智通财经APP获悉，欧盟正在制定一项提案，拟对部分输美商品实施出口限制，以此作为对美国总统特朗普上月发起的全面贸易战的潜在报复手段。 知情人士透露，欧盟将把此类限制措施作为威慑工具，仅在与美国的谈判未能取得满意结果时才会启用。此前，美国已对价值约3800亿欧元的欧盟商品加征 新关税。 若欧盟实施报复，可能引发华盛顿的强力回应，意味着不断升级的贸易争端将进一步激化。上个月，在加拿大安大略省宣布计划对输美电力加征附加费后， 特朗普威胁要对加拿大金属征收50%关税。 知情人士表示，出口限制是欧盟正在考虑的若干选项之一，其他可能措施包括制定更多关税清单以及限制美国企业的公共采购准入。 特朗普宣称其全球关税攻势旨在促使制造业岗位回流美国，并通过增加财政收入为减税政策延期提供资金。欧盟贸易主管马洛斯·塞夫科维奇本周一在华盛 顿会晤美国商务部长霍华德·卢特尼克和贸易代表贾米森·格里尔。 据媒体早前报道，塞夫科维奇在会后仍难窥美方立场全貌，对美方谈判目标亦感困惑。 欧盟已着手制定预案，若90天谈判期结束仍无法达成协议，将采取更多反制措施。欧盟委员会主席乌尔苏拉·冯德莱恩暗示，另一选项是瞄准美国科技公司 的数字广告收入。 有知 ...

Core Viewpoint - Amazon's stock price has declined significantly due to increased trade uncertainties and new tariff threats, entering a bear market, but long-term business fundamentals, especially in AWS and digital advertising, remain strong [1][2][14]. Financial Performance - In Q4 2024, Amazon's total operating profit reached $21.2 billion, with AWS contributing 50% despite only accounting for 15% of net sales [6]. - Amazon's total operating profit for 2024 is projected to soar by 86% year-over-year, reaching a record $68.6 billion [7]. - AWS's operating profit margin is over three times that of Amazon's overall profit margin (37% vs. 11%) [6]. Growth Potential - Amazon is on a clear path to becoming a $200 billion annual revenue giant in retail and AWS, which is expected to attract new investors [2]. - If AWS maintains a growth rate of 20% annually, Amazon's total operating profit could exceed $200 billion by 2030, tripling its 2024 operating profit [9]. - The digital advertising business is rapidly growing, with a 18% increase in Q4 sales, and is expected to significantly contribute to Amazon's net sales and operating profit growth in the coming years [10][12]. Market Position - Amazon's stock is currently undervalued at a price-to-earnings ratio of 26.5, especially compared to Shopify's 65.9, indicating potential for significant price appreciation [14]. - The company is expected to achieve a profit growth rate of 20% per share next year, despite short-term market fluctuations [14][15]. Competitive Landscape - Amazon faces competition in the cloud computing market from companies like Microsoft and Google, which could impact future growth rates in AWS and digital advertising [17]. - The vast digital data repository Amazon has accumulated from millions of customers positions it well to enhance its advertising services and drive future growth [17].