2026年北京广播电视台春节联欢晚会，将于今天19时30分，在北京卫视、北京文艺频道、北京时间客户 端等平台同步播出。作为连续十二年位居省级卫视传播力榜首的春节文化品牌，北京台春晚在创办四十 周年之际，始终坚守"以人民为中心"的创作导向，坚守百姓联欢的核心基调，紧扣"春风得意马蹄吉"主 题，将真情与匠心融入歌舞篇章，将语言表达扎根于生活深处，精心打造一席充满京味烟火的文化家 宴。 开场歌舞《春风得意马蹄吉》 经典节目《重宝贺新春》 亮点 ▍用精彩短片串联京城新春 本届晚会以一系列精彩视频短片为脉络，串联起整场晚会，用镜头捕捉京城烟火，传递新春暖意。短片 《春天，马上到》率先拉开序幕；《当最"可爱"的人遇见最可爱的人》以军人与孩子的温情互动为切入 点，诠释出刻在中国人骨子里的安全感与幸福感；《我们的除夕夜》以"人机共生，科技向善"为核心， 全景呈现机器人在居家生活中的全流程实用技能；《我给大树织毛衣》集中呈现了北京台春晚联动多个 社区及地坛公园开展的公益活动成果；贺岁短片《恭喜自己》由成龙携手周华健、王力宏、谢霆锋、张 杰等多位好友演唱，回顾百态人生，致敬每一个在平凡生活中努力拼搏的自己。 ▍以重磅话题书写时代 ...

Group 1 - The core theme of this year's Spring Festival Gala is the high concentration of robots, showcasing the multidimensional state of China's robotics industry [4][7] - The preparation process for the gala was enjoyable for the creative team, who likened the end of the live broadcast to finishing an exam, eagerly awaiting audience feedback [2] - The gala featured innovative robotic performances, including martial arts and parkour, exceeding the expectations of the directing team [7] Group 2 - The creative team aimed to present a visually stunning experience through programs like "God of Flowers," revealing the behind-the-scenes efforts [1] - The integration of advanced robotics into the gala reflects the industry's growth and technological advancements [4][5]

除夕夜马年春晚落幕后，总导演于蕾带着导演组全体成员亮相，以"考试结束走出考场"的松弛心态，回 顾了这台凝聚无数心血的晚会幕后。于蕾坦言，春晚"不创新肯定不行"，她也感谢观众对春晚创新的认 可、包容和喜爱。 机器人"含量超标"：从"扭秧歌"到"武林高手" 马年春晚科技含量高，有关机器人的话题最具热度。"去年春晚机器人扭完秧歌之后，今年就希望能有 点新的。"于蕾口中的"新"，在《武BOT》节目中展现得淋漓尽致：数台人形机器人化身武林高手，一 招刚劲如松，一式灵动如风。然而，这看似行云流水的表演背后，是导演组无数次"重新再来"的煎 熬。"机器人三天一更新。"于蕾坦言，技术的快速迭代意味着每一次排练都要重新扫描环境、重新调试 参数。这折射出中国机器人产业的飞速发展，技术的每一次跃升都在为艺术表达打开新的可能。 让导演组一度"揪心"的还有机器人的稳定性。于蕾透露机器人的整体呈现要受到各种环境的影响干扰， 能够准确无误地做到能够严丝合缝，其实是非常困难的事，而且今年春晚机器人的动作更加复杂，难度 更高，"我们其实也有过担心，但是机器人真的很争气，每一次都站住了。"此外，舞台上的假摔设计， 还向大家证明了机器人能"故意摔倒 ...

