做老年人生意的本质是做服务，而不是简单地卖产品。不仅要看到"银发"，更要理解"经济"背后的服务本 质。 近年来，"KTV被老年人挤爆了"多次成为社交媒体上的热点话题，并一度冲上热搜。许多人注意到， KTV，这个传统的线下娱乐场所正被老年人"占领"，银龄一族逐渐成为平日客流的主力军。霓虹闪烁的包 厢里，"银发族"拿起麦克风，一唱就是五六个小时,活力十足的样子，让不少职场人感叹反差不小。 美团《2024中国KTV行业白皮书》中一组数据揭示了这种转变：60岁以上群体贡献了日间35%的消费占 比，人均到店频次为年轻人的1.8倍。多家市场机构调研显示，老年顾客包揽了工作日六成以上的日间客 流，成为行业名副其实的消费主力。这种消费趋势的转变，恰与银发经济整体跃升形成共振。国家税务总 局最新数据显示，上半年老年旅游服务、体育健康服务、文化娱乐活动销售收入同比分别增长26.2%、 23.9%、20.7%。从"养老"到"享老"，银发群体的消费版图正在发生质变。 "来KTV唱歌，就是我们这一代人的娱乐方式，20年前我还在单位的唱歌比赛拿过名次呢。"刘慧说，平时 每个月她都会邀朋友聚两三次，唱歌吃喝"一条龙"，一般都在工作日，价格 ...

Core Viewpoint - The article discusses the expansion of Chinese KTV brands into international markets, particularly Japan, highlighting the unique challenges and opportunities they face in adapting their business models to local consumer preferences and market conditions [3][4][6]. Group 1: Market Expansion - Chinese KTV brand "Xingjuhui" opened its first overseas store in Shibuya, Tokyo, with an investment of over 20 million RMB and a goal to create a significant brand presence [4]. - The KTV industry in China has seen a decline from around 200,000 establishments in 2010 to approximately 30,000 by 2022, largely due to the rise of online entertainment and the impact of the pandemic [7][8]. - The strategy for international expansion includes targeting markets like Japan, Southeast Asia, and Australia, with a focus on smaller store formats in urban areas [5][12]. Group 2: Competitive Landscape - The new generation of KTV brands has shifted from large venues to smaller, more efficient store formats, allowing for quicker expansion and lower investment risks [9][13]. - The competitive edge for these brands lies in their ability to innovate with technology, such as AI sound systems, and to offer diverse entertainment options beyond traditional KTV [13][14]. - The Japanese KTV market, valued at approximately 214 billion RMB in 2023, presents a viable opportunity for Chinese brands due to the existing consumer habits around KTV [15][18]. Group 3: Local Adaptation - The Japanese KTV market is characterized by a lack of innovation, which presents an opportunity for Chinese brands to introduce modernized services and decor [18][22]. - Xingjuhui aims to attract both local Japanese consumers and overseas Chinese, offering tailored services such as a dual-language song selection system [29][30]. - The pricing strategy for Xingjuhui is positioned slightly above local competitors, aiming to provide a higher quality experience while maintaining affordability [21][22]. Group 4: Future Prospects - The company plans to open more stores in Japan, focusing on securing prime locations, which involves navigating the complexities of local real estate practices [33]. - The success of Xingjuhui in Japan will depend on its ability to build brand recognition and adapt to local consumer behaviors, particularly among business professionals and local students [27][28].