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峡谷造“悬崖民宿”,“生产线”如何化身“风景线”?
Xin Hua Wang· 2025-07-12 23:57
新华社南昌7月12日电 题:峡谷造"悬崖民宿","生产线"如何化身"风景线"? 新华社记者范帆、杨琪 地处山区远离城市、四周皆是悬崖峭壁、山体遍布因矿山开采留下的"疤痕"……这些原本可能让旅游体验打折扣的"减分项",如今却成了让望仙 谷景区爆火的"加分项"。景区去年接待游客310万人次,单日最高峰有3.3万名游客涌入,全年实现旅游收入5.28亿元。 位于江西省上饶市广信区的望仙谷景区,过去曾是花岗岩板材生产基地,有大大小小40多家开采企业聚集于此。"叮叮当当"的采石声响彻多年 后,生态的警钟开始敲响,长期无序开采导致植被破坏、山体裸露,山谷里的溪水被染成牛奶色。附近村民曾痛心地说,这碗"石头饭"一直吃下 去,早晚"把牙齿都硌掉"。 痛定思痛下,当地政府一次性关闭所有石材加工厂,关停200余条生产线,针对石材产业遗留的废弃矿坑和破损山体启动修复工程,种植湿地松、 红豆杉等耐贫瘠苗木,建成生态缓冲带……矿区植被得到有效恢复,消失多年的石蛙等珍稀水生生物重现溪谷。 修复后的生态资源如何发挥经济效益?2010年,广信区引进九牛文旅集团,以峡谷漂流为旅游发展切入点,花费10多年时间一步步打造出一个集 山水人文景观、民俗 ...
江西南昌滕王阁景区减少收费区域,串起周边商圈—— 算对这笔长远账(记录中国)
Ren Min Ri Bao· 2025-07-12 21:58
理念虽好,利益冲突如何调和? 傍晚,江苏游客陈晓莉身着水绿色襦裙,在镜头前熟练地调整姿势……她身后,是江西省南昌市滕王阁 景区北园的288米灯笼长墙。 不一会儿,《滕王阁序》以"一字一灯"的形式次第亮起,橘黄的暖光勾勒出千年文脉的轮廓,也映红了 陈晓莉的脸庞,"这里很适合拍照!走在园子里,像是跨越了时空。" 这次来滕王阁景区,陈晓莉有了意外之喜——"我坐地铁出站时,在'智能背序亭'背诵了《滕王阁 序》,就拿到一张免费门票,很方便!" 游客挺方便,景区是否乐意? "刚开始我们心里也打鼓。"南昌市滕王阁管理有限公司总经理助理董清萍回忆,"市里以智能背序亭推 进常态化免门票工作,单这一项,每年景区要减少收入1000多万元。" 免门票背后,是一场打破瓶颈、走出舒适区的大胆探索。 2024年初,南昌市启动滕王阁景区提升改造:向北扩建188亩新景区,串联周边商圈;配套改革,收费 区域从120亩缩减至57亩,大部分区域24小时免费开放。 "过去滕王阁景区被围墙封闭,市民与游客须购票或绕行才能到达赣江岸线。作为城市的名片,这座名 楼却割裂了城市与自然景观的联系。"谈及改革初衷,南昌市旅游集团党委书记朱旭说,"每一寸岸线, 都 ...
“窝囊旅游”收割了多少中国年轻人?
