Core Viewpoint - Tianfeng Securities has slightly adjusted the profit forecast for Anta Sports, expecting net profit attributable to shareholders to be 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the years 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 18x, 15x, and 14x, maintaining a "Buy" rating Brand Performance - Mature Brand: Anta brand is expected to achieve revenue of 17 billion RMB in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - Growth Brand: FILA brand is projected to generate revenue of 14.2 billion RMB in H1 2025, a year-on-year increase of 8.6%, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging Brand Portfolio: Other brands (including DESCENTE and KOLON SPORT) are expected to achieve revenue of 7.4 billion RMB in H1 2025, a year-on-year increase of 61.1%, increasing their revenue share from approximately 13% to about 19%, with a gross margin of 73.9% [1] Channel Performance - DTC: Expected revenue of 9.4 billion RMB in H1 2025, a year-on-year increase of 5.3%, accounting for about 56% of total revenue [2] - E-commerce: Anticipated revenue of 6.1 billion RMB in H1 2025, a year-on-year increase of 10.1%, representing approximately 36% of total revenue [2] - Traditional Wholesale and Others: Expected revenue of 1.4 billion RMB in H1 2025, accounting for about 8% of total revenue [3] Strategy and Outlook - The company will continue to implement a "single focus, multi-brand, globalization" strategy in H1 2025, driving growth through dual core brands [4] - Anta brand will deepen its transformation and promote innovation in business models and specialized stores, while FILA will focus on golf and tennis to build a core product matrix [4] - Emerging brands like DESCENTE and KOLON SPORT are expected to maintain rapid growth, with global expansion covering Asia, Europe, and America [4] - The company is enhancing digital integration and initiating AI strategic layouts to drive material research and process innovation [4] - A 3-5 year revitalization plan has been established for the JACK WOLFSKIN brand to reshape its product system [4]

机构：天风证券 通过DTC 模式转型提升效率与体验，持续提高销售效率。 电子商务：2025H1 实现营收61 亿元，同比增长10.1%，占总收入比重约36%。公司通过CRM 系统沉淀 用户标签，运用算法模型提升销售转化，推动线上业务持续增长。 传统批发及其他：2025H1 实现营收14 亿元，同比减少10.6%，占总收入比重约8%。 研究员：孙海洋 分品牌看： 成熟品牌：安踏品牌2025H1 实现营收170 亿元，同比增长5.4%，占总收入比重约44%，毛利率54.9%， 同比-1.7pp。安踏品牌在电商渠道打造明星产品，持续强化大众市场影响力，并在海外市场积极拓展布 局。 成长品牌：FILA 品牌2025H1 实现营收142 亿元，同比增长8.6%，占总收入比重约37%，毛利率68%， 同比-2.2pp。品牌在专业运动领域表现尤为突出，网球、高尔夫、女子和户外系列等运动品类保持较强 的增长势头。 新兴品牌组合：所有其他品牌（包括DESCENTE 迪桑特、KOLON SPORT 可隆等）2025H1 实现营收74 亿元，同比增长61.1%，占总收入比重从去年同期约13%大幅提升至约19%，毛利率73.9%，同 ...

天风证券（601162）发布研报称，维持安踏体育(02020)"买入"评级。公司2025年上半年持续贯彻"单聚 焦、多品牌、全球化"，通过双核心品牌驱动增长。安踏品牌将不断深化转型，推动创新业态与垂类店 铺孵化;FILA品牌聚焦高尔夫与网球领域，打造核心品类矩阵;DESCENTE、KOLONSPORT等新兴品牌 保持高速增长。公司全球化布局稳步推进，覆盖亚洲、欧美等市场。未来集团期望持续通过数字化转 型、供应链优化和技术创新，实现高质量盈利增长。 天风证券主要观点如下： 分品牌看： 成熟品牌：安踏品牌2025H1实现营收170亿元，同比增长5.4%，占总收入比重约44%，毛利率54.9%。 安踏品牌在电商渠道打造明星产品，持续强化大众市场影响力，并在海外市场积极拓展布局。 成长品牌：FILA品牌2025H1实现营收142亿元，同比增长8.6%，占总收入比重约37%，毛利率68%。品 牌在专业运动领域表现尤为突出，网球、高尔夫、女子和户外系列等运动品类保持较强的增长势头。 新兴品牌组合：所有其他品牌(包括DESCENTE迪桑特、KOLONSPORT可隆等)2025H1实现营收74亿 元，同比增长61.1%，占总 ...

