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'Back to Starbucks' Turnaround Plan Is Working, CEO Niccol Says
Yahoo Finance· 2025-10-30 14:52
Core Insights - The "Back to Starbucks" plan is effectively driving sales and enhancing service quality [1] - Sales at established locations increased by 1% in the most recent quarter [1] - The company is focusing on restaurant renovations, increasing protein options in drinks, adding more workers, and expanding its business in China [1]
Starbucks to Post Q4 Earnings: What's in the Cards for the Stock?
ZACKS· 2025-10-27 13:55
Core Insights - Starbucks Corporation (SBUX) is set to report its fourth-quarter fiscal 2025 results on October 29, 2025, after market close [1] - The Zacks Consensus Estimate for SBUX's fourth-quarter earnings per share (EPS) is 56 cents, reflecting a 30% decline from 80 cents in the same quarter last year [2] - Revenue expectations are approximately $9.35 billion, indicating a 3% increase year-over-year [2] Performance Factors - The company's performance is anticipated to show progress from its "Back to Starbucks" turnaround strategy, benefiting from the nationwide rollout of the Green Apron Service model aimed at enhancing service standards and operational efficiency [3] - Seasonal offerings, such as the Pumpkin Spice Latte and new protein cold foam beverages, are expected to drive traffic and ticket growth, with same-store sales predicted to rise 0.2% year-over-year [4] - Internationally, revenues are projected to increase by 7.4% year-over-year to $2 billion, driven by growth in China, the U.K., and Mexico [5] Cost Pressures - Despite positive factors, the bottom line may face pressure from high labor costs, increased operating hours due to the Green Apron Service, and ongoing inflation, with total operating expenses expected to rise 8% year-over-year to $5.47 billion [6] - Softer traffic trends in the U.S., particularly during afternoon hours, and a cautious consumer spending environment may negatively impact performance [7] Earnings Prediction - The model indicates that SBUX may not achieve an earnings beat this quarter, with an Earnings ESP of -8.45% and a Zacks Rank of 3 (Hold) [8][9]
Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year
Business Insider· 2025-10-16 00:34
Core Insights - Brian Niccol, CEO of Starbucks, acknowledged mistakes made during his initial year, particularly in communication regarding the company's turnaround strategy [1][3][4] Company Strategy - The "Back to Starbucks" initiative aims to enhance customer experience and restore the brand's status as a cultural leader, focusing on major policy changes [3][4] - Changes include adjustments to barista dress codes, menu streamlining, and improvements to the mobile ordering system, which have reportedly led to increased customer engagement scores [4] Financial Performance - Starbucks has faced challenges, reporting its sixth consecutive quarter of declining sales as of July [9] - The company's stock has decreased over 13% since Niccol's appointment as CEO, closing at $82.86 per share recently [10] Leadership and Decision-Making - Niccol emphasized the importance of clearly outlining the company's performance plan and making decisions that may not please everyone, indicating a shift towards more decisive leadership [12][15] - He has made changes to the leadership team, bringing in individuals he previously worked with, to help navigate Starbucks' cultural positioning [11] Employee Response - The "Back to Starbucks" plan has faced criticism from both corporate and store-level employees, which included layoffs and store closures [5]
Will Starbucks' Store Uplifts Reset Economics and Customer Connection?
