Core Insights - The CES 2026 showcased Hisense refrigerators as the official refrigerator for the 2026 World Cup, highlighting AI applications in smart home technology [1] - Hisense's smart screen refrigerator features an AI cooking assistant that provides a full cooking solution, making it user-friendly even for beginners [3] - Hisense refrigerators lead the vacuum preservation market, winning multiple industry awards and setting standards in the field [4] Group 1 - Hisense refrigerators focus on AI integration, offering a comprehensive cooking solution from ingredient pairing to step-by-step visual guidance [3] - The vacuum magnetic preservation technology provides a competitive edge, maintaining food freshness for up to 7 days, outperforming national standards for fresh meat [3] - The innovative magnetic curtain door design combines aesthetics and functionality, winning the 2025 International CMF Design Award [3] Group 2 - Hisense ranks first in sales volume in the vacuum preservation refrigerator segment, establishing itself as a market leader [4] - By mid-2025, Hisense refrigerators achieved top sales in 11 countries, including Canada, France, and Mexico, and maintained leading positions in several Eastern European markets [4] - The company has been recognized with awards such as the AWE Aiplan Innovation Award and has contributed to industry standards, enhancing its technical authority [4]

Core Insights - The 2026 International Consumer Electronics Show (CES) in Las Vegas highlighted Hisense refrigerators, focusing on AI applications and smart interactivity as key features [1][3]. Group 1: AI Integration - Hisense showcased a smart screen refrigerator that features dual high-definition screens, with a 21-inch main display for content and home application interaction, and a smaller screen for core function control [3]. - The refrigerator integrates Hisense's proprietary Star Sea model, creating a dedicated AI cooking assistant that offers a full-process cooking solution, making it user-friendly even for beginners [3]. Group 2: Technological Advancements - Hisense has developed a vacuum magnetic preservation technology that provides a competitive edge, ensuring food freshness through dual mechanisms: external vacuum to prevent oxidation and internal magnetic fields to inhibit enzyme activity [4]. - The AI technology enhances the preservation experience by analyzing over 800 food storage characteristics, allowing for precise control of temperature and vacuum levels tailored to different food items [4]. Group 3: Market Performance - As of mid-2025, Hisense refrigerators achieved the top sales volume or revenue in 11 countries globally, including Canada, France, and Mexico, and maintained leading positions in several Eastern European countries [5]. - The presentation at CES 2026 demonstrated Hisense's commitment to AI integration and core technological strength, showcasing its ability to lead in product innovation and market presence [5].

Group 1 - The core event showcased the FIFA World Cup trophy, the Jules Rimet Cup, in Qingdao, highlighting the intersection of technology and sports through Hisense's specially designed refrigerators for the 2026 World Cup [1][2] - Hisense presented three models of refrigerators: the Hisense Brilliant Vacuum First-Class 501, the Hisense Brilliant Vacuum First-Class 650, and the Hisense Big Mint 509, emphasizing their innovative vacuum preservation technology [2][4] - The vacuum preservation technology creates a sealed environment that prevents oxidation and inhibits enzyme activity, achieving superior freshness, as demonstrated by the 7-day storage test of beef in the Hisense Brilliant Vacuum First-Class 501 refrigerator [2][4] Group 2 - Hisense refrigerators are leading the vacuum preservation market in China, with sales data from Aowei Cloud Network indicating they hold the top position in 2024 [4] - Internationally, Hisense refrigerators ranked first in sales across 13 countries, including Canada, France, and Mexico, and achieved dual victories in markets like the Czech Republic and South Africa [4] - The exhibition linked the pursuit of peak performance in sports with the need for maintaining food freshness, reinforcing the brand's commitment to high-quality and healthy living through technological innovation [4]

Core Insights - Hisense launched the flagship product, the Hisense Brilliant Vacuum First-Class Cabin 650 refrigerator, at a recent event, integrating Eastern aesthetics with vacuum magnetic preservation technology to enhance the home experience for quality-conscious consumers [1][3] Product Features - The refrigerator features a 650L capacity with a width of only 908mm, achieving a 62% industry-leading volume ratio, making it the largest capacity French four-door dual-system refrigerator in its width category [3] - It incorporates a patented 177-degree hinge design, allowing for easy access even when placed against a wall, and includes a cloud-sensing push drawer for convenient access to fruits and vegetables [3] - The innovative vacuum magnetic preservation technology combines a constant temperature and humidity vacuum environment with a specific magnetic field to significantly extend the freshness of food at a molecular level [3][6] Technological Advancements - The refrigerator's AI system analyzes over 800 types of food storage characteristics to optimize preservation conditions, ensuring a customized storage environment [6] - It features a new generation DBD+ nano water ion active sterilization system with a sterilization rate of 99.9999%, enhancing food safety and freshness [6] - The product also includes a 60-minute blue light clean ice feature, achieving a surface sterilization rate of 99.9999% and an internal rate of 99.99% [6] Industry Standards - Hisense led the establishment of a new standard for evaluating the freshness quality of meat in household refrigerators, creating a scientific and quantifiable assessment system for the industry [4]

