Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].

"小时候看爷爷用手掌试锅温，现在我接过这口茶锅，也接住了传承的温度。"吴海军说 道，"希望能守住祖辈们'铜丝条、蜜蜂腿'百年制茶工艺，让更多人品尝到我们洞庭山的千 年茶香。" 当晨雾浸染洞庭山七十二峰的轮廓，采茶工的竹篓已盛满沾露的嫩芽。五千年前吴越先民种 下的茶种，在千年后仍遵循着节气更迭的韵律。蜷曲如螺的叶片里，锁着二十四节气的轮 回，也藏着非遗茶人的匠心传承。 "爷爷教我用掌心感知铁锅温度时，曾说过传承二字。" 熙螺茶业创始人、碧螺春制作技艺 传承人吴海军摩挲着祖传茶锅，揉捻时的温度，和四十年前分毫不差。 浦发银行百万元"茶季专款"如及时雨注入，既解了鲜叶收购的燃眉之急，更托起古法与现 代交融的产业愿景。近来，浦发银行苏州分行还创新金融服务，推出灵活融资模式，助力非 遗茶的产业链延伸。 "现在随用随取的贷款，就像给茶山开了道活水渠。"吴海军站在缀满甘霖的茶树之间，面 前是绵延的生态茶园。浦发银行量身定制的金融方案，让资金周转与茶叶生长同频。曾经困 守青山的茶厂，如今销售规模逐年攀升。 暮色中的洞庭茶山，吴海军将新茶注入青瓷盖碗。茶汤澄澈如琥珀，倒映着茶农的笑脸以及 往来不绝的品茗客。浦发银行以普惠金融为 ...

Core Insights - Yingde Black Tea has been recognized as the number one brand in Chinese black tea, with a regional public brand value of 5.178 billion yuan, ranking 20th among 135 tea brands nationwide [18][19]. Group 1: Brand Promotion and Events - The "International Tea Day" event on May 21 featured a lighting ceremony at the Guangzhou Tower, showcasing Yingde Black Tea's cultural heritage and brand image [8][9]. - Yingde Black Tea will participate in the 2025 Beijing International Tea Expo from May 23 to 26, aiming to engage with the capital and the world [22][24]. - A promotional event at Guangzhou's Chenjiaci Station will take place on May 24-25, highlighting Yingde Black Tea's unique appeal through various interactive experiences [30][31]. Group 2: Industry Development and Integration - Yingde City is focusing on the integrated development of tea culture, industry, and technology, enhancing the modern industrial system for Yingde Black Tea [36]. - The tea planting area in Yingde exceeds 180,000 acres, with over 880 tea enterprises, supporting approximately 155,000 employees [40].

521，与爱同 行！海丰莲花山 茶邀您相约春季 广州茶博会_南 方+_南方plus 从莲花山脉1000 米云端秘境的初 遇 到粤港澳大湾区 万亿级消费市场 海丰莲花山茶跨 越山海长路 带着高山云雾的 深情告白 在5月21日这个 浪漫刻度 ❤️与你邂逅茶 香里的心动时刻 ❤️ 2025年5月21 日至25日，这份 来自高山的馈赠 ——海丰莲花山 茶，将亮相第二 十六届广州国际 茶文化节·2025 春季中国（广 州）国际茶业博 览会！ 本次活动，海丰 特别甄选海丰县 莲花茶业有限公 司、汕尾市双叠 海丰莲花山水热充沛，是高山茶生长的绝佳之地。 石农业发展有限 公司、海丰县莲 银生态有限公 司、汕尾市莲苑 种植有限公司、 海丰县西坑五指 嶂茶业有限公 司、海丰县绿色 部落生态农业有 限公司、海丰县 仁荣实业发展有 限公司仁荣茶 业、汕尾市雄鹰 实业有限公司等 8家代表性茶叶 企业组团参展销 售，并在展团中 设置产销对接洽 谈区，把好茶、 好产品带给嘉 宾、采购商、大 湾区市民。 除了茶香四溢的 莲花山茶，本次 活动更结合文旅 等资源，准备了 丰富多彩的互动 环节，如开展春 茶品鉴、手工炒 茶、茶艺表演 等，让大湾区 ...