ZACKS· 2025-10-03 15:31
Core Insights - Starbucks Corporation (SBUX) is launching a portfolio-wide refresh to enhance customer experience and unit-level efficiency through a new "coffeehouse uplift" program, investing approximately $150,000 per store for impactful upgrades [1][9] - The initiative aims to complete at least 1,000 uplifts across North America by the end of 2026, reinforcing the "Back to Starbucks" strategy to restore community connection [2][9] - New store prototypes are being piloted to improve unit economics, with one format reducing construction costs by about 30% [3][9] Investment Strategy - The company is phasing out its mobile-order-only pickup concept by fiscal 2026, indicating a shift towards balancing convenience with experiential value [3] - Management believes that aligning physical space with service standards will enhance operational improvements and drive transaction growth and margin recovery [4] Competitive Landscape - Restaurant Brands International is also focusing on remodels to improve system health and profitability, with Burger King U.S. reporting mid-teens sales uplifts from recent remodels [5] - Cracker Barrel is integrating physical refreshes into a broader transformation plan, aligning upgrades with evolving consumer expectations [6] Financial Performance - Starbucks shares have increased by 5.7% over the past six months, outperforming the industry, which saw a 1.2% decline [7] - The company trades at a forward price-to-sales ratio of 2.66, below the industry average of 3.52 [11] - EPS estimates for fiscal 2025 indicate a decline of 34.4% year-over-year, while fiscal 2026 shows a projected rise of 23% [12]
Exclusive-Starbucks CTO resigned Monday, interim named
Yahoo Finance· 2025-09-26 14:57
Core Insights - Starbucks' chief technology officer Deb Hall Lefevre has resigned, with Ningyu Chen appointed as interim CTO [1][2] - The company is focused on technology initiatives to support its "Back to Starbucks" turnaround plan [2][5] - Starbucks plans to close underperforming stores in the U.S. and Canada, expecting a 1% reduction in store count by the end of fiscal 2025 [4][5] Technology Initiatives - Recent technology initiatives include an AI-powered automated inventory counter, an AI assistant for baristas, and a new point-of-sales system [3] - The automated inventory counter is being rolled out to all company-owned stores in North America by the end of September [3] Corporate Strategy - The "Back to Starbucks" plan aims to revive the chain's appeal after six consecutive quarters of sales declines [5] - CEO Brian Niccol is leading the turnaround efforts, which include eliminating 900 non-retail roles [4][5] Financial Performance - Starbucks shares have decreased by over 12% in the last 12 months, contrasting with a 16% increase in the S&P 500 Index [5]
Starbucks to add ‘hundreds of thousands of seats' back to its stores
Fastcompany· 2025-09-17 13:27
Core Insights - Starbucks is aiming to revive its in-store experience by adding "hundreds of thousands" of new seats, moving away from a transactional model to a more inviting atmosphere [3][6][7] - CEO Brian Niccol emphasizes a design-led approach to enhance customer experience, addressing the company's shift towards mobile ordering that has diminished the sit-down experience [3][6] - The company reported $36 billion in revenue for fiscal year 2024, which is nearly flat compared to 2023, indicating stagnant transaction levels since their peak in 2019 [6][7] Company Strategy - Niccol's plan, titled "Back to Starbucks," focuses on redesigning the customer experience, including the return of personalized touches like handwritten notes on cups and condiment bars [3][7] - The company plans to redesign 1,000 of its 11,000 company-operated cafés in North America and revamp its pastry menu to attract younger customers [7] - The introduction of new seating will be a contemporary version of the brand's signature chairs, aiming to create a more comfortable environment for customers [7] Market Context - Starbucks faces increasing competition from brands like Luckin Coffee, Dunkin', and Dutch Bros, which are capturing market share with innovative, Gen Z-focused products [6][7] - The shift in consumer behavior post-pandemic has led to a decline in traditional café experiences, prompting Starbucks to rethink its business model [3][6]
Starbucks getting rid of an ordering option as CEO pushes turnaround
Fox Business· 2025-07-31 16:11
Core Insights - Starbucks is closing its pickup-only grab-and-go stores in fiscal 2026 to realign its coffeehouse portfolio and enhance in-store experiences [1][2] - CEO Brian Niccol emphasizes the need for a more engaging customer experience, moving away from overly transactional models [3][4] - The company is implementing a "Back to Starbucks" strategy to rebuild its culture and improve profitability while addressing unionization pressures [6][8] Strategic Changes - The decision to sunset the mobile order and pickup-only concept is part of a broader evaluation of the North American portfolio to ensure optimal locations for profitability [2] - Niccol aims to revitalize the coffeehouse aesthetic to encourage longer customer visits and enhance the mobile ordering experience [4][9] - The company is streamlining operations by cutting 1,100 support partner roles and closing unfilled positions to create more agile teams [8] Employee and Customer Experience - Starbucks is enhancing employee benefits, including doubling parental leave, to improve the work environment [11] - The company is simplifying its menu by removing under-performing drinks to foster innovation and reduce wait times [9] - To improve customer retention, Starbucks is reintroducing personal touches like condiment bars and offering free refills on brewed coffee and tea [9]
