骏马迎春，年味十足！1月23日，2026"苏品e齐购 欢聚年货节"暨南京市"四季有约·数享新春"消费季启动仪式在南京金陵天地举行。活动现场，省商务厅 发布2026全省年货节重点活动，围绕即时零售、平台促销、"丝路云品"、消费帮扶、省市联动等五个方面，联动地方、平台企业推出一系列消费者喜闻乐 见的特色活动，南京市商务局发布全市"四季有约·数享新春"消费季活动内容。在春节前后，全市聚力打造"1+5+N"活动体系，聚焦五大重点消费主题，联 动全市各板块、各行业，推出超400场特色促消费活动，进一步浓厚全城促消费氛围。 启动仪式现场。 线下年货节打造五大消费主题 一是"焕新金陵"，加码大宗消费福利；二是"品味金陵"，解锁地道年味；三是"云购金陵"，升级数字消费体验；四是"潮玩金陵"，点燃全城过节热情，组 织全市各板块商场商圈推出一系列精彩纷呈的促消费活动，营造浓厚节日氛围，激发消费市场活力，让无论是本地市民还是外地游客，都能在南京找到属 于自己的新春乐趣。启动仪式现场，金陵天地总经理牟志寰介绍，这次金陵天地年货节现场搭建30余个产品展位，包括苏品苏货、丝路云品、即时零售、 直播电商、AI应用等主题，打造"苏品苏货焕新 ...

Core Insights - The article highlights the significant increase in consumer spending during the New Year holiday in Hebei Province, driven by various promotional activities and policies aimed at stimulating consumption [2][3][6]. Group 1: Consumer Demand and Sales Performance - During the New Year holiday, Hebei's consumer market showed a steady release of demand, with key monitored enterprises achieving a total revenue of 13.58 million yuan, marking a 16.09% year-on-year increase [2]. - In Tangshan, 14 key commercial enterprises recorded a foot traffic of 773,000, a 12.1% increase, and sales of 97.46 million yuan, up 7.4% [2]. - Xingtai's 14 large supermarkets saw a daily foot traffic of 331,000, a 6.5% increase, with sales reaching 13.61 million yuan, a 5.2% rise [2]. - In Shijiazhuang's Luquan District, the North Country Outlets experienced an 8% increase in foot traffic and sales of 15.47 million yuan, up 20% [2]. - Qinhuangdao's eight large supermarkets had an average daily foot traffic of 300,000, more than tripling compared to pre-holiday levels, with sales of 25 million yuan, a 15% increase [2]. - Handan's 73 monitored hotels and inns achieved an occupancy rate of 68.9%, with revenue of 4.38 million yuan, a 4.3% increase [2]. Group 2: Policy Initiatives and Consumer Programs - On January 1, 2026, Hebei launched a comprehensive "old-for-new" consumption policy covering key sectors such as automobiles, home appliances, and digital products, aimed at stimulating consumer demand [3][4]. - From January 1 to 2, the total sales of home appliances, digital, and smart products reached 590 million yuan, with 81.32 million yuan utilized in "old-for-new" subsidies [6]. - Over 11,000 enterprises participated in the "old-for-new" program, completing over 42,000 transactions and achieving sales of 216 million yuan, a 130% increase compared to the same period last year [6]. Group 3: Enhanced Consumer Experience - Various regions have created immersive and interactive shopping experiences, significantly enhancing market attractiveness during the holiday [7]. - In Shijiazhuang, the Zhengding Ancient City hosted over 80 themed activities, attracting an average daily foot traffic of 51,000 [7]. - The Wanli Temple Walking Street received 1.42 million visitors during the holiday, a 35% increase, generating 25 million yuan in revenue, an 18% rise [7]. - Zhangjiakou's "Ice and Snow Chongli" venues attracted nearly 200,000 visitors with immersive experiences [7]. - Handan's HeTou Old Street welcomed over 200,000 tourists, while Tangshan's banquet events featured diverse performances, drawing 13,800 visitors on New Year's Day [7].

