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玩家口中「凉了」的国民游戏,在工作日晚上排起长队
36氪· 2025-12-12 09:17
Core Viewpoint - The article discusses the recent resurgence of "League of Legends" due to the introduction of the new mode "Hextech Mayhem," which has led to an increase in player engagement and a return to high user activity levels [5][21]. Group 1: User Engagement and Trends - "League of Legends" has experienced a decline in active users, with the average age of core players rising to 28 years [9]. - The game has seen a significant increase in player numbers and user-generated content following the launch of "Hextech Mayhem," leading to long wait times even on weekdays [6][21]. - The game has adapted to market trends by reducing match times and introducing new gameplay mechanics, such as allowing earlier surrender votes [10][11]. Group 2: Gameplay Innovations - The "Hextech Mayhem" mode incorporates elements from previous successful modes and has been well-received, leading to its transition from a limited-time event to a permanent feature [21][23]. - The mode's design is based on years of iterative improvements and player feedback, showcasing the company's commitment to evolving gameplay [23][39]. - The introduction of Roguelike elements in "Hextech Mayhem" reflects the company's strategy to keep gameplay fresh and engaging, similar to past successful modes like "Teamfight Tactics" [28][31]. Group 3: Competitive Landscape and Longevity - Despite competition from other popular games, "League of Legends" maintains its dominance in the domestic market, consistently ranking at the top of gaming charts [18]. - The game's longevity is supported by its esports scene, which generates significant revenue and creates annual spikes in player engagement [12][16]. - The company has demonstrated an ability to adapt to changing player preferences, ensuring that "League of Legends" remains relevant in a competitive gaming environment [39][40].
玩家口中「凉了」的国民游戏,在工作日晚上排起长队
3 6 Ke· 2025-12-10 06:05
Core Insights - The article discusses the resurgence of "League of Legends" due to the introduction of a new game mode called "Hextech Mayhem," which has led to a significant increase in player activity and even queue times during weekdays [1][14] - Despite facing a "mid-life crisis" with declining active user numbers and an aging player base, "League of Legends" remains a dominant force in the gaming industry, particularly in esports [2][11] User Engagement - The global active user count for "League of Legends" has been declining, with the average age of core players rising to 28 years [2] - The game has struggled to maintain its previous peak engagement levels, with matchmaking times now averaging three to four minutes during non-peak hours [2] Game Mechanics and Updates - "League of Legends" has adapted to market trends by reducing game lengths, changing surrender vote mechanics, and introducing new gameplay modes to keep the experience fresh [2][5] - The "Hextech Mayhem" mode, launched in October, has successfully attracted returning players and has been made a permanent feature due to its popularity [14][16] Esports Influence - The esports scene has played a crucial role in sustaining the game's popularity, with significant events generating spikes in player engagement and community excitement [7][10] - Historical victories by teams like IG have led to massive player influxes and community celebrations, demonstrating the impact of competitive success on player retention [10][11] Innovation and Iteration - The article highlights the iterative nature of "League of Legends," where past experiences and player feedback have shaped new game modes and mechanics, such as the integration of Roguelike elements from other successful modes [20][26] - The company has shown a willingness to experiment with gameplay, leading to the successful development of modes like "Teamfight Tactics" and "Hextech Mayhem" [26][27] Market Position - Despite competition from newer titles, "League of Legends" continues to hold the top position in gaming popularity, particularly in internet cafes [11][13] - The game's longevity is attributed to its ability to evolve and adapt to player preferences, ensuring it remains relevant in a rapidly changing gaming landscape [26][27]