Group 1: Luxury Goods Industry - The luxury goods sector in Q3 2025 showed better-than-expected performance, particularly in North America, with a slight improvement in consumption in mainland China [3][4] - Major brands like LVMH, Hermès, KERING, and PRADA reported revenue changes of +1.0%, +9.6%, -5.0%, and +8.5% respectively, all exceeding consensus expectations [3] - Miu Miu led the industry with a 29% revenue increase, while Hermès maintained a steady growth trend with a 9.6% increase [3] Group 2: Retail Performance in China - In September, China's retail sales for clothing and textiles grew by 4.7% month-on-month, indicating a faster pace compared to August [5] - The online retail sales of clothing items increased by 2.8% year-on-year from January to September, showing an acceleration in growth [5] - The export of Swiss watches showed a month-on-month improvement, with a 17.8% increase in exports to China, recovering from a significant decline in the previous year [5] Group 3: Adidas and Deckers Financial Guidance - Adidas reported Q3 revenue of €6.63 billion, with a neutral year-on-year growth of 8%, but raised its full-year revenue guidance to a neutral growth of 9%, below the consensus of 10% [4] - Deckers' FY26 Q2 revenue was $1.43 billion, a 9% year-on-year increase, but its full-year guidance of $5.35 billion fell short of the consensus expectation of $5.45 billion [4] - Deckers anticipates that tariff impacts will become more pronounced in the second half of FY26, affecting consumer attitudes [4] Group 4: Tobacco Industry Trends - The new type of oral tobacco products, combining heated non-combustible and vaporized electronic cigarette characteristics, is gaining popularity globally [10] - The market for new oral tobacco products is expected to grow due to lower tax rates and less intense competition compared to vaporized electronic cigarettes [10][11] - PMI's $16 billion acquisition of ZYN's parent company and the FDA's approval of ZYN products are expected to catalyze industry growth [12]

Investment Rating - The report assigns an "Overweight" rating for the new tobacco industry, particularly focusing on the new oral nicotine pouch segment [3]. Core Insights - The industry is experiencing clear trends driven by supply-demand dynamics, leading to accelerated growth in the new tobacco sector, with international tobacco giants increasing their investments [2]. - New oral nicotine products, which combine characteristics of heated non-combustible and vaporized electronic cigarettes, are gaining popularity due to their flavor variety and convenience, presenting a significant market opportunity [3][58]. - The report highlights that the new oral nicotine segment is expected to have the highest gross margins among new tobacco products, making it an attractive area for investment [3]. Summary by Sections 1. Oral Tobacco Industry - The global penetration rate for oral tobacco is currently at 1%, with a projected CAGR of 27% from 2023 to 2028, indicating strong growth potential [18][58]. - New oral nicotine products are expected to grow at a CAGR of 35% during the same period, with the market size reaching €15 billion by 2028 [18]. 2. Traditional Oral Tobacco - Traditional oral tobacco products have a focused audience and are primarily used in specific scenarios, with historical roots in Sweden and North America [54]. 3. New Oral Tobacco - The introduction of nicotine pouches, such as ZYN by Swedish Match, has marked the beginning of a new market segment, with significant growth observed in the U.S. market [58]. - The new oral tobacco products are characterized by their non-tobacco composition, lower health risks, and a variety of flavors, which cater to diverse consumer preferences [58][61]. 4. Industry Leaders - **Philip Morris International (PMI)**: After acquiring Swedish Match for $16 billion, PMI has established itself as a global leader in the new oral tobacco market, with a market share of 42% [76][78]. - **Altria**: Focused on the U.S. market, Altria's new oral tobacco brand "On!" has seen a CAGR of 49% from 2021 to 2024 [81]. - **British American Tobacco (BAT)**: Concentrating on the European market, BAT holds a significant share in the new oral tobacco segment, particularly in six core markets [84]. - **Haypp Group**: A leading online sales platform for nicotine pouches, Haypp is expected to achieve a revenue of 5 billion Swedish Krona in 2025, reflecting the industry's high growth potential [90][93]. 5. Valuation Review - The new oral tobacco segment is becoming a crucial valuation driver for companies in the tobacco industry, with significant investments and acquisitions indicating strong future prospects [3][22].

