Core Insights - Advertisers are cautious about third-party data due to high costs and effectiveness uncertainty, leading to low adoption rates and significant media spend losses [1] - The Trade Desk is addressing these challenges with Audience Unlimited, enhancing its marketplace for third-party data [1][9] Group 1: Audience Unlimited and Koa Adaptive Trading Modes - Audience Unlimited utilizes AI to rank third-party data segments for campaign relevance, offering a simplified pricing model that reduces costs for advertisers [2][9] - Koa Adaptive Trading Modes provide two options: Performance Mode, which optimizes bids and budgets dynamically, and Control Mode, which allows manual management with AI recommendations [3][4] - In Performance Mode, Audience Unlimited is included at no extra cost, while Control Mode has tiered rates of 3.3% or 4.4% of impression costs [4] Group 2: Performance Improvements and Ecosystem Developments - The Trade Desk's Kokai platform, powered by Koa AI, has led to over 20-point KPI lifts for clients, with spending on Kokai growing 20% faster than non-users [5] - OpenPath enhances supply chain transparency, benefiting publishers and clients, and promotes unbiased access to premium inventory [5] Group 3: Competitor Innovations - Magnite is enhancing its supply-side platform with updates to ClearLine for unified inventory management and AI tools from Streamr.ai to streamline workflows [6] - Taboola is expanding its performance advertising platform, Realize, with new Generative AI features to improve measurable results for advertisers [8] Group 4: Financial Performance and Market Position - The Trade Desk's shares have declined 54.4% over the past year, contrasting with the rise of the Zacks Internet -Services industry and S&P 500 [11] - TTD's forward price/earnings ratio stands at 24.98X, higher than the industry average of 24.15 [12]

Core Insights - AppLovin's shares increased by 50.1% in September, driven by optimism ahead of the Oct. 1 product event that introduced a self-serve ads platform targeting e-commerce and non-gaming advertisers [1][2] - Analysts raised price targets for AppLovin, highlighting strong demand for its AI-powered ad tools and the expansion beyond gaming advertisers [4][9] - The rollout of Axon Ads Manager began on Oct. 1, aimed at capturing holiday budgets and facilitating easier access for non-gaming marketers [5] Financial Performance - AppLovin reported a 77% year-over-year growth in revenue for Q2, with net income margin increasing from 44% to 65%, resulting in a 164% year-over-year increase in net income to $820 million [6] Market Position and Valuation - Following the September rally, AppLovin's shares are trading at a high valuation with a price-to-earnings multiple of 88, indicating high expectations for Axon's adoption and e-commerce penetration [7] - Investors are advised to monitor the rollout pace of Axon Ads Manager, sustained revenue growth, and competitive responses in the ad tech space [8]

Core Insights - Viant Technology Inc. has expanded its partnership with Tubi, enhancing advertisers' ability to reach addressable audiences with improved accuracy and scale through a new ID sync [2][4][5] Group 1: Partnership Details - The partnership allows advertisers to access over 100 million monthly active users and more than 300,000 movies and TV episodes on Tubi, leveraging Viant's capabilities in CTV and programmatic advertising [2][4] - Tubi's extensive AVOD reach combined with Viant's identity and measurement tools provides advertisers with greater transparency and performance [3][5] Group 2: Technological Enhancements - Viant's acquisition of IRIS.TV enables contextual and emotional targeting, enhancing the precision of advertising campaigns on Tubi [4][6] - The integration of IRIS_ID with Tubi's content allows for programmatic buying and measurement of video-level contextual and emotional data, driving stronger outcomes for advertisers [4][6] Group 3: Market Positioning - The collaboration exemplifies Viant's Direct Access program, which streamlines connections between advertisers and major streaming platforms, reducing reliance on intermediaries [5][6] - This partnership positions Viant as a leader in the evolving landscape of addressable advertising in CTV, catering to the growing demand for measurable advertising solutions [6]