精彩预告！陆河 县首届斗茶大赛 即将火热"开 斗"_南方+_南方 plus 客韵茶香，绿动 陆河。5月17 日，首届陆河茶 文化系列活动之 一的陆河县首届 斗茶大赛将在广 东省农科院茶叶 研究所精彩"开 斗"，以茶为 媒、以赛促发 展。 斗茶，这一古老 的茶文化传统， 最早可追溯至唐 代，后盛于宋 朝，它最初是达 官贵人和茶叶爱 好者的雅玩，后 逐渐风靡民间。 斗茶历经岁月洗 礼，不断传承发 展，如今，全国 各地产茶区积极 开启名茶评比， 延续这份千年茶 韵。 2025年是"百千 万工程"三年初 见成效之年，汕 尾市陆河县立足 茶叶资源现状， 充分挖掘地域特 色，借力省纵向 帮扶、深圳横向 帮扶等帮扶资 源，组织举办陆 河县首届斗茶大 赛，旨在为茶 企、专家、消费 者之间搭建一 个"学习交流、 技艺切磋、共谋 发展"的平台。 据悉，本届大赛 汇聚相关茶叶领 域专家、生产企 业、消费者，通 过鉴评陆河茶， 分析总结陆河茶 品质特点和工艺 提升方向，促进 陆河茶叶产业链 发展，为陆河县 乡村振兴工作提 速。大赛筹备期 间，还配套一系 列茶文化展示与 交流活动，如春 茶开采、茶品牌 征名等，让参与 者在感受斗茶激 ...

参与本次评估的中国茶叶区域公用品牌总数为143个，经课题组审核获得有效评估的品牌共计135个，较 上一年度增加4个，覆盖全国四大茶区16个省（自治区、直辖市）。 南方财经全媒体记者陈梦璇 广州报道 5月13日，"2025中国茶叶区域公用品牌价值评估报告"发布，广东英德红茶公用品牌以51.78亿元的品牌 价值脱颖而出，在全国135个茶叶品牌中位列前20强，首次位居全国红茶类第一位，品牌价值较2024年 增长4.05亿元，涨幅为8.48%。 该报告由浙江大学CARD中国农业品牌研究中心、中国农业科学院茶叶研究所等4个相关单位组成的课 题组开展，从2024年底至2025年4月，基于CARD模型（中国农产品区域公用品牌价值评估模型），对 2022—2024年3年间的相关数据进行分析、评估。根据CARD模型，品牌价值=品牌收益×品牌忠诚度因 子×品牌强度乘数，以此得出2025年中国茶叶区域公用品牌价值的评估结论。 英德红茶被誉为"世界高香红茶""东方金美人"，具有"浓醇甜香"的品质特点，深受世界茶友喜爱。近年 来，英德红茶迎来了发展的黄金时期。2022年来，英德红茶被清远市列入"五大百亿农业产业"进行重点 打造，目前英 ...

昭平茶连续8年 入选！2025中国 品牌价值评价信 息发布_南方+_ 南方plus 5月10日，由中 国品牌建设促进 会、中国资产评 估协会主办，新 华社品牌工作办 公室、《中国品 牌》杂志社等单 位承办的"2025 中国品牌价值评 价信息"在浙江 德清发布，广西 12个地理标志品 牌入围区域品牌 （地理标志）价 值百强榜，分别 是：横县茉莉花 茶、柳州螺蛳 粉、百色芒果、 武鸣沃柑、融安 金桔、横县茉莉 花、恭城月柿、 广西六堡茶、钦 州大蚝、玉林三 黄鸡、阳朔金 桔、昭平茶。 | 序号 | 品牌名称 | | --- | --- | | 1 | 安溪铁观音 | | 2 | 烟台葡萄酒 | | 3 | 武夷岩茶 | | 4 | 五常大米 | | 5 | 赣南脐橙 | | 6 | 第四百卷 | | 7 | 安化黑茶 | | 8 | 贺兰山东麓葡萄酒 | | 9 | 盱眙龙虾 | | 10 | 中宁枸杞 | | 11 | 南丰蜜桔 | | 12 | 灵宝苹果 | | 13 | 蒲江雀舌 | | 14 | 安岳柠檬 | | 15 | 静宁苹果 | | 16 | 库尔勒香梨 | | 17 | 横县茉莉花茶 | | 1 ...

