股 票 研 究 重申黄金珠宝和旅游出行的投资机会 [Table_Industry] 社会服务业 商社行业周报（2026.2.23-2026.3.1） | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘越男(分析师) | 021-38677706 | liuyuenan@gtht.com | S0880516030003 | | 赵国振(分析师) | 021-38031044 | zhaoguozhen@gtht.com | S0880524030006 | 本报告导读： 国际局势动荡，黄金珠宝与部分大宗交易公司有望重估。继续看好旅游出行景气恢 复。 投资要点： 股票研究 /[Table_Date] 2026.03.01 风险提示：消费复苏不及预期、宏观经济波动风险、市场竞争加剧。 [Table_Report] 相关报告 社会服务业《春节消费高景气，关注性价比、情 绪价值和体验》2026.02.26 社会服务业《史上最长春节假期，文旅板块景气 度高》2026.02.23 社会服务业《千问加码外卖补贴，行业价格战趋 缓》2026 ...

股 票 研 究 股票研究 /[Table_Date] 2026.03.01 重申黄金珠宝和旅游出行的投资机会 [Table_Industry] 社会服务业 商社行业周报（2026.2.23-2026.3.1） | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘越男(分析师) | 021-38677706 | liuyuenan@gtht.com | S0880516030003 | | 赵国振(分析师) | 021-38031044 | zhaoguozhen@gtht.com | S0880524030006 | 本报告导读： 国际局势动荡，黄金珠宝与部分大宗交易公司有望重估。继续看好旅游出行景气恢 复。 业 投资要点： 风险提示：消费复苏不及预期、宏观经济波动风险、市场竞争加剧。 [Table_Report] 相关报告 社会服务业《春节消费高景气，关注性价比、情 绪价值和体验》2026.02.26 社会服务业《史上最长春节假期，文旅板块景气 度高》2026.02.23 社会服务业《千问加码外卖补贴，行业价格战趋 缓》20 ...

黑猫大数据中心联合黑猫投诉 【下载黑猫投诉客户端】平台发布《黑猫投诉2026年春节消费投诉数据 报告》，通过投诉数据盘点2026年春节期间行业趋势、行业热点问题等，通过投诉数据变化情况回顾行 业消费趋势。 旅游出行投诉趋势与春运节奏相契合 2026年春节期间，黑猫投诉平台旅游出行行业日均投诉量达1275件，较2025年春节增长12.05%。投诉 趋势与春运出行节奏高度契合：节前受返乡和出游高峰影响，投诉量持续处于高位；临近除夕，人们陆 续抵达目的地，投诉量逐步回落；节后返程启动，同时还有不少人选择短途游，双重影响下投诉量再次 快速攀升。 OTA投诉占旅游出行投诉近半数 旅游出行行业的投诉主要集中在OTA（在线旅游平台）和网约车两大板块，两者合计占比超过81%，其 中： OTA投诉占比47.26%，从投诉趋势来看，与行业整体基本一致；从投诉问题来看，机票退改手续费过 高、酒店无法取消等问题较为普遍。 网约车投诉占比34.29%，从投诉趋势来看，受停运影响，投诉在节前便开始减少；从投诉问题来看， 乘客端常见的问题有费用与预估不符、独享顺风车实为拼车等，司机端则多反映判责不合理、奖励未发 放等情况。 娱乐票务投诉量 ...

21世纪经济报道记者贺泓源、徐鸿儒 运动户外市场的两极分化似乎正在加剧。 2月24日，始祖鸟母公司亚玛芬体育披露了截至2025年12月31日的2025财年及第四季度业绩。财报显示，在2025财年，亚玛芬营收同比增长 27%至65.66亿美元；调整后净利润进一步增长至5.45亿美元2024年为2.36亿美元。 在2025年第四季度，亚玛芬营收同比增长28%至21.01亿美元；调整后净利润为1.76亿美元 ，2024年同期为0.9亿美元。 其中，中国市场成为亚玛芬业绩增长的重要动力。大中华区全年收入同比增长43.4%至18.6亿美元，在2024年四季度增速也达到了41.8%。作为 对比，亚玛芬北美地区全年收入同比增长14.3%至21.3亿美元，EMEA（欧洲、中东和非洲地区）全年收入同比增长19.3%至18.1亿美元。 而始祖鸟，依旧是亚玛芬的核心动力。在该品牌带动下，亚玛芬的Technical Apparel业务全年收入同比增长30%至28.6 亿美元。第四季度中， 始祖鸟批发渠道增⻓37%，DTC渠道增长 34%。 而李宁、安踏、耐克的销售就没那么好看了。 公告显示，李宁（不包括李宁 YOUNG）在2025年 ...

