Core Insights - The company has successfully expanded its global presence by entering seven new markets in the MENA region and Latin America in the first half of 2025, bringing its total to 38 countries and regions with over 580 stores worldwide [1][3][17] - Significant advancements in research and development (R&D) have been made, enhancing the company's long-term value proposition and addressing diverse customer needs [3][7] - The launch of the "open your mind Experiences" global campaign aims to refresh the brand image and foster collaborations with iconic brands and intellectual properties [5][10] Market Expansion - In the first half of 2025, the company entered seven new markets, contributing to its global footprint expansion [3][14] - The brand's commitment to enhancing global operations is evident as it continues to grow its presence across various regions [1][17] Product Development - The company is set to unveil more advanced R&D technologies and products in the coming months, enriching its product offerings [5][11] - The smart 5 model features enhanced driving assistance and AI-powered interactions, marking a significant step in intelligent cabin experiences [11][12] Strategic Partnerships - Collaborations with brands such as BRABUS, Sennheiser, Keith Haring, Disney, and Peet's Coffee are aimed at enhancing the brand's image and product offerings [8][10] - The partnership with the Keith Haring Foundation has led to the debut of the smart 3 Keith Haring Art Car, with plans for a production version later this year [8][10] Brand Campaign - The "open your mind Experiences" campaign emphasizes the importance of first-time experiences in creating emotional connections and unlocking new possibilities [7][10] - The campaign includes various crossover collaborations that span automotive, art, and lifestyle sectors, showcasing the brand's commitment to innovation [10][14]