国际顶尖出版机构前来参展，让本届南国书香节成为内地读者、出版社和版权机构了解海外最新出版动 向、洽谈版权合作的重要窗口。全球出版机构、名家作者也直接感受到读者的热情与阅读氛围，加速推 动版权交流与合作。 中新网广州8月18日电 (记者 程景伟)2025南国书香节18日进入第四日。据南国书香节组委会当日介绍， 截至目前，本届书香节共达成中外版权贸易协议(含意向)102项。 读者在 2025南国书香节上挑选外文书籍。程景伟 摄 今年南国书香节加大"引进来"和"走出去"力度，实现国际化焕新升级。其中，主会场特设面积1万平方 米的"阅·世界"国际文化展厅，集中展销23个国家和地区的2万种原版图书。在国际品牌出版展区现场， 企鹅兰登、阿歇特、牛津等数十家国际知名品牌出版社尽数亮相，香港歌手邓紫棋的首部科幻爱情小说 《启示路》精装恒藏版、电影人陈冲限量发售的非虚构长篇作品《猫鱼》亲签版以及多位香港文学大家 作品吸引大批读者的目光。 本届南国书香节在主题馆和国际版贸交流区展出粤版"走出去"精品出版物、金庸作品多语种经典海外 版，并组织举办粤版图书"走出去"签约仪式，推动中国IP融入全球知识版图；策划举办"智取未来：科 技重 ...

Core Insights - The animated film "The Wandering Mountain Monster" has achieved a box office of over 1 billion yuan, making it the highest-grossing 2D animated film in Chinese history [1] - The film's popularity has extended to the 2025 Shanghai Book Fair, where related merchandise and new books have garnered significant interest from readers [1] Group 1: Film and Merchandise - The film's success has led to the release of new books that explore the stories of the characters from "The Wandering Mountain Monster" from various perspectives [2] - Merchandise related to the film, including keychains, toys, and stationery products, has been prominently displayed at the book fair, indicating strong consumer interest [1] Group 2: Cultural and Economic Context - The author Li Guangdou suggests that the resurgence of interest in "Journey to the West" is linked to current economic conditions, where more people are seeking stability and government jobs [2] - The narrative structure of "Journey to the West" has been interpreted through a management lens, with parallels drawn between the story and modern business challenges, highlighting the relevance of its themes in today's economic landscape [3]

Core Insights - The animated film "Wang Wang Mountain Little Monster" has achieved significant success, grossing over 1 billion yuan, making it the highest-grossing 2D animated film in Chinese history [1] - The ongoing 2025 Shanghai Book Fair has seen a surge in interest for merchandise and new books related to the film, indicating a strong cultural impact [1][3] Industry Trends - The popularity of "Wang Wang Mountain Little Monster" has led to the release of various merchandise and new publications, including a visual art book and an official picture book, which are well-received by the audience [3] - The book fair features a dedicated area for childhood memories, showcasing classic animated characters and related products, highlighting the trend of leveraging nostalgic IPs for new content [3] Cultural Analysis - The film and its associated products are seen as part of a broader resurgence of interest in the "Journey to the West" IP, which is being interpreted through various modern lenses, including business and management [4] - The author Li Guangdou suggests that "Journey to the West" can be viewed as a narrative of industrial upgrading, reflecting contemporary economic challenges and the need for innovation [4]

文化交流有助中乌加深了解 21世纪经济报道记者胡慧茵 实习生卢文静 广州报道 8月15日至19日，2025南国书香节云集欧美出版机构及国际作家，通过版权贸易、文明对话、数字展示 等方式搭建中外交流平台，成为讲好中国故事、促进文明互鉴的重要窗口。 15日，中信出版（300788）集团与来自吉尔吉斯斯坦、哈萨克斯坦、乌兹别克斯坦的出版与文化机构达 成重要合作，完成了原创分级读物《小步乐读》系列图书的三语种版权授权，这既是中国出版 （601949）社在"一带一路"共建国家儿童图书版权输出领域的重大突破，也为中亚地区中文教育的深化 发展提供了新的优质资源支持。 虽是第一次参加南国书香节，但乌兹别克斯坦驻广州总领事馆领事巴赫蒂约尔·米尔扎耶夫对此印象深 刻。他在接受21世纪经济报道采访时表示，书香节这个平台，给予了外国出版企业与中国合作伙伴进行 交流互动的机会，便于双方在未来开展更多互利共赢的合作。 他称，粤港澳大湾区出版企业的出品精良，具有质优价廉的特点，这将有助于不同国家的出版社和分销 企业之间开展更加务实有效的合作。巴赫蒂约尔也向记者分享了乌兹别克斯坦和广州近期进行的一次文 化交流——乌兹别克斯坦国家图书馆的代表 ...

