7月7日至11日，顾家家居全国购物中心816全民顾家日启动大会暨财富招商大会，在杭州主会场成功举 行，呼和浩特、成都分会场同步联动。本次大会深度聚焦购物中心渠道战略转型，通过趋势洞察、产品 革新、模式验证及生态赋能四大维度，为全国购物中心意向商与老商绘制清晰增长路径。 当前家居行业正经历深刻重构。传统卖场面临同质化竞争加剧等挑战，而购物中心凭借其"高频带低 频"的天然场景优势，成为撬动新增量的黄金入口。会上，顾家家居中国营销事业本部执行总经理林春 旺在主题演讲中指出："短期业绩不代表未来，核心在于能否抓住渠道变革的战略机遇。" 据悉，本次会议以"赢战新模式·打出新态势"为行动纲领，汇集全国200+家经销商代表，通过可复制的 商业模式验证、差异化产品矩阵及全域流量解决方案，为合作伙伴开辟第二增长曲线。 一、趋势定锚：解码消费变革，重塑渠道价值 大会首日，顾家购物中心举办了家居行业高定私享沙龙，其以"店态参观+行业趋势峰会"为核心，特邀 知名趋势营销专家肖明超、小红书家居行业平台专家烟幕，以及顾家家居用户洞察及场景力赋能负责人 尤珍等嘉宾分享家居趋势与用户洞察。活动聚焦行业前沿资源整合，参与者沉浸式体验购物中心最 ...

随着《快乐老友记2》的热播，官方联名品牌林氏家居再次成为年轻消费者关注的焦点。作为一档豆瓣 评分9.3的高口碑综艺，节目以真实、轻松的基调引发观众共鸣，而林氏家居通过深度植入，不仅强化 了品牌"时尚、多元、舒适"的调性，更探索出一条家居品牌与综艺IP联动的新路径。 品牌与综艺深度契合，打造沉浸式营销 林氏家居与《快乐老友记2》的合作并非偶然，而是基于品牌理念与节目内核的高度契合。一方面，林 氏家居始终践行"让生活过得更好"的企业愿景，与节目传递的温暖、快乐的生活态度不谋而合；另一方 面，节目核心场景"厚米之家"为家居产品提供了自然展示空间。例如，新品包包椅凭借便携、高颜值的 特点，成为嘉宾日常互动的"宠儿"，巧妙传递了产品的跨场景使用功能。 明星单品破圈，产品力成就品牌影响力 节目中，包包椅的频繁亮相迅速引发观众种草，而这并非林氏家居首次凭借设计出圈。从"怎么做都可 椅"到"钢琴键沙发"，品牌屡次打造爆款的背后，是其强大的产供研体系支撑。通过大数据洞察和CMF 研发体系，林氏家居精准捕捉年轻用户需求，结合敏捷供应链快速落地创新设计。值得一提的是，品牌 还参与了新版《软体家具沙发》行业标准的制定，进一步彰显其技 ...

Group 1 - The "2025 Home Industry Strong Brand Forum" was successfully held in Guangzhou, focusing on the potential of the domestic consumption market and the transition from "demand-driven" to "quality-driven" home consumption [2][4] - The forum emphasized the importance of brand building in the home industry, highlighting the shift from "Made in China" to "Chinese Brands" and the broad development prospects for Chinese home brands [4][6] - The event gathered representatives from various sectors of the home industry, including doors, custom furniture, and hardware, to discuss high-quality development paths [2][6] Group 2 - Keynote speeches addressed industry challenges such as overcapacity and the need for collaboration, with a focus on meeting consumer needs through product innovation [8][10] - Companies like Ling Shang and OPK shared their global strategies and product trends, emphasizing the importance of creating flexible and intelligent home solutions [12][14] - The forum also included discussions on production technology and innovation in engineered wood products, showcasing advancements in eco-friendly and high-quality materials [16][17][19]

东兴轻纺：户外行业或将持续火热， 关注关税政策变化 2025 年 7 月 8 日 看好/维持 轻工纺服 行业报告 ——周观点 纺织制造：美越达成关税协议，对我国纺织出口有所影响。上周，越南和美国正 式达成贸易协议，美国对越关税从 46%降至 20%，越南对美全面 0 关税。另外， 对于任何转运货物，美方征收 40%的关税。 美越贸易协议可能导致部分美国采 购商将订单进一步向越南转移。代工端：代工制造企业如鞋、服等供应商，相对 属于劳动密集型生产模式，由于劳动力成本、贸易壁垒等原因，在中国产能占比 下降较早，大部分已经布局在东南亚。重点企业方面，申洲国际海外产能占比接 近 6 成，分布于越南和柬埔寨；华利集团产能全部在海外，主要是越南，少部分 在印尼。次轮美越谈判有利于这些企业的订单稳定。原材料端：虽然此次贸易谈 判对转口贸易提出了限制，但越南对中国原材料依赖度高，越南纺织企业仍需大 量从中国进口棉花、棉纱、坯布、面料等原料。但是长期看，越南将通过一些产 业政策减少对中国工业进口的依赖。我们认为纱线、面料企业的产业转移将持续。 服装家纺：户外行业或将持续火热。2025 亚洲（夏季）运动用品与时尚展开幕。 数据显 ...

