Accessibility StatementSkip Navigation Disney and Formula 1's "Fuel the Magic" Campaign will Deliver Unforgettable Fan Experiences, Exclusive Content and Elevated Products Link to Media Assets Here Link to Social Content Here GLENDALE, Calif., Oct. 28, 2025 /PRNewswire/ -- Disney and Formula 1® announced today their highly anticipated collaboration will kick off at the Las Vegas Grand Prix this November. As revealed in May, this exciting global relationship will "fuel the magic" for fans by blending world-c ...

Core Insights - CHIPS AHOY! collaborates with Stranger Things to create a unique pop-up experience ahead of the show's final season, allowing fans to engage with both the brand and the series in an immersive way [1][3] Event Details - The pop-up event will take place on October 25, 2025, in New York City and Atlanta, featuring a CHIPS AHOY! COOKIE x Stranger Things Claw Machine that offers exclusive co-branded merchandise [2][3] - Participants can win prizes such as walkie talkies, retro jean jackets, and the limited-edition cookie, with additional chances to win for those in costume [2][3] Product Launch - The CHIPS AHOY! x Stranger Things Limited-Edition Cookie features a new chocolatey base, fudge chips, and a strawberry-flavored filling, packaged in glow-in-the-dark materials [4] - These cookies are positioned as ideal snacks for watching the final season of Stranger Things or for Halloween celebrations [4] Series Information - Stranger Things 5 will premiere in three volumes on Netflix, with the first four episodes releasing on November 26, followed by three episodes on Christmas and the finale on New Year's Eve [5] Company Background - Mondelz International, the parent company of CHIPS AHOY!, reported net revenues of approximately $36.4 billion in 2024 and is recognized for its diverse portfolio of snack brands [7]

Core Insights - Selfridges and Disney are launching a festive collaboration titled "A Most Magical Christmas," set to begin on November 6, 2025, aimed at creating enchanting experiences for visitors [1][2][4] - The collaboration will feature limited edition products, including unique Disney-themed items and specially commissioned fashion pieces, enhancing the holiday shopping experience [3][5] Group 1: Collaboration Details - The partnership will transform Selfridges locations in London, Manchester, and Birmingham into festive wonderlands, featuring 18 Disney-themed window displays and over 60 brand collaborations [3][4] - Limited edition Selfridges and Disney yellow bags will be available starting November 6, marking a significant aspect of the collaboration [3][4] Group 2: Historical Context - The collaboration builds on a rich history between Selfridges and Disney, dating back to the 1950s, showcasing iconic Disney characters in Selfridges' displays over the decades [4] - This partnership reflects a shared creative dialogue and appreciation for each brand's heritage, developed over more than two years [4][5] Group 3: Executive Insights - André Maeder, CEO of Selfridges Group, expressed excitement about the collaboration, highlighting the unique and imaginative aspects of the partnership [5] - Tasia Filippatos, Global President of Disney Consumer Products, emphasized the power of storytelling and the joy it brings during the holiday season through this collaboration [5]

Core Insights - Chipotle has launched the 'A Little Extra' Dorm Collection in collaboration with Urban Outfitters, aimed at enhancing the college experience for students [1][5] - The Chipotle U Rewards program offers college students benefits such as 1,000 bonus points upon enrollment and 20% more points on every purchase, facilitating quicker access to free meals [2][4][6] Group 1: Chipotle U Rewards - The program is designed to provide a personalized digital experience for Gen Z students, rewarding them for their loyalty and engagement with the brand [4] - Students can enroll in Chipotle U Rewards starting today, with the program emphasizing special offers tied to significant milestones in their college journey [2][4] - Members earn 12 points for every $1 spent at Chipotle, accelerating their ability to redeem rewards [6] Group 2: 'A Little Extra' Dorm Collection - The collection features items inspired by Chipotle's menu, including bean bag chairs, a throw blanket resembling a tortilla, and a desk light shaped like a chip bag [5] - The collaboration aims to resonate with Gen Z's desire for individuality and self-expression in their living spaces [5][10] - The collection will be available for purchase starting August 20 at select Urban Outfitters locations and online [5][9] Group 3: Company Background - Chipotle Mexican Grill operates over 3,800 restaurants across multiple countries and is committed to serving responsibly sourced food without artificial ingredients [9] - Urban Outfitters, founded in 1970, operates over 200 stores and focuses on empowering individuality through a unique blend of products and creativity [10]

Core Insights - Energizer Holdings, Inc. has partnered with the Jeep brand to launch a new collection of high-performance lighting products designed for outdoor enthusiasts [1][2][3] - The collaboration aims to inspire a new generation of explorers by combining Jeep's off-road spirit with Energizer's innovative lighting technology [2][3] Product Overview - The Jeep x Energizer® lighting collection includes eight products such as headlamps, flashlights, lanterns, and keychain accessories, all engineered for durability and versatility [1][2] - Key products in the collection feature high brightness levels, with the Hybrid Headlamp providing up to 2,100 lumens and the High Lumen Metal Flashlight delivering up to 10,000 lumens in Boost mode [4] Company Background - Energizer Holdings, Inc. is a leading manufacturer of primary batteries and portable lighting products, recognized for brands like Energizer, EVEREADY, Rayovac, and VARTA [5] - The Jeep brand has over 80 years of experience in the SUV market, known for its off-road capability and commitment to innovation [6]

