Q1 2025 Performance Overview - BeFra Group's net revenue decreased by 2.9%[2] - EPS decreased significantly by 48.7% due to lower sales, profitability, and higher taxes[3] - Gross Margin declined by 353 basis points, primarily due to FX pressures in Betterware Mexico and Jafra Mexico[3] Betterware Mexico - Betterware Mexico revenues declined by 9.8%, marking the first decline since Q3 2023[6] - The distributor base decreased by 6.0%, and the associate base declined by 10.4%[6] - Gross Margin contracted by 473 basis points due to increased costs driven by the depreciation of the Mexican Peso, with costs increasing from $18 to $20[7] - EBITDA for Betterware Mexico declined by 31.6%[7] Jafra Mexico - Jafra Mexico's net revenues increased slightly by 1.1%[10] - Gross margin declined by 398 basis points due to volume-price initiatives and a shift toward lower-priced products[10] - EBITDA decreased by 25.2%, impacted by the decline in Gross Margin and increased promotional activities[10] Jafra US - Jafra US net revenues decreased by 4.7% in USD[13] - EBITDA declined by 9.3%, impacted by one-time legal settlements[13] Financial Position and Outlook - The board of directors has proposed a Ps 200 million dividend for Q1 2025, subject to approval[28] - Management maintains its 2025 financial guidance, projecting high single-digit growth in net revenue and EBITDA[26, 27]

CONTACT: Scott Davidson Senior Vice President and Chief Financial Officer Natural Health Trends Corp. Tel (U.S.): 310-541-0888 investor.relations@nhtglobal.com About Natural Health Trends Corp. Natural Health Trends Corp. (NASDAQ: NHTC) is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company's ...

Financial Data and Key Metrics Changes - The company reported a revenue growth of 11.1% in Q4 2024 compared to the same period last year, driven by strong performance in Jaffra Mexico [3][11] - For the full year 2024, consolidated revenue increased by 8.4% compared to 2023, with Jaffra Mexico achieving a 13% increase and Better World Mexico a 4.6% increase [4][14] - EBITDA increased by 2% to RUB 2.8 billion versus 2023, although it was slightly below the low end of the guidance range [4][18] - Adjusted earnings per share grew by 10.5% in Q4 and 17.3% for the full year, supported by lower interest expenses and gains on derivative instruments [20] Business Line Data and Key Metrics Changes - Jaffra Mexico experienced a remarkable 22.2% revenue growth in Q4, while Better World Mexico showed resilience with a 1.5% growth [3][12] - Jaffra U.S. saw a revenue decrease of 17.6% in U.S. dollars, primarily due to challenges with the implementation of Shopify Plus [13] - Better World Mexico's EBITDA surged by 31.8% in Q4, with a margin expansion of 508 basis points [18] Market Data and Key Metrics Changes - Better World Mexico holds an estimated 4% market share in the household product market, with plans to deepen market penetration [5] - Jaffra Mexico's gross margin improved significantly, rising to 76.3%, driven by a favorable product mix and pricing strategy [17] Company Strategy and Development Direction - The company aims to consolidate its operations in Mexico, focusing on expanding market share and enhancing operational efficiency [25][26] - Plans for international expansion include positioning brands in the U.S. market and entering Latin America, starting with Ecuador [29][30] - The company is committed to inorganic growth by exploring acquisitions that complement existing brands [32] Management's Comments on Operating Environment and Future Outlook - Management acknowledged external challenges, including supply chain disruptions and rising costs, but expressed confidence in the company's resilience and growth potential [19][21] - The target for 2025 includes mid to high single-digit growth for both net revenues and EBITDA [21] Other Important Information - The company plans to launch a new online training program for its sales force and enhance digital capabilities [28] - A dividend of Ps. $250,000,000 for Q4 has been proposed, marking the twentieth consecutive dividend since the 2020 IPO [20][21] Q&A Session Summary Question: Inventory levels and normalization - Management indicated that inventory levels rose due to previous shortages and rising costs, with expected normalized levels around MXN 2,000 million for 2024 [37][44]