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虎鲸文娱发布春节文娱消费报告,《甄嬛传》等经典影视内容成合家欢首选
Sou Hu Cai Jing· 2026-02-23 17:18
大麦娱乐数据显示,今年春节,大麦提供的旅游服务项目超1200个,民俗活动、灯会庙会合作超100 个。其中,灯会庙会服务涵盖宁波月湖景区、上海豫园、自贡·中华彩灯大世界、北京地坛和龙潭春节 文化庙会、广州增城欢乐湾、杭州德寿宫、重庆香国公园、贵阳观山湖公园、珠海唐家古镇等多个城市 热门景区。 即将结束的史上最长春节假期,线上线下文娱消费展现出多样性与新活力。2月23日,虎鲸文娱集团发 布《春节文娱消费报告》,旗下大麦娱乐和优酷的数据显示,2月10日(农历小年)至2月21日(正月初 五)期间,线下演出项目数同比增长27%,《甄嬛传》等线上经典剧集和纪录片《重返狼群 10周年特 别纪念版》成合家欢首选。 线下娱乐市场全面升温,电影和文旅同时发力。灯塔专业版数据显示,三四线城市票房占比高达 53.4%,创历年春节档新高;Livehouse观演人次同比增长65%,宁波月湖景区、上海豫园、自贡·中华彩 灯大世界等地的灯会成为春节热门景点。 线上方面,经典影视内容在春节期间再次被激活。春节档电影《飞驰人生3》带动站内同名IP系列电 影、剧集如《飞驰人生热爱篇》等观看显著回升,经典内容如《甄嬛传》《重返狼群 10周年特别纪念 ...
春节文娱消费热:三四线城市票房占比高达53.4%,创历年春节档新高
Sou Hu Cai Jing· 2026-02-23 09:04
2月23日,虎鲸文娱集团发布《春节文娱消费报告》,旗下大麦娱乐和优酷的数据显示,2月10日(农历 小年)至2月21日(正月初五)期间,线下演出项目数同比增长27%,线上经典剧集和纪录片《藏海 传》《重返狼群 10周年特别纪念版》成合家欢首选。 线下娱乐市场全面升温,电影和文旅同时发力。灯塔专业版数据显示,三四线城市票房占比高达 53.4%,创历年春节档新高;Livehouse观演人次同比增长65%,宁波月湖景区、上海豫园、自贡·中华彩 灯大世界等地的灯会成为春节热门景点。 线上方面,经典影视内容在春节期间再次被激活。春节档电影《飞驰人生3》带动站内同名IP系列电 影、剧集如《飞驰人生热爱篇》等观看显著回升,经典内容如《甄嬛传》《重返狼群 10周年特别纪念 版》也迎来补番热潮。优酷全网独播的《2026辽宁春晚》在地方春晚中累计观看时长、站内热度及弹幕 量均排名第一。 《飞驰人生3》暂列票房第一,江苏、广东、山东成票房前三省份 截至2月22日21时,灯塔专业版数据显示,2026年春节档总票房(含预售)突破51.62亿元,观影总人次 达1.07亿。档期影片类型丰富,覆盖喜剧、武侠、动画、悬疑、奇幻等多个类型。《飞驰 ...
