传媒 分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 2025Q1 业绩高增，关注暑期档影市需求 ——万达电影(002739)年报点评 证券研究报告-年报点评 增持(维持) 市场数据(2025-05-06) | 收盘价(元) | 11.21 | | --- | --- | | 一年内最高/最低(元) | 14.07/9.00 | | 沪深 300 指数 | 3,808.54 | | 市净率(倍) | 3.07 | | 流通市值(亿元) | 233.77 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 3.65 | | 每股经营现金流(元) | 0.60 | | 毛利率(%) | 34.44 | | 净资产收益率_摊薄(%) | 10.77 | | --- | --- | | 资产负债率(%) | 67.65 | | 总股本/流通股(万股) | 211,177.87/208,538.5 | | | 4 | B 股/H 股(万股) 0.00/0.00 个股相对沪深 300 指数表现 -36% -29% -21% -14% ...

Core Viewpoint - The company's performance in Q1 2025 is strong, but the overall annual performance may be impacted by the poor box office performance in recent months [1][2]. Financial Performance - In 2024, the company reported a revenue of 12.362 billion yuan, a year-on-year decrease of 15.44%, and a net profit attributable to shareholders of -940 million yuan, marking a shift from profit to loss, with impairment provisions totaling 795 million yuan [2]. - In Q1 2025, the company achieved a revenue of 4.709 billion yuan, a year-on-year increase of 23.23%, and a net profit attributable to shareholders of 830 million yuan, a year-on-year increase of 154.72% [2][3]. - The company's domestic cinemas generated a box office of 6.47 billion yuan in 2024, a decline of 25.1% compared to 2023, with total audience attendance dropping by 23.7% to 140 million [3]. Market Conditions - The overall box office in China for 2024 was 42.5 billion yuan, down 22.6% from 2023, with eight months of monthly box office below 3 billion yuan [3]. - In Q1 2025, the national box office reached 24.4 billion yuan, a year-on-year increase of 49%, with audience attendance of 520 million, up 43% [3]. Film Production and Pipeline - The company has a strong film production and distribution performance, with several high-grossing films released in 2024 and Q1 2025, including "Grab the Doll," "Murder 3," and "Detective Chinatown 1900," with the "Detective Chinatown" series surpassing 12.3 billion yuan in cumulative box office [3]. - Upcoming films include "Life Opens the Door," which was released during the May Day holiday in 2025, and a rich pipeline of films such as "Cloud Like You," "Forbidden Land," "Strange Tales: Lanruo Temple," "Turning Flower Bloom," and "Cold War 1994" expected to be released soon [3].

Group 1 - In the first four months of the year, approximately 270 billion yuan was invested in the market through ETFs, with a net subscription amount of 170 billion yuan in April alone [1][1] - In April, 119 new funds were issued, raising a total of 901.56 million units, with equity funds accounting for 48.31% of the total [1][1] - The trust industry is undergoing a transformation, with three trust companies managing over 2 trillion yuan in assets, indicating a shift towards capital market participation [1][1] Group 2 - Insurance funds have shown a preference for high-dividend assets, with holdings in over 700 stocks, particularly in the banking sector [2][2] - The global shipment of large-sized LCD TV panels is expected to increase by 11.5% year-on-year in Q1 2025, indicating a trend towards larger average panel sizes [2][2] - The application of exoskeleton robots is expanding in various sectors, with significant contributions from multiple A-share listed companies [2][2] Group 3 - The implementation of new accounting regulations has led to a rapid increase in the number of A-share companies reporting data assets, from 17 to 92, with reported asset values soaring from 0.79 billion yuan to 24.95 billion yuan [3][3] - The trust industry is restructuring its business model to adapt to regulatory changes, focusing more on capital market investments [4][4] Group 4 - Apple reported revenues of 95.36 billion USD for Q2 of FY2025, exceeding market expectations, although its stock price fell by 4% post-announcement due to lower-than-expected revenue from Greater China [5][5] - Hims & Hers appointed former Amazon executive Nader Kabbani as COO, indicating a strategic move to enhance operational capabilities [5][5] - Volvo's NOVO Energy announced a 50% workforce reduction as part of a cost-cutting and operational restructuring plan [5][5] Group 5 - The number of A-share companies seeking to list in Hong Kong has increased, with 46 companies currently in the process, reflecting a growing trend of cross-border listings [6][6] - Jiangsu Hengrui Medicine has passed the listing hearing for the Hong Kong Stock Exchange, indicating its readiness for international capital markets [6][6] Group 6 - U.S. stock indices experienced declines, with the S&P 500 ending a nine-day winning streak, influenced by tariff threats and specific stock performances [7][7] - Oil prices fell to a three-year low as OPEC+ decided to accelerate production increases, while gold prices reached a one-week high [8][8]

