21世纪经济报道记者贺泓源、徐鸿儒 安踏集团正在加速自己的出海进程。 近日，安踏集团的主品牌——安踏品牌在北美的首家旗舰店于洛杉矶比弗利山庄开业。作为全球高端商 业地标，在比弗利山庄开店，成本是不低的。 更关键的是，该门店将采用直营模式。基于这是安踏品牌在美国市场的首个线下直营门店，为此配套的 运营成本更是不少。 显然，安踏认为此种投入是值得的。 安踏品牌CEO徐阳表示，比弗利山庄店是安踏品牌全球化战略的关键一步。"未来，安踏会通过运动体 验的推广、品牌跨界联动、公益项目等各项本土化举措，在拓展北美市场的同时，强化全球品牌认同 感。"他说。 此种规划或许也意味着，在美国开直营门店，更多具有象征意义。 其代表着安踏的全球化决心。 基于彪马在全球市场的主流地位，深入彪马运营，对安踏集团的全球化也有着帮助。 国内市场承压或许是加速安踏出海的诱因之一。公告显示，在2025年四季度，安踏主品牌零售金额同比 低单位数下降，FILA 品牌零售金额同比中单位数增长。 同期，面向全球市场的始祖鸟母公司亚玛芬体育营收同比增长28%至21.01亿美元。两相对比之下，不 由得让安踏对海外市场心向往之，且对亚玛芬的成功运营让安踏有了一 ...

Core Insights - Anta Group's main brand "Anta" opened its first flagship store in North America in Beverly Hills, Los Angeles, marking its first offline direct-operated store in the U.S. market [1] - The opening in Beverly Hills, a global high-end commercial landmark, aims to break the traditional outbound model of Chinese brands that rely on wholesale and agency cooperation [1] - Anta seeks to establish a new global path centered on "brand autonomy, product innovation, and cultural confidence" through its unique "brand + retail" business model and direct-to-consumer (DTC) capabilities [1]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company plans to acquire a 29.06% stake in Puma for €1.506 billion (approximately RMB 12.28 billion), becoming Puma's largest shareholder [1] - Puma is currently undergoing a strategic adjustment phase, with expected long-term investment returns [4] - The acquisition price represents a 62% premium based on Puma's stock price as of January 26, 2026, indicating a strong long-term brand value despite short-term profitability challenges [4] - The company is focusing on a multi-brand strategy and global expansion, leveraging its experience to enhance Puma's profitability and support its own international business development [4] Financial Summary - The company's main business revenue is projected to grow from RMB 70.826 billion in 2024 to RMB 94.095 billion in 2027, with a compound annual growth rate (CAGR) of approximately 8.7% [2] - The net profit attributable to shareholders is expected to decrease from RMB 156.0 billion in 2024 to RMB 131.5 billion in 2025, before recovering to RMB 162.2 billion in 2027 [2] - The earnings per share (EPS) is forecasted to decline from RMB 5.52 in 2024 to RMB 4.66 in 2025, then gradually increase to RMB 5.74 by 2027 [2] - The price-to-earnings (PE) ratio is projected to be 16 in 2025, 15 in 2026, and 13 in 2027, reflecting a favorable valuation trend [2] Market Performance - The company's stock price has fluctuated between HKD 107.5 and HKD 65.6 over the past year, with a current price of HKD 85.3 [1] - The company's market capitalization stands at HKD 240.8 billion [1]

Group 1 - The core viewpoint of the report is that Anta Sports (02020) is expected to see revenue growth from FY25E to FY27E, with projected revenues of 785.3 billion, 860.3 billion, and 942.0 billion yuan, representing year-on-year growth of +10.9%, +9.6%, and +9.5% respectively [1] - The net profit attributable to the parent company is forecasted to be 132.4 billion, 144.1 billion, and 162.0 billion yuan for FY25E to FY27E, showing a year-on-year decline of -15.1% (excluding equity investment income, it is +11.1%), +8.8%, and +12.4% respectively [1] - The report maintains a "buy" rating with a target price of 98.0 HKD, corresponding to a PE ratio of approximately 18.8 times for FY25E and a static PE of about 16.0 times, indicating an expected price increase of 25.8% from the current price [1] Group 2 - The company plans to acquire a 29% stake in PUMA for approximately 1.5 billion euros, equivalent to 122.8 billion yuan, which would make it the largest shareholder of PUMA if the transaction is completed [2] - This acquisition is expected to leverage PUMA's strong global brand value and enhance the company's brand operation capabilities, further advancing its globalization strategy [2] Group 3 - In Q4 FY25, the overall retail sales of the group met expectations, with FILA showing mid-single-digit growth and a quarter-on-quarter acceleration, while other brands achieved a growth rate of 35% to 40%, with Descente growing by 25% to 30% and becoming the third brand in the group to exceed 10 billion yuan in retail scale [3] - Other brands also performed well, with overall growth exceeding expectations, achieving 45% to 50% growth [3] Group 4 - For FY25, the operating profit margin (OPM) of various brands met initial guidance, with Anta achieving an OPM of 20% to 25% and FILA maintaining an OPM of around 25% despite brand and product promotions [4] - Descente and KELON contributed positively to profit margins, while the new brand Wolf Claw maintained an OPM range of 25% to 30% [4] Group 5 - In FY26, assuming a stable macro environment, Anta aims for positive revenue growth, while FILA seeks to sustain its growth momentum from FY25 [5] - Other brands may experience a slowdown in growth due to a higher revenue base, and the operating profit margins are expected to remain relatively stable, excluding the Wolf Claw brand [5]

