Core Viewpoint - Alibaba's subsidiary, Aliyu, is expected to benefit from the collaboration between Labubu and the renowned American card brand Topps, with the launch of Labubu collectible cards on its Tmall flagship store [1][5]. Group 1: Collaboration and Product Launch - The pre-sale for the Topps X The Monsters/Labubu collectible card series will begin on October 20 at 20:00, as announced by Aliyu [2]. - This collaboration marks a special 10th anniversary edition for Labubu fans, featuring cards designed by the original artist, Long Jiasheng [2]. - The collectible cards will include rare types such as refractor versions and artist-signed replicas, with only 22 signed cards available [2]. Group 2: Market Potential and Growth - Topps, a well-known card publisher, has established partnerships with major sports leagues like MLB, NFL, and UFC, and has a history of successful collaborations with entertainment IPs like Star Wars and Marvel [3]. - The collaboration is expected to enhance Topps' market presence in China, benefiting both Topps and Aliyu as they tap into the growing card industry [3][5]. - Recent successful launches, such as the Chiikawa flagship store and the second Sanrio Super Brand Day, indicate strong performance in Aliyu's IP licensing business [1][4]. Group 3: Financial Projections - The company forecasts net profits for the fiscal years 2026-2028 to be 854 million, 957 million, and 1.07 billion yuan, representing year-on-year growth rates of 134.85%, 12.08%, and 11.84% respectively [1][5]. - The price-to-earnings ratio (PE) for October 14, 2025, is projected to be 32.27, 28.79, and 25.74 for the respective years [1][5].

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, attributed to a weak retail environment and increased costs, but maintains a positive long-term outlook due to strong flagship store performance and growth in IP licensing and cloud brocade businesses [1][3]. Financial Performance - For 25H1, the company achieved revenue of 1.99 billion yuan, down 4% year-on-year, and a net profit of 110 million yuan, down 23% year-on-year [1]. - In Q2 2025, revenue was 880 million yuan, a decrease of 5% year-on-year, with a net profit of 24.72 million yuan, down 22% year-on-year [1]. Segment Performance - Teenie Weenie brand reported revenue of 1.56 billion yuan in 25H1, a decline of 3.8%, with menswear and childrenswear showing resilience with growth rates of 4.4% and 1.7% respectively [2]. - VGRASS brand experienced a revenue drop of 11.6% to 350 million yuan in 25H1, with a significant decline in franchise income due to store closures [3]. Store Performance - Teenie Weenie opened new flagship stores, achieving significant sales increases, with new stores averaging monthly sales of 399,000 yuan, up 217.2% year-on-year [2]. - VGRASS's new flagship stores also showed improved performance, with new stores averaging monthly sales of 264,000 yuan, up 270% year-on-year [3]. Growth Drivers - The IP licensing business and cloud brocade revenue for Teenie Weenie grew by 62% and 21% respectively, indicating a strong potential for future growth [3]. - The company is focusing on flagship store strategies to enhance brand presence and profitability, despite short-term profit fluctuations [4]. Profitability Metrics - In Q2 2025, gross margin decreased by 1.1 percentage points to 67.3%, while sales expense ratio increased by 1.4 percentage points to 55.4% [4]. - Operating profit margin and net profit margin for Q2 2025 were 3.5% and 2.8% respectively, reflecting the impact of retail challenges [4]. Future Outlook - Revenue projections for 2025-2027 are 4.4 billion, 4.64 billion, and 4.89 billion yuan, with net profits expected to be 290 million, 330 million, and 360 million yuan respectively [5]. - The company maintains a "buy" rating based on the expected improvement in store efficiency and growth in IP licensing and cloud brocade businesses [5].

Investment Rating - The investment rating for the company is "Accumulate" [6] Core Views - The company has experienced rapid growth in its brand licensing and cloud brocade business, with a notable increase in revenue from the Teenie Weenie brand IP licensing and the Yuanxian brand [1][2] - The company's net profit for the first half of 2025 decreased by 23% year-on-year, primarily due to the impact of non-recurring factors such as interest payments on convertible bonds and reduced government subsidies [1] - The company is focusing on deepening the value extraction of its IP assets and expanding its product boundaries, particularly in emerging derivative categories [2] Financial Performance - In Q2 2025, the company's revenue was 900 million, a decrease of 5% year-on-year, while the net profit attributable to the parent company was 25 million, down 22% [1] - For the first half of 2025, the company's revenue was 2 billion, a decrease of 4% year-on-year, and the net profit was 110 million, down 23% [1] - The company expects revenues for 2025 to be 4.58 billion, with net profits projected at 307.80 million, reflecting a slight increase from the previous year [4][11] Brand and Market Strategy - The Yuanxian brand integrates intangible cultural heritage into its marketing strategy, enhancing customer engagement through unique store designs and online content [3] - The company is leveraging successful experiences in the home textile category to drive growth in the homewear segment, creating a dual-engine growth model [2] Financial Projections - The company has adjusted its profit forecasts, expecting revenues of 4.6 billion, 4.9 billion, and 5.2 billion for 2025, 2026, and 2027 respectively, with net profits of 307.80 million, 367.53 million, and 442.03 million [4][11] - The projected EPS for 2025 is 0.89, with a PE ratio of 11.75 [4][11] Valuation Metrics - The company's current market capitalization is approximately 3.6 billion, with a price-to-earnings ratio of 12.16 for 2023 [7][12] - The projected price-to-book ratio is expected to decrease from 1.07 in 2023 to 0.86 by 2027 [5][12]