Core Viewpoint - Tianfeng Securities maintains a "Buy" rating for Anta Sports (02020), emphasizing the company's focus on "single focus, multiple brands, and globalization" to drive growth through its dual core brands [1] Brand Analysis - Mature Brand: Anta brand achieved revenue of 17 billion yuan in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue with a gross margin of 54.9% [2] - Growth Brand: FILA brand generated revenue of 14.2 billion yuan in H1 2025, up 8.6% year-on-year, representing about 37% of total revenue with a gross margin of 68% [2] - Emerging Brand Portfolio: Other brands, including DESCENTE and KOLONSPORT, reported revenue of 7.4 billion yuan in H1 2025, a significant year-on-year increase of 61.1%, now accounting for about 19% of total revenue with a gross margin of 73.9% [2] Channel Analysis - DTC: Direct-to-Consumer (DTC) revenue reached 9.4 billion yuan in H1 2025, a year-on-year growth of 5.3%, making up approximately 56% of total revenue [3] - E-commerce: E-commerce revenue was 6.1 billion yuan in H1 2025, reflecting a year-on-year increase of 10.1%, contributing about 36% to total revenue [3]

Group 1 - Anta Sports (02020) saw a nearly 5% increase in intraday trading, currently up 3.02% at HKD 97.15, with a trading volume of HKD 1.018 billion [1] - Anta's Vice President and President of Southeast Asia, Wang Huayou, expressed confidence in achieving 1,000 Anta brand stores in Southeast Asia over the next three years as part of their expansion strategy [1] - The company is focusing on a global strategy, establishing its Southeast Asia headquarters in Singapore to strengthen market advantages and gradually expand into South Asia, Australia, and New Zealand [1] Group 2 - Credit Lyonnais stated that Anta is confident in achieving double-digit sales growth for the full year of 2025, with signs of improvement observed in late August and September [1] - Anta plans to expand its store count in ASEAN countries to 1,000 within three years, with over 200 stores expected by the first half of 2025 [1] - The management is optimistic about enhancing operational superiority through a multi-brand strategy, and Credit Lyonnais remains positive about Anta's strong execution capabilities [1]

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on systemic improvements and strict enforcement of compliance measures to combat corruption within the organization and its supply chain [1][2][5]. Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for suspected criminal activities, including one executive at the president level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [3]. - Anta has published a list of 10 suppliers banned from cooperation due to violations, indicating a proactive stance against corrupt partners [4]. Systemic Enhancements - Anta is strengthening its internal control systems through organizational restructuring, management system improvements, and employee education [7]. - The establishment of the "Integrity and Ethics Committee" and the revision of six core regulations, including anti-corruption and supplier compliance management, are part of the systemic enhancements [7]. - A "three-line defense" system has been created to cover 58 risk modules and 208 risk responsibilities, ensuring accountability among management [7]. Market Context - Anta's revenue increased by 14.3% year-on-year to 38.544 billion yuan, but net profit declined by 8.9% [11]. - The competitive landscape is challenging, with other major players like Li Ning and Adidas also facing revenue pressures [13][14]. - Anta's gross margin has decreased by 0.7 percentage points to 63.4%, attributed to increased online sales and discounting strategies [15]. Strategic Focus - The company is prioritizing investments in existing business areas, particularly innovation and digital transformation, to enhance profitability [17]. - Anta is also exploring high-quality acquisition opportunities to strengthen its multi-brand strategy [17]. - The ongoing anti-corruption measures are seen as a necessary response to the current market pressures and are expected to continue as a trend in the industry [19][20].

