Core Insights - The company reported a stable revenue growth with a total revenue of 42.83 billion yuan for Q1-Q3 2025, representing a year-on-year increase of 5.36% [1] - The net profit attributable to shareholders reached 1.63 billion yuan, up 24.27% year-on-year, with a non-recurring net profit of 1.21 billion yuan, increasing by 22.17% [1] - The company maintains its leading position in the domestic television market, with significant sales performance from sub-brands [1] Revenue Performance - In Q3 2025, the company achieved a revenue of 15.60 billion yuan, a year-on-year increase of 2.70%, with core business revenue at 15.07 billion yuan, up 6.71% [1] - The online and offline sales performance of the company's brands showed varied results, with Hisense's online sales down 5.70% while Toshiba's increased by 86.71% [1] - The market share for Hisense televisions in Q3 2025 was 27.08% online and 35.96% offline, indicating a strong competitive position [1] Profitability Metrics - The gross margin for Q3 2025 was 14.44%, a slight decrease of 0.03 percentage points year-on-year [2] - The company achieved a net profit margin of 4.29%, an increase of 0.88 percentage points year-on-year, due to a reduction in various expense ratios [2] - The net profit attributable to shareholders for Q3 2025 was 573 million yuan, up 20.25% year-on-year, with a non-recurring net profit of 394 million yuan, increasing by 14.07% [2] Strategic Focus - The company is focusing on enhancing mini LED penetration and expanding its overseas market presence [2] - The strategy includes a commitment to large-screen, high-end, and global market approaches, with ongoing investments in technology such as RGB 3D color control and micro LED [2] - The company has announced its sponsorship for the 2026 World Cup in North America, which is expected to boost its global brand recognition [2] Future Projections - Revenue forecasts for 2025-2027 are projected at 60.43 billion, 63.86 billion, and 69.04 billion yuan, with year-on-year growth rates of 3.25%, 5.68%, and 8.11% respectively [3] - Expected net profits for the same period are 2.54 billion, 2.81 billion, and 3.08 billion yuan, with growth rates of 13.04%, 10.59%, and 9.53% respectively [3] - The projected price-to-earnings ratios for 2025-2027 are 12.46, 11.27, and 10.29 times [3]

Core Viewpoint - Hisense Visual Technology Co., Ltd. reported a revenue of 39.989 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 5.65%, with a net profit of 1.629 billion yuan, up 24.27% year-on-year [1] Group 1: Financial Performance - In Q3 2025, Hisense achieved a revenue of 15.066 billion yuan and a net profit of 573 million yuan, representing year-on-year growth of 6.71% and 20.15% respectively [1] - For the first three quarters of 2025, Hisense's revenue from the 98-inch and above large-screen TV market increased by over 64% globally and 59% in China [1] - The global shipment of Hisense's Mini LED TVs grew by 76%, with sales in the Chinese market increasing by over 200% [1] Group 2: Market Position - Hisense maintained the leading position in both sales volume and sales revenue in the domestic TV market for the first three quarters of 2025 [2] - The company continues to hold a dominant advantage in high-end large-screen segments such as Mini LED and 100-inch+ TVs [2] Group 3: Technological Innovation - Hisense is focusing on three core display technologies: LCD, laser, and Micro LED, achieving significant breakthroughs in high-end display technology [3] - The company has developed the RGB color control AI quality chip H7 and high-performance RGB-Mini LED backlight chip, marking a major advancement in display technology [3] - Hisense launched the world's first 116-inch RGB-Mini LED TV and other flagship products, expanding its market presence to over 20 countries [3] Group 4: New Business Growth - Hisense is expanding into new display and business areas, including commercial displays, cloud services, and AI, with commercial display revenue increasing by over 149% [5] - The company is innovating in product design, with significant sales growth in art TVs, monitors, and mobile smart screens, achieving year-on-year increases of over 52%, 86%, and 199% respectively [5] Group 5: AI and Robotics Development - Hisense is establishing an integrated AI capability system and has released new AI products, including the V11 ear-clip headphones and G11 smart glasses [6] - The company is collaborating with Fujian Fuyao Technology University to create a joint innovation center for smart manufacturing and robotics [6] Group 6: Market Recognition - Major securities firms, including CITIC Securities and Guotai Junan Securities, have issued research reports recognizing Hisense's innovation strength and growth potential, with ratings such as "outperforming the industry" and "strongly recommended" [7]