Market Performance - The publishing sector increased by 1.52% on August 18, with Rongxin Culture leading the gains [1] - The Shanghai Composite Index closed at 3728.03, up 0.85%, while the Shenzhen Component Index closed at 11835.57, up 1.73% [1] Individual Stock Performance - Rongxin Culture (301231) closed at 27.20, up 8.58% with a trading volume of 83,200 shares and a transaction value of 223 million yuan [1] - City Media (600229) closed at 7.41, up 7.24% with a trading volume of 531,800 shares and a transaction value of 396 million yuan [1] - Chinese Online (300364) closed at 27.25, up 5.95% with a trading volume of 983,900 shares and a transaction value of 2.666 billion yuan [1] - Other notable performers include Guomai Culture (301052) up 4.95% and Tianzhou Culture (300148) up 3.73% [1] Capital Flow Analysis - The publishing sector saw a net inflow of 235 million yuan from institutional investors, while retail investors experienced a net inflow of 25.7934 million yuan [2] - The sector faced a net outflow of 260 million yuan from speculative funds [2] Detailed Capital Flow for Selected Stocks - Chinese Online (300364) had a net inflow of 16.9 million yuan from institutional investors, but a net outflow of 17.5 million yuan from speculative funds [3] - City Media (600229) saw a net inflow of 74.2235 million yuan from institutional investors, with a net outflow of 42.9649 million yuan from speculative funds [3] - Guomai Culture (301052) had a net inflow of 19.4754 million yuan from institutional investors, but a net outflow of 18.6916 million yuan from speculative funds [3]

Core Viewpoint - The collaboration between the popular mobile game "Egg Party" and the classic literary work "Romance of the Three Kingdoms" aims to create an innovative reading experience for young readers, merging gaming and literature to rejuvenate classic texts [1][3]. Group 1: Innovative Expression of Classic Literature - "Egg Party Romance of the Three Kingdoms" is based on the authoritative version published by People's Literature Publishing House, ensuring fidelity to the original text while adapting it for contemporary youth [3]. - The book series consists of four volumes, presenting the complete narrative of the original 120 chapters, allowing readers to experience the historical events from a first-person perspective through familiar characters [3]. Group 2: Interactive Reading Experience - The book introduces an interactive reading model, featuring sections like "Egg Party Three Kingdoms Hot Knowledge," which includes historical and cultural trivia related to the story, enhancing readers' knowledge and curiosity [4]. - It contains hidden historical puzzles that can only be solved using a special decoding card included with the book, providing a dual experience of gaming and reading [4]. Group 3: Educational Value - The accompanying "Three Kingdoms Reading Manual" aims to connect fragmented stories into a coherent narrative, facilitating deeper learning of traditional culture through gamified design [4]. - The initiative seeks to change the perception of classic literature from rote memorization to engaging and meaningful learning experiences [4]. Group 4: Event Highlights - The book launch event featured author Li Tianfei, who shared insights and humorous anecdotes about the writing process, appealing to both parents and children [5]. - A surprise guest appearance and limited edition merchandise were also part of the event, adding excitement for young readers [6].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4]. Core Viewpoints - The company is positioned as a leading player in the children's book market, with a significant operational turning point expected as it accelerates its AI and IP strategies to unlock growth potential [4]. - The children's book market is stable, and the company benefits from its content e-commerce channel advantages and diverse IP monetization pathways [4]. Company Overview - The company, founded in 2006, specializes in the planning and distribution of children's books and cultural products, holding over 3,200 titles as of September 2022, making it a leading entity in the children's book sector [1][14]. - As of 2024, the company ranks third in the overall children's book retail market with a market share of 2.34%, second in the low-age enlightenment category with a 3.93% share, and second in the children's science category with a 4.59% share [14]. Children's Book Planning - The children's book retail market has a CAGR of 5.49% from 2016 to 2024, representing the largest segment of the book retail market [1]. - The company has established a strong presence in the functional children's book segment, which aligns well with e-commerce trends and addresses parental concerns [1]. - The company utilizes a combination of content e-commerce and traditional retail channels to attract customers and is expanding its offline presence through partnerships with bookstores and maternity shops [1]. IP Development - The company has developed a rich portfolio of children's IP resources, including brands like Lelequ and Aoyou Cat, catering to diverse reading needs for children aged 0-14 [2]. - It has built a full IP industry chain from content creation to animation production and merchandise, with plans to explore new monetization avenues through creative parks [2]. AI Strategy - The company is advancing its digital transformation with a core strategy that emphasizes digitalization across its business operations [3]. - It has established a digital center and an AI research institute focused on children's education, aiming to enhance operational efficiency and product offerings [3]. - The introduction of smart reading devices and a reading service platform aims to provide interactive reading experiences and educational resources for children and parents [3]. Financial Forecast and Valuation - The company anticipates a rebound in profitability, projecting net profits of 0.14 billion, 0.38 billion, and 0.59 billion yuan for 2025, 2026, and 2027, respectively, with growth rates of 132.1%, 167.4%, and 54.2% [4]. - Revenue is expected to grow from 2.66 billion yuan in 2024 to 3.68 billion yuan in 2025, reflecting a growth rate of 38.3% [5].

