It’s “Lights, camera… layoffs” for Georgia’s budding film industry, as studios like Marvel increasingly shoot in the U.K. and other places with cheaper labor costs https://t.co/u7fiyxdeqv ...

Manufacturing Reshoring & Challenges - Guardian Bikes shifted manufacturing from China starting in 2022, facing risks and initial losses [1][2] - US manufacturing firms and plants decreased by 25% between 1997 and 2023 due to falling global trade barriers [3] - Obstacles to reshoring include higher costs and the need to rebuild domestic supply chains [5][13][19] - Automation is crucial for US manufacturers to combat offshoring advantages like lower labor costs [15] Guardian Bikes' Strategy & Progress - Guardian Bikes' annual revenue exceeds $100 million, producing approximately 12 thousand bikes weekly [11] - The company aims for 70% of bike components to be US-made by the end of 2025, potentially reaching 100% by 2026 [17] - On each assembly line, Guardian Bikes produces about 1 thousand bikes a day, equating to one bike every 30 seconds [1] - Guardian Bikes leverages proximity to other manufacturers to source parts locally [16] Economic & Policy Context - The average wage for a manufacturing worker in the US is around $35 per hour, compared to approximately $4 per hour in China and $1.30 per hour in Vietnam [24] - China's spending on industrial policy was around $248 billion in 2019, compared to $84 billion (0.39% of GDP) by the US [25] - The US has shifted towards a service-based economy, with service jobs accounting for over 80% of non-farm employment [32]

Sector Performance & Rebound Potential - Consumer discretionary sector is the worst performing sector this year, but may rebound in the second half [1] - Product newness and tariff implementation will dictate the sentiment in the second half of the year [3] Consumer Behavior & Retailer Strategy - Customers are trading down, with Walmart's biggest growth coming from higher-income consumers [4] - Companies are being more cautious with inventory for the holiday season due to tariffs [4] - Value, discounters, and brand leaders are key, with revivals also contributing to growth, such as Wolverine Worldwide's Sakin up 30% [7] Brand & Product Dynamics - Brand leaders with newness drive demand, like Birkenstock's closed-toe shoes and collaborations such as Levi's and Nike [5] - Unique items allow for better pricing, but overall price upticks have been limited [5][6] Trade & Tariffs - Vietnam tariffs include a 20% tariff on exports to the US and a 40% transshipment tariff on goods from third countries, potentially targeting China [8][9] - Supply chain dynamics are challenging, with freight expenses as a headwind and potential price increases in the mid to high single-digit range [9] - Retailers can navigate tariffs by diversifying sourcing, sharing costs with manufacturers, and raising prices to consumers [10] - Companies suspended earnings guidance due to uncertainty about tariff impacts on margins and costs [10] - Shifting sourcing away from North America due to high labor costs, with tariff levels dictating stock prices [11]

Economic Overview - Pre-market indexes are showing declines, with the Dow down 414 points, S&P 500 down 71, Nasdaq down 326, and Russell 2000 down 32 points [1] - The European Central Bank (ECB) has lowered interest rates by 25 basis points, with the Deposit Facility now at +2.50%, indicating confidence in controlling inflation [2] - German bund yields increased by 30 basis points to around +2.85%, the highest since 1990, reflecting significant economic behavior in the EU [3] Labor Market Insights - Initial Jobless Claims for last week were reported at 221K, lower than the anticipated 235K, and down from the previous week's 242K, suggesting stability in the labor market [4] - Continuing Claims rose to 1.897 million, approaching the psychological level of 1.9 million, which may indicate concerns about the robustness of the U.S. labor market [5] Productivity and Costs - Q4 Productivity was revised up by 30 basis points to +1.5%, marking the ninth consecutive upward movement in U.S. productivity [6] - Unit Labor Costs were revised down to +2.2%, lower than previous quarters, indicating a favorable trend of increased productivity alongside reduced costs [6] Trade Balance - The U.S. Trade Deficit reached a record low of -$131.4 billion, exceeding expectations of -$128.7 billion, influenced by anticipated trade tariff changes [7] Market Expectations - Following positive earnings reports from Macy's, Burlington Stores, and Cracker Barrel, upcoming earnings from Broadcom and Costco are anticipated, along with data on Wholesale Inventories for January [8]