春节将至 请注意这些消费提示
Zheng Zhou Ri Bao· 2026-02-06 00:42
Core Viewpoint - The article emphasizes the importance of consumer awareness and caution during the upcoming Spring Festival shopping season to prevent disputes and financial risks associated with prepayments and online transactions [1] Group 1: Consumer Precautions - Consumers are advised to be cautious with prepaid services, especially in the restaurant and beauty sectors, and to avoid large recharge amounts while keeping invoices and payment proofs [1] - When purchasing tickets for events, consumers should clarify refund and exchange policies and avoid dubious ticket sources such as scalpers or unofficial channels [1] - For online entertainment services, consumers should understand membership rights, be wary of automatic renewals, and avoid scams related to low-priced memberships or free offers [1]
谨慎对待“内部票”“转让票”,山东省消协发布元旦消费警示
Feng Huang Wang Cai Jing· 2025-12-31 00:13
元旦跨城观看演唱会逐渐成为年轻人辞旧迎新的新潮流。大量消费者的跨城出行,使得演出举办城市的 酒店预订量大幅增长。然而,热情背后也隐藏着如票务虚假、住宿"坐地起价"等消费风险。对此,建议 消费者购票时通过演出主办方、票务平台等正规途径购票,谨慎对待"内部票""转让票",以及无法验真 的电子凭证等非官方票务。 年末电信诈骗频发,购票请关注官方购票平台,千万不要轻信"内部人员"及个人转售/代购。如若首发 没有抢到,请继续关注后续放票信息。凡是绕开正规平台交易,通过私下交易方式或以各种理由缴纳钱 财或"刷流水"的都是诈骗。 2026年元旦将至,跨城观看演唱会、主题乐园烟花秀、冰雪度假等"仪式感"消费备受青睐。12月30日, 为切实提升消费体验,避免权益受损,山东省消费者协会就三大热点场景发布消费提示。 跨城观看演唱会:理性追热,避免被坑 冰雪旅游同样热度不减,无论是北国雪乡还是南方室内雪场都迎来客流高峰。需要注意的是,热门航线 机票价格在假期前后可能出现波动;部分雪场经营资质不全、安全措施不到位,雪具租赁也可能存在押 金难退等问题。消费者如计划参与冰雪活动,建议提前规划行程、尽早购票,并关注退改政策;参与滑 雪等项目 ...
西部证券:首予大麦娱乐“买入”评级 料2026财年经调整纯利10.6亿元人民币
Zhi Tong Cai Jing· 2025-12-29 06:32
Group 1 - The core viewpoint of the article is that West Securities is optimistic about the sustained high demand in the live entertainment sector, particularly for Damai Entertainment, which is positioned well in both performance and IP derivative markets [1] - The report highlights that the demand side is resonating with both personal enjoyment and social needs, leading to an increase in the frequency of attendance at events [1] - The ticketing business is expected to provide a stable revenue base, while Alibaba's influence is anticipated to offer performance flexibility, benefiting from the ongoing recovery and structural upgrade in offline entertainment consumption [1] Group 2 - West Securities projects that Damai Entertainment's adjusted net profits for the fiscal years 2026 to 2028 will be RMB 1.06 billion, RMB 1.354 billion, and RMB 1.577 billion respectively [1] - The company has initiated a "buy" rating for Damai Entertainment, indicating a positive outlook on its future performance [1]
西部证券晨会纪要-20251226
Western Securities· 2025-12-26 03:47
Group 1: Company Overview - The report covers Damai Entertainment (1060.HK), a leading platform in live entertainment, driven by ticketing and IP derivatives [1][6][8] - The company is positioned in a high-growth sector, benefiting from the recovery and structural upgrade of offline entertainment consumption [1][8] - Expected adjusted net profits for FY26-28 are projected at 1.06 billion, 1.35 billion, and 1.58 billion CNY respectively [1][8] Group 2: Industry Insights - The live performance market is experiencing a significant increase, with ticket sales for large concerts expected to exceed 26 billion CNY in 2024, a year-on-year growth of 78.1% [6] - The demand for live entertainment is driven by both personal enjoyment and social needs, with an increase in repeat attendance [6] - The supply side is expanding with diversification in lower-tier cities and various performance categories [6] Group 3: IP Business - Alibaba's IP licensing platform, Aliyu, is a leading player in the market, with a projected GMV of 4.1 billion USD in 2024 [7] - The company is enhancing its collaboration with top IPs, which is expected to contribute significantly to revenue growth [7] - The film industry is still in a recovery phase, with a total box office of 29.23 billion CNY in the first half of 2025, reflecting a year-on-year increase of 22.91% [7] Group 4: Company Financials - Sinopec Engineering (02386.HK) is highlighted as a leading energy and chemical engineering firm with strong technical capabilities and a solid financial performance [10][12] - The company has a high dividend payout ratio, with a dividend yield exceeding 