Core Insights - During the National Day and Mid-Autumn Festival holiday (October 1 to October 8), the consumption in Minhang District, Shanghai reached 849 million yuan, a year-on-year increase of 10.5% [1] - The total foot traffic was 8.8577 million, reflecting a 2.5% year-on-year growth, with an average transaction value of 96 yuan, up 7.9% [1] Consumption Growth Drivers - The commercial projects in Minhang District implemented various promotional measures, including the distribution of "Spring Shen Beautiful Welfare Coupons," "Minhang Good Goods" selection, car purchase subsidies, and themed activities, which contributed to sustained consumption growth [1] - Major commercial centers such as Shanghai MixC, Bailian South Shopping Center, and Qibao Link Real Estate Plaza were identified as key drivers of consumption growth [1] Key Commercial Areas Performance - The Wu Zhong Road business circle ranked first in sales with 209 million yuan, followed by Xinzhuang and Qibao business circles with 142 million yuan and 130 million yuan, respectively [1] - Ten business circles experienced year-on-year growth, with the Jiangchuan business circle showing the highest increase of 76.5%, benefiting from the growth of projects like Jinyue Lefang [1] Promotional Activities Impact - Various commercial entities in Minhang District hosted promotional activities, creating themed and immersive shopping experiences to stimulate consumer enthusiasm [2] - Bailian South Shopping Center saw a 36.19% year-on-year increase in sales during its 26th anniversary celebration, which included free and threshold-based lottery promotions [2] Consumption Voucher and Subsidy Policies - Since September 26, Minhang District has issued two rounds of shopping vouchers covering 24 commercial complexes, 159 brands, and 807 stores, with a total redemption of 6.3735 million yuan and an order amount of 26.7123 million yuan, achieving a redemption ratio of 1:4.2 [4] - The automotive consumption subsidy policy has been extended until October 31, with a slight increase of 2.05% in automotive sales during the holiday, totaling over 800 vehicles sold and generating over 110 million yuan in sales [5] Sector-Specific Performance - The gold and jewelry sector in Minhang District experienced a year-on-year sales growth of 39.3%, driven by high demand for new accessories and record-high international gold prices [6] - The restaurant sector also saw a year-on-year sales increase of 5.04% during the holiday period [6] Event-Driven Consumption - The 2025 Shanghai Rolex Masters achieved a record audience attendance, with expectations of over 240,000 attendees, of which over 70% are from outside the region [6] - A ticket-related consumption discount initiative was launched, involving 17 commercial entities and over 200 merchants, generating over 580,000 yuan in related consumption [6] Local Brand Promotion - The "Minhang Good Goods" initiative aimed to enhance the visibility of local brands through online and offline channels, resulting in nearly 110,000 yuan in sales from community markets and 8.437 million yuan in sales through the "Vipshop" app since its launch on September 14 [9] - The ongoing evaluation and selection of "Minhang Good Goods" has further stimulated regional consumption [9]

Core Insights - Suning.com has launched the "930 Home Appliance Benefit Day" in collaboration with over a hundred major appliance brands, offering significant discounts and subsidies to consumers during the National Day and Mid-Autumn Festival shopping period [1][3] Group 1: Promotional Activities - The "Flash Sale 48 Hours" event will take place from September 30 to October 1, allowing consumers to access special prices on a wide range of appliances, including air conditioners starting at 1399 yuan and 85-inch TVs at 3999 yuan [3] - Consumers can benefit from the "Super Subsidy" program, which offers tiered subsidies of 10%-20% across three categories: essential needs, new intelligent selections, and home decoration options, ensuring prices are significantly lower than market averages [3][6] Group 2: Consumer Experience - During the "930 Home Appliance Benefit Day," consumers can participate in various immersive activities at Suning stores, such as gaming competitions and cooking contests, while enjoying complimentary services like coffee and laundry [4] - The event aims to create a shopping experience that is engaging and social, enhancing customer satisfaction and loyalty [4][6] Group 3: Strategic Goals - Suning.com intends to establish the "930 Home Appliance Benefit Day" as an annual core consumption event, transforming consumer expectations into immediate satisfaction [1][6]