Core Viewpoint - The article highlights the robust growth trend in the new tobacco industry, as evidenced by British American Tobacco's performance in the first half of 2025, particularly in the heated tobacco and new oral tobacco segments [1]. Group 1: Investment Recommendations - The global HNB (Heated Not Burned) industry is entering a new product lifecycle phase, with major brands actively engaging in market cultivation, leading to accelerated industry expansion [2]. - The vaping market faced challenges in the first half of 2025, with British American Tobacco's vaping business generating £737 million in revenue, a decrease of 15% year-on-year, primarily due to illegal products in the U.S. and Canada, as well as market dynamics in Europe and other regions [2]. - The company has exited markets like Malaysia and Saudi Arabia to improve investment returns, while the U.S. has seen a clearance of illegal disposable brand inventories, which will take time to impact the market [2]. Group 2: Performance Analysis - The overall performance of HNB products remained stable, with British American Tobacco's HNB business achieving £444 million in revenue, a slight increase of 1% year-on-year, and heated stick sales reaching 10.1 billion units, up 2% [3]. - The introduction of Glo Hilo has helped expand market share in trial regions, with a 1.5 percentage point increase in Glo's market share in Sendai [3]. - The new oral tobacco segment has shown significant growth, with revenue reaching £470 million, a 38% increase year-on-year, and sales volume of 5 billion pouches, up 42% [3]. - The U.S. market for new oral tobacco has surged, with a 206% increase in sales, and the Velo brand capturing a market share of 17% by July 2025, making it the fastest-growing brand in this category [3].

Group 1 - The overall performance of HNB remains stable, benefiting from the launch of GloHilo, with Glo's market share in Sendai increasing by 1.5 percentage points [1][2] - In H1 2025, British American Tobacco's (BAT) new oral tobacco segment generated revenue of £470 million, a year-on-year increase of 38%, with sales of 5 billion pouches, up 42%, and a remarkable 206% growth in the U.S. market [1][3] - The U.S. new oral tobacco market exceeds £2 billion, expected to double in size over the next two years [3] Group 2 - The vaping market faced pressure in H1 2025, with BAT's vaping segment revenue declining by 15% year-on-year to £737 million, primarily due to illegal products in the U.S. and Canada, as well as market dynamics in Europe [1] - The launch of GloHilo has led to a 1.5 percentage point increase in market share in Sendai, with a successful entry into the high-end market [2] - BAT's heated tobacco segment generated £444 million in revenue in H1 2025, a slight increase of 1%, with sales of 10.1 billion sticks, up 2%, although declines in certain European markets offset growth [2] Group 3 - The U.S. market for new oral tobacco products is experiencing rapid growth, with the Velo brand capturing a market share of 17% by July 2025, following its launch in May [3] - The global HNB industry is entering a new product lifecycle phase, with major brands actively cultivating the market, indicating potential for accelerated industry expansion [4] - Recommendations are made for investing in companies with competitive product technology and supply chains, specifically British American Tobacco and Smoore International [4]