Core Viewpoint - Rosen Law Firm is reminding investors who purchased PubMatic, Inc. securities during the specified class period of the upcoming lead plaintiff deadline for a class action lawsuit [1][2]. Group 1: Class Action Details - The class period for the lawsuit is from February 27, 2025, to August 11, 2025, and the lead plaintiff deadline is October 20, 2025 [1]. - Investors may be entitled to compensation without any out-of-pocket fees through a contingency fee arrangement [1]. - A class action lawsuit has already been filed, and interested parties can join by contacting Rosen Law Firm [2][5]. Group 2: Legal Representation - Rosen Law Firm emphasizes the importance of selecting qualified legal counsel with a successful track record in securities class actions [3]. - The firm has achieved significant settlements in the past, including the largest securities class action settlement against a Chinese company at the time [3]. - In 2019, Rosen Law Firm secured over $438 million for investors, showcasing its capability in recovering funds for clients [3]. Group 3: Case Allegations - The lawsuit alleges that during the class period, PubMatic made false and misleading statements regarding its business operations [4]. - Key issues include a major demand side platform buyer shifting clients to a new platform, leading to reduced ad spend and revenue for PubMatic [4]. - The misleading statements resulted in investor damages when the true situation was revealed [4].

Core Insights - Nexxen has launched its Curated Marketplace solution, enabling data owners, publishers, curators, and agencies to monetize data assets effectively over its premium supply [1][2] Group 1: Curated Marketplace Features - The Curated Marketplace allows partners to package, activate, and monetize data-driven private marketplace deals (PMPs) by onboarding first-party data or accessing various differentiated data sources through Nexxen's Data Management Platform [2] - Key benefits include simplified curation, enhanced control, optimization, and measurement for partners, driving meaningful value at scale [3] Group 2: Partnerships and Collaborations - Multilocal's partnership with Nexxen combines marketplace infrastructure with curation intelligence, enabling transparent planning and optimization of data-driven deals [3] - 33Across collaborates with Nexxen to streamline supply-side curation, enhancing campaign performance through data and media activation intelligence [3] - Experian Marketing Services emphasizes the importance of transparent curation, stating that Nexxen's Curated Marketplace facilitates faster movement from testing to outcomes for advertisers and publishers [3] Group 3: Company Overview - Nexxen is a global advertising technology platform that empowers various stakeholders, including advertisers, agencies, publishers, and broadcasters, to utilize data and advanced TV effectively [4] - The company's technology stack includes a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core, designed to support diverse goals from broad to niche [5]

Core Insights - Nexxen has launched its Curated Marketplace solution, enabling data owners, publishers, curators, and agencies to monetize data assets effectively over its premium supply [1][2] Group 1: Curated Marketplace Features - Curated Marketplace allows partners to package, activate, and monetize data-driven private marketplace deals through onboarding first-party data or accessing various data sources via Nexxen's Data Platform [2] - The solution combines proprietary data with premium supply, providing partners with tools to control, optimize, and measure their campaigns, thus driving value at scale [3] Group 2: Partnerships and Collaborations - Nexxen's partnership with Multilocal enhances the curation process, allowing partners to plan and optimize data-driven deals across Nexxen's marketplace [3] - Collaboration with 33Across aims to streamline supply-side curation, improving efficiency and campaign performance for buyers [3] - Experian Marketing Services emphasizes the importance of transparent curation, stating that Nexxen's platform facilitates faster movement from testing to outcomes for advertisers and publishers [3] Group 3: Benefits for Stakeholders - Data owners can integrate and monetize their proprietary data with advanced tools and reporting [5] - Curators benefit from a self-service platform that provides premium inventory and optimization tools [5] - Publishers can enhance audience reach and sales engagement while tapping into increased advertiser demand [5] - Retail media networks can onboard data for precise targeting across omnichannel supply [5] - Buyers and agencies can activate data across various channels, supported by flexible onboarding [5] Group 4: Company Overview - Nexxen is a global advertising technology platform headquartered in Israel, with a presence in the United States, Canada, Europe, and Asia-Pacific, and is traded on Nasdaq under the ticker NEXN [4][6]

