商业地产开发
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回天地区将添公园式商业空间
Bei Jing Ri Bao Ke Hu Duan· 2025-05-06 21:19
Core Insights - The "Little Station Park" is set to open this autumn in the Huitian area, designed as a multifunctional space combining park, shopping mall, and community activities, catering to residents' daily needs [1][2] - The project features nearly 100 brands, with over 15 being first stores in Changping and more than 30 being regional first stores and flagship community stores [1] - The development emphasizes community public space over traditional retail, with over 80% of the area dedicated to dining and lifestyle experiences [1] Group 1 - The park is seamlessly connected to the subway Line 8, enhancing accessibility for visitors [1] - The design includes various thematic spaces, public exhibitions, outdoor seating, and relaxation areas, prioritizing community engagement [1][2] - The interior features a park-like atrium and public art gallery, with a "dopamine" pocket park in the outdoor square [1] Group 2 - The park will host Beijing's first IKEA design ordering center and the Breeze Market supermarket, along with family-friendly amenities such as a children's bookstore and indoor playground [2] - A pet-friendly commercial space will be created in collaboration with the first Mars Pet Supermarket in Changping, catering to pet owners [2] - Regular community cultural events will be organized post-opening, including art exhibitions, pet meetups, and neighborhood concerts, reinforcing its role as a community hub [2]
2025年中国首发经济产业发展报告——政策红利加速释放,行业加快扩容提质-智研咨询
Sou Hu Cai Jing· 2025-05-02 11:11
Group 1 - The core concept of the report is the "first-release economy," which refers to an economic model that promotes the launch of new products, technologies, and services through various first-release events, driving industry development and economic effects [1][2] - The first-release economy has significant effects such as agglomeration, leadership, demonstration, and innovation, which can enhance consumption upgrades, industrial transformation, and urban competitiveness [1][2] - Globally, the first-release economy is actively developed in sectors like technology, fashion, and automotive, with major events like CES and MWC serving as platforms for showcasing innovations [1][2] Group 2 - In China, cities like Beijing, Shanghai, Guangzhou, and Hangzhou are actively creating ecosystems for the first-release economy, supported by policies that encourage various first-release activities [1][2] - Major participants in China's first-release economy include technology companies like Huawei and Xiaomi, automotive firms like BYD, and commercial real estate entities like Wanda Plaza, which host events to attract brand launches [2][3] - The development of China's first-release economy faces challenges such as the need for improved industry standards, stronger intellectual property protection, and the presence of unregulated market competition [2][3] Group 3 - The report highlights that the Chinese government is continuously releasing supportive policies for the first-release economy, with cities like Shenzhen and Chengdu incorporating first-store initiatives into their marketing strategies [43][44] - Local governments are actively promoting the first-release economy through various measures, including financial support for businesses that launch first-release events and initiatives to attract international brands [43][44] - The foundation of China's first-release economy is supported by a robust infrastructure system, leveraging advanced technologies and a large-scale market to drive innovation and efficiency [48][49]
在已经有 400 家商场的上海,用夜生活重建商业地产|消费有答案
晚点LatePost· 2024-05-21 04:34
工程已经延迟了大半年,中间有几个月的时间不允许施工。应书岭感到焦虑。这位 80 后企业家是英 雄游戏、英雄体育 VSPO 两家公司的董事长。英雄体育占据中国电竞市场超 7 成份额,但在地产行 业,应书岭是个新人。这是他第三次从零开始做一件事。 他等了三年,才抓住机会,按自己的想法在上海市中心打造一个地标性建筑。他想在那里办更大规 模的电竞比赛,用一处开阔空间承接瞬发的人流。 2021 年初,应书岭打电话给他心目中的项目联合创始人人选,比他小十二岁的真格基金投资人关山 行:"兄弟,我最近拿了一栋楼。咱们琢磨琢磨干点啥。" "全世界那么多体育活动,去看世界杯的用户体验像过节一样,你飞去那个城市看三五场比赛,它是 一个目的地消费。我希望电竞比赛也能变成那样的体验。" 他说。 开发一处商业地产不能只靠电竞比赛。不办比赛的间歇里,需要填充别的业态来挣钱。他们最终琢 磨出的方案,多少违背了行业的传统做法。 现在人们看到,这是一栋位于上海黄浦区核心地段的综合体,包含了 B 级电竞场馆、七家夜店、 live house、 喜剧剧场和一些餐厅酒吧。整幢楼摒弃了零售空间,只有娱乐和餐饮业态。 应书岭和他的 INS 新乐园。 文丨 ...