旅游出行行业专家交流 20260210 摘要 2026 年春运期间全社会跨区域人员流动总量预计达 95 亿人次，铁路客 运量预计 5.4 亿人次，民航旅客运输量预计 9,500 万人次，同比增幅约 5.3%，表明出行需求强劲复苏。 国内旅游人次预计约 6 亿，同比增长 10%-15%，旅游总收入预计达 7,500 亿元左右，同比增长 10%-15%，反映旅游消费市场的显著回暖。 80 后和 90 后是旅游主力军，占比分别为 38%和 26%，亲子家庭出游 比例超 50%，情侣或夫妻出游占比约 25%，表明家庭和年轻群体是主 要消费驱动力。 热门旅游目的地呈现"两兵一拳"格局，冰雪旅游和滨海旅游目的地增 长显著，文化旅游城市备受欢迎，下沉市场城市同比增长超 30%，揭示 旅游消费多元化趋势。 全国酒店预订量同比增长 71%，高星级酒店预订量同比增长约 70%， 民宿预订量增幅接近 80%，机票方面，国内航班预测达 12.6 万班次， 同比增 35%，出境航班 2.8 万班次，同比增 80%，反映旅游住宿和交 通运输业的快速增长。 Q&A 今年春节出游预定的整体情况如何？各类目的地、机票和酒店的预定情况及价 格如 ...

Group 1 - The core idea of the article is that Mixue Ice City is diversifying its business model by leveraging the "Snow King" IP, which is becoming a significant asset for the company [2][4][5] - Mixue Ice City has recently posted job openings related to a "Theme Park Project," indicating its intention to create a comprehensive experience around the "Snow King" IP, including roles such as event coordination and content creation [2] - The flagship stores of Mixue Ice City, which feature limited edition drinks and "Snow King" merchandise, have shown strong customer attraction, with peak daily foot traffic reaching 46,000 and daily revenue exceeding 350,000 yuan [3] Group 2 - The "Snow King" IP has become a core competitive advantage for Mixue Ice City, significantly reducing marketing expenses, with brand promotion costs accounting for only 0.9% of revenue in the first three quarters of 2024 [4] - The company plans to allocate approximately 7% (230 million HKD) of its fundraising to further develop the "Snow King" brand and enhance consumer recognition [5] - The recruitment for the theme park project is seen as a step towards fully realizing the economic potential of the "Snow King" IP [6]

Group 1 - Anta has officially announced its partnership with the Greek Olympic Committee, providing professional sportswear for the Greek sports delegation at major international events [1] - The collaboration with the Greek Olympic Committee comes after Li Ning secured the partnership with the Chinese Olympic Committee for the 2025-2028 period [2] - Anta will continue to support 13 Chinese national teams, providing equipment for 10 teams competing in various winter sports [3] Group 2 - Anta's strategy includes a three-step plan aimed at enhancing its global presence, starting with establishing a strong international brand in China, followed by expanding globally, and ultimately promoting the Anta brand worldwide [4][5] - The investment in Olympic marketing reflects the confidence of major players in the sports market despite fluctuations [6]

Group 1 - The core point of the article is that Mengniu's control over Miaokelando is entering a new phase, marked by the dismissal of founder Chai Xiu from key positions and the appointment of Kuai Yulong as the new general manager [1][8] - Chai Xiu's dismissal is linked to a long-standing investment guarantee dispute that has negatively impacted Miaokelando's performance, with an estimated loss of net profit between 119 million to 127 million yuan due to asset impairment [2][3] - The company has returned to a growth trajectory, with a revenue increase of 14.22% year-on-year to 1.39 billion yuan and a net profit increase of 214.67% to 42.97 million yuan in Q3 2025 [5][6] Group 2 - The growth is driven by the B-end market, particularly in the mozzarella cheese sector, benefiting from Mengniu's extensive upstream resources, which help stabilize raw milk supply and costs [6][7] - Mengniu currently holds over 37% of Miaokelando's shares, while Chai Xiu remains the second-largest shareholder with a total stake of 15.96% when including associated parties [1][2] - The stock price of Miaokelando was reported at 23.33 yuan per share, reflecting a decline of 1.77% [9]