Core Insights - The partnership between Eva Live Inc. and Eightpoint Interactive aims to enhance data processing and analytics capabilities, with Eva receiving a 30% share of net profits from the platform usage [2][4][6] Group 1: Partnership Details - Eva will provide Eightpoint with platform access, technical support, and maintenance services, while Eightpoint will utilize Eva's AI technology for improved analytics solutions [2][4] - The agreement includes a profit-sharing model where Eva receives 30% of net profits directly attributed to the platform's usage [7] - Eightpoint will provide quarterly performance reports to Eva and has agreed to audit rights for accountability [7] Group 2: Strategic Rationale - The partnership reflects Eva's strategy of combining technology integration with platform licensing, potentially expanding its market through Eightpoint's customer base [4][5] - This collaboration is expected to validate Eva's marketing platform technology in production environments and generate recurring revenue [4][6] Group 3: Market Context - The global Business Intelligence (BI) software market is estimated at USD 47.48 billion in 2025, projected to exceed USD 151.3 billion by 2034, growing at a CAGR of about 13.7% [5] - The partnership is seen as a significant step in monetizing Eva's AI platform, with plans for further partnerships and a potential Nasdaq uplisting [8]

Core Insights - Nexxen International Ltd. announced the repurchase of 456,215 Ordinary Shares at an average price of $9.59 during September 2025, under its $50 million and newly launched $20 million share repurchase programs [1][2] - As of September 30, 2025, Nexxen had 57,603,622 Ordinary Shares outstanding and approximately $18.3 million remaining under its current share repurchase authorization [2] Company Overview - Nexxen is a global advertising technology platform specializing in data and advanced TV, offering a flexible and unified technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP) [3] - The company's capabilities encompass discovery, planning, activation, monetization, measurement, and optimization, designed to meet the diverse needs of advertisers, agencies, publishers, and broadcasters [3] - Nexxen is headquartered in Israel and has offices across the United States, Canada, Europe, and Asia-Pacific, and is traded on Nasdaq under the ticker NEXN [4]

Core Insights - Viant Technology Inc. is identified as a promising tech stock under $10, with a Buy rating and a price target of $15 reaffirmed by analyst Tom White from D.A. Davidson [1][2] - The company reported a significant 18% year-over-year revenue growth in Q2 2025, reaching $77.9 million, primarily driven by its Connected TV (CTV) business [2] - Despite a 15% stock correction since the initiation of coverage, leading to a 55% year-to-date decline, concerns about sustainable profitable growth due to competition and macroeconomic factors persist [3] Financial Performance - Viant has guided Q3 revenue to be between $83.5 million and $86.5 million, indicating a 6% year-over-year growth [4] - Expected EBITDA for Q3 is projected to be between $14.0 million and $15.0 million, suggesting a flat to slight decline year-over-year, which is below market expectations due to the loss of a significant advertiser client [4] Company Overview - Viant Technology Inc. operates as an advertising technology company, offering a cloud-based demand-side platform that assists marketers in planning, buying, and measuring digital media across various channels [5]

Core Thesis - AppLovin Corporation is transitioning from a mobile gaming publisher to a pure-play AI-powered advertising technology platform, which has led to significant revenue growth and improved profitability metrics [2][6]. Financial Performance - In Q2 2025, AppLovin reported a revenue growth of 77% year-over-year, with Software Platform revenue reaching $1.26 billion and an adjusted EBITDA margin of 81% [2][4]. - Profitability metrics have strengthened, with gross, EBITDA, and net margins rising above 80%, supported by disciplined cost management [5]. Business Strategy - The divestiture of its Apps business to Tripledot Studios for $400 million has allowed AppLovin to focus on its high-growth Software Platform [2]. - The company operates globally, connecting over 1.4 billion daily active users through its AI-driven platforms, which provide a competitive advantage through economies of scale and proprietary technology [3]. Market Position - AppLovin is increasingly recognized as a top-tier adtech platform, consistently ranked just behind Google and Meta, with strong retention and share-of-wallet gains in gaming and e-commerce [4]. - The upcoming launch of Axon Ads Manager is expected to unlock additional revenue opportunities in international markets and small businesses [4]. Investment Outlook - Despite a forward EV/Sales of 35.9x, the premium is justified by high revenue growth, robust free cash flow, and potential for further international expansion, making AppLovin a compelling investment [5].