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on systemic improvements and strict enforcement of compliance measures to combat corruption within the organization and its supply chain [1][3][4]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for criminal offenses, including one at the president level and 14 at the director level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [1]. - Anta has published a list of 10 suppliers banned from future cooperation due to violations, indicating a proactive stance in managing supplier integrity [1][4]. Group 2: Systemic Enhancements - Anta is enhancing its internal control systems through organizational restructuring, management system improvements, and employee education [3]. - The establishment of the "Integrity and Ethics Committee" and the revision of six core regulations, including anti-corruption and supplier compliance management, are part of the systemic reforms [3]. - A "three-line defense" system has been created to cover 58 risk modules and 208 risk responsibilities, ensuring accountability at all management levels [3]. Group 3: Supply Chain Compliance - Anta is conducting regular compliance training for supply chain partners and implementing a tiered management system to enhance supplier compliance [4]. - The company has identified procurement, engineering, and marketing as high-risk areas for corruption, leading to stricter oversight in these domains [4]. - Notable cases of corruption within the procurement department have been highlighted, emphasizing the need for ongoing vigilance [4]. Group 4: Financial Performance Context - In the first half of the year, Anta's revenue grew by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [7]. - Compared to competitors, Anta's performance is relatively strong, although it faces challenges in maintaining profit margins amid a competitive market [9][10]. - The company's gross margin has declined by 0.7 percentage points to 63.4%, with specific brands experiencing more significant drops [10]. Group 5: Market Environment and Strategic Focus - The current market environment is challenging, with increased competition and pressure on profit margins, prompting Anta to prioritize profitability and operational efficiency [10][11]. - Anta's strategic focus includes investing in existing businesses, particularly in innovation and digital transformation, while also seeking high-quality acquisition opportunities [11]. - The ongoing anti-corruption efforts are seen as a necessary response to the pressures of the competitive landscape, indicating a shift towards more refined operational practices [11].

Group 1 - Anta Group is focusing on anti-corruption measures in high-risk areas by implementing internal audits, inspections, and other initiatives to combat corruption by 2025 [2] - As of August 2025, 74 employees were dismissed for serious fraud, and 46 individuals were referred to judicial authorities for suspected criminal activities, including 1 executive and 14 directors [2] - The company has established a "Career Traceability Mechanism" to hold employees accountable for any job-related criminal behavior, regardless of their employment status [4] Group 2 - Anta Group has formed an "Integrity and Ethics Committee" and revised six core systems, including anti-corruption and supplier compliance management [4] - The company collaborates with various organizations to create a cross-industry corruption "blacklist" sharing platform and implement punitive measures against violators [4] - In the first half of the year, Anta Group reported revenue of 38.544 billion yuan, a year-on-year increase of 14.3%, and a net profit of 7.031 billion yuan, up 14.5% [4] Group 3 - Anta Sports (02020.HK) closed at 96.3 HKD per share, up 2.56%, with a total market capitalization of 270.335 billion HKD [5]

Core Viewpoint - Anta Sports is focusing on expanding its presence in Southeast Asia as part of its global strategy, aiming to open 1,000 stores in the region over the next three years [2][3]. Group 1: Financial Performance - Anta Sports' revenue has significantly increased over the past four years, with figures of 355.12 billion, 493.28 billion, 536.51 billion, 623.56 billion, and 708.3 billion from 2020 to 2024 [6]. - In the first half of 2025, Anta reported a revenue increase of 14.3% year-on-year, reaching 385.4 billion, marking a historical high [7]. - The company is projected to exceed 800 billion in revenue for the first time in 2025, achieving a continuous annual increase of over 100 billion for five consecutive years [8]. Group 2: Global Expansion Strategy - Anta is establishing its Southeast Asia headquarters in Singapore, using it as a strategic hub to enhance market advantages and expand into South Asia, Australia, and New Zealand [3]. - The company is employing a Direct-to-Consumer (DTC) approach and a multi-brand, omni-channel strategy to connect online and offline sales [3][4]. - Anta has successfully entered various Southeast Asian markets, including Singapore, Malaysia, Vietnam, the Philippines, Thailand, Brunei, and Nepal [6]. Group 3: Brand Development and Partnerships - Anta has formed a joint venture with the Korean fashion platform MUSINSA to operate in the Chinese mainland, Hong Kong, and Macau, with Anta holding a 40% stake [5]. - The acquisition of outdoor brand Jack Wolfskin for 2.164 billion enhances Anta's brand portfolio, extending its outdoor product line from high-end to mass-market [10]. - Anta's overseas revenue increased by over 150% in the first half of 2025, driven by growth in Southeast Asia and new business launches in the U.S. and the Middle East [10].

Group 1 - Anta Sports Products Co., Ltd. plans to expand its presence in Southeast Asia by increasing the number of its stores to 1,000 within three years [1]