Group 1: OSL Group - OSL Group is currently the only publicly listed licensed virtual asset exchange in Asia, benefiting from a rare licensing barrier and diversified product expansion, which provides a first-mover advantage [1][3] - The company is expected to achieve profitability for the first time in 2024 since its strategic shift to the digital asset industry in 2018, with net profits projected to be -0.66/-0.12/0.20 million HKD for 2025-2027 [2][24] - OSL has obtained dual licenses from the Hong Kong Securities and Futures Commission (SFC) and Anti-Money Laundering Ordinance (AMLO), ensuring compliance and regulatory framework for its operations [3][25] - The company is accelerating global expansion through acquisitions in Japan and Europe, which is expected to drive significant revenue growth [3][25] - A strategic investment of up to 30 million USD in the PayFi ecosystem is planned to enhance payment services, which will be a key focus area for the company in the coming years [4][26] Group 2: Chengde Lululemon - Chengde Lululemon reported a significant revenue recovery in Q3, with a year-on-year growth of 8.91%, although the increase in sales expenses offset the gross margin expansion [5][6] - The company is focusing on the launch of new products, particularly the Lululemon plant-based health water series, which is expected to enhance brand competitiveness and capture market demand [7] - The market for traditional health water is projected to grow significantly, with an expected market size of 30 billion RMB in 2024, indicating a favorable environment for the company's new product line [7] Group 3: GCL Technology - GCL Technology's photovoltaic materials business turned profitable in Q3 2025, with an estimated profit of approximately 9.6 billion RMB, marking a significant recovery [8][34] - The company is expected to achieve net profits of -13.81/13.17/20.55 billion RMB for 2025-2027, reflecting a positive outlook for future profitability [8][34] - The company is benefiting from a reduction in competition and a focus on core business areas, which is expected to enhance its operational efficiency [8][34]

Core Viewpoint - The new oral tobacco-free products are expected to have a favorable tax environment and less intense competition compared to vaping products, leading to the highest gross margins among new tobacco categories, attracting significant interest from international tobacco companies [1] Group 1: New Oral Tobacco Products - New oral tobacco products combine characteristics of heated non-combustible (HNB) and vaping products, addressing traditional oral tobacco's limitations such as high acceptance barriers and storage challenges [1] - The invention of new oral tobacco products has sparked global popularity, with the potential to replace traditional products and attract a new customer base through diverse flavor offerings [1] Group 2: Competitive Landscape - The market for new oral tobacco products has low entry barriers, but the market share remains concentrated among international tobacco companies, with no expected deterioration in market structure [2] - Factors supporting the current market structure include established customer bases and sales channels of traditional oral tobacco companies, a stable regulatory environment, and a short supply chain that enhances brand control over production [2] Group 3: Industry Catalysts - Philip Morris International's $16 billion acquisition of Swedish Match, the parent company of the leading brand ZYN, marks a significant direct investment in the new oral tobacco segment, reinforcing the industry's growth potential [3] - The FDA's approval of ZYN's 20 products for market release in January 2025, along with positive performance indicators from online distributors, further validates the industry's high growth outlook [3]

Group 1 - The overall performance of HNB remains stable, benefiting from the launch of GloHilo, with Glo's market share in Sendai increasing by 1.5 percentage points [1][2] - In H1 2025, British American Tobacco's (BAT) new oral tobacco segment generated revenue of £470 million, a year-on-year increase of 38%, with sales of 5 billion pouches, up 42%, and a remarkable 206% growth in the U.S. market [1][3] - The U.S. new oral tobacco market exceeds £2 billion, expected to double in size over the next two years [3] Group 2 - The vaping market faced pressure in H1 2025, with BAT's vaping segment revenue declining by 15% year-on-year to £737 million, primarily due to illegal products in the U.S. and Canada, as well as market dynamics in Europe [1] - The launch of GloHilo has led to a 1.5 percentage point increase in market share in Sendai, with a successful entry into the high-end market [2] - BAT's heated tobacco segment generated £444 million in revenue in H1 2025, a slight increase of 1%, with sales of 10.1 billion sticks, up 2%, although declines in certain European markets offset growth [2] Group 3 - The U.S. market for new oral tobacco products is experiencing rapid growth, with the Velo brand capturing a market share of 17% by July 2025, following its launch in May [3] - The global HNB industry is entering a new product lifecycle phase, with major brands actively cultivating the market, indicating potential for accelerated industry expansion [4] - Recommendations are made for investing in companies with competitive product technology and supply chains, specifically British American Tobacco and Smoore International [4]