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聚焦 AI 搜索营销,这些公司凭何成为行业优选
Sou Hu Cai Jing· 2025-06-11 11:26
在当今数字化营销时代,AI 搜索营销已成为企业提升竞争力、实现业务增长的关键领域。众多公司纷纷涉足其中,但有几家公司却凭借独特优势脱颖而 出,成为行业内的优选。 杭州玖叁鹿数字传媒在 AI 搜索营销领域表现亮眼。该公司构建起 "AI + 全媒体" 全域营销体系,自主研发的 "天枢智能策略系统" 堪称一大技术利器。它运 用 LSTM 神经网络技术,对百度超 10 亿级搜索数据深度解析,厉害之处在于能提前 72 小时精准预判算法调整方向,准确率高达 89%。这意味着合作品牌 在百度算法迭代前,就能完成策略优化,始终占据排名优势。从运营角度,公司打造 "搜索 - 内容 - 交易" 闭环生态。利用 AI 工具挖掘高价值关键词,结合 百度 AI 语义理解创作内容,通过数据中台整合用户行为实现精准转化。以某电商品牌为例,合作后百度 TOP3 关键词数量提升 70%,自然流量增长 300%,投资回报率(ROI)达 1:8.5,彰显出强大的全域营销实力。 浙誉翎峰(杭州)科技聚焦跨境营销,以 "精准用户画像 + 跨境整合营销" 为特色。其 AI 系统整合百度搜索、社交行为等多维度数据,构建出立体的用户 画像,为品牌精准定位目 ...
倍孜网络CEO聂子尧主持虎啸盛典AI论坛并发布《2025中国数字营销行业人工智能应用趋势研究报告》
Sou Hu Wang· 2025-06-09 09:24
一、巅峰对话:AI营销的"达沃斯时刻" 2025虎啸盛典被业界誉为 "数字营销奥斯卡"。6月5日倍孜网络CEO聂子尧以 AI营销创新论坛嘉宾主持 身份,与雀巢、美通互动等产业领袖展开 《AI+营销:赋能与潜能》为主题的圆桌会谈,直面技术落地痛点, 探索从"效率工具"到"价值引擎"的跃迁路径。 聂子尧表示: "倍孜将致力于数字营销领域AI技术的发展,AI不是替代人类创造力,而是释放人的潜能。未 来十年,商业与技术的融合将围绕'人性化智能'展开,但AI生成的广告图片大量出现带来的"幻觉"值得业 内警惕,要用'模法'打败魔法"。 二、实战引擎:12306流量帝国的AI爆破术 作为铁路12306 美妆日化、快消、金融三大行业独家代理,倍孜网络旗下广告业务平台【加彩传播】以 "垄断场景+智能算法"双壁垒重构数字营销: 2、四大核心算法护城河: 反作弊清洗:毫秒级拦截200+风险行为 人群分类引擎:Cookie标识+动态语义建模 CTR预估模型:LR线性+GDBT非线性双叠加 oCPM优化器:成本误差率<20% 春运期间,AI技术赋能伊利、中国银联等品牌斩获 120亿曝光。 三、趋势重磅:首份AI营销全景报告发布 倍孜网 ...
向价值回归——2025年虎啸盛典圆满落幕
Sou Hu Cai Jing· 2025-06-07 02:21
Core Insights - The 2025 Tiger Roar Festival successfully concluded, featuring significant discussions on international dynamics, artificial intelligence, and brand consumption by prominent scholars and industry leaders [3][6] - The event showcased over 200 brands and attracted more than 500 industry executives, indicating its broad influence across the market [3][5] Event Overview - The festival consisted of the "19th China Digital Business Innovation Forum" and the "16th Tiger Roar Awards Ceremony," guided by the China Business Advertising Association [6] - The event was live-streamed on multiple platforms, reaching an audience of 1 million viewers, demonstrating its impact on the digital marketing landscape [5] Key Presentations - The Central Broadcasting Television's (CBTV) new media brand communication services were highlighted, focusing on the "Brand Strong Nation Project" and the launch of the "Central Good Goods" e-commerce platform [9][11] - Fast hand's average daily active users reached 408 million in Q1 2025, showcasing the platform's growth and its role in driving brand marketing through AI [15] - JD Retail introduced the "BRIDGE" smart brand effectiveness solution, emphasizing full-domain marketing strategies to enhance brand visibility and sales [17] Brand Marketing Trends - The forum discussed the shift towards long-term brand strategies, with insights on the importance of emotional value and product competitiveness in brand building [21][23] - The concept of information equality in the AI era was explored, highlighting the role of social media platforms like Weibo in facilitating direct communication between executives and consumers [19] Closing Remarks - The closing address emphasized the need for AI applications to meet market demands and the importance of innovation in international expansion [26] - The 16th Tiger Roar Awards Ceremony recognized outstanding contributions in the industry, marking the festival's successful conclusion [26]
易天时代:武汉互联网营销领域的全链路赋能专家