美股三大股指：标普500指数早盘曾跌逾0.9%，后收窄过半跌幅。纳指早盘曾跌约1%，后跌 幅收窄到不足0.6%。道指早盘曾跌超250点、跌逾0.6%，开盘一个多小时后微幅转涨。 关税威胁再次打击美股，标普500指数上周创下的二十余年来最长连涨日纪录将要终结。 美国总统特朗普宣布将征收新关税后，美股周一低开。 美股盘前，据新华社报道，特朗普4日称，将对所有在外国制作的电影征收100%关税。行业 媒体称，近年不少美国电影公司前往英、澳、加等国制作大片，好莱坞需要借此降低影片成 本。对外国制作电影加征关税的做法或将对美国娱乐产业产生重大冲击。 美股开盘三大股齐跌，奈飞一度跌超4%、迪士尼曾跌超3%。 美股早盘，日媒称，美国拒绝在对等关税问题上彻底豁免日本。iShares安硕MSCI日本ETF 迅速回落，日内涨幅从约0.9%收窄到不足0.6%。 三大美股指集体低开，道指早盘小幅转涨。影业关税威胁的冲击下，盘初奈飞、迪士尼走低；巴菲特计 划年底卸任CEO，伯克希尔-哈撒韦早盘大跌。 "科技七姐妹"（Magnificent 7）：早盘特斯拉跌超4%，苹果跌超3%、亚马逊跌超1%、均公 布财报连续两个交易日下跌，英伟达早盘 ...

Core Insights - The film market in China experienced a consumption boom during the "May Day" holiday, with the first day box office reaching 183 million and total attendance hitting 4.577 million [2] - The "May Day" holiday saw the launch of the "Taste of Time" market by Wanda Film, integrating food, traditional crafts, and film experiences across multiple cities [4][6] - The "Film + Cultural Tourism" integration model is becoming a key direction for exploring new consumption scenarios, supported by government initiatives [4][6] Box Office Performance - As of May 1, the first-day box office for the 2025 "May Day" period reached 183 million, with total screenings at 482,000 and total viewers at 4.577 million [2] - By May 2, the total box office for new films surpassed 300 million, with films like "The Dumpling Queen" and "Life Opens the Door" leading the charts [2] Market Activities - The "Taste of Time" market attracted large crowds, featuring local delicacies and interactive cultural activities, enhancing the overall consumer experience [4][6] - The event is part of Wanda's "Film + Tourism" project, which aims to create immersive consumption experiences by combining cinema with local culture and cuisine [6] Strategic Initiatives - Wanda Film is actively exploring new paths to convert viewing traffic into cultural tourism consumption, launching the "Film + Tourism" project to enhance audience engagement [6] - The project aims to create a multi-dimensional entertainment experience by linking cinema with local tourism and cultural features, promoting high-quality development in the film and tourism industries [6]

Core Insights - The film market is experiencing a surge in popularity with the upcoming "May Day" holiday, as evidenced by a total box office exceeding 3.6 billion yuan for the 2025 May Day period, including previews and pre-sales [1][17] - The top three films in the May Day box office rankings are "Water Dumpling Queen," "Hunting Game," and "Thunder Strike Team" [1][17] Film Performance - "Water Dumpling Queen" has a projected total box office of over 300 million yuan, potentially becoming the box office champion for the May Day period [17] - "Hunting Game" is currently in second place with a box office of 24.1 million yuan, showing strong performance in southern regions such as Guangdong, Guangxi, and Hainan [17] - "Spirited Away," a classic animation by Hayao Miyazaki, has a high rating of 8.9 and has already grossed 16.19 million yuan on its opening day, leading the box office among new films [17][19] Market Analysis - The May Day film market is characterized by a diverse range of genres and content, including both domestic and international films, as well as classic animated works [17][20] - Analysts predict that the overall market performance for this year's May Day period could be promising if the films receive positive reviews and audience reception [17] - The number of films scheduled for release during the May Day holiday is substantial, with 15 films set to debut, indicating a rich supply that could stimulate audience demand and boost box office revenue [20] Company Involvement - Several listed companies, including China Film, Maoyan Entertainment, and Alibaba Pictures, are involved in the production and distribution of the films featured in the May Day lineup [18][19] - Huazhi Digital Media has also announced its participation as a co-producer of "Water Dumpling Queen," highlighting the film's inspirational narrative [19]

