当购房者不再打开搜索引擎输入关键词，而是直接向 AI提问： "上海嘉定1000万预算买哪里好？" "成都有哪些值得买的改善盘？" 这场地产营销的主战场，已悄然从流量入口迁移到AI答案界面。 这一变化看似细微，实则深刻。用户决策的起点，不再是被动接收信息，而是主动寻求判断； 品牌价值的锚点，也不再是曝光频次或点击 在此背景下，深度智联推出泛地产行业首个 GEO（GenerativeEngineOptimization，生成式引擎优化）平台——极客问道。 它并非又一个 关键词优化工具，也不是榜单刷量服务，而是一套面向AI时代的系统性认知构建工程。 其目标是让楼盘信息不仅能被AI抓取，更能被深度理 解并优先推荐，最终影响用户购房决策。 正如易居中国董事局主席周忻所言： "我们做的不是对抗算法，也不是给AI'投毒'，而是在'问道'——问的是AI如何思考，答的是专业如何被信 任。" GEO的误区：可见≠可信，提及≠推荐 当前市场对 GEO的理解，普遍停留在"SEO的AI翻版"阶段。许多团队试图通过高频发稿、堆砌关键词、制造提及量等方式，让项目名称出现 在AI的回答中。这种做法短期内或许能提升"可见性"，但极易陷入三大困 ...

引言：当8成决策转移至AI，你的品牌是否正在"隐形"？ 2026年，一个不容置疑的现实是：消费者的决策入口已经发生根本性转移。根据国家网信办及多家权威机构的数据推演，国内AI应用用户规模已突破31 亿，预测超过8成的消费者在做出复杂购买决策前，会首先咨询如DeepSeek、豆包、ChatGPT-5、文心一言6.0等主流AI引擎。这场变革的本质，是从"搜链 接"到"搜答案"——用户不再点击十条蓝色链接，而是直接采纳AI生成的Top List推荐或整合答案。 这意味着，传统的SEO（搜索引擎优化） 所依赖的"关键词排名-点击流量"逻辑正在失效。品牌面临的核心焦虑不再是"我的官网排名第几"，而是"AI是否会 推荐我？推荐时说的是好话还是坏话？"。如果品牌信息未能有效进入AI的信源库并被正面引用，那么在最重要的决策场景中，品牌将彻底"隐形"。 因此，2026年的顶级营销战略，必须从"流量思维"升级为"资产思维"。GEO（Generative Engine Optimization，生成式引擎优化） 就是一套系统化构建、 管理和增值品牌"AI认知资产"的解决方案。它关乎品牌在AI心智中的可见度、信任度与决策优先权。本文 ...

Core Viewpoint - The A-share and Hong Kong stock markets have seen significant increases in the GEO (Generative Engine Optimization) concept, with notable stock performances and a surge in related announcements and risk warnings from companies [2][4]. Group 1: Market Performance - The A-share GEO concept index rose over 8% in the morning session, with stocks like Liujin Technology increasing by more than 26%, and several others hitting the daily limit of 20% [2]. - In the Hong Kong market, the GEO concept index also saw a rise of over 4%, with stocks such as Zhiyuan increasing by over 19% and Weimeng Group by over 9% [4]. - Since 2026, several stocks in the GEO index have experienced cumulative increases exceeding 50%, with some doubling in value [4]. Group 2: Company Responses and Clarifications - Companies like Huichen Co. have actively responded to inquiries about GEO, highlighting their solutions that cater to AI-driven brand marketing needs, leveraging their extensive experience in data and algorithm models [6]. - Measurement Co. clarified that while GEO is a new optimization strategy for generative AI, they are not currently involved in related business [7]. - Zhejiang Wenhu has issued a risk warning, stating that their GEO business has not yet developed a mature profit model and lacks revenue [8]. - Other companies, including Inertia Media and People's Daily, have also confirmed that they do not engage in GEO-related activities and have not identified any significant media reports affecting their stock prices [8][9].

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting a significant shift in digital marketing strategies from traditional SEO to AI-focused optimization [4][5][6]. Group 1: GEO Concept and Market Dynamics - GEO is defined as a strategy to increase the presence of brand information in AI-generated answers, with studies indicating that optimization can boost content visibility by up to 40% [4]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [5]. - Companies like Profound, which focus on AI search optimization, have gained significant investment, with Profound's valuation surpassing 100 million USD after multiple funding rounds [5][6]. Group 2: Impact of AI on Search Behavior - The rise of AI tools like DeepSeek has transformed search behavior, with brands now competing for mentions in AI responses rather than traditional search rankings [6][7]. - As of March 2025, DeepSeek's SearchAPI has reached an average daily call volume of 30 million, accounting for approximately 60% of domestic AI application search requests [16]. - Predictions suggest that by 2027, over 50% of recommendation traffic will come from AI dialogues, indicating a major shift in consumer purchasing behavior [18]. Group 3: Strategies for GEO Implementation - Companies are advised to match brand keywords with user inquiries to effectively present advertising information in AI responses [9]. - The cost of keyword placement in GEO is relatively low, with domestic platforms charging between 150-300 yuan per keyword monthly, making it accessible for many businesses [12]. - The approach involves generating AI-optimized content based on company information and feeding it into accessible platforms to enhance visibility [26][27]. Group 4: Challenges and Future Outlook - The GEO market is characterized by a mix of traditional SEO firms, content marketing companies transitioning to AI search, and new startups focused on GEO [20]. - The lack of transparency in large model algorithms complicates decision-making, and there is a risk of low-quality content affecting brand visibility [23][24]. - The future of marketing in the AI era may see a shift towards a more concentrated industry structure, with potential for "bidding rankings" depending on the choices of large model providers [28].