Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a total revenue of 15.127 billion yuan in 2024, with a year-on-year growth of 7.7%. The net profit attributable to the parent company was 1.485 billion yuan, reflecting a slight increase of 0.46% year-on-year. However, the first quarter of 2025 saw a decline in revenue to 3.6 billion yuan, down 4.1% year-on-year, and a net profit of 395 million yuan, down 10% year-on-year. The report anticipates a stable profit outlook, although the performance was below expectations [7][5]. - The report emphasizes the company's balanced development strategy, focusing on both "BC" channels and core business strengths. The introduction of new products and the expansion into niche markets are expected to drive growth, positioning the company as a more comprehensive food enterprise [7][5]. - The company maintains a focus on large product lines, with significant revenue contributions from frozen prepared foods, frozen dishes, and frozen noodle products. In 2024, these categories generated revenues of 7.839 billion yuan, 4.349 billion yuan, and 2.465 billion yuan, respectively [7][5]. Financial Data and Profit Forecast - The projected total revenue for 2025 is 15.866 billion yuan, with a year-on-year growth rate of 4.9%. The net profit for 2025 is estimated at 1.524 billion yuan, reflecting a growth of 2.7% [5][8]. - The gross profit margin for 2024 was 23.3%, with a slight increase from the previous year. However, the first quarter of 2025 saw a decrease in gross margin to 23.32% due to rising costs and increased promotional discounts [7][5]. - The company plans to continue its strategy of focusing on 3-5 strategic big products each year, with 39 products generating over 100 million yuan in revenue in 2024 [7][5].