Hu Xiu· 2025-07-12 02:52
一 这两天,我去山东临沂看望了一个老朋友老谭。 老谭是当地文旅部门的负责人,说起他们最近费县新上线的一个"窝囊版"漂流,神秘兮兮地给我卖了个关子:"熙少,你一定没玩过,来体验一下吧!" 虽然这项目光听名字就有点打击自尊心,但人到中年,我还是没忍住问了他一句:"这真的不危险吧?" 他没多解释,只说:"兄弟,你对漂流有阴影是吧?放心,这个不一样。" 那天上午,阳光很好,温凉河的水面看起来平静得像一面镜子。 我换好救生衣,站在浅滩边,工作人员拿着小喇叭喊:"等下自己慢慢躺下,放松就行,不用手划,不用担心翻。" 我有点不自在:"就……躺下是吗?" 他点点头:"对,随波逐流。" 我在心里嘀咕:这算漂流吗?跟我想象中的刺激水战一点都不沾边,更像水上世界里的懒人河。 可等真躺下去,水面微凉,脑袋被轻轻托着,耳朵里全是水声,头顶是白云飘过,心脏那种必须马上干点什么的紧张感,忽然被洗掉了一半。 头几分钟,我还想挣扎着找点刺激感,但越漂越觉得,轻松就挺好。 等漂完上岸,我刷手机才发现,社交媒体上关于"窝囊版"漂流的短视频已经有好几百的播放量。 有人在评论区调侃:"像古代弃婴一样被放生。"还有人说:"这太适合我了,'又菜又爱玩'的 ...
从源头抑制景区摆渡车这种人造消费需求
Nan Fang Du Shi Bao· 2025-07-11 15:41
Group 1 - The core viewpoint of the news is that new regulations in Xi'an aim to manage the pricing of monopolistic transportation services in scenic areas, such as shuttle buses and cable cars, to prevent forced charges on tourists [1][2] - The regulations have received positive feedback, with many hoping that other scenic areas will follow suit to address the chaotic situation surrounding shuttle services [1][2] - A survey indicated that from January to July 2024, there were over 30,000 consumer complaints related to shuttle services in scenic areas, highlighting the widespread issue of forced charges [1][2] Group 2 - The regulations specifically prohibit mandatory use of shuttle services for the route from parking lots to scenic area entrances, which is a clear guideline, but the complexity of many scenic areas' practices complicates enforcement [1][2] - Some scenic areas have been reported to artificially extend the distance from the entrance to core attractions, making it difficult for consumers to discern legitimate needs from exploitative practices [2] - The issue of shuttle services is characterized by a lack of transparency, where tourists appear to have a choice but are often compelled to pay, raising concerns about the industry's reputation if not addressed [2][3] Group 3 - The problems stem from systematic design flaws in scenic area planning, where shuttle services have become an invisible consumption trap, leading to dissatisfaction among tourists [3] - Effective governance of these issues requires not only assessing price fairness and demand but also scrutinizing the planning details of scenic areas to eliminate unnecessary demands and prevent forced consumption [3]
4A级景区集体“死亡”
Hu Xiu· 2025-07-11 05:02
Group 1 - A large 4A scenic area in Hangzhou, covering over 6,700 acres, has been reported to be demolished, highlighting the increasing number of 4A scenic areas facing severe losses or closures [2][3] - The Lanli scenic area, once a popular destination, has seen a significant decline in visitors and has been unable to sustain operations, leading to its management team's withdrawal after two years [2][3] - The overall trend indicates that many 4A scenic areas are struggling, with some even declaring bankruptcy, as evidenced by the closure of several notable scenic spots across the country [6][7][9] Group 2 - The tourism market is increasingly dominated by a few top-tier 5A scenic areas, which account for a significant portion of the total revenue, while 4A and below scenic areas are facing a collective decline [10][19] - Data shows that the number of A-level scenic areas has increased, but their revenue has decreased significantly, indicating a crisis in earnings for 4A and below scenic areas [19][20] - The disparity in performance between 5A and 4A scenic areas is exacerbated by the lack of effective marketing and engagement strategies among the latter, leading to their inability to attract and retain visitors [11][12][18] Group 3 - The decline of 4A scenic areas can be attributed to insufficient influence and promotional efforts compared to more prestigious 5A areas, resulting in a lack of long-term viability [11][12] - Successful examples of revitalization in the tourism sector, such as the "Su Chao" phenomenon, demonstrate the importance of creative marketing and community engagement in attracting visitors [13][14][16] - Strategies for improving the performance of 4A scenic areas include enhancing visitor experiences through unique offerings and establishing trust with tourists through genuine and affordable services [20][23]
是谁偷走了景区的夏天?