Core Insights - The article highlights the ongoing efforts to boost consumption and domestic demand in China, particularly during the "May Day" holiday period, with a focus on the film industry and consumer behavior [1] Film Industry Performance - The total box office for the first day of the "May Day" holiday reached 180 million yuan, with "Nezha: Birth of the Demon Child" contributing over 10 million yuan, ranking seventh nationally [1] - The lack of blockbuster films during this year's "May Day" holiday has resulted in a box office performance that is unlikely to match previous years [1][4] - Despite a diverse range of 10 films released, most are low to mid-budget productions without major stars or directors, making it difficult to attract a wide audience [3] Box Office Trends - The pre-sale box office for this year's "May Day" holiday was significantly lower than in previous years, with total pre-sale revenue just surpassing 100 million yuan [3] - Historical data shows that the box office for the "May Day" holiday has increased from 1.005 billion yuan in 2018 to 1.527 billion yuan in 2024, with its share of the annual box office rising from 1.66% to 3.60% [6] - The film market has been under pressure since the Spring Festival, with the April box office hitting a ten-year low of 378 million yuan [6][7] Audience Behavior and Expectations - Analysts suggest that audience viewing habits are shifting from impulsive consumption to more rational choices, focusing on high-quality films with good word-of-mouth [7] - The lack of major commercial films has led to diminished enthusiasm for the "May Day" holiday films, resulting in lower expectations and attention from audiences [7] Future Outlook - There is optimism for the upcoming summer film season, with several anticipated films already scheduled for release, including "Malicious," "Lychee of Chang'an," and others [8] - Animated films are becoming a key focus for film companies, with several projects expected to potentially become hits during the summer season [8]

编者按 其中，《水饺皇后》《雷霆特攻队*》《人生开门红》位列预售前三。《水饺皇后》由马丽领衔主演，惠 英红、朱亚文友情特别出演，影片聚焦女性创业故事，以超过1700万元的预售票房领跑。正式上映后口碑 虽然不差，但上映两天后票房仅有6700万元。 《雷霆特攻队*》作为漫威新片，对年轻观众本应有较大吸引力，但从社交媒体上看，部分观众反馈剧情 较为薄弱。该片正式上映后两天总票房不到3500万元。 而《人生开门红》以喜剧形式展现网红直播乱象，受到部分观众喜爱，预售票房位居第三。五一当天票房 约2600万元。 从首日票房表现看，《猎金游戏》颇有黑马态势。在预售不理想的情况下，凭借着刘德华、欧豪、倪妮等 明星出演，以及金融投资黑幕题材，吸引了不少观众。五一当天票房超过3500万元，位列第二。 今年的政府工作报告将"大力提振消费、提高投资效益，全方位扩大国内需求"列为年度工作任务之 首。今年以来，多部门、多地合力促消费，消费潜力的释放也备受关注。"五一"假期，证券时报记者 深入调研商超、电影、餐饮、旅游等多个行业，实探假日消费活力，并推出"'五一'消费实探"系列报 道，以飨读者。 "挑来挑去，最后还是决定二刷《哪吒2》。" ...

Core Viewpoint - The integration of "film + cultural tourism" is becoming a significant direction for exploring new consumption scenarios, driven by national policies [1][10]. Group 1: Project Overview - The "Follow the Movie to Travel" initiative was launched by the National Film Administration and the Ministry of Culture and Tourism, encouraging deep collaboration between film, cultural tourism, and the catering industry [1][2]. - Wanda Film's "Yingyou China" project aims to create a new paradigm of film and cultural tourism experience, leveraging over a hundred unique cinema resources across the country [1][2]. Group 2: Event Details - The "Yingyou China" project will kick off in four cities—Shenyang, Quanzhou, Chengdu, and Ningxia—coinciding with the release of the comedy film "Life Opens the Door" during the May Day holiday [2]. - The "Xunwei Shiguangli" market event will take place in over a hundred Wanda cinemas, promoting a dual engagement of entertainment and cultural tourism across ten cities [4][6]. Group 3: Experience and Activities - The "Xunwei Shiguangli" market will feature local delicacies and traditional cultural activities, enhancing the audience's interactive experience within the cinema [6]. - The project aims to transform the cinema space into a social entertainment venue that combines film viewing, food, and hands-on cultural experiences [6][9]. Group 4: Strategic Development - Wanda Film is committed to its "Super Entertainment Space" strategy, which focuses on integrating cinema with diverse cultural experiences and enhancing audience engagement [9][10]. - The company plans to continue expanding the "Yingyou China" project, aiming for a multi-faceted experience from a single film [10].