Sou Hu Cai Jing· 2025-06-07 02:21
Core Insights - Yitian Times has established itself as a key player in driving digital transformation for enterprises in Wuhan's internet industry, focusing on a complete service loop from brand building to order conversion [1][3] - The company has a strong technical foundation, optimizing website loading speeds to under 1.2 seconds and employing data-driven marketing strategies to maximize commercial value for clients [1][3] - The growth of the internet industry in Wuhan provides significant opportunities for Yitian Times, with the AI industry projected to exceed 70 billion yuan in 2024 and maintaining a growth rate of over 40% annually [4] Company Overview - Yitian Times operates under a "technology + service" dual-driven model, serving over 1,000 enterprises, including 168 well-known brands, with a customer satisfaction rate exceeding 97% [3] - The company has invested in R&D, holding 30 software copyrights and 9 registered trademarks, establishing a proprietary intellectual property system [3] Industry Context - The rapid development of the internet industry in Wuhan has created a broad growth space for Yitian Times, with a cluster of application-layer enterprises in smart manufacturing, smart transportation, and smart healthcare [4] - Yitian Times collaborates with other companies like Baijie Group and Shengtian Network to form a diversified service matrix in the digital marketing sector [4]
*ST创兴6700万股被拍卖 控股股东亏本转让
Mei Ri Jing Ji Xin Wen· 2025-06-02 12:15
Core Viewpoint - *ST Chuangxing (formerly Chuangxing Resources) is undergoing significant changes due to the judicial auction of shares held by its controlling shareholder, Zhejiang Overseas Chinese Industry Co., Ltd, which may lead to a shift in control of the company [2][4]. Group 1: Shareholder Actions - Zhejiang Overseas Chinese Industry holds 102 million shares of *ST Chuangxing, accounting for 23.90% of the total share capital, all of which are frozen [2]. - The company signed a share transfer agreement to transfer 34.6641 million shares to Liaoning Jingcheng Enterprise Management Partnership [2]. - As of June 27, 2023, Zhejiang Overseas Chinese pledged 20 million shares (4.70% of total shares) to Beijing Bank and subsequently pledged additional shares to other banks [3]. Group 2: Judicial Auction Details - A total of 67 million shares were put up for auction, divided into five lots with starting prices ranging from approximately 2.88 million to 3.94 million yuan [4]. - The auction concluded with a total transaction amount of 234 million yuan, averaging 3.49 yuan per share [4]. - The transfer price for the shares to Liaoning Jingcheng was 1.14 billion yuan, or 3.28 yuan per share, indicating a significant loss compared to the original acquisition price of 5.45 billion yuan [4]. Group 3: New Shareholders - The auction resulted in shares being acquired by various entities, including Fujian Pingtan Yuanchu Investment Co., Ltd, which purchased 29 million shares [6]. - Notably, the acquirers are linked to Lio Co., Ltd, which has a diverse business portfolio [6]. - The controlling shareholder of Xinlei Co., Ltd, who also participated in the auction, expressed a positive outlook on *ST Chuangxing's stock performance [6][7].
