零售广告，特别是基于广告平台的零售广告正在成为新的广告趋势——根据BCG波士顿咨询的研究，未来五年，零售媒体网络（Retail Media Network, RMN）的广告支出将以每年25%的速度增长。整个2025年，预计RMN将占到全球零售广告支出的三分之二。 支付宝分众"碰一碰"就是很好的例子。过去，从打开手机到完成支付，至少需要4-5步。用"碰一碰"，只需要2步。来自分众传媒公众号的数据显示，分众 电梯屏日均"碰一下"互动量达140万次，核心用户以年轻人为主，且相对偏男性。通过这一功能，韩束日均发放6万张优惠券，每日领用样品的用户达四五 千人次；在淘宝闪购场景中，"碰一下"直接跳转核销的概率达90%，进店转化率15%-20%，客单价更是达到淘宝平台平均水平的1.5-2倍。奥利奥的"碰一 下"优惠券，核销率达23%。这种互动广告不仅提升了即时转化，更实现了高效拉新，为品牌积累了优质用户资产。 图片来源：分众传媒 这股风潮下，我们看到更多品牌开始重视真实购物场景下营销的解决方案。而美团充电宝业务近期推出的智慧屏，正是在真实购物场景中，在消费者决策 的关键时刻，帮品牌影响消费者的最终购买行为——可以即时展示品 ...

华扬联众公告称，公司拟处置公司及子公司所持江苏苏宁易购等相关主体 19 项应收账款及 4 项其他应 收款债权。债权原值 30899.34 万元，已计提坏账准备 27542.10 万元，已核销 3357.24 万元，账面价值 0 元，前次拍卖已流拍。公司将于 12 月 30 日 12：00 至 16：00 在京东网络资产竞价平台进行第三次公开 拍卖，起拍价 4998.56 万元，保证金 1500.00 万元。本次交易不构成重大资产重组，但存在交易延期或 无法完成的风险。 ...

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 605168 | 三人行 | 37.38 | 10.01% | 11.59万 | | 4.20亿 | | 300058 | 蓝色光标 | 8.97 | 1.24% | 349.28万 | | 31.49 Z | | 301171 | 易点天下 | 35.20 | 0.72% | 34.89万 | | 12.28 Z | | 603825 | ST华扬 | 9.19 | 0.66% | - 3.89万 | | 3528.60万 | | 301102 | 兆讯传媒 | 10.50 | 0.38% | 2.48万 | | 2591.73万 | | 000676 | 智度股份 | 8.36 | 0.36% | 19.46万 | | 1.62亿 | | 002712 | 思美传媒 | 5.31 | 0.19% | 13.05万 | | 6940.62万 | | 603729 | 龙韵股份 | 16.05 | 0.19% | 1.84万 | | ...

证券之星消息，12月26日广告营销板块较上一交易日下跌0.53%，新 华 都领跌。当日上证指数报收于 3963.68，上涨0.1%。深证成指报收于13603.89，上涨0.54%。广告营销板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603825 | ST华历 | 9.13 | 2.93% | 4.59万 | | 4171.15万 | | 605168 | 三人行 | 33.98 | 2.23% | 8.05万 | | 2.71亿 | | 002400 | 省广集团 | 8.36 | 1.95% | 130.89万 | | 10.88亿 | | 300063 | 天龙集团 | 8.20 | 0.49% | - 31.20万 | | 2.54亿 | | 002291 | 遥望科技 | 6.43 | 0.47% | 35.18万 | | 2.25亿 | | 002712 | 思美传媒 | 5.30 | 0.19% | 13.35万 | | 7069.60万 | ...

每经AI快讯，电声股份（SZ 300805，收盘价：10.37元）12月26日晚间发布公告称，公司第四届第三次 董事会会议于2025年12月26日以通讯表决的方式召开。会议审议了《关于召开公司2026年第一次临时股 东会的议案》等文件。 2025年1至6月份，电声股份的营业收入构成为：批发零售占比44.13%，快消品占比40.79%，广告及文 化传播占比4.78%，消费电子占比4.29%，医药行业占比3.57%。 截至发稿，电声股份市值为44亿元。 每经头条（nbdtoutiao）——对话马斯克脑机接口"一号受试者"：大脑植入芯片23个月，我正重新夺回 人生的独立 （记者 王瀚黎） ...

Core Insights - The AI industry is transitioning from a "technology competition" phase to a "value realization" phase, with a focus on commercial applications and profitability by 2025 [1][4] - Companies that can effectively convert AI capabilities into commercial returns will emerge as the winners in the next stage of the AI revolution [2] Industry Trends - The advertising and marketing sector is leading the way in realizing AI's commercial value, with major companies like Meta, Google, Tencent, and Alibaba leveraging AI to drive revenue growth [2][7] - The market is shifting its focus from raw computational power to the practical application of AI technologies that can deliver tangible business results [4][6] Company Performance - Companies in the AI application space are showing signs of profit recovery, with notable examples including Kingsoft Office and 360, which reported significant revenue and profit growth in Q3 [5] - 易点天下 (Easy Point) has achieved a revenue of 2.717 billion yuan, marking a year-on-year increase of 54.94% for the first three quarters of 2025 [8] Business Model Evolution - 易点天下 is evolving from a service provider to an ecosystem builder, integrating AI technologies into its marketing solutions to create a comprehensive intelligent marketing system [14][16] - The company has developed a new generation of smart marketing solutions, AI Drive 2.0, which automates the entire marketing process from insights to execution [15] Market Positioning - 易点天下 has established a strong competitive foundation through its extensive marketing data assets and AI technology, enabling it to optimize advertising return on investment (ROAS) [10][16] - The company is expanding its reach beyond e-commerce to various sectors, enhancing its resilience against market fluctuations [15][16] Future Outlook - The AI content creation sector is expected to grow, with 易点天下 positioning itself to capitalize on this trend by collaborating with partners like Alibaba Cloud to create a comprehensive solution for AI content creators [11][13] - The integration of AI into advertising is reshaping the industry, and companies that can effectively harness these technologies will be well-positioned for future growth [14][16]

