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牵手张艺兴推新品 茅台文旅如何借年轻化破局
Bei Jing Shang Bao· 2025-05-13 13:14
"还在犹豫的宝贝们可以看看二号链接,下单二号链接可以送PD海报和小卡。目前现货还有4单。售完 后,我们将开启预售。"茅台文旅官方抖音店主播说道。主播口中的"PD",便是刚刚官宣为茅台文旅公 司代言人的张艺兴。 5月13日,北京商报记者从茅台文旅公司抖音官方店铺发现,在官宣张艺兴为代言人后,店内共上新三 款产品,赠品主要以张艺兴小卡与海报为主。伴随着此次牵手张艺兴,茅台文旅公司在年轻化布局再落 一子。 在贵州茅台"一盘棋"的规划上,牵手张艺兴的茅台文旅公司并非借助明星效应培育潜在消费群体这么简 单,而是在年轻化的整体规划下,寻找与年轻消费者一个有效通路。近年来,从茅台冰淇淋,到茅台文 创产品,茅台年轻化表现似乎在盛行期后并未在消费群体产生沉淀。如今,当携手张艺兴深入布局年轻 化时,茅台文旅公司未来要如何在年轻人中"保鲜"? 2699元卖给年轻人 茅台文旅公司抖音官方旗舰店的直播间内,共有三款产品赠送张艺兴周边产品。其中,三款产品分别为 2025年端午安康季明星款53度飞天茅台酒200ml*2礼盒装、茅台毛绒公仔明星同款小茅公仔(全系列可 选)以及茅台毛绒公仔明星同款小茅公仔(紫瑾),售价分别为2699元/套、1 ...
太火爆!拉布布3.0系列开售被抢空,有的门店大排长龙!联名款原价599元被炒至1.4万元,什么情况?
Mei Ri Jing Ji Xin Wen· 2025-04-27 00:28
Core Viewpoint - LABUBU 3.0 series has gained immense popularity, leading to long queues for its offline release, with significant price increases observed in the secondary market for both new and previous series [1][4][6] Company Performance - Bubble Mart reported a substantial revenue increase of 165% to 170% year-on-year in its latest quarterly report, with Chinese market revenue growing by 95% to 100% and overseas market revenue surging by 475% to 480% [10][11] - The company achieved over 30 billion yuan in revenue from THE MONSTERS series IP last year, solidifying its position as a leader in the collectible toy market [1][10] Market Dynamics - The LABUBU 3.0 series sold out quickly, with consumers resorting to secondary markets where prices are significantly marked up, indicating high demand and a thriving resale market [4][6][9] - The secondary market for LABUBU collectibles often sees prices doubling or tripling, particularly for rare "hidden" and brand collaboration items, such as the LABUBU and Vans collaboration, which has seen a price increase from 599 yuan to 14,839 yuan [1][6][11] International Expansion - Bubble Mart's overseas market has shown explosive growth, with the Americas experiencing a staggering increase of 895% to 900% and Europe growing by 600% to 605% [11] - The company has opened 147 retail stores outside mainland China, including 37 in the United States, reflecting its successful international expansion strategy [11] Future Outlook - Analysts predict continued strong growth for Bubble Mart, driven by its robust IP ecosystem and the introduction of new products, with expectations for increased sales and potential price adjustments in response to market conditions [12]