中央广播电视总台《2026年春节联欢晚会》（简称"马年春晚"）以"骐骥驰骋 势不可挡"为主题，坚 守"欢乐吉祥、喜气洋洋"的主基调。为契合主题，晚会于2025年12月18日正式发布四款吉祥物形 象："骐骐""骥骥""驰驰""骋骋"。这四匹骏马活泼可爱、意气风发，设计灵感源自中国不同时期马的经 典形象，身披流云纹、山云纹等千年传统纹样，既充盈着生生不息的历史美感与万象更新的时代气象， 又饱含马到成功、前程似锦的美好寓意。 "骐骥驰骋 势不可挡" 2月16日晚8点，中央广播电视总台《2026年春节联欢晚会》将在央视综合频道、综艺频道、中文国际频 道、国防军事频道、戏曲频道、少儿频道、音乐频道（无障碍版）、农业农村频道、4K超高清频道、 8K超高清频道等10个电视频道，中国之声、音乐之声、经典音乐广播、文艺之声、粤港澳大湾区之 声、台海之声、华语环球广播、南海之声和中国交通广播等9个广播频率，以及央视新闻、央视频、云 听客户端、央视网、央广网、国际在线等6个自有新媒体平台同步直播。 CGTN（中国国际电视台）英语、西班牙语、法语、阿拉伯语、俄语频道等85种语言对外传播平台，将 联动全球200多个国家和地区的3500 ...

Group 1 - The core theme of the event is "Youth" and "Transnational," showcasing young artists from various countries and regions to promote cultural exchange between China, ASEAN, and the world [1] - The event is supported by multiple government offices and media platforms, with a broadcast reach covering 158 countries and regions through 49 media outlets [1] - The main venue is in Nanning, with sub-venues in Vietnam (Hanoi and Haiphong), Indonesia, Laos, and Thailand, featuring collaborative programs and cultural activities [1] Group 2 - The program integrates technology and culture, utilizing AI and AR technologies, with the AI character "Fubao" playing a key role in cultural interpretation and transitions [2] - Performances include a collaborative opening song and dance "AI on Spring," featuring AI in music composition, and various cultural showcases such as martial arts and traditional music [2] - In Vietnam, local artists engage in cultural interactions through festive activities, extending the celebratory atmosphere to public spaces [3]

Core Viewpoint - The 2026 Shandong Spring Festival Gala showcased a blend of local culture, modernity, and international elements, presenting a unique cultural feast that reflects the new development atmosphere of Shandong in the "15th Five-Year Plan" period [2][3]. Group 1: Cultural Representation - The gala featured various art forms including songs, dances, and traditional operas, effectively merging Shandong's cultural essence with contemporary and international flavors [2]. - Notable performances included a dance drama adapted from classic Shandong opera, highlighting the spirit of perseverance among local entrepreneurs [3]. - The event emphasized a strong sense of national pride and community, with local artists and labor models sharing their experiences and blessings [3][4]. Group 2: Technological Integration - The gala incorporated advanced technology, such as a high-tech stage with movable screens and water features, enhancing the visual experience [5]. - Innovative use of intangible cultural heritage elements, like traditional crafts and folk songs, enriched the cultural depth of the performances [5]. Group 3: Global Outreach - The event utilized a "1+2+1" multi-space linkage model, connecting the main venue in Dezhou with two domestic and one overseas venue, promoting Chinese New Year celebrations globally [6][7]. - The overseas venue in Malaysia featured performances that fostered a sense of belonging among expatriates, showcasing the cultural connection between Shandong and the global Chinese community [7]. Group 4: Community Engagement - The gala provided a platform for ordinary individuals and grassroots artists to shine, reflecting the inclusive nature of Shandong's cultural scene [3]. - The event's design aimed to resonate with audiences both locally and internationally, emphasizing the warmth and hospitality of Shandong culture [7].

而在"新春美食戏韵大挑战"中，平时严肃的艺术家们更是"放飞自我"，组成"黄河大鲤鱼队"与"躺赢 队"进行游戏比拼，在欢声笑语中不仅赢取了"四品一汤一面一饺"的团圆宴，更将戏曲知识与山西美食 文化巧妙传递。 经典重构 山西永济普救寺，是经典名剧《西厢记》的发生地。节目组特设"西厢情缘一线牵"环节，将舞台直接搬 到了故事的原点。 节目打破了传统戏曲晚会的镜框式舞台。层楼映日，古渡卧牛，巧妙利用永济得天独厚的历史古迹，精 心编织了五条探访动线。 从鹳雀楼的诗词寻踪，到惠畅土布的匠心探源；从普救寺的西厢情缘，到蒲津渡的铁牛镇水，再到尧王 台的民俗烟火，五支外景短片如同一幅徐徐展开的画卷。观众在名家的带领下，不仅能看到"永济背 冰""永济飞狮"等非遗绝技的惊艳亮相，更能在光影交错间"偶遇"柳宗元、王维、杨玉环等历史名人， 在实地探访中触摸历史的厚度，感受"一山一水一仙境，一楼一寺一传奇"的独特魅力。 名家斗戏 作为一场戏曲盛宴，阵容自然不容小觑。包括王平、王珮瑜、许娣、张建峰等在内的三十余位南北戏曲 名家云集永济，生旦净丑齐聚，各剧种百花齐放。 恰逢马年，节目组在环节设置上巧用心思。在一场热气腾腾的新春家宴上，名家不仅 ...