Core Insights - The AI industry is transitioning from a "technology race" to "value realization" in the market, with a focus on converting AI capabilities into commercial returns by 2025 [1][3] - Advertising and marketing have emerged as the leading sectors for AI value monetization, with major companies like Meta, Google, Tencent, and Alibaba leveraging AI to drive revenue growth [1][7] Industry Trends - The market sentiment is shifting towards evaluating the profitability potential of AI applications, with a focus on companies that can effectively bridge the gap between technology and commercialization [3][6] - AI applications are showing signs of profit recovery, as evidenced by companies like Kingsoft Office and 360, which reported significant revenue and profit growth in Q3 2023 [5] Company Performance - Yidian Tianxia (301171.SZ) has established a significant position in the AI application landscape, achieving a revenue of 2.717 billion yuan in the first three quarters of 2025, representing a year-on-year growth of 54.94% [7][9] - The company has developed a robust data asset through its extensive marketing data accumulated alongside Chinese e-commerce and overseas brands, enhancing its competitive edge [9] Technological Integration - Yidian Tianxia is focusing on optimizing its Return on Advertising Spend (ROAS) algorithm and integrating it with its programmatic advertising platform, zMaticoo, which has over 12,000 partnered apps and processes 220 billion daily ad requests [9][12] - The company is also expanding its business model to include AI content creators, establishing partnerships to create a comprehensive solution for AI-driven content production and commercialization [9][11] Strategic Developments - Yidian Tianxia has launched the AI Drive 2.0 marketing solution, which automates the entire marketing process from creative generation to data attribution, enhancing operational efficiency [15][17] - The company is transitioning from a service provider to a technology platform, integrating AI and data to create a complete closed-loop marketing system [18]

在"所有行业都值得用AI再做一遍"的声音下，广告营销行业一马当先，冲在了最前面。 然而，风浪越大步伐就越容易踉跄。在使用AI降本增效的过程中，人与工具、创意与算法的磨合涌现出不少"翻车"现场。一起来看看，2025年都有哪些广 告主，在用AI降本增"笑"？ 作品：谷歌超级碗AI广告 品牌：谷歌 黑榜理由：全球超过一半的奶酪消费是高达奶酪，谷歌你不要face的？ 2025年AI广告的第一个大型"翻车"现场出现在美国"超级碗"的舞台上，主角是谷歌。谷歌原本是想通过50个小微企业案例，展示自家人工智能Gemini AI 如何助力商家实现经营增长。但在某个案例中，有一处"全球超过一半的奶酪消费是高达奶酪"的文案引发网友质疑。最终该信息被证明为不实信息，是 Gemini AI援引SEO相关数据生成。 图源小红书 作品：六个手指给你点赞 品牌：Asiaray 黑榜理由：六指点赞，真"恐怖谷"来了！ 今年3月，Asiaray在昆明机场投放的一则大屏广告引发公众的强烈不适与批评。海报中，五官比例严重失调的女孩咧嘴大笑的，她向路人点赞的右手长了 6根手指，且有5根手指是粘连在一起，让网友直呼"被AI广告霸凌"。 图源小红书 作品 ...

据天眼查APP显示，华扬联众数字技术股份有限公司成立于1994年06月28日，注册资本25333.6552万人 民币。（数据宝） 12月25日ST华扬大宗交易一览 | 成交量 | 成交金额 | 成交价 | 相对当日收盘 | | | | --- | --- | --- | --- | --- | --- | | （万 | （万元） | 格 | 折溢价（%） | 买方营业部 | 卖方营业部 | | 股） | | （元） | | | | | 47.00 | 417.83 | 8.89 | 0.23 | 方正证券股份有限公司长 | 华金证券股份有限公司长 | | | | | | 沙芙蓉中路证券营业部 | 沙芙蓉路证券营业部 | （文章来源：证券时报网） ST华扬12月25日大宗交易平台出现一笔成交，成交量47.00万股，成交金额417.83万元，大宗交易成交 价为8.89元，相对今日收盘价溢价0.23%。该笔交易的买方营业部为方正证券股份有限公司长沙芙蓉中 路证券营业部，卖方营业部为华金证券股份有限公司长沙芙蓉路证券营业部。 进一步统计，近3个月内该股累计发生14笔大宗交易，合计成交金额为4790.17万元。 证券时 ...

（记者 曾健辉） 截至发稿，蓝色光标市值为319亿元。 每经头条（nbdtoutiao）——对话马斯克脑机接口"一号受试者"：大脑植入芯片23个月，我正重新夺回 人生的独立 每经AI快讯，蓝色光标（SZ 300058，收盘价：8.88元）12月25日晚间发布公告称，公司第六届第二十 三次董事会临时会议于2025年12月25日在公司会议室以现场会议和通讯相结合的方式召开。会议审议了 《关于2026年度担保额度预计的议案》等文件。 2024年1至12月份，蓝色光标的营业收入构成为：出海广告投放占比79.5%，全案推广服务占比 13.38%，全案广告代理占比7.12%。 ...