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一胎生99子、离婚99次,霸总爱上45岁保洁……癫剧背后的短剧公司
3 6 Ke· 2025-06-26 00:03
Group 1 - Tencent Video recently released a list of high-quality short dramas featuring strong casts, including works like "Parrot" and "Zhuque Hall" [1] - The short drama market is experiencing a trend where the boundaries between short and long dramas are becoming increasingly blurred, with some short dramas adopting extreme and absurd themes [3][5] - The popularity of short dramas is driven by their potential for profitability and impactful content that captures user attention, leading to a collective pursuit of quality in the market [5][10] Group 2 - Major companies in the short drama sector are shifting from sensational content to more refined storytelling, with examples like "Tinghuadao" achieving over 1 billion views with a focus on female narratives [10] - Companies like "Majiang" and "Xianwen" are also producing high-quality short dramas that resonate with audiences, moving away from traditional tropes [12][13] - The competition in the short drama space has intensified, with major platforms like Douyin and Kuaishou launching their own short drama initiatives, emphasizing a move towards quality content [16][18][20] Group 3 - Traditional media companies are entering the short drama market, with examples like Ningmeng Media and Perfect World focusing on specific demographics and themes [22][24] - Companies are leveraging existing long drama IPs to create short dramas, indicating a trend towards brand extension in the industry [27] - Despite the rapid changes in the short drama landscape, companies are optimistic about capturing audience attention during fragmented viewing times, although they face challenges in maintaining viewer engagement [29]
投放增73.1%,ReelShort突然发力,一批新剧强势吸量?
3 6 Ke· 2025-05-27 08:29
DataEye研究院注意到,近30天,枫叶互动旗下海外短剧应用ReelShort投放力度持续走高,并跻身上周(5.12-5.18)海外微短剧APP素材投放增长榜TOP 3。 本期,DataEye研究院对ReelShort平台进行客观分析,带大家从平台下载量、投放素材量、媒体分布、素材特征等多重角度观察近期ReelShort的动向。 一、ReelShort数据表现 (一)下载量趋势 点点数据显示,近30天,ReelShort全球市场双端预估下载量呈"V"型走势,由最初的日下载量约65万次左右,逐步下滑,至5月9日左右达最低点,日下载 量不足30万次,而后再度回升,至今日下载量达66万次左右。 对比发现,上周(5.12-5.18)ReelShort投放素材量较4月最后一周(4.21-4.27)增加了4912组,环比增长73.1%。 (三)媒体分布 | | | ReelShort 近30天投放媒体分布 | | | --- | --- | --- | --- | | 排名 | 譯体 | 累材数 | 占比 | | B | F Facebook | 26856 | 90.90% | | 0 | O Instagram | ...
Mega Matrix Inc. Presented FlexTV Short Drama Highlights (May 12-16): Cross-Species Bonds, Time-Travel Romances & High-Stakes Love Games -- Latin American Rom-Coms Debuted in English
Prnewswire· 2025-05-22 10:30
Core Insights - Mega Matrix Inc. premiered eight new English-language titles on its FlexTV platform, showcasing diverse themes such as supernatural ethics, elite romance, and time travel [1] - The new dramas reflect contemporary issues of identity, survival, and emotional resilience [1] Content Overview - **Romantic Fates**: - "My Baby, the Beast" follows a single mother facing societal rejection due to her son's werewolf heritage [2] - "My Innocent 80s Man" features a modern dancer who time travels to the 1980s and finds acceptance through her talents [3] - "Echoes of a Stolen Spring" explores a woman's uncertain relationship with a mysterious man after being abandoned [4] - **Power and Privilege**: - "Surrender to My Dangerous Boss" depicts a woman's struggle in a corporate environment after being rescued by a CEO [5] - "My Rival's Dad" tells the story of a woman who unexpectedly becomes pregnant after a one-night stand with a billionaire [6] - "I Married The Mysterious CEO" involves a transactional marriage filled with hidden secrets [7] - **Family and Redemption**: - "Fatherhood: Extreme Edition" showcases a father's quiet strength as he protects his bullied son while working undercover [9] Highlights - FlexTV introduced its first English-subtitled Portuguese dramas, expanding its content offerings to English-speaking audiences [10] - The dramas address contemporary social and emotional realities, such as nontraditional parenthood and the resilience of working-class women [10][11] - FlexTV is available in 15 languages and reaches viewers in over 100 countries, emphasizing its commitment to a premium viewing experience [11]
“又土又尬”的短剧,竟然有一半中国人在看
第一财经· 2025-05-20 06:19
以下文章来源于DT商业观察 ,作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域,融合媒体和 研究机构的禀赋,厘清趋势和商业间的关系,用年轻化的视角认识商业世界。 2025.05. 20 本文字数:4683,阅读时长大约7分钟 作者 | DT商业观察 短剧的流量和人气,还在飙升。 截至2024年12月, 看微短剧的人已经达到了6.62亿,微短剧独立APP的人均单日使用时长也涨到了 101分钟,接近2小时。 行业也在不断变化。 QuestMobile最新《2025中国移动互联网春季报告》显示, 字节旗下的红果免费短剧3月的月活用户 数达到1.73亿,和优酷的距离只差1200万,同比增长220.28%,增速仅次于DeepSeek和豆包。 长视频平台也发力微短剧的精品化制作,甚至长剧也开始"短剧化",叙事节奏、集数和单集时长都开始 讲究"紧凑"。 在这样的情况下,现在观众看短剧的习惯是怎么样的?他们看短剧时更在意什么?对于品牌借短剧植入 打广告,他们的种草和消费意愿又是怎么样的? 《DT商业观察》联合第一财经发布了《"当代男男女女看微短剧"小调研》,最 ...
