Core Insights - The traditional apparel industry in A-shares continues to face pressure, with many companies reporting declines in revenue and net profit, indicating a deep adjustment period [1][2][3] - The children's clothing segment shows relative stability, with leading company Semir achieving revenue growth, while the women's and men's clothing markets remain subdued, particularly in fashion women's wear [1][3] - Many companies are shifting from a franchise model to direct-to-consumer (DTC) strategies, opening flagship stores in key urban areas while reducing franchise outlets [1][4][5] Industry Performance - The overall market size of China's apparel industry is approximately 2 trillion yuan, with traditional apparel categories experiencing varying degrees of revenue and net profit declines [2] - Notable declines in net profit were observed in companies like Taiping Bird, which saw a 54.61% drop, and other fashion brands reporting over 20% declines [2][3] - Men's apparel brands such as Jiumuwang, Youngor, and Baoxini also reported slight revenue declines, while only Hailan Home saw a minor revenue increase of 1.73% [3] Strategic Shifts - The trend of increasing direct store openings while closing franchise stores is becoming common among apparel companies, reflecting a shift from channel scale competition to user value competition [4][5] - Taiping Bird has initiated a "super store" strategy, integrating multiple brands into large flagship stores, with eight locations established in prime shopping areas by mid-2025 [4][5] Investment Strategies - Several apparel companies are turning to investments to bolster profits, with Langzi Co. reporting a 64% increase in net profit due to stock market gains [6] - Jiumuwang's net profit surged by 248.54% primarily due to increased fair value gains from financial assets, while Baoxini's financial assets skyrocketed by 2072.73% [6] - Experts suggest that while financial investments can temporarily boost profits, they may mask underlying business weaknesses and lead to strategic complacency [6][7]

Investment Rating - The investment rating for Anta Sports (02020.HK) is "Buy" (maintained) [1] Core Views - Anta Sports is advancing channel upgrades for its brand, with outdoor brands leading growth [1] - The company aims for high single-digit growth in overall retail sales for the year, despite short-term impacts from store renovations and online competition [8] Financial Forecasts - Total revenue projections (in million RMB) are as follows: - 2023A: 62,356 - 2024A: 70,826 (up 16.23% YoY) - 2025E: 78,173 (up 10.37% YoY) - 2026E: 86,079 (up 10.11% YoY) - 2027E: 94,239 (up 9.48% YoY) [1] - Net profit attributable to shareholders (in million RMB) is projected as: - 2023A: 10,236 - 2024A: 15,596 (up 52.36% YoY) - 2025E: 13,232 (down 15.16% YoY) - 2026E: 14,763 (up 11.57% YoY) - 2027E: 16,431 (up 11.30% YoY) [1] - Earnings per share (EPS) forecast (in RMB) is: - 2023A: 3.65 - 2024A: 5.56 - 2025E: 4.71 - 2026E: 5.26 - 2027E: 5.85 [1] - Price-to-earnings (P/E) ratios are projected as: - 2024A: 14.71 - 2025E: 17.34 - 2026E: 15.54 - 2027E: 13.96 [1] Retail Performance - In Q2 2025, retail sales for Anta brand grew low single digits, while FILA and other brands saw mid single-digit and 50-55% growth respectively [8] - The company is implementing a "lighthouse store plan" to enhance store image in lower-tier cities, which may temporarily affect sales [8] - FILA's performance met expectations with mid single-digit growth in Q2 2025, and other brands maintained rapid growth, particularly benefiting from seasonal trends [8]