冰雪体验项目
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从“冷资源”到“热产业”: 万亿冰雪经济撬动全域消费新蓝海
Zhong Guo Zheng Quan Bao· 2025-12-15 22:13
"雪假"意犹未尽,"冰雪乐园"再次回归!广大游客期盼已久的第二十七届哈尔滨冰雪大世界将于12月17 日开园,一场与冰雪的约会即将开启,万人雪地蹦迪的狂欢场面将再度上演……火热的冰雪经济背后蕴 藏着巨大的经济富矿。近年来,冰雪旅游带火的不只是东北,越来越多的城市将发展冰雪经济写入规 划,从"冷资源"中寻找"热商机"。 受访人士表示,随着冰雪经济发展愈加火热,产业链将持续延伸。各地要抓住政策和市场机遇,持续强 化优质旅游产品供给,完善冰雪经济产业体系,在做大冰雪经济规模的同时更要注重发展质量,让活力 澎湃的冰雪经济更好地助力区域经济发展。 上市公司掘金冰雪赛道 ● 本报记者 宋维东 ■ 长白山(603099):加大力度研发高品质、沉浸式冰雪体验项目,发挥冰雪温泉"一冷一热"资源优 势,打造集观光度假、温泉养生、冰雪体验为一体的冰雪温泉旅游度假模式,丰富"冰雪+运动""冰雪 +民俗""冰雪+生态""冰雪+美食""冰雪+艺术"等产品体系。 ■ 岭南控股(000524):积极开发冰雪旅游线路,冰雪旅游产品目的地涵盖国内外冰雪区域,产品供给 丰富,涵盖赏雪、娱雪、滑雪、反季观景等多样玩法,为顾客提供丰富的冰雪元素和多元的 ...
篝火晚会、冰雪消费券…新雪季开启,多地滑雪场迎来新变化
Sou Hu Cai Jing· 2025-11-04 12:40
Group 1 - The core viewpoint of the article highlights the preparation and operational readiness of major winter sports destinations in China, including Xinjiang, Jilin, and Heilongjiang, for the upcoming ice and snow season [1] Group 2 - The Keketohai International Ski Resort in Altay, Xinjiang, is the first large outdoor ski resort in China to commence operations for the winter season, starting in mid-October, with a steady increase in visitor numbers [3] - Ski resorts in Jilin and Heilongjiang, such as Yabuli, Beidahu, and Songhua Lake, are actively working on snow-making operations to achieve full operational status as soon as possible, with some resorts already conducting trial skiing activities by the end of October [5] Group 3 - The manager of the Mohe North Pole Ski Resort in Heilongjiang announced plans to enhance visitor experiences by introducing a large stage and bonfire parties, as well as expanding the area for ice and snow activities by three times, creating over 20 new ice and snow experience projects [7] Group 4 - Jilin plans to leverage ice and snow sports to create new tourism consumption scenarios and products, with a budget of no less than 30 million yuan for ice and snow consumption vouchers to stimulate consumer potential [9] - Altay, Xinjiang, has introduced a series of preferential policies, including free access for locals and discounts for tourists with flight tickets, aiming to attract more visitors to experience the unique charm of ice and snow sports [9]