Core Insights - The collaboration between Qualcomm's Snapdragon and iQOO has significantly enhanced the gaming experience for the 10th anniversary of the game "Honor of Kings" [1][2][3] - The KPL (King Pro League) has evolved from a small-scale event to a major esports competition, culminating in the recent finals held at the Bird's Nest stadium, which sold out in just 12 seconds [2][7] - Snapdragon's technological advancements have played a crucial role in supporting the growth of mobile esports, with the latest Snapdragon 8 Gen 2 providing substantial performance improvements [3][5][6] Group 1: Event Highlights - Chengdu AG Super Play Team won the KPL annual finals, marking their sixth consecutive championship [1] - The event showcased the iQOO 15, powered by the Snapdragon 8 Gen 2, which provided exceptional performance for the players [1][3] Group 2: Technological Evolution - Snapdragon has undergone significant technological advancements from the Snapdragon 820 in 2015 to the fifth-generation Snapdragon 8 Gen 2 in 2025, with improvements in process technology from 14nm to 3nm [3][5] - The Snapdragon 8 Gen 2 features enhanced CPU and GPU capabilities, supporting high-performance gaming experiences and enabling features like 144FPS gameplay in "Honor of Kings" [4][5] Group 3: Market Impact - The KPL has grown in popularity, with the Bird's Nest stadium accommodating 60,000 spectators, reflecting the mainstream acceptance of mobile esports [7] - The partnership between Snapdragon and iQOO has elevated the esports industry, transforming it from a niche hobby to a cultural phenomenon [7]

Core Insights - Chengdu AG Super Play Team won the 2025 King of Glory KPL Annual Finals, achieving a six-time championship and successfully defending their title [1] - The event showcased the collaboration between Snapdragon and iQOO, which has been a stable partnership since the inception of KPL [2][5] Group 1: Industry Growth - The King of Glory esports scene has evolved from a small-scale event to a major competition, with the finals now held at the National Stadium (Bird's Nest) [5][14] - The rapid growth of KPL is evidenced by the fact that tickets for the finals sold out in just 12 seconds, indicating its increasing popularity and influence [5][14] Group 2: Technological Advancements - Snapdragon has undergone significant technological evolution over the past decade, with the latest Snapdragon 8 Gen 2 processor offering substantial improvements in performance and efficiency [6][10] - The fifth-generation Snapdragon 8 Gen 2 processor supports advanced gaming features, including 144FPS and high-quality graphics, enhancing the gaming experience for both professional players and casual gamers [9][10][12] Group 3: Player Experience - The iQOO 15, powered by the Snapdragon 8 Gen 2, allows regular players to experience high-level performance similar to professional players, democratizing access to top-tier gaming technology [9][12] - The collaboration between Snapdragon and iQOO aims to provide players with an immersive gaming experience, bridging the gap between professional esports and casual gaming [12][14]

Core Insights - Chengdu AG Super Play Team won the 2025 King of Glory KPL Annual Finals, achieving a six-time championship and successfully defending their title [2] - The collaboration between Snapdragon and iQOO has been pivotal in supporting the growth of mobile esports, particularly through the KPL [3][5] - The KPL has evolved from a small-scale event to a major esports competition, with the recent finals held at the Bird's Nest, showcasing its increasing influence [5][14] Group 1: Technological Advancements - Snapdragon has undergone significant technological evolution over the past decade, with the transition from Snapdragon 820 to the fifth-generation Snapdragon 8 Supreme version, enhancing performance and capabilities [6][10] - The fifth-generation Snapdragon 8 Supreme version features improvements in CPU, GPU, and connectivity, enabling high-performance gaming experiences [10][12] - iQOO 15, powered by the fifth-generation Snapdragon 8 Supreme version, offers gamers a premium experience with native 144FPS support for King of Glory [9][12] Group 2: Market Impact - The KPL's growth reflects the maturation of mobile esports, with the event now attracting large audiences and significant media attention [5][14] - The Bird's Nest venue, accommodating 60,000 attendees, sold out tickets in just 12 seconds, indicating the event's popularity and the mainstream acceptance of mobile esports [14] - The partnership between Snapdragon and iQOO has elevated the KPL from a niche hobby to a cultural phenomenon, bridging the gap between casual players and professional esports [14]

Core Insights - The mobile esports industry in China is experiencing rapid growth, with the market size reaching 124.3 billion yuan in 2023 and projected to grow to approximately 139.9 billion yuan in 2024, driven by the proliferation of smartphones, advancements in mobile networks, and increasing demand for esports entertainment [1][10]. Industry Definition and Classification - Mobile esports refers to electronic sports activities conducted via mobile devices such as smartphones and tablets, characterized by low entry barriers, a large user base, and adaptability to fast-paced lifestyles [2]. Industry Chain Analysis - The mobile esports industry chain encompasses hardware, content, events, and commercialization, with upstream activities including game development and hardware supply, midstream activities involving game developers and event operators, and downstream activities focusing on user consumption and ancillary services [4]. Development History - The mobile esports industry in China has evolved significantly since its inception around 2015, marked by the rise of popular games like "Honor of Kings," leading to explosive market growth and increasing international influence [6]. Current Development Status - As of 2024, the number of esports users in China is expected to reach 490 million, a year-on-year growth of 0.42%, with a diverse range of game types catering to various user preferences [8]. Key Companies Analysis - Tencent is the industry leader with popular IPs like "Honor of Kings" and "Peacekeeper Elite," establishing a comprehensive esports ecosystem [14][15]. - NetEase, known for games like "Knives Out," emphasizes innovation and quality in esports content and event operations [18]. - Other notable companies include Perfect World, which focuses on international esports, and companies like Lilith Games and Zhongjiu Mobile, which leverage diverse game strategies to capture market share [14][15]. Future Development Trends - The mobile esports industry is moving towards a more diversified event system, incorporating various formats and combining online and offline elements to enhance audience engagement [20]. - Professionalization is increasing, with standardized roles for players, coaches, and referees, alongside the emergence of esports education to cultivate talent [21]. - The industry is also integrating with other sectors, such as tourism and cultural industries, creating new business models and enhancing the overall value of esports [22].

工程已经延迟了大半年，中间有几个月的时间不允许施工。应书岭感到焦虑。这位 80 后企业家是英 雄游戏、英雄体育 VSPO 两家公司的董事长。英雄体育占据中国电竞市场超 7 成份额，但在地产行 业，应书岭是个新人。这是他第三次从零开始做一件事。 他等了三年，才抓住机会，按自己的想法在上海市中心打造一个地标性建筑。他想在那里办更大规 模的电竞比赛，用一处开阔空间承接瞬发的人流。 2021 年初，应书岭打电话给他心目中的项目联合创始人人选，比他小十二岁的真格基金投资人关山 行："兄弟，我最近拿了一栋楼。咱们琢磨琢磨干点啥。" "全世界那么多体育活动，去看世界杯的用户体验像过节一样，你飞去那个城市看三五场比赛，它是 一个目的地消费。我希望电竞比赛也能变成那样的体验。" 他说。 开发一处商业地产不能只靠电竞比赛。不办比赛的间歇里，需要填充别的业态来挣钱。他们最终琢 磨出的方案，多少违背了行业的传统做法。 现在人们看到，这是一栋位于上海黄浦区核心地段的综合体，包含了 B 级电竞场馆、七家夜店、 live house、 喜剧剧场和一些餐厅酒吧。整幢楼摒弃了零售空间，只有娱乐和餐饮业态。 应书岭和他的 INS 新乐园。 文丨 ...