Core Viewpoint - The article emphasizes the importance of not just focusing on the size of 100-inch televisions during the Double Eleven shopping festival, but rather on the quality of the display technology that can effectively manage the larger screen size [1][10]. Group 1: Display Technology - The "iron triangle" for managing a 100-inch screen includes top-notch light control hardware, AI computing power, and anti-interference screens [3]. - The Hisense U8Q features the XinChip® AI picture quality chip H7, which utilizes "light and color co-control" technology to enhance image quality by analyzing and adjusting light and color simultaneously [3]. - The XinChip® AI picture quality chip H7 offers "15680-point high-precision color" calibration, significantly exceeding industry standards, allowing for accurate reproduction of complex skin tones [5]. Group 2: Screen Performance - The Hisense U8 employs a black crystal screen that reduces reflectivity to an impressive 1.28%, far below the industry average of around 5%, ensuring optimal viewing conditions regardless of ambient light [6]. - The U8's 100-inch version features 6144 MiniLED zones for precise light control, enhancing the viewing experience by preventing light leakage and ensuring deep blacks [8]. Group 3: Immersive Experience - The combination of advanced chip technology and superior screen performance establishes a high-quality viewing experience, complemented by a custom sound system that enhances immersion [8]. - The design of the U8, with a thickness of only 40mm, allows it to blend seamlessly into home decor, transforming it into a piece of art [8]. Group 4: Consumer Guidance - The article advises consumers to invest in immersive experiences rather than merely focusing on screen size, suggesting that a high-quality 100-inch television should transport viewers to a new world rather than magnifying flaws [10].

Core Viewpoint - Hisense Visual (600060) has launched two flagship products featuring RGB-Mini LED display technology during its 2025 Autumn New Product Launch, indicating a strategic move to enhance its product lineup in the premium television market [1] Product Launch Details - The newly launched flagship U7S Pro is available in three sizes: 75 inches priced at 15,999 yuan, 85 inches at 19,999 yuan, and 100 inches at 28,999 yuan [1] - Additional products introduced include the high-end Mini LED television E7Q, wall-mounted television A7Q, and the 3A original picture display monitor G7 Ultra, showcasing a diverse range of offerings [1]

Core Viewpoint - Hisense, in collaboration with JD Electronics, launched the "2025 Hisense TV Autumn New Product Launch" event, showcasing its RGB-Mini LED flagship U7S Pro and other innovative products, emphasizing the brand's leadership in high-end television technology [1][3]. Product Launch and Features - The U7S Pro features the latest RGB-Mini LED technology, achieving 100% BT.2020 high color gamut, ultra-high color purity, high brightness, wide viewing angles, and low energy consumption, positioning it as a top choice for consumers [3][4]. - The U7S Pro is equipped with the AI picture quality chip H7, which offers the highest color control precision in the industry, enhancing image quality significantly [4]. - The U7S Pro supports various high-end viewing experiences, including 4K MAX streaming and Dolby Vision 2, providing users with a cinema-like experience at home [6]. Pricing and Promotions - The U7S Pro is available for pre-sale, with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model, along with promotional offers such as energy efficiency subsidies and VIP membership [9]. - The A7Q wall-mounted TV, promoting "life aesthetics," is priced at 11,999 yuan for the 75-inch model and 14,999 yuan for the 85-inch model, also featuring energy efficiency discounts [9]. Market Positioning and Strategy - Hisense aims to democratize RGB-Mini LED technology, making it accessible to a broader audience while continuing to innovate in high-end audio-visual experiences [9]. - The company emphasizes the integration of technology and aesthetics in its products, as seen in the A7Q model, which blends seamlessly into home decor [8].

