Core Insights - The article highlights the innovative use of VEP (Value of Ecosystem Products) assessment reports to secure loans for ecological projects, transforming ecological value into financial capital [1][2] - The collaboration between government, banks, and enterprises has led to the successful implementation of green financial products, addressing long-standing financing challenges in the flower industry [2][3] Group 1: VEP Assessment and Financing - The first VEP ecological value loan of 5 million yuan was issued based on a detailed valuation report, showcasing the potential of ecological contributions in securing financing [1][2] - The establishment of a "government-bank cooperation" mechanism has facilitated the issuance of zero-collateral loans, with VEP reports serving as the core basis for loan approval [2][3] - A total of 802 million yuan in loans has been issued for flower-related projects, indicating a growing interest from financial institutions in the ecological sector [2] Group 2: Ecological Product Valuation - The city of Suqian has created a dynamic ecological product directory, identifying 262 types of ecological products and establishing a framework for ongoing GEP (Gross Ecosystem Product) valuation [3] - The directory aims to provide a standardized measurement for ecological assets, enabling more effective market integration and valuation of these resources [3] Group 3: E-commerce and Market Integration - The integration of e-commerce with ecological products has allowed for the direct market transaction of ecological values, enhancing the visibility and sales of these products [4][5] - The "宿有千香" regional brand has been developed to unify and promote green agricultural and ecological products, achieving sales exceeding 1.2 billion yuan in 2024 [5] - Innovative marketing strategies, such as live streaming sales, have significantly increased consumer engagement and sales volume for ecological products [5]

Core Viewpoint - The city of Huzhou is actively promoting green finance and ecological product value assessment, aiming to integrate ecological sustainability with economic development, as part of the "Green Mountains and Clear Water are Gold and Silver Mountains" philosophy established 20 years ago [1][2][3]. Group 1: Green Finance Initiatives - Huzhou has introduced the "VEP+" series of financial products to support enterprises and farmers involved in VEP (Ecological Product Value) projects, providing preferential credit terms totaling 1.052 billion yuan for 17 enterprises and 887 farmers [1]. - The city aims to expand the scale of green credit, with green loans currently accounting for 33.9% of total loans, surpassing the national average by nearly 20 percentage points [2]. Group 2: Ecological Product Value Assessment - Huzhou has established the first local-specific VEP accounting standards in the country, which will serve as a basis for green finance credit and ecological benefit evaluations [1][2]. - The city has conducted VEP accounting for 179 projects, with a total ecological value exceeding 8 billion yuan [3]. Group 3: Industrial and Ecological Transformation - Over the past 20 years, energy consumption per unit of GDP in Huzhou has decreased by approximately 48%, with high-tech industries projected to account for 69.3% of industrial output by 2024 [2]. - Huzhou is a pilot city for the national ecological product value realization mechanism, focusing on enhancing ecological product accounting and monitoring systems [3].