Financial Data and Key Metrics Changes - In Q1 2025, consolidated net sales increased by 11.1% compared to Q1 2024, with a net loss of $27.2 million and consolidated adjusted EBITDA of $8.2 million, impacted by $3.3 million in Conway scale-up operating costs [12][13] - Adjusted EBITDA for the Beverage Solutions segment was $9.6 million, down from $10.8 million in Q1 2024, despite a 3.8% increase in net sales [13] - The Sustainable Sourcing and Traceability segment saw a 44% increase in sales, resulting in adjusted EBITDA of $1.9 million compared to $0.3 million in Q1 2024 [14] Business Line Data and Key Metrics Changes - The Beverage Solutions segment experienced a 3.8% increase in net sales, driven by a 7.6% increase in roasting ground coffee volumes and higher coffee commodity prices [13] - The Sustainable Sourcing and Traceability segment's sales growth was attributed to strong volume growth and margin capture, alongside higher coffee prices [14] Market Data and Key Metrics Changes - The company is contending with historically high green coffee prices and anticipates the impact of recently announced tariffs on coffee costs [16] - Despite political and macroeconomic headwinds affecting consumer spending, the company managed to grow roast and ground coffee volumes year over year [12] Company Strategy and Development Direction - The company aims to become the premier integrated strategic supplier to leading coffee, tea, and energy beverage brands globally, with a focus on innovation and sustainable sourcing [5][9] - The launch of new manufacturing facilities in Conway, Arkansas, is a significant driver of performance, with plans for further expansions to meet increasing demand [6][10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving guidance for both the first half and full year of 2025, despite challenges in the operating environment [5][17] - The company is closely monitoring consumer confidence and spending, managing expenses proactively to mitigate potential impacts [16][17] Other Important Information - Capital expenditures in Q1 2025 totaled approximately $41 million, with over $30 million related to the Conway Extract and RTD facility [15] - The company has approximately $86 million in unrestricted cash and undrawn revolving credit commitments [15] Q&A Session Summary Question: Can you remind us about the full-scale production start at Conway? - The first large can line started this month, ramping up in May and June, with a second can line and a glass line expected to come online in the third quarter [22][23] Question: How are volumes ramping up in the single-serve side? - The company is winning in the market with several private label and branded product wins, leading to increased single-serve volumes [27][30] Question: What visibility do you have into orders supporting EBITDA growth in the back half of the year? - Management is confident in meeting customer volume commitments and demand is strong, with customers lining up for production slots [34] Question: Where do you stand on coffee demand and pricing? - The company is experiencing a share shift, with underlying unit demand improving despite high coffee prices and tariffs [53][56] Question: Can you expand on recent wins that are helping offset volume headwinds? - Recent wins include new customers in retail and traditional coffee categories, contributing to increased volume [61][62] Question: What capacity do you have to continue taking share? - The company has built infrastructure to add machines without needing additional space, allowing for significant capacity to take on new business [66]

Core Viewpoint - The ongoing competition among major delivery platforms like JD, Meituan, and Taobao has led to significant price wars in the tea beverage market, particularly milk tea and coffee, resulting in extremely low prices for consumers and raising concerns about health impacts from excessive consumption [1][12][20]. Group 1: Market Dynamics - JD's entry into the food delivery market has intensified competition, with aggressive subsidies and promotions aimed at capturing market share [16][17]. - Meituan has responded with its own substantial subsidies, pledging to invest 100 billion yuan over three years to support the restaurant industry [19]. - Taobao has launched a campaign to give away 100 million cups of tea and coffee, further escalating the competition [12][14]. Group 2: Consumer Behavior - Consumers are taking advantage of the low prices, often purchasing multiple cups daily, leading to concerns about health issues such as diabetes and high blood pressure [9][11][20]. - The ease of ordering tea beverages through delivery platforms has made them a popular choice, with high frequency of consumption and low decision-making costs [24][25]. Group 3: Strategic Importance of Tea Beverages - Tea beverages are particularly suited for delivery platforms due to their high order volume potential, which is crucial for platform profitability and efficiency [22][24]. - The competitive pricing of tea drinks makes them an attractive option for consumers, often perceived as a better deal compared to other food items [25][26]. Group 4: Historical Context - The current price war mirrors past battles in the food delivery industry, where platforms have historically relied on heavy subsidies to attract customers [27][28]. - The cycle of aggressive pricing followed by eventual price increases is a well-documented pattern in the industry [33][35].

PRESS RELEASE Amsterdam, May 8, 2025 JDE Peet's (EURONEXT: JDEP), the world's leading pure-play coffee company, today provided an interim update on its year-to-date business and financial performance and proposes the appointment of Mr. Rob de Groot as non-executive member of the Board of the Directors. Strategic Review Update Proposal to appoint non-executive member to JDE Peet's Board of Directors JDE Peet's Board of Directors (the Board) proposes the appointment of Mr. Rob de Groot as non-executive member ...