Core Viewpoint - Company Anta Sports (02020) is expected to see revenue growth from FY25E to FY27E, with projected revenues of 785.3 billion, 860.3 billion, and 942.0 billion yuan, representing year-on-year growth of +10.9%, +9.6%, and +9.5% respectively. Net profit attributable to shareholders is projected to be 132.4 billion, 144.1 billion, and 162.0 billion yuan, with a year-on-year decrease of -15.1% (an increase of +11.1% after excluding equity investment income), +8.8%, and +12.4% respectively. The buy rating is maintained with a target price of 98.0 HKD, implying a potential upside of 25.8% from the current price [1] Group 1 - The company plans to acquire a 29% stake in PUMA for approximately 1.5 billion euros, equivalent to 122.8 billion yuan, which would make it the largest shareholder of PUMA if completed. This acquisition is expected to enhance the company's global strategy and leverage PUMA's strong brand value [1] Group 2 - For Q4 FY25, the overall retail sales of the group met expectations, with FILA achieving mid-single-digit growth and significant increases in various segments. Other brands saw a growth of 35-40%, with Descente growing by 25-30%, becoming the third brand in the group to exceed 10 billion yuan in retail scale [2] Group 3 - In FY25, the operating profit margin (OPM) for various brands met initial guidance, with Anta achieving an OPM of 20-25% and FILA maintaining around 25% OPM despite promotional activities. Other brands like Descente and KELON contributed positively to profit margins, with the new brand Wolf Claw maintaining an OPM range of 25-30% [3] Group 4 - In FY26, assuming a stable macro environment, Anta aims for positive revenue growth, while FILA seeks to sustain its growth momentum. Other brands may experience slower growth due to high revenue bases. The operating profit margins are expected to remain stable, with continued investments in sports resources and consumer experience to support growth [4]

Investment Rating - The report maintains a "Buy" rating for Anta Sports [2][7]. Core Views - Anta Sports announced the acquisition of a 29.06% stake in PUMA from the Pinault family’s investment company Artémis, with a total transaction value of approximately €1.5 billion (around RMB 12.28 billion), reflecting a valuation of about 15 times PUMA's 2024 net profit [7]. - The acquisition is a strategic move to enhance Anta's multi-brand global strategy and is expected to strengthen its global presence [7]. - Anta will fund the acquisition entirely with its own resources, ensuring that dividend payments will not be affected [7]. - Anta's established consumer insights and operational capabilities in China are anticipated to aid PUMA in recovering growth in the Chinese market, where PUMA's revenue currently represents only about 7% of its global sales [7]. - PUMA's global brand strength and resources are expected to complement Anta's existing multi-brand strategy, facilitating Anta's global expansion [7]. - The report projects Anta's net profit for FY2025 to be RMB 132.0 billion, with a growth rate of 11% when excluding one-time gains from Amer Sports [7]. Financial Data and Profit Forecast - Revenue projections for Anta Sports are as follows: - FY2023: RMB 623.6 billion - FY2024: RMB 708.3 billion - FY2025E: RMB 799.8 billion - FY2026E: RMB 896.5 billion - FY2027E: RMB 970.0 billion - The corresponding year-on-year growth rates are 16%, 14%, 13%, 12%, and 8% respectively [6][17]. - Net profit forecasts are: - FY2023: RMB 102.4 billion - FY2024: RMB 156.0 billion - FY2025E: RMB 132.0 billion - FY2026E: RMB 140.0 billion - FY2027E: RMB 157.4 billion - The projected earnings per share (EPS) are: - FY2023: RMB 3.61 - FY2024: RMB 5.41 - FY2025E: RMB 4.60 - FY2026E: RMB 4.87 - FY2027E: RMB 5.48 [6][17].

