国风美学
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墨韵国风 聚力生长:荣耀小游戏与《灵画师》双向赋能助增长
Jing Ji Wang· 2026-01-12 08:01
近期,荣耀小游戏与国风修仙休闲小游戏《灵画师》的合作,为行业提供了一个超越单纯流量分发的范本。双方通过为期近一年的深度绑定,不仅在商业上 实现了持续增长,更探索出了一条以平台技术场景赋能内容、以精品内容反哺平台生态的共生之路。 合作以来,《灵画师》的市场表现持续走高,商业增长势头尤为突出。游戏于2025年4月上架荣耀开发者服务平台,接入荣耀小游戏业务,累计收获百万级 的热爱国风美学的玩家,上架平台后游戏收入规模维持每个月30%的稳定增长。 荣耀远航计划赋能:体系化扶持破解冷启动痛点 构建"成长加速器" 在实现用户规模化增长的同时,双方在高价值用户的维护与深度运营上亦紧密协作,构建了用户增长与价值提升的双循环。荣耀小游戏通过平台洞察与用户 体系,协同《灵画师》团队开展精细化运营。游戏侧提供高质量游戏内容与稀缺道具激励,荣耀小游戏则通过VIP体系定向邀约高价值用户体验,并策划深 度运营活动。在该协同机制推动下,活动参与用户贡献月流水40%,印证了深度运营对用户价值挖掘的巨大潜力。 内容与生态共鸣:荣耀小游戏助力《灵画师》破圈增长双丰收 未来,荣耀小游戏将持续拓展MagicOS下的获量场景,打磨精细化运营能力,与更 ...
“时尚潮·东莞造”!纺织服装行业两大盛会在广东东莞启幕
Zhong Guo Jing Ji Wang· 2025-11-19 07:47
Core Insights - The 2025 World Apparel Conference and the 22nd China (Dalang) Woolen Products Trade Fair are being held in Dongguan, focusing on the theme "Fashion Transformation, Diverse Coexistence" to explore new paths for the global fashion industry's integrated development [1][2] Group 1: Industry Trends - The textile and apparel industry is undergoing profound changes, with new technologies like artificial intelligence reshaping industry logic and creating new opportunities through emerging markets and personalized demands [2] - The Chinese apparel industry is adopting a path driven by technology for high-end development, data for digital empowerment, culture for brand leadership, green transformation for low carbonization, and global integration for collaborative growth [2] Group 2: Event Highlights - The 22nd China (Dalang) Woolen Products Trade Fair features a "Fashion Trend · Dongguan Made" theme, with a structure of "1 main venue + 6 sub-venues + 7 satellite exhibition halls," showcasing the achievements of the Dalang woolen industry and providing a platform for industry exchange [2] - Approximately 2,000 exhibitors are participating, with four major display areas for machinery, clothing, yarn, and comprehensive support, highlighting the vibrant textile industry [2] Group 3: Local Government Initiatives - Dongguan's government is implementing policies to support the textile industry, including a reward of up to 1 million yuan for companies undergoing digital transformation [1][4] - The total annual transaction volume of the entire woolen industry chain in Dalang exceeds 70 billion yuan, with aspirations to reach a trillion-level industrial cluster [4]
黄金时间·金币金饰:梦金园“高光时刻”系列重磅登场!360度无死角的闪耀
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-15 11:39
Core Insights - The new "High Light Moment" series by Dream Gold Garden showcases a revolutionary approach to gold jewelry, emphasizing its transformation from a traditional asset to a fashionable statement piece [1][2] - The "Red Rhythm Oriental 2.0" series combines traditional Chinese aesthetics with modern design elements, appealing to younger consumers and promoting cultural engagement [2] Product Highlights - The "High Light Moment" series features a unique micro-level light track engraving technology, allowing for a 360-degree shine with a lightweight design of only 0.27 grams per gold bead, maintaining a hardness of 130HV [1] - The "Red Rhythm Oriental 2.0" series includes the "Eight Treasures Spinning Necklace" and "Treasure Auspicious Hand String," integrating traditional Buddhist symbols and modern spinning mechanics for both aesthetic and interactive experiences [2] Marketing Strategy - Dream Gold Garden employs a comprehensive marketing strategy for the "Red Rhythm Oriental 2.0" series, utilizing social media platforms like Xiaohongshu to engage with younger audiences through influencer collaborations and trending topics [2] - The brand's marketing efforts focus on making gold jewelry accessible and playful, aligning with the lifestyle preferences of Generation Z consumers [2] Availability - The two new product lines have been launched in September across national stores and flagship platforms, indicating a strategic push into the market [3]
益禾堂x魔道祖师动画「云深玫瑰宴」今日上线!共掀少年江湖热
Zhong Guo Shi Pin Wang· 2025-05-08 09:40
Group 1 - The core idea of the collaboration between Yihotang and the popular national animation IP "Mo Dao Zu Shi" is to create a unique cultural experience that blends traditional Chinese aesthetics with modern tea culture, emphasizing the brand's commitment to quality and health [1][3][15] - The launch event saw significant consumer engagement, with over 160,000 online orders within the first hour and long queues at physical stores, indicating a strong market response to the collaboration [1][5] - The partnership leverages the massive popularity of "Mo Dao Zu Shi," which has over 10 billion views, to enhance brand visibility and attract a wider audience through innovative marketing strategies [5][15] Group 2 - The "Rose Vinegar Cup," a key product in Yihotang's "Super Plant Pro" strategy, showcases the brand's focus on health by using organic ingredients and traditional fermentation methods, receiving authoritative certification for its quality [3][15] - The promotional activities included engaging content such as videos and social media campaigns that generated millions of views, effectively building anticipation for the product launch [5][15] - The collaboration features a specially designed gift box that includes interactive elements and traditional craftsmanship, enhancing the consumer experience and connecting modern products with cultural heritage [13][15]