5%, providing stable returns for investors [10][12] - Expected target price for 2026 is set at 9.50 HKD per share, based on a 13x PE ratio [10] Group 5: Market Trends - The petrochemical industry is facing revenue stability but profit pressures, with a slight revenue decline of 2.6% year-on-year in H1 2025 [11] - The trend of "reducing oil and increasing chemicals" is evident, with a 9.94% year-on-year increase in ethylene consumption [11] - Global refining capacity continues to grow, particularly in the Middle East and Asia-Pacific regions, with a projected capital expenditure of 153.35 billion USD in 2024 [11] Group 6: Aviation Sector - Bank of China Aviation Leasing (02588.HK) is positioned to benefit from the rising aviation industry and the ongoing interest rate cut cycle [14][15] - The company ranks fifth globally with a fleet of 483 aircraft, poised to gain from increased revenues as the aviation market recovers [14][15] - Expected total revenue for 2025-2027 is projected at 2.63 billion, 2.85 billion, and 2.94 billion USD, with net profits of 761 million, 894 million, and 964 million USD respectively [16] Group 7: Medical Sector - Weisi Medical (688580.SH) is experiencing steady growth, with projected net profits of 133 million, 165 million, and 184 million CNY for 2025-2027 [4][18] - The company focuses on rehabilitation as its core business while expanding into aesthetic and urology sectors [18][19] - The company emphasizes product innovation in non-invasive brain-machine interfaces, aiming to create a comprehensive neuro-rehabilitation system [19]
大麦娱乐(01060):首次覆盖:现实娱乐头部平台,演出票务与IP衍生双轮驱动
Western Securities· 2025-12-25 09:12
Investment Rating - The report assigns a "Buy" rating to the company, Dama Entertainment (1060.HK), marking its first coverage [4]. Core Insights - Dama Entertainment is positioned as a leading platform in the live entertainment sector, driven by ticket sales and IP derivatives. The live performance market is experiencing a "volume and price increase" with a projected box office revenue of over 26 billion yuan for large concerts in 2024, reflecting a year-on-year growth of 78.1%. The company benefits from the high demand in the domestic performance market and is expanding its content, international reach, and product categories [1][3][4]. Summary by Sections 1. Company Overview - Dama Entertainment, formerly known as Cultural China, has evolved into a comprehensive entertainment platform focusing on live performances and IP derivatives. The company has undergone significant restructuring and acquisitions since its establishment in 2014, becoming a subsidiary of Alibaba Group in 2019 [17][20]. 2. Live Performance Sector - The live performance market is characterized by high growth, with Dama Entertainment maintaining a leading position. The company reported a revenue of 20.57 billion yuan from live performances in FY25, a year-on-year increase of 236%, contributing to 30.69% of total revenue [26][36]. The demand for live events is driven by social and self-pleasure needs, with an increasing frequency of attendance among younger audiences [43][49]. 3. IP Derivatives - Dama's IP business, led by Alibaba's IP platform, Alifish, is experiencing significant growth. In FY25, the IP derivatives revenue reached 14.33 billion yuan, up 73.21% year-on-year. Alifish is recognized as the largest IP licensing agent in China, with a strong network effect and a diverse portfolio of IPs [2][63][67]. 4. Film Sector - The film industry is still in a recovery phase, with a focus on stable content investment. The company plans to concentrate on key film projects, with a projected revenue of 27.12 billion yuan from its film technology and investment platform in FY25, despite a slight decline from the previous year [2][3][21]. 5. Financial Projections - The report forecasts adjusted net profits for Dama Entertainment to be 10.60 billion yuan, 13.54 billion yuan, and 15.77 billion yuan for FY26, FY27, and FY28, respectively, indicating a robust growth trajectory [3][13]. The company is expected to maintain a strong market position while benefiting from the ongoing recovery in offline entertainment consumption [3][10].
千亿跨境观演市场争夺战,大麦国际 APP 的胜算在哪里?