Core Viewpoint - The article emphasizes that Kuka Home is transforming from a real estate supplier to a lifestyle leader, focusing on user value and retail transformation to drive sustainable growth [1][7]. Group 1: Historical Context and Market Dynamics - Kuka Home originated from a small furniture company established in the 1990s, which has now become a leading player in the home furnishing industry [2]. - The home furnishing market in China has seen a significant decline, with new home sales dropping by 40% compared to peak levels, leading to a cautious consumer approach towards home purchases [2][3]. - The top five home furnishing companies in China hold less than 15% market share, indicating a fragmented market with structural opportunities for growth [3]. Group 2: User-Centric Approach and Business Transformation - Kuka Home is shifting its focus to user value, aiming to redefine its role from a real estate supplier to a lifestyle leader, emphasizing long-term value creation [7][8]. - The company is undergoing a transformation that includes digital capabilities enhancement and a new business paradigm centered around user insights [4][8]. - Kuka Home's strategy involves a comprehensive capability building and organizational change to align with user needs, including digital marketing, product design, and supply chain management [8][9]. Group 3: Product Innovation and Market Adaptation - Kuka Home has successfully transitioned from fixed sofas to functional sofas, overcoming significant industry barriers and establishing a unique technological advantage in the functional sofa category [12][15]. - The company has invested heavily in R&D, drawing inspiration from the automotive industry to innovate its product offerings [14][15]. - The growth of functional sofas has been promising, with continuous investment expected to enhance future development prospects [16]. Group 4: Integrated Value Chain and User Experience - Kuka Home is implementing a value chain integration strategy to enhance user experience across different product lines, focusing on holistic home solutions [24][25]. - The company aims to provide deep service through its integrated approach, enhancing customer relationships and overall user value [29][30]. - The establishment of a comprehensive infrastructure, including AI design platforms and efficient delivery systems, is crucial for maintaining high service quality [31][33]. Group 5: Retail Transformation and Operational Efficiency - Kuka Home is transitioning from a wholesale model to a retail-oriented approach, emphasizing end-user sales performance as a key metric [39][50]. - The company has developed several foundational systems to support its retail transformation, including a user marketing system and a retail distribution system [41][43]. - The integration of data-driven decision-making processes is expected to enhance operational efficiency and improve customer engagement [48][49]. Group 6: Global Expansion and Strategic Partnerships - In 2024, Kuka Home's revenue from domestic and international markets was 9.4 billion and 8.4 billion respectively, with international revenue showing an 11% increase [53]. - The company has established production bases in Vietnam, Mexico, and the United States, aiming to leverage local manufacturing capabilities for global expansion [55][56]. - Kuka Home is shifting from OEM/ODM to OBM strategies, targeting higher-end markets and enhancing brand influence in emerging markets [58][59]. Group 7: Governance and Long-Term Strategy - The governance structure of Kuka Home allows for significant autonomy for the management team to drive transformation, with a focus on strategic clarity and long-term goals [60][63]. - The company is committed to a long-term investment strategy in infrastructure and technology, which may not yield immediate profits but is essential for industry restructuring [63][64]. - Kuka Home's approach emphasizes user demand as a guiding principle for its strategic decisions, aiming to build a sustainable and resilient business model [66].

以下文章来源于环球老虎财经app ，作者张博然、汪鹏 环球老虎财经app . 让你成为战胜市场的人 作者 | 张博然、汪鹏 来源 | 环球老虎财经app 导 语： 对于公司治理存在的问题，受让方安吉以清已有所准备。各方将共同启动对上市公司 董事会及管理层改组换届工作。 中益仁 资本实控人 金亚伟拿下首个 A 股上市 平台。 6 月 3 日 晚间 ，国内地板龙头企业菲林格尔突发公告，宣布公司 实控人丁福如及其一致行 动人 将所持有的 8887.29 万股 公司股份协议转让给 安吉以清科技合伙企业（有限合伙） （以下简称 " 安吉以清 " ） ，本次转让价格为 7.88 元 / 股，合计总价约为 7 亿元。 据披露，若股权 转让完成后，安吉以清实际控制人金亚伟 将 合计拥有上市公司 25% 的股 份及该等股份对应的表决权 ，原 实际控制人丁福如及其一致行动人将合计拥有上市公司 19.56% 的股份对应的表决权 。因此， 菲林格尔 实际控制人将由丁福如变更为安吉以清的 实际控制人金亚伟。 从公司公告来看， 金亚伟 具有丰富的金融从业经验，曾 担任房利美资本市场投资组合管理 部资深投资组合经理 、 中国人民银行国家外 ...