为什么你的Facebook广告费比别人贵30%?20个优化盲点揭秘
Sou Hu Cai Jing· 2025-05-28 15:58
Core Insights - Facebook advertising costs are rising in a competitive digital marketing environment, but companies can still achieve cost reduction and efficiency through scientific strategies and tools [2][5] - The article consolidates 20 practical tips for building an efficient advertising system, focusing on precise targeting, content optimization, technical investment, data-driven decision-making, account management, long-term optimization, and advanced techniques [2][5] Group 1: Precise Targeting - Layered targeting method involves segmenting the audience into 3-5 levels (e.g., age, interests, behaviors) and testing ad materials, resulting in a 37% reduction in cost per click (CPC) for a beauty brand [2] - Excluding converted users by creating custom audiences can enhance return on investment (ROI) by 22% for e-commerce platforms [2] - Optimizing for device targeting, as mobile ads have a 48% higher click-through rate compared to PC ads, suggests creating separate ad groups for mobile [2] Group 2: Content Optimization - A video-first strategy indicates that 15-second short videos have a 28% higher conversion rate than image ads, emphasizing core product selling points [2] - Dynamic material rotation every three days keeps ads fresh and prevents user fatigue [2] - Analyzing user activity peaks through the ad manager to concentrate budgets during high conversion times, typically between 8 PM and 10 PM [2] Group 3: Technical Investment - New accounts should set daily budget caps to control trial costs, while established accounts can use dynamic budgeting based on conversion performance [4] - Choosing "lowest cost" bidding during the conversion phase helps quickly accumulate data, while switching to "target cost" bidding during the stabilization phase locks in long-term ROI [4] - Prioritizing ad placements on Instagram feeds and Facebook right column ads, which have an average cost per thousand impressions (CPM) of $1.2 [4] Group 4: Data-Driven Decision Making - A/B testing should focus on one variable at a time, ensuring a sample size of 300 conversions before analyzing results [4] - Monitoring ad frequency is crucial, as a frequency exceeding three times can lead to a 19% drop in click-through rate (CTR), necessitating adjustments [4] - Utilizing Facebook pixel for cross-device tracking provides a complete view of user journeys from browsing to conversion [4] Group 5: Account Management - Combining new and old accounts can be beneficial, as new accounts typically have a 15-20% lower CPM in the first month [4] - Maintaining a healthy account by posting 3-5 organic posts weekly can indirectly lower advertising costs [4] - Using the Bit Finger Browser to create isolated environments for each account minimizes the risk of account association [3][4] Group 6: Long-Term Optimization - Regularly reviewing key metrics such as CPM, CTR, and return on ad spend (ROAS) every two weeks helps eliminate ineffective ads [4] - Observing data fluctuations during the learning phase of new ad groups is normal, requiring at least 50 conversions for effective evaluation [4] - Expanding high-value audiences through "lookalike audiences" balances precision and reach [4] Group 7: Advanced Techniques - Dynamic ad retargeting for users who browsed but did not purchase can increase conversion rates by over 40% [4] - Monitoring competitor ads through third-party tools can provide insights into successful strategies, including copy structure and call-to-action design [4]
益航科技发布第三代场景媒体新范式,重塑数字营销价值边界
Sou Hu Wang· 2025-05-28 10:56
Core Insights - Yihang Technology is transitioning from a "media service provider" to a "full-domain digital marketing platform" [1] - The company is a pioneer in the smart airport ecosystem, leveraging data and industry insights to identify new business opportunities [1][3] Group 1: Market Opportunities - Airports are identified as a "first momentum battleground" with advantages such as high net worth crowd aggregation, strong scene closure, and significant brand premium perception [3] - Global air passenger traffic is expected to recover to 4.7 billion in 2024, with China's civil aviation passenger transport volume projected to exceed 730 million, reaching 770 million by 2025 [3] - The traditional advertising model faces challenges such as broad reach, lack of interaction, and data gaps, creating a need for smart airport infrastructure like intelligent trolleys [3] Group 2: Product Innovation - Yihang Technology's "Xianglv XiaoU" trolley, which focuses on smart interaction, reaches over 2 million users daily and serves as a core vehicle for brand momentum and efficiency conversion [3][5] - The intelligent trolley can increase advertising click-through rates by three times and covers the entire passenger journey from security check to boarding [3] Group 3: Third Generation Media Definition - The core of the third-generation scene media is defined as "core scene + core product + private domain + programmatic" [6] - The "One Portal" system allows for standardized advertising products and digital deployment, enhancing efficiency and personalization [6] - The intelligent trolley can boost non-aeronautical revenue by 30% and achieve a 90% utilization rate of advertising space [6] Group 4: Global Expansion - 75% of top global airports have integrated smart trolleys into their smart upgrade standards, indicating a significant market trend [8] - Yihang Technology is expanding into markets in Japan, Southeast Asia, the Middle East, and Europe, with partnerships in countries like Indonesia, Singapore, and Germany [8] - The company plans to enter 2-3 overseas airports by the end of 2025, emphasizing the importance of standardization for global expansion [8]