Core Insights - The book "New Growth Engine: World-Class Bay Area" was launched, focusing on the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [2] - The authors propose a unique theoretical framework called "region-embedded world-class economic platform," comparing the development paths of major global bay areas [2] - The book aims to provide implementation strategies for the construction of the Greater Bay Area [2] Economic Analysis - The Greater Bay Area demonstrates strong resilience due to the established supply chain and industrial chain elements [2] - The concept of a region-embedded economic platform is highlighted as crucial for reducing speculative costs and facilitating wealth creation and accumulation [2]

Core Viewpoint - The launch of the bilingual book "Reading Suhe Left Bank" aims to connect the cultural history of Suzhou River with its future, encouraging readers to explore the area and understand the city's evolution [1][5][21]. Group 1: Event Overview - The book launch event was held at the Shanghai Exhibition Center during the 2025 Shanghai Book Fair, supported by various organizations including the Shanghai People's Publishing House and Guangqi Bookstore [1]. - Key figures from academia, publishing, and local government attended the event, highlighting the collaborative effort in promoting the cultural significance of Suzhou River [3][5]. Group 2: Book Significance - The book is described as a visual and textual exploration of the Suzhou River, serving as a cultural link between the past and future [5]. - It aims to inspire readers to engage with the historical architecture along the river and understand the ongoing urban renewal efforts [9][21]. Group 3: Expert Insights - Experts shared their observations on the value of Suzhou River in contemporary urban life, emphasizing its potential as a model for sustainable development and cultural integration [11][13]. - The transformation of historical bank warehouses along the river into cultural landmarks was noted as a significant aspect of Shanghai's financial history [15]. Group 4: Future Directions - The local government plans to use the book as a foundation for further cultural resource exploration and the development of creative products, aiming to enhance the vibrancy of the Suhe Left Bank area [21].

Group 1 - The event "Writer's Night" was launched by CITIC Publishing Group and the "Angel Looking Home+" project, focusing on the theme of "everyone creates, everyone reads" [1][3] - The new cultural project "Angel Looking Home+" aims to promote nationwide creation and document Chinese stories through various media formats, including books, Mook, and video podcasts [3][6] - The project seeks to explore new publishing models and ensure that everyday Chinese stories are widely disseminated and preserved [3][6] Group 2 - The first issue of "Angel Looking Home+" features contributions from over 100 authors, including ordinary people's stories, emphasizing the value of simple, heartfelt expressions [4][5] - The initiative encourages the idea that writing and literature are no longer exclusive to renowned authors, allowing ordinary individuals to share their narratives [4][5] - The project aims to create a cultural platform that brings literature into everyday life, fostering a sense of community and connection among readers and writers [6][9] Group 3 - CITIC Publishing Group's development has paralleled the growth of China's commercial society, with a history of promoting significant works that inspire business enlightenment [6][14] - The initiative reflects a broader cultural movement, likened to the May Fourth New Culture Movement, where everyone is encouraged to express themselves through writing [14][26] - The project emphasizes the importance of human connection and the sharing of experiences in a time when digital content often feels impersonal [26][28]