Group 1 - The core viewpoint emphasizes the importance of technological factors in PEST analysis, highlighting the impact of emerging technologies like IoT, AI, VR, cloud computing, and big data on various industries [2] - The analysis should focus on future trends rather than just historical data, as understanding past changes is essential for predicting future developments [3] - The necessity of deriving conclusions from PEST analysis is stressed, as merely listing facts without actionable insights renders the analysis ineffective [4] Group 2 - The primary goal of environmental analysis is to identify opportunity points arising from changes in trends, recognizing that opportunities and threats coexist [5] - It is important to document the opportunities and threats clearly, noting how specific changes lead to these outcomes [5]

此次直播活动贯穿整个12月，从新疆"雪城"阿勒泰到"羊城"广州，以实景的形式给南方人造了一场心心 念念的雪。在镜头外，来自天南地北的网友和消费者都能感受到独属于林氏木业的诚意与浪漫。尤其是 对于广大"时尚潮人"而言，林氏木业通过把时尚、美学、家居和冰雪几大关键词融合，应时又应景。数 据统计，林氏木业12月份的冰雪话题，获得了1.6亿的总曝光量、 立足时尚前沿，做家居市场引领者。秉持着"让生活过得更好"的企业愿景和使命，以及"坚持永远比别 人先走一步"的发展观引导下， 林氏木业一直是家居行业发展的风向标。尤其是在解读美学与时尚，与 消费者共鸣方面，林氏木业更是自有妙招。岁末年初，随着冰雪季热度持续升温，"林氏家居X天猫品 牌超级会员日"联合打造的雪地木屋派对直播间也备受各方关注，一场消费者与品牌双向奔赴的欢乐嘉 年华，为2024年冰雪季留下浓墨重彩的一笔。 林氏木业在市场调研中刚发现，对高级审美品味、独特风格搭配的自我表达，以及在"能力范围内给自 己最好的"消费意识，让高质价比的"长期主义"成为新消费时代的主流思潮，这也和林氏木业的内核高 度契合。基于此，林氏木业选择以"冰雪经济"为切入点，邀请全网用户"共赴一 ...

Core Insights - In 2024, Lin's Wood Industry has achieved a remarkable increase in sales and store numbers despite the cyclical challenges faced by the home furnishing industry, indicating a successful transformation of its business model [1] - The company has effectively addressed traditional industry challenges such as online price competition and consumer indecision through its "Five Consistency System," which simplifies consumer choices and reduces decision-making time from months to a week [3] - Lin's Wood Industry targets the 25 to 35 age demographic, focusing on emotional value and identity recognition rather than just functional satisfaction, exemplified by products like the "Bag Chair" and "Dynamic Island Sofa" [5] Business Model Innovation - The company has pioneered entry into Douyin's local life services in 2024, utilizing group purchase vouchers to create a seamless online-to-offline transaction experience [3] - Lin's Wood Industry's approach mirrors Xiaomi's ecosystem strategy, emphasizing full-channel coverage and deep technological involvement while also connecting with the emotional core of Chinese consumers regarding their homes [5] - The next phase for Lin's Wood Industry may involve transforming "data assets" into "emotional assets," evolving from merely selling products to creating lifestyle experiences [5] Consumer Engagement - The company's marketing strategy includes leveraging celebrity endorsements, such as actor Guo Tao acting as a "star store manager" to drive traffic to physical stores [3] - Lin's Wood Industry emphasizes the importance of resonating with consumers, highlighting that the true power of a business model lies in converting cold commercial logic into warm user value [5]

鲁山县四棵树乡"河南最美公路"S237沁新线石林路段，沿途风景如画。 河南日报记者 聂冬晗 摄 习近平总书记近日在河南考察时强调，新时代新征程，河南要认真落实党中央关于中部地区加快崛起、黄河 流域生态保护和高质量发展等战略部署，以高质量发展和高效能治理奋力谱写中原大地推进中国式现代化新 篇章。我省各地干部群众纷纷表示，要以习近平总书记重要讲话精神为遵循，自觉做推动高质量发展和高效 能治理的践行者，以更加奋发有为的精神状态阔步新征程、建功新时代。 坚持抓基层强基础确保社会治理纵向到底、横向到边 习近平总书记强调，河南人口总量、人口密度、人口流动量都比较大，社会问题复杂多样，必须扎扎实实加 强社会治理。 "习近平总书记的重要讲话为我们进一步做好社会工作指明了前进方向、提供了根本遵循。我们备受鼓舞、倍 感振奋。"郑州市委社会工作部部长马晓霞说，下一步将按照习近平总书记重要讲话要求和省委高效能治理部 署要求，突出抓好新经济组织、新社会组织、新就业群体党建工作，创新抓好信托制物业试点改革、党群服 务中心活化运营、志愿服务积分兑换体系建设、社区社会组织培育孵化等工作，打通基层社会治理堵点难 点，有效提升多元社会力量参与社 ...