Xin Lang Cai Jing· 2025-12-24 01:43
Core Insights - The launch of the MAISEAT app by Damai Entertainment marks a significant step in its international expansion within the global performance market, with the stock price rising by 4.6% to HKD 0.91 and a trading volume of HKD 102 million [1][5] Group 1: Market Positioning - The introduction of the MAISEAT app signifies a transition from localized services to global integration in the ticketing platform, addressing high cross-border viewing costs and fragmented experiences in the traditional performance market [3][7] - Damai Entertainment leverages its leading position in the domestic ticketing market to create a unified digital entry point through the MAISEAT app, effectively reducing information search costs and transaction friction for international consumers [3][7] Group 2: Strategic Approach - The dual-engine strategy of "full-platform layout + top-tier IP landing" aims to connect content supply and consumer demand, enhancing the core competitiveness of the performance industry beyond ticket distribution to include control over premium IP resources [3][7] - The focus on securing hosting rights for overseas top artists' tours is crucial, as it grants control over performance scheduling, ticket pricing structures, and derivative rights, allowing for a transition from a "channel provider" to a "content integrator" [3][7] Group 3: Market Trends - The timing of the MAISEAT app's launch aligns with a post-pandemic resurgence in global offline entertainment demand, with the live entertainment market projected to recover to 120% of pre-pandemic levels by 2024 [4][8] - The growing preference for experiential consumption among Generation Z consumers positions cross-border entertainment as a significant aspect of identity and social currency, which the MAISEAT app addresses through localized language interfaces, multi-currency payments, and integrated travel services [4][8] - Supported by Alibaba's ecosystem, the app is expected to leverage existing cross-border service capabilities, creating a "cultural entertainment + travel + payment" ecosystem that establishes a competitive barrier [4][8]
微信支付落地中东卡塔尔;美团Keeta正式上线巴西圣保罗|36氪出海·要闻回顾
36氪· 2025-12-07 13:30
Group 1 - WeChat Pay has officially launched in Qatar, with QNB becoming the first bank in the GCC to support it, providing a new digital payment tool for retailers to connect with Chinese consumers [5][6] - Meituan Keeta has officially launched in eight cities in São Paulo, Brazil, as part of a five-year investment plan of 5.6 billion Brazilian Reais [5][6] - Shopee and Shein are the preferred overseas platforms for Brazilian consumers, with 96% of consumers engaging in international shopping in the past year [6][7] Group 2 - JD.com has acquired over 85% of CECONOMY in Germany, aiming to accelerate localization in the European market [7] - Cainiao's Hong Kong eHub has launched an automated stacking system, achieving 80% process automation and improving efficiency by 20% compared to traditional methods [7] - MAISEAT has launched a global app to enhance the cross-border ticket purchasing experience, supporting multiple languages and payment methods [8] Group 3 - WuXi Biologics is establishing the first integrated CRDMO center in the Middle East, collaborating with Qatar Free Zones Authority to enhance the biopharmaceutical industry [8] - Changan Automobile plans to launch electric vehicle brands Avatr and Nevo in Europe within two years, focusing on pure electric models [8] - China Power Construction has signed multiple overseas projects in renewable energy and infrastructure across various countries [9] Group 4 - UniXAI has completed a total of 300 million yuan in financing, achieving monthly deliveries of over 100 units of service robots [10] - Daimeng Robotics has secured new strategic financing to accelerate its development in tactile sensing technology and global market expansion [10] - Suisheng Technology has raised millions in angel funding to develop AI recording hardware, with plans to launch its first product in 2026 [11] Group 5 - The AI glasses market is experiencing a surge, with major players like Li Auto and Alibaba launching new products and forming industry alliances [12] - Over one-third of mobile marketers are currently investing in short drama advertisements, indicating a shift in global strategies for Chinese app developers [12]
一站式、跨区域票务平台需求增强 大麦国际App全球上线
Zheng Quan Ri Bao Wang· 2025-12-05 09:49
Core Viewpoint - MAISEAT, a global performance service platform, has launched an independent app to enhance the cross-border ticket purchasing experience for users worldwide [1][2]. Group 1: App Launch and Features - The MAISEAT app is now available on global Apple App Stores, providing a more complete and convenient ticket purchasing experience [1]. - The app supports multiple languages including Simplified Chinese, Traditional Chinese, English, Japanese, and Korean, and integrates with Alipay's global payment network, offering various payment methods and currencies [1]. - An Alipay mini-program has also been launched, allowing global users to access the same services as the app and website [1]. Group 2: Business Strategy and Market Position - MAISEAT aims to establish a comprehensive service matrix covering web, mini-program, and native applications, enhancing local operations and aligning with global user habits [1]. - The global performance market is recovering, with increasing demand for one-stop, cross-regional ticketing platforms [1]. - MAISEAT has already secured over 20 popular overseas performance ticketing agencies and has successfully sold out tickets for major Chinese artists' overseas concerts [2]. - The company plans to enhance product features and expand into Southeast Asia and Japan/Korea markets, focusing on a dual strategy of "full-platform layout + top-tier IP landing" to improve global cross-border viewing experiences [2].