Group 1 - Anta Sports reported a decline in retail sales for its Anta brand in Q4 2025, attributed to warm winter weather affecting winter apparel sales and a late Spring Festival impacting children's clothing, while FILA brand retail sales showed a mid-single-digit growth [1] - The overall retail environment remains weak, leading to expected downward pressure on Operating Profit Margin (OPM) for Anta brand, despite stable discount and inventory turnover ratios [1] - FILA brand's retail sales growth is attributed to effective brand restructuring and channel adjustments, with expectations for continued strong growth into 2026, although OPM may also face downward pressure due to ongoing channel adjustments [1] Group 2 - The outlook for Anta brand in 2026 is conservative, with a high probability of growth during the Olympic year, but increased marketing expenses and potential discount pressures may lead to significant OPM challenges [2] - FILA brand is expected to maintain a stable growth trajectory, with a more manageable OPM contraction anticipated [2] - Overall, the company is projected to achieve a net profit attributable to shareholders of 13 billion, 14 billion, and 15.1 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 15, 14, and 13 times [2]

Investment Rating - The investment rating for Anta Sports is "Buy" [4] Core Views - Anta Sports plans to acquire 29.06% of PUMA SE shares at a cash price of €35 per share, representing a 62% premium over PUMA's previous closing price, with a total transaction value of €1.506 billion (approximately ¥12.278 billion) [1] - The acquisition aims to enhance Anta's brand matrix and strengthen its global presence, particularly in markets where PUMA has significant influence, such as Europe, Latin America, Africa, and India [1] - PUMA is currently experiencing a performance downturn, with a projected revenue decline of low double digits for the full year 2025, and a reported EBIT loss of €10.7 million for the first three quarters of 2025 [2] - Despite short-term challenges, the long-term outlook for PUMA is positive due to its strong brand assets and global influence, with expectations for performance improvement post-acquisition [2] Financial Performance Summary - Anta's main brand experienced slight fluctuations in performance due to a weak consumer environment, with Q4 revenue declining in low single digits, while Fila and other brands showed strong growth [3] - For 2025, Anta expects a revenue growth of 10.9% to ¥78.564 billion and a net profit of approximately ¥13.2 billion, reflecting an 11% increase compared to 2024 [3] - The company anticipates a revenue growth of over 10% for 2026, with a slight decrease in net profit margin [3] Financial Projections - Revenue projections for Anta Sports are as follows: - 2025: ¥78.564 billion - 2026: ¥87.019 billion - 2027: ¥96.465 billion [9] - Net profit projections are as follows: - 2025: ¥13.194 billion - 2026: ¥14.035 billion - 2027: ¥15.937 billion [9] - The expected P/E ratio for 2026 is 14 times [8]

对于此次收购，安踏体育创始人丁世忠表示，"彪马是具有标志性意义的全球知名品牌，有着深厚的品 牌资产。收购彪马的股权成为最大股东，是集团深入推进'单聚焦、多品牌、全球化'发展战略的重要里 程碑。" 而安踏体育也一直在通过收购进行全球化布局。自2009年起，先后将亚玛芬体育及始祖鸟、萨洛蒙和迪 桑特、狼爪等品牌纳入麾下，公司业务已覆盖了大部分运动场景。此外，有消息称安踏还是锐步、加拿 大鹅、猛犸象等运动品牌的潜在买家。 1月27日早间，安踏体育在港交所公告，宣布已与Pinault家族的投资公司Groupe Artémis 达成购股协 议，将收购收购运动品牌彪马所属公司PUMA SE 29.06%的股权，现金对价为15.05亿欧元。 据悉，安踏体育此次收购预计于2026年底前完成，所需资金全部来源于安踏集团的内部自有现金储备， 且目前没有对彪马发起要约收购的计划。 资料显示，彪马总部位于德国，Pinault家族是其控股股东。目前，公司旗下拥有Cobra Golf、stichd等品 牌，业务覆盖足球、跑步、综合训练、篮球和赛车等运动品类，市场版图涉及120多个国家和地区。 然而，这家老牌运动品牌近年的业绩表现较为低迷 ...

丨证券研究报告丨 [Table_scodeMsg1] 港股研究丨公司点评丨安踏体育（02020.HK） [Table_Title] 零售持续承压，后续指引谨慎 报告要点 [Table_Summary] 安踏体育发布 2025Q4 零售数据，安踏品牌零售流水同比低单下滑，FILA 品牌零售流水同比中 单增长，其他品牌零售流水同比增长 35%-40%。 分析师及联系人 [Table_Author] SAC：S0490518020002 SAC：S0490524110001 SFC：BUU942 于旭辉 柯睿 陈信志 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_scodeMsg2] 安踏体育（02020.HK） cjzqdt11111 [Table_Title2] 零售持续承压，后续指引谨慎 [Table_Summary2] 事件描述 安踏体育发布 2025Q4 零售数据，安踏品牌零售流水同比低单下滑，FILA 品牌零售流水同比 中单增长，其他品牌零售流水同比增长 35%-40%。 事件评论 丨证券研究报告丨 2026-01-26 港股研究丨公司点评 ...