自2007年推行加盟战略，八马茶业以"直营 + 加盟"双轮驱动，构建起行业领先的渠道矩阵。截至目前， 线下门店达3501家，覆盖全国省份。招股书显示，单店终端平均年销售额超200万的加盟商数量不断增 加，675家加盟商与八马茶业合作超三年。从选址到营销的"一站式服务"，以及标准化产品供应与数字 化管理系统，降低了运营门槛，提升了运营效率，成为加盟商长期信赖的关键。 直营转加盟，创新人才与渠道协同 八马茶业推行直营门店转加盟制度，鼓励优秀直营店员工转型为加盟商。这一战略不仅盘活了内部人才 资源，加速优质门店全国复制，还提升了品牌扩张效率与加盟体系稳定性。转型门店在服务标准化与盈 利能力上显著提升，为行业探索出人才与渠道协同发展的新路径。 近日，八马茶业股份有限公司正式向香港联合交易所递交上市申请，联席保荐人为华泰国际、农银国 际、天风国际。此次冲刺港股，八马茶业凭借其独特的加盟模式、庞大的线下门店网络以及数字化供应 链体系，引发了资本市场的高度关注。 严选精培加盟商，全周期赋能 八马茶业对加盟商的扶持贯穿加盟前、加盟中及加盟后的全周期。在加盟前，以严格的资质审核与理念 匹配为核心，通过多维度筛选，确保加盟商实力 ...

Core Viewpoint - The 2025 Beijing International Tea Expo and related events aim to boost consumption and showcase the achievements of China's tea industry, featuring various themed activities and promoting high-end tea brands [1][3]. Group 1: Event Overview - The event is held from May 23 to May 26, 2025, at the Beijing Exhibition Center and Malian Dao Tea Street, with the theme "Connecting through Tea, Gathering in Beijing" [1]. - It is co-hosted by the China Tea Circulation Association, the People's Government of Xicheng District, and the People's Government of Quanzhou City, Fujian Province [1]. - The event is part of the Ministry of Commerce and other governmental bodies' initiative for 2025, focusing on food and beverage promotion [1]. Group 2: Activities and Features - The expo will include an opening ceremony, themed promotion meetings, and a variety of activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou special promotion meeting [3]. - Special events will be held to commemorate the 150th anniversary of Huangshan Maofeng and Qimen Black Tea, along with local government-led promotional activities [3]. - The event will feature interactive experience zones showcasing tea, fragrance, and porcelain crafts, as well as a display of representative tea products and cultural items [3]. Group 3: Future Developments - The next guest city will be Hezhou, known for its Liubao tea and rich tea culture, highlighting the ongoing promotion of regional tea varieties [4].

Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].

Core Viewpoint - The article highlights the unique tea culture and production in Lian Nan, Guangdong, emphasizing the historical significance and economic potential of Lian Nan Da Ye tea, which is deeply intertwined with the local Yao ethnic community's traditions and practices [7][30][45]. Group 1: Tea Production and Characteristics - Lian Nan is known for its rich tea-growing environment, characterized by a diverse climate and abundant natural resources, making it an ideal location for tea cultivation [13][15]. - The Lian Nan Da Ye tea is recognized for its unique flavors, including nutty, floral, and refreshing notes, and is primarily produced as green and black tea, with some yellow and Pu-erh tea [25][27][28]. - The region boasts ancient tea trees, some over 800 years old, which contribute to the cultural heritage and economic value of the tea industry [21][23]. Group 2: Cultural Significance - The Yao ethnic community has a long-standing tradition of tea cultivation and consumption, which is integrated into various cultural practices, including weddings and ancestral worship [41][43]. - The preparation of oil tea, a traditional dish made with fresh tea leaves, is a significant cultural practice that showcases the community's hospitality and respect for guests [34][36]. Group 3: Economic Development and Branding - Lian Nan is actively promoting the high-quality development of its tea industry through policy support, expansion of production scale, and integration with tourism and technology [45][46]. - The region has gained multiple honors and recognitions, including being listed as a national specialty agricultural product and winning awards in tea competitions, enhancing its brand visibility [54][56]. - Future plans include the establishment of modern agricultural parks and the integration of tea with other local products and industries, aiming to revitalize the rural economy [61][66].

