at 48% [1] - Same-store sales for KFC increased by 1% year-on-year, with transaction volume achieving positive growth for ten consecutive quarters [2] Group 3: Cost and Profitability - The increase in delivery sales has led to a rise in labor costs, with labor costs increasing by 0.9% year-on-year, while food and rent costs decreased by 0.5% and 1.1% respectively [2] - Yum China's CFO emphasized the importance of maintaining a disciplined growth approach in delivery services while controlling profitability [3][4] Group 4: Market Reaction - On August 6, Yum China's stock closed at HKD 348.6 per share, down 5.99% [5] - The Shanghai Consumer 80 Index closed at 4914.72 points, with a slight decline of 0.02% [6]