Summary of Conference Call Records Company and Industry Overview - **Company**: Sanrio - **Industry**: IP (Intellectual Property) Management and Licensing Key Points and Arguments 1. **Diversification of IP Portfolio**: Sanrio has effectively mitigated the risk of declining popularity of its flagship IP, Hello Kitty, by developing a multi-IP matrix including characters like Kuromi, Pompompurin, and My Melody. The revenue share from Hello Kitty decreased from 76% in FY2014 to 35.3% in FY2025, indicating a successful diversification strategy [1][3][5]. 2. **Impact of Management Changes**: The company underwent a management reform with a younger team that has positively influenced its operations. This new team has focused on localization and event marketing, enhancing overall competitiveness and driving revenue growth [1][3][4]. 3. **Significance of Licensing Revenue**: Licensing is a crucial revenue stream for Sanrio, accounting for 55% of total revenue in FY2025. The performance in overseas markets, particularly North America, has been strong due to effective social media strategies and partnerships with leading retailers [1][6]. 4. **Online Operations During Public Health Events**: During the public health crisis, Sanrio maintained IP popularity through online channels. Since FY2021, several core and subsidiary IPs have shown significant growth, highlighting the positive impact of online operations on revenue [1][7]. 5. **Future Growth Projections**: Sanrio anticipates double-digit revenue growth in FY2026, with Asian markets expected to outperform overall growth rates. The company also expects an increase in operating profit margins, reflecting optimism about future developments [1][8]. 6. **Long-term IP Management Strategies**: The company emphasizes the importance of establishing long-term mechanisms to avoid over-reliance on a single IP. A multi-IP strategy helps smooth risks and extends the lifecycle of IPs, ensuring stable long-term growth [1][10]. Additional Important Insights 1. **Lessons for Other IP Companies**: Sanrio's experience offers valuable lessons for other IP-focused companies, particularly in diversifying IP portfolios and implementing effective operational mechanisms. This approach is crucial for companies that rely heavily on a single core product [1][4]. 2. **Performance of Competitors**: Companies like Pop Mart have also excelled in multi-IP operations, with their character Crybaby generating 1.165 billion yuan in revenue within a year of launch. This indicates a growing trend in the industry towards diversified IP strategies [2][11]. 3. **Implications for Young Enterprises**: The findings suggest that young companies should focus on building a multi-IP matrix to mitigate risks and ensure sustainable growth. Continuous optimization of both new and existing IPs is essential for long-term success [12].

Summary of Conference Call Records Company Overview - **Company**: Alibaba Fish (阿里鱼) - **Industry**: IP Licensing and Entertainment Key Points and Arguments IP Resources and Licensing - Alibaba Fish operates under both exclusive and non-exclusive licensing models for well-known IPs such as Sanrio, Jikawa, Pokémon, and Crayon Shin-chan, with top IPs contributing the majority of revenue [2][3] - The company has approximately 200 IP resources categorized into tiers, with top IPs including Sanrio family, Pokémon, and Jikawa, while also signing lightweight IPs like the Japanese manga "Ranma 1/2" [3][4] - A proprietary evaluation system is used to classify IPs based on downstream sales performance (GMV), with top IPs contributing over 80% of revenue [4][5] Revenue and Business Strategy - In 2024, Alibaba Fish's total IP revenue was 1.43 billion, primarily from IP licensing (ToB business), Tmall flagship store operations, and collectible toy service fees [2][19] - The company plans to focus on C-end business in 2025, developing in-house IP merchandise brands and signing designers for new IP development [15][16] - Jikawa is expected to be a significant growth contributor in 2025, with successful offline pop-up stores and animation releases planned [12][14] Collaboration and Market Impact - The partnership with Sanrio, initiated in early 2023, has significantly boosted Sanrio's performance in the Chinese market through various marketing and promotional activities [10][11] - Alibaba Fish's marketing strategies have increased IP exposure and fan engagement, leading to a notable performance turnaround for Sanrio [11] Market Trends and Challenges - The live performance market is experiencing varied growth rates, with concert growth slowing due to venue resource limitations, while sports and theatrical events are exceeding expectations [22][28] - High-tier artists maintain high attendance rates in lower-tier cities, while mid-tier artists face challenges in these markets [25][26] International Expansion - Alibaba Fish has established an international strategy focusing on Hong Kong, Macau, and Southeast Asia, collaborating with venue ticketing systems and investing in joint ventures [29] Film Industry Strategy - The film market has been underperforming, leading the company to reduce investments in new film projects and focus on optimizing existing resources [30] Additional Important Insights - The company maintains a balanced approach to hiring, ensuring that business development and creative roles are filled without excessive expansion [19] - The competitive landscape in the ticketing industry is intense, with Alibaba Fish maintaining transparent pricing strategies amidst aggressive competition from other platforms [28]