Core Insights - Angry Orchard Hard Cider and Horror, Inc. have collaborated to create a short-form vignette titled "Sweet Revenge," featuring real fans as victims of the iconic horror character Jason Voorhees, marking a unique marketing strategy [1][2][3] Company Collaboration - The partnership aims to engage diehard fans by allowing them to participate in the filming, thus creating a memorable experience that aligns with both brands' identities [2][4] - The collaboration celebrates the 45th anniversary of the Jason franchise, enhancing brand visibility and fan engagement [15][19] Product Launch - Angry Orchard is introducing a new 12-can Thriller Variety Pack, which includes a new Blood Orange cider inspired by Jason, featuring glow-in-the-dark packaging [4][5] - The Variety Pack includes three new cider flavors: Blood Orange, Berry Bewitched, and Headless Pumpkin, alongside the returning fan-favorite Cinnful Apple [10] Marketing Strategy - The marketing campaign leverages social media to scout fans, creating a buzz around the collaboration and enhancing brand loyalty [2][3] - The limited-edition designs for the cans feature Jason's hockey mask, appealing to both cider lovers and horror fans [5][10] Distribution and Availability - The new products will be available at retailers nationwide starting September 1, with a focus on seasonal marketing [5] - Fans can view the "Sweet Revenge" vignette on the Angry Orchard website and the Jason Universe YouTube channel, integrating digital engagement into the marketing strategy [6]

Core Concept - Wendy's is launching a limited-time collaboration with Netflix's show Wednesday, introducing the "Meal of Misfortune" featuring unique menu items inspired by the show [1][3]. Product Details - The Meal of Misfortune includes four mystery sauces called "Dips of Dread," "Rest in 10-Piece" Nuggets, "Cursed & Crispy" Fries, and a "Raven's Blood" Frosty, all in custom packaging [2][4]. - The meal will be available starting August 4 in the U.S. and August 11 in Canada, with availability in Puerto Rico, Bahamas, and Guam [3]. Marketing Strategy - The collaboration is described as a unique partnership, emphasizing the cultural significance of both Wendy's and Wednesday Addams, appealing to customers with a bold and unconventional marketing approach [6]. - An interactive game called "Escape from Wednesday's Woe" will be available in the Wendy's app, offering a chance to win $10,000, further engaging customers [6]. Brand Identity - Wendy's is positioned as a brand that challenges conventions and embraces a customer-obsessed philosophy, aligning with the dark humor of Wednesday Addams [6]. - The company has a long-standing commitment to quality food and community support, as evidenced by its foundation supporting adoption [7].

Core Concept - Chili's Grill & Bar is collaborating with Tecovas to launch limited-edition Booth Boots, handcrafted cowboy boots made from the material of Chili's iconic red booths, celebrating both brands' Texas heritage and style [1][2][4]. Product Details - The Booth Boots collection includes a matching Booth Belt and features classic silhouettes with bold design elements, such as exclusive chili pepper stitching [3][5]. - The Booth Boots retail for $345, while the Booth Belt is priced at $75 [5][7]. Availability - The limited-edition Booth Boots and Booth Belt will be available on Tecovas.com starting July 29 at 10 a.m. CT [3][5]. - Select Tecovas stores will serve Chili's margaritas on August 2 to celebrate the collection launch [6]. Brand Background - Chili's has been a leader in the casual dining industry since its founding in 1975, operating 1,600 restaurants across 29 countries and territories [9]. - Tecovas, established in 2015, is known for its handcrafted Western footwear and has rapidly expanded its presence both online and through physical stores [10].

Core Insights - The company has successfully expanded its global presence by entering seven new markets in the MENA region and Latin America in the first half of 2025, bringing its total to 38 countries and regions with over 580 stores worldwide [1][3][17] - Significant advancements in research and development (R&D) have been made, enhancing the company's long-term value proposition and addressing diverse customer needs [3][7] - The launch of the "open your mind Experiences" global campaign aims to refresh the brand image and foster collaborations with iconic brands and intellectual properties [5][10] Market Expansion - In the first half of 2025, the company entered seven new markets, contributing to its global footprint expansion [3][14] - The brand's commitment to enhancing global operations is evident as it continues to grow its presence across various regions [1][17] Product Development - The company is set to unveil more advanced R&D technologies and products in the coming months, enriching its product offerings [5][11] - The smart 5 model features enhanced driving assistance and AI-powered interactions, marking a significant step in intelligent cabin experiences [11][12] Strategic Partnerships - Collaborations with brands such as BRABUS, Sennheiser, Keith Haring, Disney, and Peet's Coffee are aimed at enhancing the brand's image and product offerings [8][10] - The partnership with the Keith Haring Foundation has led to the debut of the smart 3 Keith Haring Art Car, with plans for a production version later this year [8][10] Brand Campaign - The "open your mind Experiences" campaign emphasizes the importance of first-time experiences in creating emotional connections and unlocking new possibilities [7][10] - The campaign includes various crossover collaborations that span automotive, art, and lifestyle sectors, showcasing the brand's commitment to innovation [10][14]