Hu Xiu· 2025-07-10 23:19
Core Insights - The extreme high temperatures in China are becoming a new normal, with temperatures exceeding 40°C expected to be more common this summer [2] - The tourism industry, traditionally busy during the summer months, is experiencing a significant decline in visitor numbers due to extreme heat [3][4] - The changing consumer mindset towards leisure and vacation is leading to a shift away from traditional scenic spots to new entertainment options [11][20] Group 1: Impact of Extreme Heat on Tourism - On July 10, the Central Meteorological Observatory issued over 200 high-temperature warnings, indicating that most regions experienced temperatures above 35°C, with many exceeding 37°C [1] - Theme parks and outdoor attractions are seeing a 30% drop in daily visitor numbers due to extreme heat, with many visitors unable to stay for long periods [4][5] - Even in cooler mountainous areas, visitor numbers are down as the distance from urban centers and the extreme heat deter potential tourists [6][7] Group 2: Changing Consumer Preferences - The traditional view of visiting scenic spots for leisure is shifting; families are now prioritizing comfort and convenience over visiting crowded tourist attractions [9][10] - The core purpose of summer travel for families has evolved to simply finding places for children to expend energy while adults relax, rather than visiting traditional scenic spots [19][20] - New leisure and entertainment options are increasingly attracting visitors away from traditional scenic areas, as they offer more appealing experiences during extreme heat [21][22] Group 3: Strategies for Scenic Areas - Scenic area operators are recognizing that extreme heat is not the sole reason for declining visitor numbers; a lack of innovative attractions is a significant factor [28] - Some scenic areas are adapting by extending operating hours into the evening, adding cooling features, and hosting events to attract visitors despite the heat [30][31][32] - Operators are aware of the competitive landscape, with urban commercial complexes increasingly drawing visitors away from traditional scenic spots [23][24]
祥源文旅: 2025年半年度业绩预告
Zheng Quan Zhi Xing· 2025-07-09 10:17
证券代码:600576 证券简称:祥源文旅 公告编号:临 2025-036 浙江祥源文旅股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 ? 业绩预告的适用情形:实现盈利,且净利润与上年同期相比上升 50%以 上。 ? 浙江祥源文旅股份有限公司(以下简称"公司")预计 2025 年半年度实 现归属于母公司所有者的净利润为 9,000.00 万元到 9,700.00 万元,与上年同期 相比,预计增加 3,057.19 万元到 3,757.19 万元,同比增加 51.44%到 63.22%。 ? 公司预计 2025 年半年度实现归属于母公司所有者的扣除非经常性损益 的 净 利 润为 7,700.00 万 元 到 8,400.00 万 元 , 与 上 年 同 期 相 比 , 预 计 增 加 一、 本期业绩预告情况 二、 上年同期经营业绩和财务状况 (一)利润总额为 8,422.11 万元; (二)归属于母公司所有者的净利润为 5,942.81 万元,归属于母公司所有 者的扣除非经常性损益的净利润为 5,753.67 万元 ...
曲江文旅国资控股股东股份遭司法过户,持股比例或进一步下降
Nan Fang Du Shi Bao· 2025-06-27 12:41
| 权益变动方向 | 比例增加口比例减少囚 | | --- | --- | | 权益变动前合计比例 | 44. 90% | | 权益变动后合计比例 | 41. 76% | | 本次变动是否违反已作出的承诺、意向、计划 | 是口否团 | | 是否触发强制要约收购义务 | 是口否因 | 国资股东股份法拍流拍后遭司法过户 公告显示,曲江文旅控股股东西安曲江旅游投资(集团)有限公司(以下简称"旅游投资集团")与西安 中马国际置业有限公司因债务纠纷产生诉讼,西安市雁塔区人民法院于2023年4月17日作出民事判决, 并分别于2023年8月15日、2024年5月13日、2024年5月30日对旅游投资集团持有曲江文旅部分股票进行 了冻结。雁塔执行局对该部分冻结股票进行了拍卖,根据2025年5月30日淘宝网司法拍卖网络平台页面 显示的拍卖结果,拍卖流拍。 旅游投资集团于2025年6月23日知悉,陕西省西安市雁塔区人民法院执行局于2025年6月20日将旅游投资 集团持有的曲江文旅股票800万股过户至西安中马国际置业有限公司。该部分股票占曲江文旅股份总股 本比例为3.14%,占旅游投资集团持股的6.99%。 法拍流拍后,曲江文旅国 ...
