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千年窑火燃新韵,汉青陶瓷“花式”出圈
Qi Lu Wan Bao· 2025-12-10 13:45
当淄博的千年窑火遇上服务消费升级的浪潮,一场传统工艺与现代生活的深刻对话正在上演。在这 座"当代国窑"城市的产业革新中,淄博汉青陶瓷有限公司凭借"器为载道"的匠心与"当代表达"的智慧, 跻身山东省服务消费新品牌入围阵营。从国宴殿堂的庄重器皿到百姓餐桌的日常美学,从C2M定制的 精准服务到"陶瓷+"的场景创新,汉青陶瓷正以全方位的服务升级,让古老陶瓷在新时代焕发璀璨光 彩。 数字化浪潮中,汉青陶瓷以线上线下(300959)融合的体验营销,让陶瓷文化触达更多消费者。线上通 过电商商城、社交平台与直播拓宽渠道,将"江山如画"等融入《千里江山图》元素的典藏瓷系列推向全 国;线下打造的汉青国瓷艺术中心,集展示、工艺观摩与DIY体验于一体,八套国宴瓷的陈列让参观者 直观感受国瓷魅力,老师傅带徒实操的场景则让传统工艺可感可学。这种沉浸式互动,让消费者从"旁 观者"变为"参与者",深刻理解陶瓷背后的匠心与文化。 创新驱动下,汉青陶瓷收获了品牌与市场的双重认可。如今其年产高端骨瓷200余万件,远销世界二十 多个国家和地区,成为国内外知名企业与高端场所的首选合作伙伴。除了"国家用瓷生产企业""山东省 知名商标"等资质,产品更斩获 ...
京东“双11”3C数码AI产品成交额同比增超一倍
Bei Jing Shang Bao· 2025-11-11 10:01
Core Insights - During this year's "Double 11" shopping festival, JD's 3C digital AI products achieved a transaction value growth of over 100% year-on-year [1] - AI tablets and AI large-screen smartphones ranked among the top 5 in terms of growth rate within the overall 3C digital category [1] - The C2M customization ratio for large-screen AI smartphones and gaming laptops exceeded 30% and 50%, respectively [1] Sales Performance - The transaction value of JD's customized new products was five times that of the previous year [1] - There was a significant increase in the number of customized heavy-duty new products in categories such as home appliances [1] - The newly launched Haier Comfort Wind air conditioner sold over 10,000 units in its first sale [1] - The transaction value for new home appliance products grew by over 100% year-on-year [1]