中国商报（记者 周子荑 文/图）随着人们环保意识增强，绿色低碳消费逐渐深入人心，品牌方纷纷通过使用环保材料、推出可持续包装等举措吸引消费者关 注。各大酒企也在紧跟时代潮流，探索ESG（环境、社会与治理）在消费端的积极表达。5月29日，《ESG视角下酒业可持续消费趋势洞察报告》（以下简 称报告）在北京发布。当前，行业ESG发展处于什么阶段，存在哪些问题？ 2024年，沪深北交易所要求450余家A股上市公司强制披露ESG报告，覆盖11家酒企，强制披露与国际化接轨。尽管部分酒业上市公司被强制披露ESG报告， 但其专业性仍存在不足，包括信息披露不足、报告表达不专业、企业对ESG核心理念的理解不足等。 酒企关注可持续发展 报告显示，酒企很早就开启了ESG的实践。20世纪90年代末，舍得酒业率先提出"生态酿酒"理念。2006年，贵州茅台启动"高粱基地"项目探索生态农业。此 外，包括泸州老窖在内的一批酒企开始对外披露CSR报告内容基本参照ESG框架体系编写。2008年，《中华人民共和国循环经济促进法》的发布推动酒业探 索资源循环利用，如酒糟转化为饲料或肥料。 酒企在对可持续发展关注度提升的同时，作为中国酒业可持续消费的重要 ...

《报告》指出，酒企在实质性议题的识别和排序上存在偏差，尤其是环境类议题披露不足，碳排放、水资源管理、能耗等关键环境指标披露较少，且多以定 性描述为主，缺乏定量数据（如碳排放强度、水耗等），导致国际评级机构难以评估其环境表现。此外，国际ESG标准对生物多样性、绿色供应链等议题的 要求与中国酒业实践存在差距。 除ESG报告存在专业性困境外，中国酒企ESG实践与国际适配度尚存差距。《报告》指出，目前国内酒企ESG评级偏低主要源于国际标准与本土实践脱节。 以MSCI评级为例，国内白酒企业多被评为B级或更低（如CCC级），而国际酒企普遍为A级以上，主要原因包括标准差异、信息不对称等问题。 秦书尧指出，当前酒业市场正处在深刻变革与快速发展的关键时期。消费升级大潮汹涌，消费者对高品质、个性化、文化内涵丰富的酒类产品需求日益增 长；市场竞争愈发激烈，行业格局不断重塑。这就要求酒业在"可持续发展消费力"方面继续探索，积极作为，激发内生动力，营造有利生态，为未来发展争 取更大的主动优势。 同日，深蓝智库酒业品牌研究院发布《ESG视角下酒业可持续消费趋势洞察报告》，据报告显示，借由ESG报告公开透明化信息，酒企在增强消费者信任的 ...

近年来，酒企以ESG(环境、社会与公司治理)为抓手的"升维战"已陆续打响，借由可持续发展，企业正 重构着竞争力高地。 中诚信绿金科技(北京)有限公司副总裁张英杰在论坛主题演讲环节上指出，ESG已从投资端的专业议题 演变为覆盖监管、供应链与消费者端的全产业链竞争要素，酒企需加速构建ESG管理能力以抢占未来市 场高地。数据显示，A股上市公司ESG报告披露率已近50%，酒业板块表现尤为突出。茅台、五粮液 （000858）等头部企业通过披露生态保护、低碳包装等议题，率先获得资本市场的ESG溢价。 深蓝智库酒业品牌研究院基于目前酒业可持续发展现状，对酒企进行抽样调查，撰写《ESG视角下酒业 可持续消费趋势洞察报告》(以下简称《报告》)，在论坛现场由深蓝智库酒业品牌研究院秘书长刘一博 发布。 《报告》从目前中国酒业可持续发展现状、中国酒业可持续发展消费转化难点以及中国特色ESG实践探 索等方面，多维度、深层次剖析目前中国酒企可持续消费路径。 本报讯(记者李静) 5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿 未来酒业高质量发展新路径"为主题，立足可持续发展规划，跨界整合 ...

