Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights the strong performance of Ctrip, which achieved revenue of 12.8 billion yuan in Q4 2024, representing a year-on-year increase of 23.5%, slightly exceeding Bloomberg's consensus forecast [9] - The report emphasizes the growth of the creator economy, driven by the proliferation of digital content platforms and AI productivity tools, which have lowered the barriers to entry for content creation [19][21] - The IP and apparel sector is experiencing a transformation, with leading companies moving from product-centric models to lifestyle branding, unlocking significant market potential [29][33] Summary by Sections Travel and Tourism - Ctrip's revenue from accommodation booking, transportation ticketing, vacation travel, and business travel management reached 5.2 billion, 4.8 billion, 0.9 billion, and 0.7 billion yuan respectively, with year-on-year growth rates of 33%, 16%, 24%, and 5% [9][12] - The company is increasing its international business investments, with overseas hotel and flight bookings growing over 70% year-on-year [11] Creator Economy - The creator economy is expanding rapidly, with active creators on content platforms increasing by 62% year-on-year, particularly on WeChat Video and Douyin [21] - AI tools are enhancing content production efficiency, allowing non-professionals to participate in content creation [26][28] IP and Apparel - The global IP licensing market reached $356.5 billion in 2023, with apparel being the largest category at 14.3% [33][37] - In China, the IP licensing market grew to $13.77 billion in 2023, surpassing Germany to become the fourth-largest market globally [38] Company Performance - The report notes that the same-store sales for Mixue Ice City reached 143,000 yuan in January 2025, a year-on-year increase of 17.4%, indicating strong operational resilience [47] - Mixue Ice City is expanding its product offerings and has established a significant presence in Southeast Asia, with over 4,800 stores [57]