河北邯郸:“道”通兴文旅 “留住”八方客
Xiao Fei Ri Bao Wang· 2025-06-26 03:08
本报记者 赵 曦 □ 唐 瑞 文/摄 在6月20日落幕的2025年中国·廊坊国际经济贸易洽谈会系列活动中,邯郸道亮相"6街16巷"多业态融合消费市 集。邯郸道历史文化街区近年围绕成语文化打造的以"道"为轴的文旅产业链,促进了旅游、文创、景区运营等多 个产业联动发展,实现游客从"路过"到"留住"、从"观光"到"沉浸"的产业跃升。 记者实地探访景区看到,晚上九点,景区内灯火璀璨,流光溢彩,仍吸引着众多游客纷至沓来。 据了解,邯郸道历史文化街区秉承"以文为魂、以旅为轴、以商为底"的核心理念,旨在将邯郸道打造成一站式体 验"吃、住、逛、游、购、娱",能激活邯郸市域旅游活力、代表邯郸的超级文旅商集聚区。自开始运营以来,该 景区凭借精心打造的夜景、丰富多彩的演艺活动以及特色美食等,成功吸引了大量游客前来,为城市注入了新的 活力。仅2025年春节期间,邯郸道就以"一步一千年"的沉浸式体验刷屏全网,日均客流破20万。 图为"北京黄金"金饰品店铺门口,消费者大排长龙。 图为街区内游人熙熙攘攘。 邯郸道历史文化街区所展现出的繁荣景象,正是这座历史文化名城在新时代焕发出的勃勃生机。"醉骑白花骆, 西走邯郸城"。相关工作人员表示,邯 ...
淄博玉黛湖易主的变局与挑战
Qi Lu Wan Bao Wang· 2025-06-24 14:46
齐鲁晚报.齐鲁壹点马玉姝张文珂 然而,随着文旅产业的日益迭代,玉黛湖的整体承载力与旅游吸引力脱离时代要求,已成为一个不得不面对的客观事实。 因此,在愈发注重文旅体验和场景化的时代,无论是从文旅项目的运作角度还是运营管理的专业度方面,鲲鹏文旅及张店国资 都将面临艰巨挑战。 入主 5月13日,鲲鹏文旅发布《玉黛湖景区相关建筑物、构筑物、地表不动产等工程造价咨询服务竞争性磋商公告》,要求对玉黛湖 进行相关建筑物、构筑物、地表不动产等工程造价咨询服务。 这意味着,鲲鹏文旅已展开收购玉黛湖的相关工作。 不过,截至目前,玉黛湖的运营主体——淄博玉带湖生态乡村庄园有限公司股东依旧是郝博与王宗军。对于鲲鹏文旅入主玉黛 湖的具体形式,根据现有信息,暂时还不得而知。 天眼查App显示,成立于2024年9月的鲲鹏文旅,注册地位于张店区马尚街道创业大厦,是淄博市张店区国有资产运营公司的全 资子公司。这也意味着,玉黛湖将由张店国资全面接手。 6月17日,齐鲁晚报.齐鲁壹点来到淄博玉黛湖,景区门前偌大的广场外被护栏围起,仅留有一道小口供行人通行。进入园区,几 组大型花灯仍摆放在显眼处,在氛围花灯和游乐设施的映衬下,假期的喜悦氛围与震撼场 ...