Group 1: Li Ning Company Overview - Li Ning remains optimistic about its future despite a low single-digit decline in retail sales for the fourth quarter ending December 31, 2025, excluding Li Ning YOUNG [2] - The number of sales points in China for Li Ning (excluding Li Ning YOUNG) decreased by 41 to a total of 6,091, with retail points down by 59 and wholesale points up by 33 [3] - Li Ning is investing in flagship stores, launching its first "Dragon Store" in Beijing, which is expected to create a strong synergy with the new "Honor Gold Standard" product line [3] Group 2: Market Trends and Competitors - The trend in the industry shows major brands like Nike upgrading key stores in China, with a reported 25% sales increase in upgraded locations, despite a 16% decline in overall sales [4] - Li Ning's stock price increased by 2.94% to HKD 21 per share on January 19, 2026, indicating positive market sentiment [4] Group 3: Financial Performance and Projections - Li Ning's e-commerce virtual store business remained flat, indicating stability in that segment amidst overall sales declines [2] - The company is focusing on enhancing customer experience through flagship stores, aligning with broader industry trends of investing in experiential retail [4]

Core Viewpoint - The tourism and travel sector in the A-share market is experiencing a significant rally ahead of the 2026 Spring Festival, driven by strong demand and favorable policies [1][3]. Group 1: Market Performance - On January 19, 2026, the Wind tourism index surged by 2.5%, with major stocks like Dalian Shengya and Jiuhua Tourism hitting the daily limit [1]. - Key stocks such as Junting Hotel, Three Gorges Tourism, and China Duty Free saw gains exceeding 5%, while others like Jinjiang Hotel and Tianmu Lake rose over 4% [1]. - The overall market sentiment is bullish, indicating a preemptive warming of the Spring Festival market [1]. Group 2: Demand Drivers - The 2026 Spring Festival holiday, lasting from February 15 to 23, is expected to boost travel demand significantly, with a projected 5.39 billion passengers during the 40-day railway Spring Festival travel period, a 5% increase year-on-year [1][3]. - Domestic flight ticket bookings for the Spring Festival have surpassed 4.13 million, with a daily growth rate of approximately 21% [1][3]. - The trend of "reverse Spring Festival travel" is emerging, with a 35% year-on-year increase in ticket bookings for parents traveling to their children's workplaces for the holiday [1]. Group 3: Policy Support - Continuous policy support has been crucial for the recovery of the tourism sector, with multiple government initiatives aimed at boosting consumption and expanding travel services [3]. - In 2025, domestic tourism saw 4.998 billion trips, an 18% increase, with total spending reaching 4.85 trillion yuan, up 11.5% [3]. - The tourism market is expected to grow by 10% in 2025, driven by sustained leisure travel demand and experiential consumption [3]. Group 4: Institutional Investment - Institutional interest in the tourism sector is rising, with 25 out of 55 A-share tourism stocks receiving ratings from five or more institutions [3][4]. - The National Social Security Fund has invested heavily in eight tourism stocks, with a total market value of 3.094 billion yuan, favoring airlines and duty-free operators [4]. - Spring Airlines reported a 23.68% year-on-year increase in available ton-kilometers in December 2025, indicating strong operational recovery [4]. Group 5: Future Outlook - The upcoming Spring Festival is expected to lead to a peak in tourism consumption, benefiting related companies [4]. - Long-term prospects for the tourism sector are bolstered by the implementation of duty-free policies, recovery of international routes, and ongoing service consumption policies [4]. - Investors are advised to focus on leading companies in the duty-free, airline, and premium scenic spot sectors that are likely to benefit from consumption upgrades and policy advantages [4].