Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in both long-distance and nearby travel, with a trend towards deeper experiences in tourism [1] - Shanghai's diverse festival activities contributed to a vibrant holiday consumption environment, with a notable increase in tourist numbers and spending [2][4] - The overall tourism market in the Yangtze River Delta region experienced substantial growth, with a focus on innovative travel experiences and increased spending [7][8] Group 1: Shanghai Tourism Performance - During the holiday, Shanghai welcomed 25.485 million visitors, a year-on-year increase of 19.74% [2] - The average hotel occupancy rate in Shanghai reached 63.70%, up by 3.9 percentage points compared to the previous year [2] - Total online and offline consumption in Shanghai during the holiday period amounted to 79.6 billion yuan, reflecting a 3.0% year-on-year growth [2] Group 2: Consumer Spending Trends - Key commercial districts in Shanghai reported a sales increase of 10.2% during the holiday, with specific areas like Nanjing East Road seeing growth rates of 23.2% [4] - The number of tax refund claims from foreign visitors increased sixfold, with sales amounting to a 7.2% year-on-year rise [4] - The food and beverage sector in Shanghai experienced a 7.5% increase in sales during the holiday [2] Group 3: Regional Tourism Developments - Jiangsu province received 60.7515 million domestic tourists, with total spending reaching 64.493 billion yuan, marking increases of 24.48% and 23.73% respectively [7] - In Zhejiang, Hangzhou's tourist attractions welcomed 22.6416 million visitors, a 10.5% increase year-on-year [7] - Anhui province reported a 5.4% increase in tourist numbers and a 5.2% rise in spending, achieving record highs in both metrics [8] Group 4: Emerging Travel Trends - The trend of "Beng County Travel" and reverse tourism is gaining traction, leading to increased bookings for high-quality hotels in non-first-tier cities [8][9] - The rise of deep travel experiences is evident, with a significant increase in users booking multiple cities and extended stays [9] - The tourism market is shifting towards more diverse and experiential offerings, driven by younger demographics and technological advancements [10]