Core Viewpoint - The CES 2026 showcases a competitive landscape in display technology, with major brands like Samsung, LG, Sony, TCL, and Hisense unveiling their latest innovations, particularly in RGB-MiniLED and OLED technologies [1][2]. Group 1: Display Technology Developments - The CES 2026 features a competitive environment characterized by the "explosion of RGB-MiniLED and continuous iteration of OLED" technologies [2]. - Samsung introduces its "Micro RGB" technology, offering a product range from 55 inches to 115 inches, achieving 100% BT.2020 color coverage with its Micro RGB AI Engine Pro chip for precise color temperature control [2]. - LG adopts a dual strategy by upgrading its OLED product line and entering the RGB-Mini LED market with its Micro RGB evo series, achieving near-OLED light control precision [2]. - Sony focuses on commercializing RGB-Mini LED technology with its Bravia 9 II and Bravia 7 II series, featuring "True RGB" backlight technology and peak brightness of 4000 nits [2]. - TCL emphasizes its Mini-LED offerings with the X11L SQD Mini-LED TV, achieving 100% BT.2020 color coverage and peak brightness of 10000 nits [3]. Group 2: Hisense's Innovations - Hisense's new RGB-Mini LED technology features a groundbreaking "玲珑4芯真彩背光" architecture, enhancing color gamut and achieving 110% BT.2020 color coverage, surpassing current QD-Mini LED and QD-OLED technologies [4][5]. - The introduction of the信芯AI画质芯片H7 enhances color precision to 134 bits, allowing for superior color performance across various brightness levels while reducing harmful blue light by 60% compared to QD-OLED [6][7]. - Hisense's RGB-Mini LED technology includes a comprehensive color management system, ensuring accurate color reproduction and enhancing the viewing experience for consumers [7]. Group 3: Market Positioning and Launch Plans - Major brands are adopting differentiated strategies for product positioning, with Samsung aiming to make Micro RGB TVs more accessible, while TCL has already launched its X11L model [9]. - Hisense plans to launch its UX series TV, featuring the new 玲珑4芯 technology, in March 2026, following its recognition at CES 2026 [9]. - The 116-inch version of Hisense's UX series has garnered significant attention, positioning it as a strong competitor in the high-end TV market [9].

Group 1: Company Innovations - Hisense showcased its advanced technology at CCTV's "Super Production Line," highlighting its transformation from a traditional home appliance manufacturer to a leader in smart living, especially as an official partner for the 2025 World Cup [1] - The introduction of RGB-MiniLED technology in 2025 represents a revolutionary breakthrough in television picture quality, allowing for precise color representation and high dynamic range, effectively solving common color deviation issues found in traditional TVs [3] - The RGB-MiniLED technology utilizes independent red, green, and blue backlight sources, eliminating the need for secondary color conversion, resulting in purer and more vibrant colors while achieving over 20% energy savings compared to QD-OLED and traditional MiniLED technologies [3][4] Group 2: Key Components and Features - The success of the RGB-MiniLED technology is attributed to two key components: the H7 AI picture quality chip, which synchronizes the intensity, timing, and position of RGB light, and a new RGB-Mini LED backlight chip that addresses industrial bottlenecks in efficiency, lifespan, and color purity [4] - Hisense's new air conditioning system, featuring dual-flow fresh air technology and ultra-quiet design, enhances sleep quality by improving indoor air quality and maintaining a comfortable temperature, catering to sports fans who may stay up late [6] - The Hisense vacuum refrigerator employs vacuum magnetic field preservation technology to effectively isolate external air, prolonging the freshness and taste of food, thereby reducing food waste and ensuring families can enjoy fresh ingredients at any time [8] Group 3: Home Appliance Solutions - Hisense's modular three-tub washing machine offers an efficient and convenient solution for handling various types of laundry simultaneously, optimizing load distribution for both large and small items, thus enhancing washing efficiency and user convenience [10]