Group 1 - The event "Tea and the World" and "Jiangxi Day" in Morocco aims to enhance cultural and tourism cooperation between Jiangxi Province and Morocco, highlighting Jiangxi's natural beauty and cultural richness [1] - Jiangxi's Governor Ye Jianchun emphasized the province's strengths in tea, ceramics, and intangible cultural heritage, encouraging Moroccan visitors to explore Jiangxi [1] - The Chinese Ambassador to Morocco, Li Changlin, noted the positive development of China-Morocco relations and highlighted Jiangxi's advantages in various industries such as aviation, electronics, and new materials [1] Group 2 - The event featured a cultural exhibition showcasing Jiangxi's ceramics, including blue and white porcelain, and traced the historical cultural exchanges between China and Morocco [2] - The tea culture segment included performances by tea masters from both countries, illustrating the cultural exchange through tea [2] - The event is part of the Ministry of Culture and Tourism's key brand initiative "Tea and the World," promoting global cultural and tourism collaboration [2]

2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动_南方+_南 方plus 5月21日下午， 2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动仪式在春季 中国（广州）国 际茶业博览会现 场举办，通 过"无我茶会" 、 广东省首届（宋 代）点茶竞赛等 特色活动，营造 了全民饮茶的良 好氛围，向公众 展现了传统茶文 化的独特魅力。 宋代点茶、长嘴 壶茶艺表演、陆 河擂茶表演…… 一系列精彩的非 遗表演拉开了活 动序幕。本次活 动由中国茶叶学 会指导，广东省 茶叶学会、广东 省茶业行业协 会、南方农村 报、广州益武国 际展览有限公司 共同主办，旨在 为进一步弘扬中 华茶文化，助推 全民饮茶与科学 素质的提升，促 进茶产业经济发 展。 广州益武国际展览有限公司总经理李广韬上台致辞。 "无我茶会"是一 种人人泡茶、人 人奉茶、人人品 茶的活动，有助 于加强人与人、 人与茶的连接， 增进交流、相互 中国茶叶流通协会荣誉会长、广东省茶业行业协会会长穆有为。 据悉，自2009年 至今，全民饮茶 活动已成功举办 16届，活动规模 逐步扩大，影响 力逐步提高，得 到了社会各界的 积极响应。中国 茶叶流通协会荣 誉会 ...

证券代码：000888 证券简称：峨眉山A 公告编号：2025-28 峨眉山旅游股份有限公司 关于终止拟收购全资子公司使用募集资金 建成的部分资产的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、 完整，没有虚假记载、误导性陈述或重大遗漏。 一、收购资产交易概述及进展 峨眉山旅游股份有限公司（以下简称"公司"）分别于 2015 年 7 月 7 日召开第五届董事会第五十三次会议、2015 年 7 月 24 日召开 2015 年第二次临时股东大会，审议通过了《关于拟收购 全资子公司使用募集资金建成的部分资产的议案》，拟收购洪雅 峨眉雪芽茶业有限公司（以下简称"洪雅雪芽公司"）"峨眉雪 芽茶叶生产综合投资项目洪雅雪芽二三期工程"，具体包括在建 工程和对应的土地使用权，同时受让与该等资产有关的洪雅雪芽 公司尚未支付的应付工程款。根据四川天健华衡资产评估有限公 司于 2015 年 6 月 26 日出具的《评估报告》(编号:川华衡评报 〔2015〕74 号)，拟收购资产评估值为人民币 8,414.79 万元，经 双方协商，决定以评估值为参考，最终资产转让价格为:拟收购 资产的账面价值 8,269.40 万元减去 ...

