冰雪体验项目
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【榆林】让冷资源持续释放热效应
Shan Xi Ri Bao· 2026-02-14 00:22
Core Viewpoint - The first Winter Games in Shaanxi Province concluded with a blend of traditional culture and winter sports, showcasing the region's unique heritage and boosting local tourism [1][8]. Group 1: Event Highlights - The closing ceremony featured various performances, including traditional folk dances like the "Yangge" dance, which resonated with themes of happiness and joy [2]. - A series of cultural and tourism activities were held during the event, including a food festival and a showcase of 84 intangible cultural heritage crafts, enhancing the festive atmosphere [3]. Group 2: Venue Utilization - Post-event, the focus for the venues will be on professional training and public access to promote ice and snow sports among citizens [4]. - The Yulin Ice Skating Rink, as a key venue, is expected to serve as a training ground for provincial winter sports teams, ensuring high-standard training facilities [4]. Group 3: Community Engagement - The Yulin Water Sports Center will feature themed light displays and innovative accommodations, aiming to attract visitors during the Spring Festival [5]. - Various ice and snow experience projects will be launched, including affordable skating lessons and outdoor winter swimming competitions, to engage the community [6][7]. Group 4: Cultural Promotion - The event served as a platform to highlight the enthusiasm of Yulin's residents and the region's rich cultural heritage, including food and traditional performances [8][9]. - Yulin has developed multiple themed tourism routes for the Spring Festival, promoting local culture and offering incentives to attract visitors [10].
冰雪春天|在江南水乡解锁“冰雪体验”,以“冷资源”撬动“热经济”
Xin Lang Cai Jing· 2026-01-31 02:58
Core Insights - The upcoming 2026 Winter Olympics is driving the popularity of winter sports in Wuxi, with local attractions like Sunac Hot Snow Miracle and Yixing Bamboo Sea transforming "cold resources" into a "hot economy" for tourists in the Yangtze River Delta region [1][7] Group 1: Wuxi's Winter Sports Development - Sunac Hot Snow Miracle features comprehensive skiing facilities, professional teaching services, and diverse experiences that attract beginner skiers, families, and sports enthusiasts from surrounding cities [1] - Various skiing courses and activities, such as family skiing and team-building events, are being offered to cater to different demographics [1] Group 2: Yixing's Ice and Snow Economy - Yixing Bamboo Sea Ski Resort has become a popular destination since its opening, with a total area of 37,000 square meters and five ski trails catering to different skill levels [3] - The resort has implemented packages that include tea areas and collaborations with nearby attractions to boost regional consumption [3][5] Group 3: Visitor Statistics and Facility Enhancements - The Yixing Bamboo Sea Ski Resort expanded its practice area from 3,000 square meters to over 6,000 square meters and has employed 150 certified coaches, receiving approximately 20,000 visitors since its opening [5] - The indoor ice and snow park at Yaoh Lake Town has welcomed over 6,500 visitors, offering various activities such as snowman building and snowball fights [5] Group 4: Economic Impact - Wuxi is leveraging diverse and high-quality ice and snow products to convert winter sports "traffic" into consumption "growth," highlighting the booming ice and snow economy in the Jiangnan region [7]
三里屯等商圈春节将开展年宵花展销
Xin Lang Cai Jing· 2026-01-19 17:08
Group 1 - During the Spring Festival, Chaoyang District will host flower exhibitions and sales in key commercial areas such as Sanlitun and Zhengda Center, along with ecological experience activities [1] - The district will promote family gardening activities and utilize the "Horticulture Station + Chaoyang Flower Workshop" model to diversify horticultural consumption [1] - Three major cultural and tourism activities will be launched, including temple fairs, parent-child entertainment, and ice and snow experiences, providing rich festive options for citizens and tourists [2] Group 2 - The "East Yue Temple - North Ding Niang Temple" dual temple fair will take place from the first to the fifth day of the Lunar New Year, integrating content and experiences between the two temples [1] - Various family-friendly activities will be offered, such as the "Mythical Horses and Traditional Crafts" event at Bubble Mart City Park and a children's New Year concert at Beijing Theatre [2] - The district will feature a range of ice and snow activities, including the "Beijing Colorful Winter Ice and Snow Carnival" at Workers' Stadium and the "Ice and Snow Festival" at Wenyu River, enhancing the festive atmosphere [2]
从“冷资源”到“热产业”: 万亿冰雪经济撬动全域消费新蓝海
Zhong Guo Zheng Quan Bao· 2025-12-15 22:13
Industry Overview - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1] - The ice and snow economy is expanding beyond Northeast China, with various cities incorporating it into their development plans to leverage "cold resources" for "hot business opportunities" [1] - The ice and snow economy is expected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [7] Company Developments - Changbai Mountain (603099) is enhancing high-quality, immersive ice and snow experience projects, integrating various tourism elements [2] - Lingnan Holdings (000524) is actively developing diverse ice and snow tourism routes, offering a wide range of activities [2] - Ice Mountain Cold and Hot (000530) has engaged in several significant ice and snow engineering projects [2] - Jingxue Energy (301010) is preparing to participate in the construction of ski resorts in Changchun and Suzhou [2] - Yuanlong Yatu (002878) has collaborated with Harbin Ice and Snow World to develop licensed products for winter sports events [2] Market Trends - The recent "snow holiday" in Jilin Province saw a 119% increase in domestic tourist numbers and a 31% rise in total spending [6] - The ice and snow economy is evolving into an "ice and snow+" model, integrating various sectors such as culture, tourism, sports, and health [6] - The demand for ice and snow tourism is increasing, with many families planning trips to ice and snow attractions [4] Regional Policies - Various provinces, including Heilongjiang and Liaoning, are implementing policies to support the development of the ice and snow economy, focusing on high-quality growth and infrastructure [8][9] - Hebei Province has established multiple ice and snow industry clusters, aiming for a total industry scale of 90 billion yuan by the end of the 14th Five-Year Plan [9] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues and promote local tourism [10][11] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [12] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations [12] - Collaborative efforts are being made to strengthen the ice and snow tourism industry chain, focusing on upstream manufacturing and downstream services [13]
篝火晚会、冰雪消费券…新雪季开启,多地滑雪场迎来新变化
Sou Hu Cai Jing· 2025-11-04 12:40
Group 1 - The core viewpoint of the article highlights the preparation and operational readiness of major winter sports destinations in China, including Xinjiang, Jilin, and Heilongjiang, for the upcoming ice and snow season [1] Group 2 - The Keketohai International Ski Resort in Altay, Xinjiang, is the first large outdoor ski resort in China to commence operations for the winter season, starting in mid-October, with a steady increase in visitor numbers [3] - Ski resorts in Jilin and Heilongjiang, such as Yabuli, Beidahu, and Songhua Lake, are actively working on snow-making operations to achieve full operational status as soon as possible, with some resorts already conducting trial skiing activities by the end of October [5] Group 3 - The manager of the Mohe North Pole Ski Resort in Heilongjiang announced plans to enhance visitor experiences by introducing a large stage and bonfire parties, as well as expanding the area for ice and snow activities by three times, creating over 20 new ice and snow experience projects [7] Group 4 - Jilin plans to leverage ice and snow sports to create new tourism consumption scenarios and products, with a budget of no less than 30 million yuan for ice and snow consumption vouchers to stimulate consumer potential [9] - Altay, Xinjiang, has introduced a series of preferential policies, including free access for locals and discounts for tourists with flight tickets, aiming to attract more visitors to experience the unique charm of ice and snow sports [9]