SensorTower:一季度全球短剧应用内购收入逼近7亿美元 同比增长3倍
智通财经网· 2025-05-15 02:53
智通财经APP获悉,SensorTower发文称,2025年第一季度,全球短剧应用内购收入逼近7亿美元,增至2024年第一季度的近4倍。《ReelShort》和 《DramaBox》等具有先发优势的短剧应用继续领跑,而《DramaWave》、《NetShort》、《FlickReels》等2024年下半年上市的众多短剧新秀增长迅猛。 全球短剧应用累计内购收入逼近23亿美元 2024年以来,全球短剧应用内购收入高速增长,从2024年Q1的1.78亿美元,增至2025年Q1的近7亿美元,市场规模扩大近4倍。截至2025年3月,全球短剧 应用累计内购收入逼近23亿美元。 美国市场收入贡献最大,拉美、东南亚和印度等新兴市场下载增长突出 美国是全球短剧应用收入最高的市场,2025年Q1环比增长20%接近3.5亿美元,贡献了该季度全球短剧应用总收入的49%,是短剧出海必争之地,竞争十 分激烈。 短剧应用下载量同样快速攀升,2025年Q1全球下载量超过3.7亿次,是2024年Q1的6.2倍。截至2025年3月,全球短剧应用累计下载量接近9.5亿次。 东南亚市场同样增长突出,2025Q1环比上涨61%,逼近8700万次 (不 ...
Mega Matrix Inc. Released FlexTV Weekly Premieres (May 5-10) | Urban Heartbreak, Defiant Fates, and Redemption of the Soul
Prnewswire· 2025-05-14 10:30
Core Insights - FlexTV, a global short drama platform under Mega Matrix Inc., released seven new English-language short drama series from May 5 to 10, 2025, focusing on urban relationships and human redemption themes [1][2][3] Content Offerings - The lineup includes series such as "Kiss Clause: Non-Negotiable," which explores the complexities of a contract marriage and genuine emotions [1] - "Touched by Firelight" addresses unplanned pregnancy and moral dilemmas faced by college students [1] - "Karma Goes Live at Eight" features a character exposing family darkness through radio broadcasting in his second life [2] - "Kiss My Tiara" showcases a heiress reclaiming her dignity and redefining gender power dynamics [2] - "Married to Save" combines traditional medicine with modern love in a flash wedding scenario [3] - "King in the Shadows" tells a story of redemption through skill and social responsibility after betrayal [3] Global Reach - FlexTV is available in 15 languages, including English, Japanese, and Korean, reaching viewers in over 100 countries and regions [4] Company Overview - Mega Matrix Inc. operates FlexTV through its wholly owned subsidiary Yuder Pte, Ltd., and is headquartered in Singapore [5] Key Metrics - The company tracks key metrics such as period active users (PAU), period paying users (PPU), average revenue per active user (ARPU), and average revenue per paying user (ARPPU) to assess business growth and health [6][7]
给短剧设计爽点的人,已经入账百万
投中网· 2025-05-07 06:26
以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 将投中网设为"星标⭐",第一时间收获最新推送 如今一部短剧分账超过百万元的屡见不鲜。 作者丨 林小葵 编辑丨 李不清 来源丨 财经天下WEEKLY 短剧行业的持续火爆,已经从各个维度改写了视频内容生态,并吸引了爱优腾等长剧"霸主"入局。 在红果短剧App平台利器的加持下,爆款短剧的吸金神话,也强烈吸引着行业的目光,外界更传 出"爆款微短剧编剧收入高达一两百万"的热议话题。 为此,《财经天下》对话了知名短剧编剧彭雨虹、资深短剧制作人兼出品人王子姣。 最近几年,彭雨虹已有《我家三爷超宠的》《爱不自知》《执他之手》等20几部大热爆款短剧在 手。其代表作品《闪婚后豪门老公马甲藏不住》,在付费平台充值破亿元 。今年4月,其编剧的《心 动还请告诉我》在免费平台成为现象级爆款,登上了红果周榜第一,播放量破十亿。 对于薪酬传闻,彭雨虹坦言:红果爆款剧给到编剧的分账,最高确实可达百万元。 而在长剧赛道已有多部代表作品的王子姣,曾是晋江顶流女频IP《有匪》的制片人、国 ...