峨眉山A公告，公司决定终止拟收购全资子公司洪雅峨眉雪芽茶业有限公司使用募集资金建成的部分资 产，包括在建工程和对应的土地使用权。原定交易价格为5540.43万元。此次终止收购因洪雅雪芽公司 所持土地为工业用地，无法办理分宗及转性，经多次协商沟通仍无法完成土地所有权证办理。终止收购 不会对公司生产经营产生不利影响。 ...

Core Perspective - The article highlights the journey of Zou Zuwen, a Chinese professional who has become a cultural bridge between French wine and Chinese tea, emphasizing the importance of cultural exchange and understanding through these beverages [1][24]. Group 1: Personal Journey and Education - Zou Zuwen began his journey in France in 2008, experiencing cultural shocks and adapting to a new lifestyle, which laid the foundation for his future endeavors [3][4]. - He obtained his first master's degree in International Supply Chain Management from Université de Provence – Aix-Marseille II, gaining insights into global logistics and strategic decision-making [4][5]. - Zou Zuwen further pursued a second master's degree in Wine & Spirits Management at KEDGE Business School in Bordeaux, where he engaged with renowned wineries and industry experts [5][6]. Group 2: Professional Development - Zou Zuwen's career commenced with the Moueix family in Bordeaux, where he focused on expanding the market in Greater China and Southeast Asia, bridging the gap between French wineries and Asian clients [8]. - He later collaborated with the Bichot family in Burgundy, deepening his understanding of the region's unique terroir and cultural heritage [9][12]. - His role evolved from a manager to a cultural ambassador, promoting the values of French wine culture in Asia through various educational and promotional activities [6][12]. Group 3: Cultural Exchange Initiatives - Zou Zuwen initiated a unique cultural fusion project that explores the connections between tea and wine, emphasizing their shared cultural significance [14][16]. - A notable event was held in Shanghai, where wine masters and tea artisans engaged in discussions about terroir, craftsmanship, and cultural narratives, showcasing the blending of Eastern and Western traditions [16][17]. - He believes that true cultural dissemination goes beyond products, focusing on the understanding and resonance between people [16][24]. Group 4: Philanthropy and Social Responsibility - Zou Zuwen actively participates in the annual charity auction at the Hospices de Beaune, which supports local healthcare and education, reflecting the philanthropic spirit embedded in the wine industry [17][21]. - He advocates for integrating charitable concepts from the wine world into the Chinese tea industry, promoting social responsibility among consumers [21][22]. - His efforts aim to merge cultural and philanthropic initiatives, enhancing the societal impact of the wine and tea industries [22][24]. Group 5: Future Aspirations - Zou Zuwen plans to continue his work in cultural education and exchange, organizing lectures and workshops to deepen mutual understanding between French and Chinese professionals [23][24]. - He envisions establishing a structured platform for cultural exchange that connects top French wineries with quality tea producers in China, fostering resource sharing and collaboration [23][24]. - His mission is to create a sustainable dialogue between cultures, emphasizing the importance of genuine connections in cultural dissemination [24].

Core Viewpoint - The "Yunshang Lucha" regional brand from Luhua has officially launched in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to enhance the visibility and market reach of Luhua tea products [3][11][19]. Group 1: Brand Launch and Promotion - "Yunshang Lucha" has been showcased on a prominent screen at the 289 Art Park, a cultural landmark in Guangzhou, which is strategically located in the core area of the Greater Bay Area [3][5][17]. - The launch event is part of a broader initiative to promote Luhua tea, with activities scheduled at the Guangzhou Tea Expo from May 21-25, where the brand will be featured prominently [10][22][23]. Group 2: Industry Development and Achievements - Luhua County has prioritized the development of its tea industry, establishing specialized training programs and forming a tea industry association to innovate in production, technology, and marketing [12][18]. - The region has seen significant success in tea competitions, with local companies winning prestigious awards, highlighting the quality and competitiveness of Luhua tea [14][19]. - Luhua County boasts a strong presence in the Guangdong ecological tea garden recognition list, with six out of nine recognized gardens located in the region, underscoring its prominence in the tea industry [15].