Core Insights - Hisense launched two new refrigerators, the Hisense Brilliant Vacuum Refrigerator and the Hisense Little Durian 500 Refrigerator, featuring advanced vacuum preservation technology that prevents flavor mixing and enhances food freshness [1][5]. Group 1: Vacuum Preservation Technology - The Hisense Brilliant Vacuum Refrigerator utilizes a vacuum magnetic preservation technology that controls temperature, humidity, low oxygen, and magnetic fields to create an optimal preservation environment [4]. - A demonstration showed that meat stored for 7 days in the vacuum refrigerator retained its fresh appearance and quality, outperforming standard refrigeration methods [2][4]. - The TVB-N value of the meat stored in the vacuum refrigerator exceeded national first-grade fresh meat standards, indicating superior freshness [4]. Group 2: Flavor Preservation - The Hisense Little Durian 500 Refrigerator addresses the challenge of flavor mixing by creating independent vacuum spaces for different food items, effectively preventing odor transfer [5][7]. - A live demonstration highlighted that durians stored in the vacuum system showed negligible odor changes compared to those stored in conventional methods, which exhibited significant odor increases [5][7]. - The refrigerator boasts a net flavor rate of over 99.9%, allowing strong-smelling foods to coexist with milder items without affecting their taste [7]. Group 3: Design and Aesthetics - The design of the Hisense Brilliant Vacuum Refrigerator is inspired by "Sea Rising Moon," combining Eastern aesthetics with modern craftsmanship, making it adaptable to various home decor styles [7]. - The Little Durian 500 Refrigerator features a compact design that is ideal for efficient space utilization, measuring only 60CM in depth [7]. - Both refrigerators aim to enhance the consumer experience by providing a fresh and flavorful food storage solution [7].

Core Viewpoint - Hisense has launched the Brilliant U6 series vacuum refrigerator, featuring the world's leading "Vacuum Magnetic Preservation Technology" and an efficient automatic ice-making system, setting a new standard for high-end food storage and healthy beverage experiences [2][6]. Group 1: Technology and Innovation - The "Vacuum Magnetic Preservation Technology" creates an independent sealed vacuum space, effectively preventing oxidation and enzyme activity, thus prolonging the freshness of food [2][4]. - After rigorous testing, food stored using this technology showed a TVB-N value of 7.57 mg/100g after 7 days, significantly better than the national first-class fresh meat standard (≤15 mg/100g), achieving a freshness level that allows users to enjoy fresh food even after a week [3][4]. - The automatic ice-making system can produce ice in 60 minutes with a daily output of up to 1.18 kilograms, improving efficiency by approximately 47% compared to traditional systems [3][4]. Group 2: Health and Safety - The ice-making system features antibacterial materials with a tested antibacterial rate exceeding 99.99%, ensuring the purity and safety of ice from water source to ice cubes [4][6]. - Users can initiate a 2-minute smart automatic cleaning program via a mobile app, addressing hygiene concerns effectively [4][6]. Group 3: Market Positioning - The launch of the Hisense Brilliant U6 vacuum refrigerator signifies a shift from traditional refrigeration to a "smart health living center," redefining preservation standards and quality of life in modern kitchens [4][6]. - Hisense's advancements in high-end refrigerator technology are further validated by authoritative certifications from the China Household Electrical Appliances Research Institute [6].

Group 1: Company Innovations - Hisense showcased its advanced technology at CCTV's "Super Production Line," highlighting its transformation from a traditional home appliance manufacturer to a leader in smart living, especially as an official partner for the 2025 World Cup [1] - The introduction of RGB-MiniLED technology in 2025 represents a revolutionary breakthrough in television picture quality, allowing for precise color representation and high dynamic range, effectively solving common color deviation issues found in traditional TVs [3] - The RGB-MiniLED technology utilizes independent red, green, and blue backlight sources, eliminating the need for secondary color conversion, resulting in purer and more vibrant colors while achieving over 20% energy savings compared to QD-OLED and traditional MiniLED technologies [3][4] Group 2: Key Components and Features - The success of the RGB-MiniLED technology is attributed to two key components: the H7 AI picture quality chip, which synchronizes the intensity, timing, and position of RGB light, and a new RGB-Mini LED backlight chip that addresses industrial bottlenecks in efficiency, lifespan, and color purity [4] - Hisense's new air conditioning system, featuring dual-flow fresh air technology and ultra-quiet design, enhances sleep quality by improving indoor air quality and maintaining a comfortable temperature, catering to sports fans who may stay up late [6] - The Hisense vacuum refrigerator employs vacuum magnetic field preservation technology to effectively isolate external air, prolonging the freshness and taste of food, thereby reducing food waste and ensuring families can enjoy fresh ingredients at any time [8] Group 3: Home Appliance Solutions - Hisense's modular three-tub washing machine offers an efficient and convenient solution for handling various types of laundry simultaneously, optimizing load distribution for both large and small items, thus enhancing washing efficiency and user convenience [10]