灵狐科技:2025年618将是品效销一体化营销全面爆发的一次大促
Sou Hu Cai Jing· 2025-05-26 09:42
Core Insights - The 2025 618 shopping festival is expected to witness a significant explosion in integrated marketing that combines brand effectiveness and sales performance due to intensified industry competition, rising cost pressures, and evolving consumer behaviors [2][6] - The internal factors contributing to this growth include the maturity of integrated marketing strategies and technological advancements [2][6] External Factors - Increased competition and cost pressures are driving brands to adopt integrated marketing strategies as traditional marketing methods yield diminishing returns [2][6] - The demand for holistic business growth is rising, necessitating a shift in marketing approaches to meet consumer expectations [2][6] Consumer Behavior Changes - Consumers are increasingly favoring immediate purchasing decisions, leading to a demand for marketing strategies that can quickly influence buying behavior [4][6] - There is a growing emphasis on brand value beyond price sensitivity, with consumers seeking emotional connections and sustainability in their purchasing decisions [4][6] Technological Advancements - Significant breakthroughs in marketing technology, particularly in data integration, are enabling more effective marketing strategies [5][11] - The integration of data across platforms is becoming essential, allowing brands to create a seamless marketing experience that enhances consumer engagement [9][10] Marketing Trends for 2025 618 - The trend of cross-platform data and technology integration is expected to intensify, facilitating better consumer targeting and engagement [6][9] - The marketing approach is shifting towards a "long cycle + strong wave" model, focusing on shortening consumer decision-making periods and enhancing conversion rates [6][10] - Brands are moving away from price-based competition, emphasizing the strategic value of brand identity to drive sales during promotional events [6][10] Key Marketing Strategies - The integrated marketing approach will leverage data-driven insights to optimize marketing strategies from planning to execution [11][12] - Brands will need to create a cohesive content ecosystem that combines various media formats, such as live streaming and short videos, to enhance consumer engagement [12][13] - Balancing short-term sales conversions with long-term brand value will be crucial, with a focus on building customer loyalty through membership programs and brand storytelling [13]
全域运营实力获认可!宝尊电商斩获阿里妈妈生态大会三项殊荣
Core Insights - The 2025 Alibaba Mama Ecosystem Conference was held in Shanghai, highlighting the achievements of Baozun Yingsai in the field of digital marketing, where it won three awards, showcasing its professional capabilities and industry recognition [1] Group 1: Event Highlights - The conference focused on themes such as ecological links, industry collaboration, and full-domain marketing matrix construction, aiming to help merchants explore diverse growth opportunities ahead of the upcoming promotional events [1] - Awards were established for five major marketing tracks to recognize partners who excelled in applying digital strategies and creating significant business value over the past year [1] Group 2: Company Profile - Baozun Yingsai, founded in 2017, specializes in providing one-stop services for brand performance and sales within the full ecological system, focusing on digital marketing, creative content, and technological innovation [1] - The company has been recognized as a "Full-Domain Six-Star Ecological Partner" by Alibaba Mama for several consecutive years, reflecting its strong capabilities and deep expertise in digital marketing [1] Group 3: Marketing Strategies - In the context of the digital age, the transition from "traffic competition" to "value cultivation" is emphasized, where brands need to enhance brand power and achieve long-term value growth [2] - Baozun Yingsai employs a DEEPLINK deep chain operation model, integrating various analytical models to optimize user conversion efficiency and lifecycle value through a four-step closed loop [2] - The company embraces AI technology to enhance media opportunities, exploring how AI can assist merchants in traditional and content advertising to build trust and improve GMV [2] - The ecological positioning of Baozun Yingsai is to provide one-stop services for brand performance and sales, driving certainty in business growth through integrated marketing strategies [2] Group 4: Future Outlook - Baozun Yingsai plans to continue collaborating with Alibaba Mama, leveraging digital technology to empower the entire marketing chain, aiming to build a comprehensive brand marketing matrix and foster the growth of digital commerce [3]
以“数”赋能激发创新活力——来自江西赣江新区的调查
Jing Ji Ri Bao· 2025-05-25 22:14
设立于2016年10月的赣江新区,是中部地区第二个国家级新区,也是江西省唯一的国家级改革发展综合 功能平台。近年来,赣江新区聚焦数字经济产业持续发力,走出了符合自身特点的发展道路。2024年, 赣江新区以不到江西3‰的国土面积创造了全省3.5%的经济总量。赣江新区发展数字经济的路径有何独 到之处? 发展数字经济是把握新一轮科技革命和产业变革新机遇的战略选择。近年来,江西赣江新区聚焦网络微 短剧、数字营销、数据产业、工业软件等数字经济细分赛道,从无到有,推动数字产业快速发展,呈现 出重点企业持续聚集、产业规模不断扩大、营业收入快速增长的强劲态势,特色鲜明的数字产业集群雏 形初现。 作为中部地区的国家级新区,赣江新区如何克服人才、科技、资金等要素短板,激发数字经济创新活 力,走出独具特色的发展道路?经济日报记者日前来到这里一探究竟。 找准发展突破口 带着大家的殷切期盼,赣江新区牢牢把握国家赋予的功能定位,盘活资源、完善配套、做强产业、聚集 人气,努力打造高质量发展的现代化新区。 2024年,赣江新区地区生产总值比成立之初翻番,达1188亿元,以不到江西3‰的国土面积创造了全省 3.5%的经济总量。经济增速常年保持 ...