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假日文旅市场巧借赛事、电影“东风”拓展新场景 激活票根经济新活力
Yang Shi Wang· 2025-10-03 09:03
Core Insights - The article discusses a series of initiatives launched by multiple departments to promote the integration of the film and dining industries during the 2025 National Day and Mid-Autumn Festival holidays, enhancing the "movie + food" consumption linkage [1][3]. Group 1: Initiatives and Collaborations - Various regions including Beijing, Jiangsu, Zhejiang, Fujian, Henan, Hubei, Sichuan, and Yunnan are collaborating to leverage resources effectively, boosting the development of cultural tourism and dining sectors [1]. - A "Follow the Movie to Taste Food" ticket root map was launched by China UnionPay and Maoyan Entertainment, officially available nationwide from September 30, 2025, aimed at enriching cultural consumption experiences during the holidays [1][3]. Group 2: Consumer Benefits - Users purchasing movie tickets through the Maoyan App can access dining discounts near cinemas, providing a dual benefit of "viewing + dining" [3]. - The ticket root map platform aggregates geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3: Regional Promotions - Zhejiang province has introduced the "Follow the Movie to Tour Zhejiang and Taste Food" initiative, offering consumer subsidies that effectively stimulate holiday market consumption [9]. - In Lankai, visitors can receive discounts by presenting recent electronic movie ticket stubs, enhancing the ticket root economy [13]. Group 4: Events and Activities - An autumn party at Taihu has attracted significant crowds, directly boosting consumption in surrounding dining, retail, and accommodation businesses [15]. - Longxing County's cultural tourism department is promoting ticket root economy benefits for fans attending the "Zhe BA" events during the National Day holiday, offering free entry to 19 scenic spots and discounts at 39 hotels [17][18].
文旅场景上新、消费活力焕新 假期文旅市场持续升温
Ren Min Ri Bao· 2025-10-03 03:33
Core Insights - The cultural and tourism consumption is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1] - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3] - The premiere of the immersive musical "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2] Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3] - Events like the football match in Suining have integrated tourism with sports, offering discounts and incentives to enhance visitor participation [4][5] - The use of technology in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, provides innovative experiences that combine art and technology [7] Group 3: Integration of Various Sectors - The integration of tourism with agriculture and industry is creating diverse cultural tourism products, as seen in the water dance show in Xinjiang [8] - The development of smart and eco-friendly agricultural tourism, like the Gurenfude Ecological Ranch in Shandong, attracts family visitors and promotes sustainable practices [7][8]
“数”说“十四五”文化和旅游高质量发展
Core Insights - The "14th Five-Year Plan" marks a significant year for China's cultural and tourism industry, which is experiencing robust growth [1]. Group 1: Industry Growth - During the "14th Five-Year Plan" period, 58 new 5A-level tourist attractions were launched nationwide, with approximately 2,600 new A-level attractions, bringing the total to 16,500, and increasing county coverage to 97% [3]. - The tourism attractions are undergoing rapid upgrades in product types and service quality [3]. Group 2: Employment and Cultural Heritage - A total of 12,900 non-heritage workshops have been established, creating job opportunities for over 1.2 million people [3]. - The promotion of intangible cultural heritage in scenic spots, streets, and communities is enhancing the cultural life of the public [3]. Group 3: Tourism Statistics - In the previous year, inbound tourists reached 132 million, representing a year-on-year increase of over 60% [7]. - Domestic residents traveling abroad reached 123 million, with a year-on-year growth of over 40% [7].
