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暂脱泥潭的完美迎来“强心剂”:《女神异闻录》日服10天狂揽5570万,至今稳居日本免费榜TOP3
3 6 Ke· 2025-07-09 03:58
Core Insights - Perfect World has launched the mobile game "Persona 5: The Phantom X" (P5X), which has received positive initial performance, particularly in the Japanese market, despite ongoing internal challenges related to anti-corruption investigations [1][32]. Group 1: Game Launch Performance - P5X was officially launched on June 26, 2023, in 102 countries and regions, achieving over 200,000 pre-registrations prior to launch [1]. - On the day before launch, P5X reached the top 20 in the iOS free game charts across 67 regions, including Japan and the US, and topped the Steam download charts [2]. - The game accumulated approximately 1.81 million downloads within the first ten days, with the highest contributions from the US (36.64%), Japan (24.47%), and Brazil (5.4%) [9]. Group 2: Revenue Trends - The first-day revenue for the Japanese server was approximately 5.03 million, peaking at 9.62 million on the second day, before stabilizing around 2.6 million [9]. - The total estimated revenue for both the Japanese and international servers is around 75.8 million, with the Japanese server contributing 73.44% of this total [11]. - The game has shown a significant decline in daily downloads and revenue after the initial surge, particularly in the international market [7][9]. Group 3: Company Financials and Challenges - Perfect World reported a revenue of 7.79 billion in 2023, a decrease of 7.91% year-on-year, with a net profit of 491 million, down 69.21% [20]. - For 2024, the company anticipates a further decline in revenue to 5.57 billion, representing a 28.5% decrease, and a net loss of 1.29 billion [21]. - The company has faced increased competition in the gaming market, leading to a decline in long-standing product revenues and a need for better market foresight [20][22]. Group 4: Strategic Adjustments - In response to financial challenges, Perfect World has focused on evaluating ongoing projects and has made decisions to halt underperforming titles [22]. - The company has reduced its workforce significantly, with a decrease of 1,849 employees by the end of 2024 [24]. - Perfect World is also increasing its overseas revenue share, which currently stands at less than 15%, with P5X and other upcoming titles expected to play a crucial role in this strategy [24][32].