Core Insights - The report by iResearch indicates that web literature IP has become a cornerstone for short drama content, with a significant increase in adaptation licenses for micro-short dramas, reaching over 1,600 new licenses in 2024, a year-on-year surge of 81% [1][2] - More than half of the current short dramas are adapted from web literature IP, with this figure rising to 80% in the case of hit dramas, establishing web literature IP as a recognized "key to success" in the industry [2] Group 1: Market Trends - The male-oriented IP short dramas are emerging as a blue ocean market, with a 127% year-on-year increase in social media discussions, while female-oriented IP dramas are facing intense competition and content homogenization [3][5] - The current market dynamics show that female-oriented dramas dominate with a 70% share, but the male-oriented segment is gaining traction and is seen as a new growth engine [3][5] Group 2: Key Players and Collaborations - The partnership between Shan Hai Xing Chen and Feilu Novel has resulted in the acquisition of exclusive adaptation rights for over 600,000 IPs, positioning Shan Hai as a significant player in the male-oriented short drama market [12][16] - Feilu Novel, with over 300 million daily active users and a strong author base, is recognized for its impactful content creation, contributing significantly to the male-oriented short drama landscape [12][10] Group 3: Strategic Models - The competition in the short drama industry is shifting from content creation to IP resource acquisition, with three primary models emerging: exclusive cooperation, non-exclusive cooperation, and original IP development [17][20] - The exclusive cooperation model allows platforms to secure unique IP resources, creating competitive barriers, as seen in the collaboration between Shan Hai and Feilu [17][21] - The original IP model enables platforms to develop proprietary content, enhancing brand loyalty and user engagement, exemplified by Shan Hai's "Peach Blossom Lane" initiative targeting female audiences [20][21]

Core Insights - The report by iResearch indicates that web literature IP has become a cornerstone for short drama content, with a significant increase in adaptation licenses in recent years [1][3] - The market for male-oriented IP short dramas is emerging as a blue ocean opportunity, with a 127% year-on-year increase in social media discussions [5][12] Summary by Sections Web Literature IP Growth - The adaptation licenses for micro short dramas based on web literature IP surged to over 1,600 in 2024, marking an 81% increase year-on-year, bringing the total to over 3,700 existing licenses [1] - More than half of current short dramas are adapted from web literature IP, with this figure rising to 80% in the hit drama category, establishing web literature IP as a key driver for success in the industry [3] Male vs. Female IP Dynamics - Female-oriented short dramas currently dominate the market, accounting for 70% of top web literature IP adaptations, while male-oriented dramas represent only 30% [5] - The female IP market is becoming saturated, leading to high competition and content homogeneity, while male-oriented IP short dramas are gaining traction as a new growth engine [5][12] Key Players and Collaborations - The top male-oriented IP short dramas include titles like "One Piece of Cloth" and "The Old Thousand," showcasing the potential of this segment [8] - A significant partnership was formed between Shan Hai Xing Chen and Feilu Novel, granting Shan Hai Xing Chen exclusive adaptation rights to Feilu's entire catalog of 600,000 IPs [12][15] Strategic Advantages of Feilu Novel - Feilu Novel, established in 2005, has over 300 million daily active users and more than 100,000 resident authors, making it a major supplier of male-oriented IP [15] - The platform is recognized for its strong content creation capabilities, with many top authors originating from Feilu, enhancing its influence in the industry [15] Competitive Landscape and Future Directions - The competition in the short drama industry is shifting from content creation to IP resource acquisition, with platforms exploring various collaboration models [17][25] - Shan Hai Xing Chen's exclusive partnership with Feilu Novel positions it uniquely in the male-oriented IP market, potentially setting a benchmark for similar platforms [19][25] IP Resource Acquisition Models - Three primary models for IP acquisition are emerging: exclusive cooperation, non-exclusive cooperation, and original IP development, each with its own advantages and challenges [18][20][22] - The trend indicates a growing reliance on IP as a critical component for differentiation and competitive advantage in the short drama sector [25]