“跟着赛事去旅行”,体育赛事激发假期消费新活力
Core Insights - The article highlights the emergence of sports events as a catalyst for boosting consumer spending during the National Day holiday, with various regions leveraging high-profile sports competitions to create new consumption scenarios [1] Group 1: Sports Events and Economic Impact - Various regions are organizing high-level sports events as a core strategy to activate holiday consumption, transforming sports traffic into economic momentum [1] - The model of "traveling to a city for a match" and "one-day competition with multiple days of stay" is gaining traction, encouraging consumers to engage in travel and spending around these events [1] Group 2: Innovative Consumption Models - The "event + business district" model is being adopted, where ticket holders can enjoy discounts at partner merchants, effectively converting spectators into consumers [3] - In Beijing, the China Open and WTT China Grand Slam are creating significant foot traffic, with fans traveling to support their favorite athletes during the holiday [3] Group 3: Integration of Sports and Tourism - Inner Mongolia has announced a directory of 80 sports events and 13 key events for the upcoming holidays, promoting the integration of sports, tourism, and commerce [4] - Chengdu is utilizing various sports events to link tourism, offering discounts at local attractions and restaurants for ticket holders [4] Group 4: Policy Support and Industry Development - The State Council has issued guidelines to enhance sports consumption and promote high-quality development in the sports industry, emphasizing the need for integrated planning across sports, exhibitions, festivals, and tourism [6] - Experts suggest that event organizers should focus on the needs of attendees, ensuring that services cater to their travel and leisure preferences [6]
晶采观察丨文化IP热力涌动 驱动“双节”文旅经济提质升级
Yang Guang Wang· 2025-10-02 13:48
Core Insights - The upcoming long holiday in 2025, combining the Mid-Autumn Festival and National Day, is expected to be a significant travel window, with family travel becoming the dominant trend and "reunion" as the central theme [2][3] - The cultural IP economy is gaining momentum, attracting more tourists and stimulating market growth by focusing on local cultural experiences rather than just resource packaging [2][3] Industry Trends - Cultural IP is injecting "long-term momentum" into the tourism economy, moving away from reliance on short-term promotions and creating sustainable consumer interest [3] - The integration of local cultural features into tourism IP, exemplified by events like the "Beautiful China" music festival in Cheng'an County, Hebei, showcases how local resources can enhance tourism experiences [2][3] - As consumer demands shift from mere availability to quality, unique and innovative cultural tourism IP is becoming a key variable in attracting consumers [3]
深圳再添文旅“新地标”!每经记者实探“全球最大室内滑雪中心”:“地产+文旅”模式能否助房企转型破局?
Mei Ri Jing Ji Xin Wen· 2025-10-02 06:23
Core Viewpoint - The opening of the Shenzhen Qianhai Huafa Ice and Snow World, certified as the "world's largest indoor ski center," reflects the rapid development of indoor ski resorts in China and the attempts of leading real estate companies to transition into the "cultural tourism" sector [1][3][10]. Investment and Financial Aspects - The total investment for the Huafa Ice and Snow World project is planned to reach 29.6 billion yuan, making it a benchmark in the domestic indoor ski resort sector [3][5]. - Due to the government reclaiming several commercial plots, the total investment scale has changed, highlighting the heavy asset nature of indoor ski resorts, which typically require high investment, high operating costs, and long return periods [3][5]. - To alleviate financial pressure, Huafa Co. returned seven undeveloped commercial plots to the government, recovering approximately 4.405 billion yuan [5]. Market Dynamics - The indoor ski resort market in China is expanding rapidly, with the number of operational indoor ski resorts increasing from 5 in 2013 to 66 by the 2024-2025 ski season, representing a growth of over 12 times [10]. - Indoor ski resorts account for 21.61% of total ski visits in China, with a compound annual growth rate of 15.37%, surpassing the overall ski visit growth rate of 12.87% [10]. Competitive Landscape - Huafa Ice and Snow World has positioned itself in the high-end market, with ticket prices starting at 348 yuan for a 3-hour pass on beginner slopes, which is higher than competitors like Guangzhou Sunac Snow World and Shanghai Yao Snow Ice World [7]. - The project is expected to generate annual revenue of 650 million yuan and a net profit of 130 million yuan once it reaches maturity [7]. Industry Trends - The project fills a significant gap in Shenzhen's large-scale ice and snow cultural tourism offerings and is seen as a vital opportunity within the context of the Greater Bay Area's integration [13]. - Other real estate companies, such as Sunac China and Overseas Chinese Town, are also exploring the "real estate + cultural tourism" model, with Sunac having established a comprehensive system in the cultural tourism sector [14][15].
鸡排哥难救景德镇
Hu Xiu· 2025-10-02 03:00
"马上就是国庆了,我们工作的重心,严格把控食品的安全,把控卫生问题。" 语气沉稳,神态笃定,像极了领导年终总结,坐在旁边的人却表情复杂,网友们也炸开了锅,大家说,6元一份的鸡排讲出了6亿项目的气魄。 除了恶搞,很多人其实也意识到,在这个时间节点让他出镜,景德镇显然已经把鸡排哥推到前台,他不仅是一个摊贩,还成了这座千年瓷都的国庆流量担 当。 听起来有些不可思议,但更有意思的是,当网友开玩笑说国庆假期应该给鸡排哥安排几位义工时,没想到景德镇文旅真的很快回复,"安排了,志愿者、 设备、工服都在路上了。" 官方透露,城管部门已经为鸡排哥成立了两到四人的工作专班,负责维持秩序、引导顾客购买,国庆假期开始后,人手可能还会增加。 与此同时,景德镇市文化广电旅游局甚至在官方账号发视频,授予鸡排哥"景德镇文旅推介官"的称号,还颁发了荣誉证书。 十一前,我刷到一条新闻,忍不住看了两遍。 景德镇文旅开了个座谈会,台上坐着的是"鸡排哥"李俊永,他开口的第一句话就让全场气氛微妙了起来: 一个原本可能被城管驱赶的小贩,因为几句顺口溜给足消费者情绪价值后,不仅他的小生意被洗白,还成了城市代表,被媒体、网友称为鸡犬升天。 而景德镇一通操作猛 ...