Core Insights - Hisense's Brilliant 505U6 vacuum refrigerator won two awards at the "2025 China Refrigerator Industry Summit Forum," recognizing it as a leading product and brand in vacuum preservation technology [1][8] Company Summary - Hisense's innovative vacuum magnetic preservation technology creates a low-pressure, low-oxygen environment, achieving molecular-level freshness retention by preventing oxidation and inhibiting enzyme activity [8] - The design of the Hisense Brilliant 505U6 features a flat, fully embedded design that integrates seamlessly with standard kitchen cabinetry, appealing to consumer demands for aesthetic upgrades in kitchen spaces [10] - Hisense is leading the vacuum preservation refrigerator market in China, with sales projected to be the highest in 2024 according to data from Aowei Cloud Network [10] Industry Summary - The recognition of Hisense's achievements indicates a new dimension in the competition for preservation technology within the industry, pushing for the evolution of industry standards [10] - Hisense is spearheading the establishment of the "Vacuum Preservation Chamber for Refrigerators" industry standard, addressing 12 core parameters, thus filling a decade-long gap in vacuum preservation standards [10] - The vacuum preservation refrigerator market is expected to exceed 28 billion yuan by 2025, although the risk of technological homogenization is increasing [12]

Core Viewpoint - Hisense's innovative vacuum preservation technology in the Hisense Brilliant 505U6 refrigerator has set a new standard in the industry, earning it dual honors at the "2025 China Refrigerator Industry Summit" for its breakthrough in food preservation technology and market performance [1][3]. Company Insights - Hisense's recognition stems from its deep understanding of consumer pain points and its commitment to technological advancements, addressing the growing demand for food preservation that meets the expectation of "fresh for seven days" [3]. - The Hisense Brilliant 505U6 utilizes vacuum magnetic field preservation technology, creating a constant temperature, low-pressure, low-oxygen environment that effectively reduces enzyme activity, achieving molecular-level freshness preservation [3][5]. - Third-party testing shows that beef stored for seven days in this refrigerator has a TVB-N value of ≤7.58 mg/100g, significantly better than the industry standard of 49.5%, demonstrating its effective preservation capabilities [3]. Industry Perspective - Hisense's award signifies a shift in the competitive landscape of preservation technology, moving beyond temperature control to molecular-level innovations [6]. - The company is leading the establishment of new industry standards, with the upcoming "Vacuum Preservation Chamber for Refrigerators" standard set to quantify 12 core parameters, filling a decade-long gap in the vacuum preservation sector [6]. - According to GfK China, the market for vacuum preservation refrigerators is projected to exceed 28 billion yuan by 2025, although the risk of technological homogenization is increasing [6].

Group 1 - The "El Clasico" between Real Madrid and Barcelona is not only a peak competitive event but also a carrier of collective memory, blending fan nostalgia, player legends, and cultural clashes [1][3] - The match on May 11 saw Hisense hosting a fan viewing event in Shanghai, featuring the Hisense Brilliant 505U6 vacuum refrigerator, enhancing the atmosphere with modern technology and gourmet food [1][3] Group 2 - The Hisense Brilliant 505U6 vacuum refrigerator utilizes the latest vacuum magnetic field preservation technology, creating a low-pressure, low-oxygen environment that effectively reduces enzyme activity and preserves food freshness [5] - For example, the TVB-N value of beef stored in this refrigerator is ≤7.58mg/100g after seven days, which is 49.5% better than industry standards, achieving a high level of freshness [5] - The refrigerator's aesthetic design aligns with high-end brand principles, featuring a seamless, flush design that enhances kitchen space while maintaining superior performance [5] Group 3 - The 2025 FIFA Club World Cup will feature a new format and take place from June 14 to July 13, with Hisense's vacuum refrigerator serving as the official refrigerator for the event, further promoting the brand in the sports arena [7]