Starbucks Q3 Earnings Miss Estimates, Revenues Rise Y/Y, Stock Up
ZACKS· 2025-07-30 15:45
Core Insights - Starbucks Corporation (SBUX) reported mixed results for the third quarter of fiscal 2025, with earnings per share (EPS) missing estimates while net revenues exceeded expectations [1][4] - The company made a one-time investment impacting EPS by 11 cents, and the overall performance reflected progress in its turnaround strategy [1][3] Financial Performance - EPS for the quarter was 50 cents, missing the Zacks Consensus Estimate of 65 cents by 23.1%, and down 46.2% from 93 cents in the prior-year quarter [4] - Net revenues reached $9.46 billion, beating the consensus mark of $9.3 billion by 1.7%, and increased 3.8% from $9.11 billion in the prior-year quarter [4] - Global comparable store sales declined 2% year over year, with a 2% decrease in comparable transactions partially offset by a 1% increase in average tickets [5] Segment Analysis - North America segment net revenues were $6.93 billion, up 2% year over year, with comparable store sales also declining 2% [7] - International segment net revenues increased 9% year over year to $2.01 billion, with comparable store sales at breakeven compared to a 7% decline in the prior-year quarter [8] - Channel Development segment net revenues rose 10% year over year to $483.8 million, driven by contributions to the Global Coffee Alliance [10] Margin and Cost Analysis - Non-GAAP operating margin contracted 660 basis points to 10.1% year over year, primarily due to investments in the "Back to Starbucks" initiative and inflation [6] - Operating margin in North America fell 770 basis points to 13.3%, while the International segment's margin contracted 200 basis points to 13.6% [8][9] - The Channel Development segment's operating margin decreased 860 basis points to 45.1% due to higher global product costs [11] Cash and Dividend Information - As of the end of the fiscal third quarter, the company had cash and cash equivalents of $4.17 billion, up from $3.29 billion at the end of fiscal 2024 [12] - Management declared a quarterly cash dividend of 61 cents per share, payable on August 29, 2025 [13]
Starbucks Revitalization Initiative to Shift Focus to App and Rewards
PYMNTS.com· 2025-07-30 00:19
Group 1 - The core strategy of Starbucks is the "Back to Starbucks" plan aimed at revitalizing the brand and enhancing customer experience through improvements in coffee quality and barista support [3][4]. - In the quarter ending June 25, Starbucks reported a 2% decline in global comparable store sales, with North America also down 2% and international sales remaining flat [4]. - Despite the decline in sales, the company noted improvements in various operational metrics, including increased retail partner engagement scores and record high shift completion rates [5]. Group 2 - Starbucks plans to launch significant innovations in its rewards program in early 2026, which will address customer feedback and enhance loyalty and engagement [6]. - The company will introduce a new Starbucks app and enhancements to its mobile order and pay features in 2026, aiming to improve customer service and overall experience [7]. - Starbucks has nearly 34 million 90-day active members in its rewards program, which is considered a significant asset for the company [6].
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround — but they are 'absolutely' coming
Business Insider· 2025-07-29 22:48
Core Insights - Starbucks' CEO Brian Niccol indicated that price changes are a last resort in his revitalization efforts, but he does not rule them out as necessary for the company's future [1][2] - The "Back to Starbucks" campaign is reportedly ahead of schedule, focusing on improving customer service and overall experience [1][11] Financial Performance - Starbucks reported a 2% decline in global comparable store sales, driven by a 2% decrease in comparable transactions, partially offset by a 1% increase in average ticket price [4] - The company's revenue increased by 4% to $9.5 billion, surpassing analysts' expectations, but adjusted EPS fell 46% year-over-year to $0.50, missing estimates of $0.65 [5] Strategic Initiatives - Niccol's turnaround strategy emphasizes customer service, with the introduction of the Green Apron Service model aimed at enhancing consumer connection and improving sales [10][11] - Changes in-store include remodeling for comfort, reintroducing self-serve condiment bars, and personalizing to-go orders with handwritten messages [12] Market Response - Following the earnings call, Starbucks' stock rose over 3.5% in after-hours trading, indicating a positive market reaction despite mixed financial results [5]