给短剧设计爽点的人,已经入账百万
创业邦· 2025-05-07 03:19
以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 来源丨财经天下WEEKLY(ID:cjtxweekly) 作者丨林小葵 编辑丨李不清 图源丨Midjourney 对于薪酬传闻,彭雨虹坦言:红果爆款剧给到编剧的分账,最高确实可达百万元。 而在长剧赛道已有多部代表作品的王子姣,曾是晋江顶流女频IP《有匪》的制片人、国漫头部IP《虎鹤妖 师录》的发行人,以及多部影视长剧的负责人。 2022年下半年,王子姣转型进入短剧赛道,创建了巨东微影付费短剧平台,并跟随行业发展成立了"高兴 饺子"短剧品牌,公司制作的《龙王令2之风起洪城》《幻颜》《家人们读我心后人设崩塌》等爆款短 剧,全网播放已超50亿。 王子姣表示,如今一部短剧分账超过百万元的屡见不鲜,这也给制作人、编剧们带来了丰厚回报。但当 下行业也正在进入高度内卷和分化期,未来高成本的精品短剧或将成为主流,也会有大量实力薄弱的玩 家"呛水"出局。 剧本保底5万,分账最高百万 近日,爱奇艺CEO龚宇在中国网络视听大会上的发言,引发了行业热议。"如今短视频已远比 ...
有人狂赚2.5亿,出海短剧杀疯了
创业邦· 2025-05-03 02:42
"国内短剧市场开始卷起来了,无论内容打磨还是制作水准都在水涨船高,不少专业影视公司已经入局, 规范政策出台,抬高了竞争门槛,原本一些非专业的,制作粗糙的团队已开始出局。"短剧制作商上宇传 媒创始人齐鹏宇说。 与此同时,短剧出海之风愈演愈烈。SensorTower显示,今年3月中国非游戏APP的海外收入榜中,有5款 短剧APP排名前十。点众科技董事长陈瑞卿于近期公开表示,短剧出海企业已超200家。 多家互联网大厂近期的高调入局,进一步点燃了短剧出海赛道。昆仑万维于去年末宣布出资5亿美金,投 资1000部海外本土短剧。字节跳动推出短剧APP Melolo,依托TikTok流量优势,率先聚焦东南亚市场。 制作方追逐爆款 「出海进行时」 是创业邦推出的原创报道栏目,旨在挖掘中国创业公司出海的故事。以独特视角和深 度报道,展现中国企业在全球市场的拼搏与创新。 作者丨 薛皓皓 编辑丨 关雎 图源 丨Midjourney 当国内短剧刚刚告别野蛮生长,短剧出海之战就已经打响。 一部名为《The Divorced Billionaire Heiress(离婚的亿万富翁女继承人)》已获得3500万美元的海外票 房,刷新了北美短剧 ...
征服老外,中国短剧正在让“全球饥渴”
3 6 Ke· 2025-04-30 10:56
"短平快"的短剧在国内井喷过后,产能过剩与同质化竞争的加剧,已经逐渐浇灭这股曾经燎原的烈火。但此一时彼一时的是,北美、东南亚等海外市场正 对中国短剧形成"报复性需求"。 老外们一边通过字幕翻译"追更"国产短剧,一边深陷英文翻拍版无法自拔。其中方言剧《家里家外》仅凭英文字幕便斩获百万播放量,英文版《闪婚老伴 是豪门》在新加坡更是狂揽1563万元收入。 这背后,是短剧出海从"流量溢出"向"价值输出"跃迁的战略机遇。而上海嘉定斥资打造的欧美片场,正以"中西合璧"的工业化模式重构产业规则。 当技术赋能突破语言壁垒,当文化适配化解审美鸿沟,中国短剧正从"廉价快消品"向"文化符号"升级。这场由AI与本土化共振的出海革命,不仅关乎商业 增量,更是一场文化话语权的争夺战。 从"机器味"到"真人味",AI译制破解出海死结 2024年,随着字节跳动等头部企业对国内短剧市场竞争格局的重塑,越来越多中国短剧内容创作者将业务重心转向海外市场,试图在全球化浪潮中开拓新 的增长空间。 数据显示,2024年海外短剧APP的充值与广告收入总和预计突破12亿美元,甚至有望接近或达到15亿美元规模。行业预测,到2025年该市场收 入将实现翻倍增长 ...