Core Insights - The expiration of the de minimis rule has significantly impacted Temu's business model in the U.S., forcing the company to adapt to new tariffs and regulations [3][4][6]. Group 1: Business Model Changes - Temu has shifted its website and app to display only products shipped from U.S.-based warehouses, with items shipped directly from China now labeled as out of stock [3]. - The company has confirmed that all U.S. sales are now handled by local sellers and fulfilled domestically to improve service levels [4]. - Temu is actively recruiting U.S. sellers to join its platform, aiming to help local merchants reach more customers and grow their businesses [5]. Group 2: Pricing and Tariffs - The end of the de minimis rule and the introduction of 145% tariffs on China have forced Temu to raise prices and suspend aggressive online advertising [4]. - Customers previously faced import charges between 130% and 150% for items shipped from China, which often exceeded the cost of the items themselves [5]. - Temu now advertises that local products have "no import charges" and "no extra charges upon delivery" [6]. Group 3: Industry Context - Other companies, such as Shein, have also raised prices in response to the end of the de minimis rule, indicating a broader trend in the industry [7]. - Amazon considered showing tariff-related costs on its Haul products but scrapped those plans following discussions with the White House [8]. - The Biden administration had previously looked to curtail the de minimis provision, reflecting ongoing trade tensions and regulatory scrutiny [9].

Core Insights - US tariff changes have led to significant price increases for products from Chinese e-commerce platforms Temu and Shein, with some items seeing price hikes of up to 377% [1][4][5] - Temu is shifting its business model by no longer shipping products from China to the US, opting for local fulfillment to maintain pricing stability [2] - Shein has implemented notable price adjustments across various categories, with beauty and health products increasing by an average of 51%, home and kitchen goods by 30%, and women's clothing by 8% [4] Company Actions - Temu has announced that all sales to US customers will be managed by locally based sellers, aiming to keep prices unchanged during the transition to a local fulfillment model [2] - The company is actively recruiting US sellers to join its platform to facilitate this new model [2] Industry Trends - The elimination of the "de minimis" exemption and the imposition of higher tariffs have disrupted the business models of fast-fashion retailers, resulting in increased costs for US consumers [5] - The price adjustments reflect a broader trend of rising costs on imported goods faced by US shoppers [5]

Amazon is looking to expand its competitor to Temu and Shein beyond the U.S.The company intends to launch its discount storefront, called Haul, in Europe later this year, according to two people familiar with the matter who asked not to be named because the plans are confidential.Recent job postings indicate Amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the Haul team to help with a worldwide launch. The job was posted to Amazon' ...