Group 1: Core Insights - The article highlights the diverse and rich entertainment offerings during the Chinese New Year, emphasizing the importance of family gatherings and cultural traditions [1][2][3] Group 2: Television and Drama Market - The drama market this Spring Festival showcases unprecedented diversity, covering various genres such as history, reality, comedy, suspense, and urban themes, catering to different age groups and aesthetic preferences [2] - The drama "Tree of Life," produced by Zhengwu Sunshine, was filmed over 188 days in real highland settings, showcasing Tibetan culture and ecological protection, which is relatively rare in domestic dramas [2] - The historical drama "Taiping Year" achieved high ratings and boosted sales of related historical books by 300%, with significant increases in tourism related to the show's themes [2] - Other notable dramas include "Youthful Ambition," "Rural Love 18," and "Return to Youth," which cater to family viewing needs during the holiday [2] Group 3: Cultural Events and Performances - Various high-quality themed galas are being produced, including nearly 10 events by Shanghai Broadcasting and Television Station, blending traditional culture with modern elements [3] - The 2026 Oriental TV Spring Festival Gala will feature a theme of cultural warmth and innovation, while the Lantern Festival will present an immersive cross-cultural show [3] - The Urban Channel is set to broadcast multiple high-quality performances, enhancing the festive atmosphere for viewers [3] Group 4: Short Drama and Interactive Entertainment - The short drama segment has seen a quality upgrade, transitioning from supplementary entertainment to a key component of New Year entertainment [4] - Numerous short dramas are being released, including light comedies and historical narratives, with significant pre-booking numbers indicating strong audience interest [5] - Platforms are innovating interactive entertainment formats, such as "card collection" games that engage viewers beyond passive watching [5]

Core Viewpoint - The 2026 Beijing TV Spring Festival Gala promotional video has been released, showcasing a blend of classic and innovative performances, emphasizing themes of technology and emotion, and inviting audiences to celebrate the Lunar New Year on February 17, 2026, at 19:30 [1] Group 1 - The promotional video features various performers, including notable artists such as Xiao Zhan, Times Youth League, Zhou Shen, Liu Yuning, and others [1] - The event is themed "Spring Breeze Brings Good Fortune," symbolizing a new beginning filled with warmth and light [1]

Group 1 - Shanghai Broadcasting Television Station will launch nearly 10 themed galas, 30 special programs, 40 series reports, 30 films and TV dramas, and over 100 performances and offline activities to celebrate the Lunar New Year [4] - The 2026 Oriental Satellite Spring Festival Gala will air on New Year's Eve with the theme "Together We Shine, That's the Flavor of the Year," featuring a blend of modern Shanghai style, technological innovation, cultural sentiment, and warmth [4] - An immersive cross-cultural experience show titled "2026 Lantern Festival Night: Good Things Come" will be broadcast on Lantern Festival night, themed "International Reunion Night," showcasing cultural exchanges between China and other countries [4] Group 2 - The Urban Channel will create a "New Year Cultural Gala" from February 15 to 23, featuring eight high-quality galas including "Chinese Year of the Yue Opera Spring Festival Gala" and "2026 Silk Road Spring Festival Gala," offering diverse artistic performances for viewers [6] - During the Spring Festival, the evening prime time "Oriental Theater" will start airing "The Tang Palace Mystery: The Blue Mist Wind" from February 18, along with a special four-hour "Quality Theater" featuring "The Silence of Glory" and classic dramas like "The Legend of the Condor Heroes" [8] - The Shanghai Broadcasting Television Station will expand its performance, cultural tourism, and landmark resources, launching over 100 offline activities to make Shanghai a vibrant and joyful destination for the New Year [13]