Group 1 - The core idea of the collaboration between Yihotang and the popular national animation IP "Mo Dao Zu Shi" is to create a unique cultural experience that blends traditional Chinese aesthetics with modern tea culture, emphasizing the brand's commitment to quality and health [1][3][15] - The launch event saw significant consumer engagement, with over 160,000 online orders within the first hour and long queues at physical stores, indicating a strong market response to the collaboration [1][5] - The partnership leverages the massive popularity of "Mo Dao Zu Shi," which has over 10 billion views, to enhance brand visibility and attract a wider audience through innovative marketing strategies [5][15] Group 2 - The "Rose Vinegar Cup," a key product in Yihotang's "Super Plant Pro" strategy, showcases the brand's focus on health by using organic ingredients and traditional fermentation methods, receiving authoritative certification for its quality [3][15] - The promotional activities included engaging content such as videos and social media campaigns that generated millions of views, effectively building anticipation for the product launch [5][15] - The collaboration features a specially designed gift box that includes interactive elements and traditional craftsmanship, enhancing the consumer experience and connecting modern products with cultural heritage [13][15]