Core Viewpoint - The forum focused on sustainable development paths for the Chinese liquor industry, emphasizing the integration of B-end resources to stimulate C-end consumption power [1] Group 1: Industry Trends - The liquor market is undergoing profound changes, with increasing consumer demand for high-quality, personalized, and culturally rich products [4] - The competitive landscape is intensifying, highlighting the advantages of leading regions, brands, and products in driving high-quality development [4] Group 2: Sustainable Practices - Sustainable production and consumption are essential for achieving development goals, with a focus on reducing resource consumption and environmental pollution [6] - Companies are encouraged to embed sustainability into every production stage, ensuring that products are sustainably sourced, produced, and packaged [10] Group 3: Cultural Heritage and Innovation - The preservation of cultural heritage is vital for brands like Xifeng Liquor, which emphasizes a dialogue with time through traditional brewing techniques [8] - The commitment to "green and responsibility" is central to the sustainable development path of Xifeng Liquor [8] Group 4: Community Engagement - Companies are increasingly focusing on the sustainability of their philanthropic efforts, with diverse support measures aimed at rural development and common prosperity [12] - Collaboration with various stakeholders is essential for building a public welfare ecosystem in the liquor industry [13] Group 5: ESG and Competitive Advantage - ESG (Environmental, Social, and Governance) factors are becoming critical for the competitiveness of liquor companies, necessitating the establishment of robust ESG management capabilities [15] - The upcoming carbon neutrality targets and international regulations will significantly impact the cost competitiveness of domestic liquor companies [15]

Group 1 - The forum held on May 29, 2025, focused on "Sustainable Brewing for Future High-Quality Development Paths" and aimed to activate consumer power through sustainable development planning and cross-industry resource integration [1][6] - The event was guided by the China Economic Media Association and the China Food Fermentation Industry Research Institute, with the Beijing Business Daily and Deep Blue Think Tank as organizers [3] - The president of Beijing Business Daily emphasized that building sustainable business models is crucial for addressing economic fluctuations and industry changes, highlighting the industry's responsibility in sustainable development practices [5][6] Group 2 - The wine industry is facing challenges such as insufficient market activity and increased channel inventory pressure, making transformation a survival necessity [6][8] - The president of the China Alcoholic Drinks Circulation Association noted that the market is undergoing profound changes, with rising consumer demand for high-quality and culturally rich products, necessitating exploration in sustainable consumption [8][10] - The forum featured discussions on how sustainable production and consumption are interdependent, with a focus on reducing resource consumption and environmental pollution [10][12] Group 3 - The forum highlighted the importance of ESG (Environmental, Social, and Governance) practices in the wine industry, with companies urged to enhance their ESG management capabilities to gain competitive advantages [14][15] - A report released at the forum analyzed the current state of sustainable development in the Chinese wine industry, noting an increase in market recognition and international adaptation of ESG practices [17][19] - Various companies shared their sustainable practices, emphasizing the integration of environmental considerations into production and consumer engagement [21][29] Group 4 - The forum included a roundtable discussion on how environmental practices can enhance corporate appeal, with participants sharing insights on sustainable practices in the wine industry [23][25] - Companies like Xifeng Wine and Yubolao highlighted their commitment to sustainability through innovative practices and employee training on environmental responsibility [19][25] - The event showcased successful case studies of over 20 brands recognized for their sustainable consumption efforts, including Moutai and Wuliangye [33][36]

陈志杰介绍，消费者可以到迦南酒业的酒庄沉浸式体验场景，切身感受酒企的环保理念。酒庄采用科学、可持续和传统耕种方式来维持葡萄园的健康生态， 让客人从到达酒庄起就能感受到酒庄的盎然绿意。为了增加植物的多样性，并不仅仅只种植生产作物，葡萄园采取的是勉耕法，保留葡萄植株行间的草，且 在草量不够时还会特别种植玉米、苏丹草、小麦等，以增加土壤活性与营养。在葡萄园及种植灌木树篱，规划坡地的供水，并让这些设施和景观自然融合。 北京商报讯 （记者 刘卓澜）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 此次论坛的圆桌对话环节上，迦南酒业公共事务经理陈志杰表示，酒企需要更多地去挖掘自身的环保理念投入，让消费者感受到生产环境、生产工艺，以及 对环保植入的方式。 与此同时，酒企在多样性上也需要发力。陈志杰表示，迦南酒业酒庄内还设立了养殖小院，饲养了马、羊、鸭、鹿等动物，增加了整个园区的物种多样性， 同时再用动物的粪便养地，形成一个良性生态循环；并有自有菜园，供酒庄员工及来访客人用餐。 ...

