中金此前指出，随产品打磨成熟，HNB新品普遍以试销经验复用进行全球扩张，新市场开拓节奏、用 户成长斜率等阶段性成果推动资本市场预期修正，市占率提升节奏、收入增速、盈利兑现共同锚定合理 估值。看好头部国际烟草品牌依托创新性新品实现份额提升趋势。 消息面上，长江证券指出，9月18日，波兰Glo官网正式发布Glo Hilo新品，除改良的分体式设备和一体 式设备外(新增颜色选择至7种)，本次波兰市场发布了更丰富的烟支口味选择，初期已发布13款口味烟 支(8种茶基调味+5种烟草味)。在营销投入方面，英美烟草提供了购买加热器具赠送4包烟支的活动，继 续加大对Glo Hilo新品的推广力度。在其他市场方面，该行预计Glo Hilo下一站将进入意大利市场(2024 年全球HNB出货量第三大市场)，此外期待其他增量市场的有序拓展。 思摩尔国际(06969)盘中涨超5%，截至发稿，涨5.67%，报18.07港元，成交额1.44亿港元。 ...

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Insights - The company reported a revenue of 6.013 billion yuan for H1 2025, representing a year-on-year increase of 18.3%, while net profit decreased by 28.0% to 492 million yuan [1] - The company's proprietary brand business revenue reached 1.274 billion yuan in H1 2025, up 14.1% year-on-year, with significant growth in the European market [2] - The company is experiencing a recovery in the European vaping market, with a strong response to new compliant products, while the U.S. market is expected to stabilize due to tightening regulations [3] - The company is optimizing R&D expenses and maintaining stable operational capabilities, with a gross margin of 37.3% and an adjusted net profit margin of 12.3% in H1 2025 [4] Financial Performance Summary - For 2025-2027, the company is projected to achieve net profits of 1.228 billion yuan, 2.013 billion yuan, and 3.058 billion yuan, with corresponding P/E ratios of 103.4X, 63.1X, and 41.6X [4] - The total revenue is expected to grow from 11.799 billion yuan in 2024 to 19.291 billion yuan in 2027, with a year-on-year growth rate of 18% in 2027 [6] - The company's cash flow from operating activities is projected to improve significantly, reaching 2.680 billion yuan by 2027 [9]