冰雪体验项目
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【榆林】让冷资源持续释放热效应
Shan Xi Ri Bao· 2026-02-14 00:22
Core Viewpoint - The first Winter Games in Shaanxi Province concluded with a blend of traditional culture and winter sports, showcasing the region's unique heritage and boosting local tourism [1][8]. Group 1: Event Highlights - The closing ceremony featured various performances, including traditional folk dances like the "Yangge" dance, which resonated with themes of happiness and joy [2]. - A series of cultural and tourism activities were held during the event, including a food festival and a showcase of 84 intangible cultural heritage crafts, enhancing the festive atmosphere [3]. Group 2: Venue Utilization - Post-event, the focus for the venues will be on professional training and public access to promote ice and snow sports among citizens [4]. - The Yulin Ice Skating Rink, as a key venue, is expected to serve as a training ground for provincial winter sports teams, ensuring high-standard training facilities [4]. Group 3: Community Engagement - The Yulin Water Sports Center will feature themed light displays and innovative accommodations, aiming to attract visitors during the Spring Festival [5]. - Various ice and snow experience projects will be launched, including affordable skating lessons and outdoor winter swimming competitions, to engage the community [6][7]. Group 4: Cultural Promotion - The event served as a platform to highlight the enthusiasm of Yulin's residents and the region's rich cultural heritage, including food and traditional performances [8][9]. - Yulin has developed multiple themed tourism routes for the Spring Festival, promoting local culture and offering incentives to attract visitors [10].
冰雪春天|在江南水乡解锁“冰雪体验”,以“冷资源”撬动“热经济”
Xin Lang Cai Jing· 2026-01-31 02:58
从常年恒温的室内雪场到自由畅玩的户外雪道与亲子乐园,无锡正通过多元化、高品质的冰雪产品供给, 将冰雪"流量"转化为消费"增量",书写江南地区冰雪经济的火热篇章。(来源:无锡广电美好无锡工作 转自:无锡博报 "每个星期从扬州来一次,无锡的滑雪场挺好的,能让我们南方的孩子也体验一下滑雪的乐趣。"一位游客 说道。2月1日至8日,无锡热雪奇迹即将结合国际雪日开展系列活动,每日提供30分钟免费基础教学、2月 1日及2月8日当天,为50组亲子家庭开展初上雪深度体验及沉浸式雪地游戏;2月7日当天开展2026年江苏 省青少年单板滑雪联赛(无锡站)。与此同时,宜兴的冰雪经济同样火爆,形成了特色鲜明的室外与亲子 冰雪体验格局。坐落于湖 镇竹海村的宜兴竹海滑雪场,自元旦开板以来客流爆棚。作为苏南地区规模最大 的室外滑雪场,37000平方米的场地内,5条雪道错落分布,满足不同水平游客的需求。该雪场还通过设置 围炉煮茶区、联动周边景区与住宿,推出多种套餐,有效带动了区域消费。 宜兴竹海滑雪场项目负责人秦莺表示,2026年宜兴竹海滑雪场为了更好地服务广大游客,练习区从原来的 3000平方米,拓展到6000多平方米,聘请的150名教练都是 ...
三里屯等商圈春节将开展年宵花展销
Xin Lang Cai Jing· 2026-01-19 17:08
Group 1 - During the Spring Festival, Chaoyang District will host flower exhibitions and sales in key commercial areas such as Sanlitun and Zhengda Center, along with ecological experience activities [1] - The district will promote family gardening activities and utilize the "Horticulture Station + Chaoyang Flower Workshop" model to diversify horticultural consumption [1] - Three major cultural and tourism activities will be launched, including temple fairs, parent-child entertainment, and ice and snow experiences, providing rich festive options for citizens and tourists [2] Group 2 - The "East Yue Temple - North Ding Niang Temple" dual temple fair will take place from the first to the fifth day of the Lunar New Year, integrating content and experiences between the two temples [1] - Various family-friendly activities will be offered, such as the "Mythical Horses and Traditional Crafts" event at Bubble Mart City Park and a children's New Year concert at Beijing Theatre [2] - The district will feature a range of ice and snow activities, including the "Beijing Colorful Winter Ice and Snow Carnival" at Workers' Stadium and the "Ice and Snow Festival" at Wenyu River, enhancing the festive atmosphere [2]
从“冷资源”到“热产业”: 万亿冰雪经济撬动全域消费新蓝海
Zhong Guo Zheng Quan Bao· 2025-12-15 22:13
Industry Overview - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1] - The ice and snow economy is expanding beyond Northeast China, with various cities incorporating it into their development plans to leverage "cold resources" for "hot business opportunities" [1] - The ice and snow economy is expected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [7] Company Developments - Changbai Mountain (603099) is enhancing high-quality, immersive ice and snow experience projects, integrating various tourism elements [2] - Lingnan Holdings (000524) is actively developing diverse ice and snow tourism routes, offering a wide range of activities [2] - Ice Mountain Cold and Hot (000530) has engaged in several significant ice and snow engineering projects [2] - Jingxue Energy (301010) is preparing to participate in the construction of ski resorts in Changchun and Suzhou [2] - Yuanlong Yatu (002878) has collaborated with Harbin Ice and Snow World to develop licensed products for winter sports events [2] Market Trends - The recent "snow holiday" in Jilin Province saw a 119% increase in domestic tourist numbers and a 31% rise in total spending [6] - The ice and snow economy is evolving into an "ice and snow+" model, integrating various sectors such as culture, tourism, sports, and health [6] - The demand for ice and snow tourism is increasing, with many families planning trips to ice and snow attractions [4] Regional Policies - Various provinces, including Heilongjiang and Liaoning, are implementing policies to support the development of the ice and snow economy, focusing on high-quality growth and infrastructure [8][9] - Hebei Province has established multiple ice and snow industry clusters, aiming for a total industry scale of 90 billion yuan by the end of the 14th Five-Year Plan [9] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues and promote local tourism [10][11] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [12] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations [12] - Collaborative efforts are being made to strengthen the ice and snow tourism industry chain, focusing on upstream manufacturing and downstream services [13]
篝火晚会、冰雪消费券…新雪季开启,多地滑雪场迎来新变化
Sou Hu Cai Jing· 2025-11-04 12:40
Group 1 - The core viewpoint of the article highlights the preparation and operational readiness of major winter sports destinations in China, including Xinjiang, Jilin, and Heilongjiang, for the upcoming ice and snow season [1] Group 2 - The Keketohai International Ski Resort in Altay, Xinjiang, is the first large outdoor ski resort in China to commence operations for the winter season, starting in mid-October, with a steady increase in visitor numbers [3] - Ski resorts in Jilin and Heilongjiang, such as Yabuli, Beidahu, and Songhua Lake, are actively working on snow-making operations to achieve full operational status as soon as possible, with some resorts already conducting trial skiing activities by the end of October [5] Group 3 - The manager of the Mohe North Pole Ski Resort in Heilongjiang announced plans to enhance visitor experiences by introducing a large stage and bonfire parties, as well as expanding the area for ice and snow activities by three times, creating over 20 new ice and snow experience projects [7] Group 4 - Jilin plans to leverage ice and snow sports to create new tourism consumption scenarios and products, with a budget of no less than 30 million yuan for ice and snow consumption vouchers to stimulate consumer potential [9] - Altay, Xinjiang, has introduced a series of preferential policies, including free access for locals and discounts for tourists with flight tickets, aiming to attract more visitors to experience the unique charm of ice and snow sports [9]