Group 1 - The 2025 Wine Industry Cultural Forum focused on "Sustainable Brewing Future and New Paths for High-Quality Development in the Wine Industry," emphasizing sustainable development planning and cross-industry resource integration to effectively activate consumer spending [1] - The China Rural Development Foundation has raised a total of 12.8 billion yuan since its establishment, with 1.1 billion yuan raised in 2024, highlighting the foundation's commitment to sustainable development in underdeveloped areas [3] - The foundation's assistance projects include cultivating local economic entities, managing production quality, promoting marketing channels, building county brands, and training local talent to achieve social benefits [3] Group 2 - The foundation aims to collaborate more with the wine industry in future assistance activities, focusing on building an industry-wide public welfare ecosystem and establishing a public welfare fund based on shared social responsibility and industry value [4]

针对国内可持续消费力的生态构建，《报告》指出，要通过统一标准与监管强化、治理架构完善、国际接轨与本土特色结合、强化中国特色议题在酒企ESG 报告中的量化体现，以及构建系统的ESG治理机制四大方面入手。 北京商报 此次论坛上，深蓝智库酒业品牌研究院秘书长刘一博发布《ESG视角下酒业可持续消费趋势洞察报告》（以下简称《报告》）。刘一博表示，酒企对可持续 发展关注度提升的同时，作为中国酒业可持续消费的重要抓手之一，ESG指标成为近年来酒企主要展现可持续发展的媒介。 北京商报讯 （记者 刘卓澜）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 《报告》显示，中国酒业ESG报告的规范化发展始于2022年。此前，尽管部分企业零星发布社会责任报告（CSR），但行业整体缺乏统一标准和系统性披 露。直到2023年11月，中国酒业协会联合多方发布首份《中国酒业ESG发展报告（2022）》，标志着行业ESG发展进入新阶段。 刘一博指出，尽管部分上市公司被强制披露ESG报告，但从专业性 ...

Core Insights - The forum focused on "Sustainable Brewing for Future Development" and aimed to integrate B-end resources to activate C-end consumption power [1] Industry Trends - The liquor market is undergoing profound changes and rapid development, with a growing demand for high-quality, personalized, and culturally rich products [3] - Market competition is intensifying, leading to a reshaping of industry dynamics, where advantageous regions, brands, and products are becoming more prominent [3] Sustainable Development Strategies - On the ecological front, the industry needs to enhance "sustainable brewing" by protecting and improving the brewing environment, increasing the "green content" of liquor quality, and advancing green brewing technologies [3] - The industry should also focus on strengthening the reserve of aged liquor to amplify ecological value through time [3] Economic Approaches - The industry should adopt a market-oriented approach to set reasonable development goals, aiming for stability while promoting progress [3] - Understanding consumer needs is crucial for optimizing product design and marketing strategies [3] - Continuous innovation in liquor consumption culture is necessary to resonate with contemporary consumers and expand the consumer base [3] Social Responsibilities - The industry should align its responsibilities with development strategies, setting long-term public welfare goals such as supporting "dual carbon" initiatives, reducing excessive packaging, promoting rational drinking, and aiding rural revitalization [4] - Enhancing labor rights and ensuring the industry is respected and supported by consumers will help boost liquor consumption vitality [4]

Group 1 - The forum focused on "Innovative Consumption Power and Unified Market," featuring a main forum and three specialized forums on tourism, wine culture, and the catering industry, highlighting high-quality development paths in these sectors [3][17] - Deep Blue Think Tank released six annual reports covering hot topics such as consumer finance, humanoid robots, and cultural export, providing valuable insights for industry development [3][14] - The forum gathered hundreds of guests from various sectors to explore practical solutions for boosting consumption, activating the private economy, and promoting innovative integration [3][17] Group 2 - Beijing's Commerce Bureau emphasized the city's role in leading high-quality national consumption market development, with over 20 policy measures to be released soon to stimulate consumption [7] - The keynote speech by Tsinghua University's Internet Industry Research Institute highlighted the transformative impact of AI and data on consumption, stressing the importance of a credible data space for new consumption models [9] - The launch of the "Deep Blue Think Tank Innovation Manufacturing Research Base" aims to focus on intelligent manufacturing and technological innovation, enhancing collaboration among various sectors [11] Group 3 - The four annual thematic reports released include insights on humanoid robots, cultural IP export, consumer power, and financial innovation, providing data-driven recommendations for policy-making and corporate strategy [14] - The dialogue on how finance can stimulate domestic demand revealed a shift from single-scene consumption credit to an ecosystem service model, integrating various sectors to support consumption [14] - The forum served as a high-end platform for exchanging ideas and experiences, addressing frontier issues in consumption, tourism, wine, and catering industries, and showcasing the responsibilities of media think tanks in the new era [17][18]