Core Insights - Guilin Tourism has accumulated losses of nearly 1 billion yuan since 2020, with a revenue drop of 7.58% in 2024 and a net profit loss of 204 million yuan, reflecting a significant decline of 1830.7% year-on-year [1] - Zhangjiajie, another well-known tourist operator, has also faced severe financial difficulties, leading to its stock being marked as "ST Zhangjiajie" due to continuous losses [1] - The traditional "ticket economy" model is facing severe challenges, as high ticket prices are no longer sustainable in the current competitive tourism market [2][7] Industry Challenges - The reliance on high ticket prices for profit has reached a bottleneck, with the National Development and Reform Commission urging reductions in ticket prices for state-owned scenic spots [2] - Despite ticket price reductions, such as Zhangjiajie's core scenic area ticket dropping from 248 yuan to 165 yuan, total revenue still declined by 5%, indicating that merely lowering prices does not resolve the underlying profitability issues [2] - Tourists are increasingly sensitive to ticket prices, especially when they represent a significant portion of their daily wages, limiting their willingness to pay [2][3] Shift in Consumer Expectations - Tourists now seek comprehensive experiences rather than just scenic views, leading to a redefinition of value in tourism [3][4] - Negative feedback about high ticket prices and poor experiences is prevalent on social media, highlighting the mismatch between ticket prices and the quality of service and experience provided [3][4] - Successful examples, such as the West Lake in Hangzhou, demonstrate that free access can enhance visitor satisfaction and stimulate surrounding businesses, indicating a shift towards experience-driven tourism [3][4] Need for Business Model Innovation - The traditional "high ticket price + low service" model is unsustainable, and scenic spots must evolve to meet modern consumer expectations [6][7] - Many scenic areas still operate under outdated "sightseeing 1.0" models, focusing on physical attractions while neglecting service quality and visitor experience [7] - There is a pressing need for diversified revenue streams beyond ticket sales, with successful destinations integrating secondary consumption such as hotels and performances into their business models [9] Recommendations for Future Development - Scenic areas should focus on enhancing the quality and diversity of their offerings, moving from a "ticket seller" to an "experience designer" [9] - Developing unique cultural experiences, themed routes, and high-quality service can help attract visitors and improve profitability [9] - Emphasizing digital technology and cultural integration will be crucial for creating value and meeting the evolving demands of tourists [9]

Core Viewpoint - The company reported significant growth in visitor numbers and revenue during the Qingming holiday, indicating strong operational performance and potential for continued profitability in 2025 [1][2]. Group 1: Visitor and Revenue Performance - During the Qingming holiday from April 4 to April 6, 2025, the company received 217,700 visitors, representing a year-over-year increase of 85% [1]. - The revenue for the same period reached 13.4 million yuan, reflecting a year-over-year growth of 75% [1]. - When adjusted for financial consolidation, the visitor count increased by 110% year-over-year, with revenue growth of 96% compared to the previous year [2]. Group 2: Operational Strengths and Growth Potential - The company benefits from a strategic location of its scenic spots in densely populated provinces, capitalizing on trends such as nearby travel and value-for-money tourism [2]. - Strong operational management has led to significant improvements in newly acquired scenic projects, enhancing overall performance [2]. - The company is characterized by high growth potential and strong realization capabilities, with a focus on profit realization, asset injection, and low-altitude tourism catalysts [2]. Group 3: Financial Forecast - The company is projected to achieve total revenues of 825 million, 1.14 billion, and 1.31 billion yuan for the years 2024, 2025, and 2026, respectively, with year-over-year growth rates of 14%, 38%, and 15% [3]. - Expected net profits for the same period are 174 million, 396 million, and 540 million yuan, with year-over-year growth rates of 15%, 127%, and 37% [3]. - Current stock prices correspond to valuations of 53x, 23x, and 17x for the years 2024, 2025, and 2026, respectively [3].

Core Viewpoint - The recent improvements in the scenic areas of Jinshan, Jiaoshan, and Beigushan are aimed at enhancing the tourism environment in response to public concerns, with a focus on ecological protection and minimal intervention [1][2] Group 1: Environmental Enhancements - The scenic areas have initiated spring greening and sanitation management to improve the tourist experience, addressing issues such as overgrown branches and increased fire hazards from weeds [1] - Jinshan scenic area has implemented measures including planting flowers, pruning over 300 trees, cleaning over 30 sanitation dead corners, and removing approximately 20 tons of garbage [1] - Jiaoshan scenic area has focused on pruning trees, especially at viewing points, using tools like hedge trimmers and garden shears to enhance the natural landscape [1] - Beigushan scenic area has begun early mountain-top greening and has been cleaning up fallen leaves and dead branches along walking paths and flower beds [1] Group 2: Visitor Experience Improvement - The scenic areas have increased the number of cleaning staff and equipment, implementing a "daily cleaning" system and optimizing the layout of trash bins with added classification signs to promote civilized tourism [2] - The overall greening coverage and landscape quality have significantly improved through tree pruning, lawn maintenance, and flower replacement [2] - The management assures the public that all reported issues will be addressed, and the tourism environment in the San Mountain scenic area is gradually improving [2]