Core Insights - Hisense has launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED technology, marking a significant advancement in the global display industry [1][3] - The company aims to redefine global display standards with its RGB-Mini LED technology, which has been recognized as a game-changer in the industry [3][5] Product Launch and Features - The U7S Pro boasts 100% BT.2020 high color gamut, ultra-high color purity, high brightness, wide viewing angles, and low energy consumption, making it a top contender for the best RGB-Mini LED TV of 2025 [5][6] - The E8S Pro is designed for gamers, featuring a native 4K 170Hz refresh rate and advanced backlight technology, enhancing dynamic scene performance [8][11] Technical Innovations - The U7S Pro utilizes the world's first AI picture quality chip H7, achieving the highest color control precision in the industry with 108 bits and 3x10240 control zones [6][9] - The U7S Pro also features a custom black crystal screen with a low reflection rate of 1.28%, providing an immersive viewing experience [6][9] Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model [11][12] - The E8S Pro will begin pre-sale on October 14, with various promotional offers available for early buyers [11][12] Additional Product Offerings - Hisense also introduced the E7Q Mini LED TV, which features enhanced performance metrics, including peak brightness of 7000 nits and 4224 local dimming zones [12][14] - The A7Q wall-mounted TV and G7 Ultra monitor were also launched, showcasing Hisense's commitment to integrating advanced display technology across different product categories [14]

Core Viewpoint - Hisense has officially launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED display technology, marking a significant advancement in the global display industry towards the RGB-Mini LED era [1][3][13] Product Launch and Technology - The U7S Pro and E8S Pro are positioned as the company's flagship models, showcasing the RGB-Mini LED technology that offers superior color accuracy and energy efficiency [1][3] - Hisense has established a multi-color display grading standard, defining the core specifications of RGB-Mini LED technology, which includes independent RGB light-emitting chips and independent quality control chips [1][3] Technical Specifications - The U7S Pro features the world's first AI picture quality chip H7, achieving the industry's highest color control precision with 3x10240 zones and 108 bits color depth, enhancing image realism [4] - The U7S Pro also boasts a 42% reduction in harmful blue light and over 40% lower energy consumption compared to QD-Mini LED TVs, setting a new benchmark for energy-efficient displays [4] - The E8S Pro is designed for gamers, supporting a native refresh rate of 4K 170Hz and the industry's lowest delay backlight technology, enhancing dynamic scene performance [6] Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model, with additional energy efficiency subsidies [7] - The E8S Pro will begin pre-sale on October 14, with promotional offers including discounts and additional products for early purchasers [7] Additional Product Releases - Hisense also introduced the E7Q model, which features enhanced performance metrics, including peak brightness of 7000 nits and 4224 backlight zones, redefining the high-end Mini LED market [9] - The A7Q wall-mounted TV and G7 Ultra display monitor were also launched, emphasizing aesthetic integration into home decor and high-quality display features [11] Industry Impact - Hisense's advancements in RGB-Mini LED technology are expected to accelerate the adoption of high-quality display solutions across various market segments, reinforcing its position as a leader in the display technology industry [13]

