Z世代消费潮流
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黑龙江省人大代表贾连琦:冰雪经济应紧跟Z世代消费潮流
Sou Hu Cai Jing· 2026-02-02 22:41
中新网哈尔滨2月2日电 (记者 王琳)"冰雪+"赛博朋克、国潮古风、剧本杀……黑龙江省两会期间,黑龙 江省人大代表、黑龙江省冰雪产业协会会长贾连琦建议,紧跟Z世代"体验化、情感化、个性化、品质 化"的消费特质,让冰雪经济成为潮流文化的重要载体。 哈尔滨第四十一届公益冰雪集体婚礼在哈尔滨冰雪大世界举行。 Z世代(Generation Z)这一年轻群体,热衷打卡网红地、参与互动式活动。享誉世界的黑龙江冰雪旅游, 如何抓住Z世代消费群体的心? 贾连琦建议,打造潮尚冰雪新场景。在传统冰雪景区植入赛博朋克、国潮古风等时尚元素。例如,在冰 雪大世界建设"冰雪国潮街区",推出汉服旅拍、古风演艺等项目;打造"赛博冰雪乐园",通过全息投 影、电子音乐等营造未来感场景等。 针对Z世代性化体验的消费需求,可以推出"冰雪+"潮玩、电竞、剧本杀等新型融合业态。例如,冰雪 主题剧本杀场馆,举办冰雪电竞大赛,开发冰雪盲盒、限定周边等,形成"打卡消费+社交传播"的闭 环。 在情感共鸣消费场景构建方面,他建议打造哈尔滨"爱情城市"品牌,串联马迭尔宾馆、索菲亚广场、中 央大街、冰雪大世界等浪漫地标,并在冰雪大世界建设婚庆礼堂、爱情祈福墙等场景。 ...
港股估值持续修复 四大赛道ETF受机构关注
Zhong Zheng Wang· 2025-08-05 09:13
Group 1 - The Hong Kong stock market experienced a significant rise in July, with the Hang Seng Index and Hang Seng Tech Index both increasing by over 2.8%, and the Hang Seng Stock Connect rising by 4.7% [1] - There has been a resonance inflow of both domestic and foreign capital into the Hong Kong stock market this year, leading to a sustained liquidity environment [1] - According to Guosen Securities, Hong Kong stocks remain in a reasonable valuation range compared to A-shares, with a focus on five key investment directions: undervalued internet and AI leaders, innovative pharmaceuticals, resources and commodities benefiting from anti-involution, strong fundamentals in new consumption, and improving performance in non-bank financial institutions [1][2] Group 2 - The Hong Kong Innovative Pharmaceutical ETF (513120) has seen a year-to-date return exceeding 100% as of July 29, with its latest scale surpassing 16 billion yuan, making it the largest innovative pharmaceutical ETF in the market [2] - The Hang Seng Consumption ETF (159699) tracks the Hang Seng Consumption Index, including 50 leading Hong Kong consumer stocks, and offers a balanced distribution that aligns with the consumption trends of Generation Z [2] - The Hong Kong Non-Bank Financial ETF (513750) is the only ETF tracking the Hong Kong non-bank financial index, with significant holdings in major insurance companies and has seen continuous net inflows, reaching a scale of 12.5 billion yuan and a year-to-date return of over 40% [2] Group 3 - Fund professionals believe that the four ETFs covering technology, innovative pharmaceuticals, new consumption, and non-bank financial sectors provide investors with a convenient tool for a diversified exposure to Hong Kong stock opportunities [3] - Institutional analysis highlights the long-term allocation value of the Hong Kong technology and pharmaceutical sectors, especially with the deepening of anti-involution policies and rising global inflation expectations [3]