黄浦码头旧址街区焕新亮相
Jie Fang Ri Bao· 2025-10-02 02:24
有着百年历史的黄浦码头旧址不仅是一座水上门户,见证了民族工业的起步,也是上海重要的红色 地标。20世纪初,6批次共650名中国进步青年从这里出发赴法勤工俭学,追寻救国真理。"求学、锤 炼、择路、报国",由此走出的每一步,都见证了老一辈革命家踏上革命征程的初心。 活动当天,大思政讲解暨首支黄浦码头旧址历史文化街区专业讲解团队成立,标志着街区红色文化 传播工作将迈向专业化、系统化阶段,以更好地服务市民游客。同时,"拾趣YOUNG浦"文旅手绘地图 的"国潮High年""潮YOUNG新生""艺启Art Fun"和"FUN肆趣玩"四大主题线路发布,串联包括黄浦码头 旧址历史文化街区在内的杨浦区文化地标、非遗景点与潮流街区,为市民游客提供全新的漫游体验。 记者 李宝花 新中国76周年华诞到来之际,一场有着特殊意义的微游活动在黄浦码头旧址历史文化街区启动。百 余年前,一批批中国进步青年由此启航赴法勤工俭学,这里成为他们追寻救国真理的起点。9月30日, 30名中外游客深度"阅读"这一焕新亮相的历史文化街区,感受红色历史记忆。 ...
6天18场对决 嗨翻假期
Si Chuan Ri Bao· 2025-10-02 01:43
Core Insights - The Sichuan Provincial Urban Football League ("Chuan Chao") is generating significant economic activity alongside sporting events, with various promotional activities enhancing local consumption [1][2] - The league's opening match saw a remarkable turnout and engagement, indicating a strong interest in local sports and associated events [1] Group 1: Event Highlights - The opening match of the "Chuan Chao" league featured a 4-0 victory for the Zigong Lantern City Shunlong team against the Neijiang Zhonglongjiu team, attracting over 20,000 spectators [1] - The league will host 18 matches over six days across four regions, with additional cultural and tourism activities planned in 21 cities to complement the events [1] Group 2: Economic Impact - The opening match's surrounding activities generated significant revenue, with outdoor car exhibition sales reaching 1.08 billion yuan, a 103% increase year-on-year [2] - Food stalls at the event sold out in advance, generating over 4 million yuan, with e-commerce live sales contributing 3.4 million yuan [2] - The event led to a 26% increase in tourist traffic to scenic spots and a 30% rise in hotel occupancy rates, showcasing the positive impact of sports events on local economies [2] Group 3: Future Events - Sichuan plans to host over 50 major international and domestic events this year, including the International Table Tennis Federation Mixed Team World Cup, with more than 11,000 county-level events scheduled [2] - The integration of sports, culture, and tourism is accelerating in Sichuan, driven by the success of events like "Chuan Chao" [2]
北京通州月亮河非遗市集开市,国庆假期首日接待游客约2万人次
Bei Jing Shang Bao· 2025-10-01 14:01
Core Insights - The Moon River Town in Tongzhou, Beijing, hosted an 8-day cultural event featuring intangible cultural heritage (ICH) artisans from the Beijing-Tianjin-Hebei region during the National Day and Mid-Autumn Festival holiday, attracting approximately 20,000 visitors on October 1 alone [1] Group 1: Event Highlights - The event included over 300 stalls offering food, cultural products, pets, and trendy items, with more than 50 ICH stalls led by national-level inheritors [1] - Visitors had the opportunity to not only watch performances but also participate in hands-on activities, enhancing their experience of traditional culture [1] - The event emphasized a theme of "tangible and touchable" cultural experiences, aiming to showcase the beauty of traditional culture [1] Group 2: Visitor Statistics and Popularity - Moon River Town has become a popular destination, with an average of over 10,000 visitors on weekends and holidays, peaking at 40,000 visitors in a single day [1] - The venue is projected to attract over 3 million visitors in 2024, indicating its growing popularity as a cultural and recreational hub [1]