Core Viewpoint - Hisense has launched its RGB-Mini LED dual flagship products, U7S Pro and E8S Pro, marking a significant step in making advanced display technology accessible to mainstream consumers, thereby leading the global display industry into a new era of color backlighting [1][2][5]. Group 1: Product Launch and Technology - Hisense introduced the U7S Pro and E8S Pro, along with other high-end Mini LED products, showcasing its commitment to advancing RGB-Mini LED technology [1][2]. - The RGB-Mini LED technology is positioned as the next core technology following OLED, with a projected global market growth of over 80% in 2024 [2]. - The U7S Pro features 100% BT.2020 high color gamut, ultra-high brightness, and low energy consumption, establishing it as a leading product in the RGB-Mini LED category [2][3]. Group 2: Technical Innovations - The dual flagship models utilize the H7 AI picture quality chip, achieving the highest color control precision in the industry with 3×10240 control zones and 108 bits color accuracy, while reducing energy consumption by over 40% compared to QD-Mini LED [3]. - The U7S Pro has received both Pantone and IMAX certifications, making it the first mainstream model to support Dolby Vision2 [3]. - The E8S Pro is designed for gamers, featuring 9360 control zones and a native refresh rate of 170Hz, enhancing dynamic performance [3]. Group 3: Market Strategy and Pricing - Hisense's pricing strategy for the U7S Pro starts at 15,999 yuan for the 75-inch model, with various discounts and subsidies available to lower the entry barrier for high-end technology [5]. - The E7Q model is priced starting at 7,999 yuan, further emphasizing Hisense's commitment to making advanced display technology more accessible [5]. - Analysts view this launch as a pivotal moment for Chinese display technology, transitioning from a follower to a leader in the global market [5][6]. Group 4: Broader Impact on the Industry - Hisense aims to establish RGB-Mini LED technology standards and enhance its product matrix, which is expected to redefine the high-end television market [5][6]. - The company's role as the "global official designated television" for the 2026 World Cup is anticipated to bolster its competitive edge in the global market [6].

Core Viewpoint - The article emphasizes the significance of the Hisense U8Q 100-inch television as a centerpiece for luxury homes, highlighting its advanced features that enhance visual and auditory experiences while seamlessly integrating into high-end interior designs [1][11]. Group 1: Product Features - The Hisense U8Q is equipped with the XinXin® AI picture quality chip H7, which allows for simultaneous control of light and color, providing a more realistic viewing experience [3]. - It boasts 6144 precise local dimming zones and a peak brightness of up to 6000 nits, enabling it to handle extreme lighting conditions effectively [5]. - The Ultra Black Screen technology reduces environmental light reflection to an impressive 1.28%, significantly enhancing picture clarity even in bright conditions [7]. Group 2: Design and Aesthetics - The 100-inch size of the Hisense U8Q establishes a visual foundation suitable for spacious living rooms, offering an immersive experience that smaller televisions cannot provide [9]. - Its ultra-thin design at 40mm allows it to blend seamlessly with custom wall backgrounds, eliminating the bulky appearance of traditional electronics [9]. - The collaboration with the renowned audio brand Devialet brings a cinema-level 4.2.2 surround sound experience into the home, enhancing the overall audiovisual quality [9]. Group 3: Market Positioning - The Hisense U8Q is positioned as a high-end choice for families seeking quality living and stylish home decor, making it a critical element in the overall design of a luxury home [11].

Group 1 - The 2025 China International Consumer Electronics Expo officially opened in Qingdao, showcasing Hisense's various 100-inch products, including RGB-Mini LED, laser display, and Micro LED technologies, highlighting China's innovation in display technology [1] - Hisense's 116-inch RGB-Mini LED TV UX, the world's first mass-produced RGB-Mini LED TV, significantly improves color purity, color gamut, brightness, and energy efficiency compared to traditional LCD TVs, providing an immersive viewing experience [2] - The U7S Pro model, featuring core RGB-Mini LED technologies, achieves nearly 100% color purity and ultra-wide viewing angles, marking a step towards making RGB-Mini LED TVs more accessible for households [4] Group 2 - Hisense's Mini LED TV, particularly the 100-inch E8Q Pro, utilizes a self-developed AI image quality chip H7, enhancing picture quality through precise pixel mapping and achieving a low reflection rate of 1.28% for clear visuals from any angle [5][7] - The U+Mini LED halo control system allows for pixel-level light control, enhancing color purity and clarity in dark and bright scenes, showcasing Hisense's advancements in display technology [7] - Hisense's Micro LED TV UX series redefines display possibilities with customizable sizes ranging from 136 inches to 271 inches, featuring self-emissive micro LED chips for high brightness and longevity, suitable for various applications [8]